Apptivo CRM Review: The Most Versatile All-In-One CRM Tool


Apptivo is cloud-based software consisting of a series of apps designed to help businesses thrive, including a customer relationship management (CRM) platform.

This is a solid choice for small- to medium-sized organizations wanting to expand because to its user-friendly design and scalable capabilities. It also has enough complex features to entice bigger corporations. In this Apptivo review, I will assess how this CRM stacks up against some of the top CRM solutions available.

Apptivo CRM Key Features  

Some of the main Apptivo features are:

1. Contact Management  

Contact Management

CRM is also known by the name “contact management.” With the help of Apptivo, you can maintain your contacts and add new ones by capturing leads from emails or website forms.

A customer-facing app may be customized in a number of ways to arrange your contact list based on your chosen information. Additionally, you receive contact conversion when they are prepared to become leads or customers who pay and redundancy rules to clean up your data.

2. Campaign Management  

Campaign Management

Apptivo is fantastic for advertising efforts and makes it simple for you to quickly generate stunning advertisements. Campaigns may be built using templates and themes that provide great visuals. Additionally, target lists assist you in determining the ideal demographic for marketing.

3. Email Marketing   

Email Marketing

Campaign management includes email marketing. Once your campaigns have been created using Apptivo email templates.

You may set up the auto-scheduling feature to send them out at the appropriate time. Campaign trackers are also available to view statistics on click-through rates, email open rates, bounces, along with various other metrics.

This is a fantastic tool to utilize in conjunction with the bulk emailing capability to ensure that you don’t go over your allotted limitations is the email quota tracker.

4. Project Management  

Project Management

Individual task management kicks off a project, which may then be aggregated and categorized by the project or task assignee. You receive task-specific timesheet tracking, which also helps with invoice conversions.

While most projects are shown as Gantt charts, certain project templates additionally include rapid automation actions that may be customized. The tools for project billing and reporting are the last two.

5. Lead management  

Lead management

Before they are opportunities, leads are contacts. This indicates that these leads have not yet fully started the sales process. A smart workflow planner will ensure that you communicate with leads at the appropriate times.

Lead scoring by Apptivo provides information on the likelihood that a lead will become a transaction and enter the sales funnel. You may even create as many personalized fields as you like to keep organized.

6. Opportunities & Deals  

Apptivo Opportunities & Deals

To effectively remain on top of every single deal in the process, Apptivo enables you to integrate deal management with opportunity management. Directly from emails, you may gather information and develop new prospects.

Sales force automation that follows leads along the sales funnel and automatically initiates actions like follow-ups helps simplify opportunities. Opportunities are frequently displayed in Kanban dashboard views, and along with that, pipeline reports are provided.

7. Invoicing  

Apptivo Invoicing

Several applications on Apptivo are classified as invoicing apps. These comprise ledgers, credit notes, estimation calculators, expenditure reports, tools for managing licenses and insurance, sales receipts, property management, and more. One of Apptivo’s key selling factors is this feature set.

8. Supply Chains & Shipment Management  

Supply Chains & Shipment Management

Apptivo’s distribution management offers reliable supply chain solutions. Direct customer-distributor connections are possible. The processes connected to sales orders may start with these. Additionally, payment functions work with POS systems and cargo transaction management.

9. Competitor Management  

Competitor Management

A tool to help you manage and keep up with all your rivals sets Apptivo apart from other CRMs. Maintain track of lost sales, which competitors won, and why. You may create extensive lists with unique data.

10. Products, Goods & Services  

Products, Goods & Services

There are approval processes for talking about fresh concepts for new items. You may monitor the progress of ideas as they materialize. Users may utilize Apptivo to pawn new patents for innovative ideas. Even the geographical range for patents is provided.

11. Knowledge Databases 

Knowledge Databases

Users may create knowledge, how-to, and other FAQ-related databases with the Apptivo Answers app. Natural language may be used to enter queries and answers; tags and categories can be used to keep things organized; and SEO phrases can be incorporated into the database of knowledge. Every time a new question is submitted, immediate alerts may be set up.

12. API Integrations  

API Integrations

A vast collection of Apptivo login integrations are available for browsing. These may be broken into subcategories and sorted for API/Webhook usage, or they can stay in broad categories such as billing or productivity. According to investigated sources, the most well-known and significant connections are G Suite and Office 365, which both include Outlook.

13. Mobile apps  

Apptivo Mobile apps

The Google Play and Apple App Store provide specialized mobile Apptivo applications for iPhones and iPads. You may manage contacts, financial matters, assignments, initiatives, and even customer service via mobile applications, all from a straightforward yet intuitive user interface. Work orders, projections, timesheets, and expenditure reports are all included. The mobile applications sync data automatically and in real time.

Apptivo CRM Pricing

Apptivo CRM Pricing

Regarding Apptivo pricing plans, this CRM currently has three different subscription plans to choose from. They are as follows:

1. Apptivo Free  

This is the free, basic plan of Apptivo. The only use this plan will provide you with is its access to lead and contact management features.

2. Apptivo Lite  

Price: $10 (per month) / $96 (annual)

Along with the Apptivo basic plan, this plan provides you with two other features:

  • Opportunity Management
  • Custom Dashboards

3. Apptivo Premium  

Price: $15 (per month) / $144 (annual)

Along with all the features of Apptivo Lite, this plan gives you access to the Mass emailing feature.

Apptivo CRM Customer Service  

Apptivo CRM Customer Service

Apptivo provides live chat, email, and 24/7 customer service on all paid plans in addition to a comprehensive knowledge library. On weekdays, it furthermore provides live phone help.

I used the live chat feature of Apptivo and posed a few straightforward inquiries on the user interface to gauge the customer service team’s responsiveness. I received prompt responses from a helpful and competent support representative, who provided clear responses and pointed us toward additional assets on the information hub.

Apptivo CRM Alternatives  


Value-wise, Apptivo’s premium plans are difficult to match. Insightly, a rival has excellent project management capabilities and a wide variety of third-party connectors, but it is expensive and has fewer CRM functions on the base subscription.

Having said that, Apptivo is renowned for its great reporting and offers better opportunity and pipeline management. This makes it ideal for bigger pipelines, where insights from sophisticated analytics might be useful.


Zoho CRM is another strong rival that may compete with Apptivo in terms of customization. However, it costs more than Apptivo and has fewer project management options than both Insightly and Apptivo.

The beginning plan of Zoho distinguishes it from Apptivo. While Zoho includes deal management, reporting, workflow management, and more, Apptivo’s free solution is restricted to lead and contact management.

Final Verdict: Should Your Business Use Apptivo CRM?  

Ultimately, Apptivo is a formidable competitor in the SMB and enterprise CRM markets. Bulk emailing, workflow automation, numerous sales funnels, and customized dashboards are just a few of the powerful features it offers for a wide range of affordable prices when compared to its rivals.

While starting out may be difficult owing to the variety of customization choices, it also delivers an excellent user experience through an easy and flexible interface.

The platform is scalable and configurable for larger enterprises thanks to Apptivo’s distinctive app structure, which lets you create a CRM that precisely meets your company’s requirements. An Apptivo app may be used to provide project management tools, billing facilities, and marketing capabilities.

Despite the fact that it would be wonderful to see Apptivo provide additional third-party connectors, it appears that the firm is quite proactive about upgrades, so they are probably in the works.

Finally, when contrasted with many of its rivals, Apptivo provides some of the greatest customer care we’ve come across, including a live chat feature that lets you communicate with a support agent around-the-clock.

For each of these factors, I suggest Apptivo as a flexible all-in-one CRM system that will expand your company and encourage teamwork to close transactions more successfully.

Read Also:


Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

lead management software

Maximizing Lead Conversion: Best Lead Management Software To Generate More Sales

Lead management comprises a variety of methods, processes, and practices, with the help of which businesses acquire new clients. This process is also called Customer Acquisition Management. There are many lead management software which are popular among both small and large businesses. These software systems come with tools that are created to fulfill the needs related to lead management processes. In this article, you will get a lead management software list, along with a description of the lead management software features. Furthermore, you will get some general details about each of these software systems. Hence, to learn more, read on through to the end of the article. What Is A Lead Management Software? Lead management is one of the most important processes of a business in today's day and age, especially if your business is based on the Internet. To manage leads, you will also need to get access to simple software-based tools that help you to maintain the client database and sales lead. According to an article on ActiveCampaign.com, “At its core, lead management software is a digital hub that consolidates and organizes all lead-related information. The software collects and stores valuable data about leads, including contact details, demographics, and interaction history.” Lead management software allows your business to find and get leads from different sources, including landing pages, website forms, social media platforms, and other platforms where marketing is possible. With such software, you will also be able to score leads and increase your prospects. Lead Management Software Vs CRM: What Is The Difference?   While lead management software allows you to collect data, identify prospects, and close deals on sales, CRM software is helpful when you already have an existing customer base. In the latter system, you can consider the sales approach only if you have a database of customers. However, there are many new Lead management CRM software options available that allow you to do both jobs, including lead management and customer relationship management. According to SoftwareTestingHelp.com, “Certain software tools combine the services of lead management and CRM as the former leads to later, but CRM can never be a part of lead management. Lead Management vs. CRM is similar to Prospective Customers vs. Existing Customers.” Lead management software, as well as CRM software, provides you with a lot of benefits. It empowers you to find, capture, convert, and track leads in the best way possible. You can make your lead management processes much more effective with the help of such software systems and hence increase the chances of converting your leads into purchasing customers. The Best Free Lead Management Software In 2023   If you are looking for the best lead management software systems, you must consider a variety of factors before you make the purchase. These will help you to ensure that the software you are choosing is catering to the needs of your business. The first thing you must try to find in lead management software is flexibility and scalability. The software must be able to handle higher volumes of data. Furthermore, the software must be easy to use as well. Additionally, the software must come with all the latest features that are required from top lead management software and enable faster work processes. The following are the top lead management software options that you must look for in 2023: 1. Monday.com   Whether you have a small business or a large business, this platform is a great option for you. One of the best features of this platform is pipeline management. Furthermore, it comes with great flexibility and security. Apart from that, the software supports integration, and you can customize it as per your needs. 2. ActiveCampaign This software comes with numerous exceptional features and top-grade capabilities. One of the major aspects of this software is its ability to automate. As per the claims of its official website, “With its intuitive interface and powerful automation tools, ActiveCampaign enables businesses to nurture and convert leads into paying customers.” 3. Salesforce Pardot Although a great option for medium-sized businesses, large businesses can use the software too. Pardot is a standalone application and comes with a variety of branching software systems. If you need a lot of email campaigns as well as a large database, you must choose Salesforce Pardot over anything. 4. Zoho CRM One of the most popular CRM systems also offers beneficial lead management options. Furthermore, this platform has a lot of other apps with other individual features, and all of them are already integrated with one another. Furthermore, SoftwareTestingHelp.com reviews – “The Company provides great customer support. The product is value for money and includes good features that suit various businesses.” 5. Less Annoying CRM   If you want a simple and all-encompassing lead management and CRM software, then you must go for Less Annoying CRM. One of the best things about the software is that the pricing is straightforward, and the usage does not need a learning curve. Furthermore, setting up the software is also really easy. 6. LeadSquared Although a useful lead management and CRM software, LeadSquared is a platform that comes with different software services as well. This is a great option for startups and small businesses. The pricing is also not very high, which can be a relief for small businesses looking for growth. 7. Hatchbuck Hatchbuck is a CRM software that also offers you lead management options. The great thing about this software is that it is easy to use and does not require any learning curve. According to MotleyFool.com, “The solution offers an abundance of marketing and sales automation at a relatively low price, which makes Hatchbuck a great first system for small business marketing professionals and more novice marketing technology users.” Final Thoughts  If you are looking for useful and long-term lead management software, you must choose from the options above. Hope this article was helpful to you in giving you a better idea of which software systems to purchase. Do you know of other great software for lead management? Share your views with us in the comments section below.

Leadership Behaviors

What Are The Most Important Leadership Behaviors To Have?

Whether in sports, military, or business, one cannot underestimate the importance of leadership behaviors. As a leader, if you take leadership training singapore, you will be able to motivate your team to become more effective and work toward achieving the goal of the team in the situation. These will also help you enhance the ability of the team so as to become effective and create new leaders at the same time. In this article, you will learn about leadership behaviors in general and the importance of leadership behavior in business. You will learn how you can bring about a change in your team with the help of effective leadership. Finally, we will share with you what are the major leadership behaviors you will need to learn to become an effective leader for your team. Hence, to learn more, read on through to the end of the article. What Are Leadership Behaviors? According to Leaders.com, “Leadership behavior consists of a leader’s actions, values, and characteristics that dictate how effectively they work with those on their team. Leadership behaviors determine how they guide others to reach goals and improve themselves. Sometimes, the behaviors of a leader are innate, but most of the time, a leader must learn which behaviors get the best results through experience and training.” The goal of having leadership behavior is to motivate and inspire others toward a vision and their own aspirations. The leader’s influence on others is determined by how the leader behaves around the teammates and also how the leader treats the teammates in front of others. A leader should not be someone who constantly bosses around and always shows others a sense of authority. This will result in the creation of a negative environment among the team and will disrupt the positive culture of the team as a result. The job of the leader is to influence others and not boss around. Basically, leadership behaviors are actions and conduct for leaders who incorporate these behaviors into their management styles. This incorporation helps the leaders to effectively lead and manage their teams. Apart from that, these leaders are easily able to motivate their teams to achieve their goals. Read More: Entrepreneur : Who Coined The Term ‘Entrepreneur’? What Is The Importance Of Having Leadership Behaviors? According to Indeed.com, “Adopting positive leadership behavior can motivate your team to be more effective and increase its ability to reach goals. These behaviors also help you to retain top talent within your department, as team members may value the opportunity to work alongside you. Learning how to behave like a leader can have a direct effect on your ability to generate revenue for your employer and achieve organizational success.” Having good leaders is one of the most important things for businesses. Good leaders are crucial for the operation of teams. Hence, it is important for individuals holding leadership positions to organize leadership development programme. This way, the leader can inspire his team and can lead people to achieve not just maximum efficiency at work but also individual career goals as well. The following are the reasons why leadership behaviors are important: It helps leaders to enhance the productivity of their respective teams. Leaders being consistent in their approach can inspire teams to perform better. If the leader is great and treats employees well, they are less likely to leave the organization. Good leaders not only become good managers but also great mentors. Learning leadership behaviors can help one to develop and grow so as to become a future leader within the organization. The Most Important Leadership Behaviors To Have One of the most important traits of a leader is commitment. According to Hubspot.com, “No matter your objective as a leader, reaching it requires commitment. A committed leader will give their time and energy to their company, team, and goals. Their go-getter attitude will also inspire their team to be committed to their tasks as well.” The following are the most important leadership behaviors a leader must compulsorily possess: 1. Strategic Thinking The leaders also have an eye for the goal, and they think long-term. Hence, they strategize accordingly. This is one of the biggest reasons why leaders plan all the way to the end. Thereby, it helps them to work even in disruptive situations and also accommodate change along the way. 2. Having The Bigger Picture In Mind Leaders know how to convert their vision into reality. They have a good idea of what is important in the given situation and what is not. They know how to break down the goals into actionable objectives. Then, they lead their teams accordingly to achieve the goal in the bigger picture. 3. Being An Inspiration Leaders have a vision, and with the vision, successful leaders inspire their teams and motivate them to act effectively. In some cases, leaders inspire followers to be like them and allow them to take on new leadership traits. Leaders who have the capability to motivate others are the ones who amass a large base of followers. 4. Disciplined - Leads By Example Apart from motivating the teammates, the leader also leads by example. In such cases, the leader shows absolute discipline since the leader knows how to trust the process. They set an example for others to follow since they know that actions speak louder than words. 5. Ensures Communication A leader is someone who will ensure that the teammates are able to communicate every situation properly. This can be done by transparency, as the leader ensures that all the information related to work is sent down the line. The leader also allows teammates to express themselves and their issues. Read More: What Is a Franchise, And How Does It Work? – Examples, Benefits & More Final Thoughts Hope this article was helpful for you in understanding leadership behaviors and their importance in a business environment. Having a good knowledge of the most important leadership behaviors will make you effectively lead your team and influence the team to work towards achieving specific goals.  Make sure you go through the leadership behaviors mentioned in the previous section so as to incorporate them in the rightful manner for your growth as a leader. Do you have any recommendations regarding how to become an effective leader? Share your ideas and opinions with us in the comments section below. Read Also: Market Orientation – What Is It, And How Does It Work? Marketing Campaigns: How To Do It? – Steps To Follow Market Cannibalization – Definition, How Does It Work, Example, And More

zoho crm

Zoho CRM – Best Features, Pricing, Pros, Cons, And Alternatives

Zoho CRM is a customer relationship management and lead management software that is popular among small businesses that are in their phase of growth. As clients and customer starts growing for a company, the Zoho CRM provides the extra features and quantity that the company needs. The free plan of Zoho also comes with numerous useful features. In this article, you will mainly learn about one of the popular CRM software systems, the Zoho CRM. Furthermore, we will discuss the plans available if you want to purchase the software. Furthermore, you will learn what are the major features that Zoho CRM has that your business can benefit from. Finally, we will discuss why this software system is a great option for your business, along with a few pros and cons regarding the same. Hence, to learn more about Zoho CRM, read on through to the end of the article. Zoho CRM – A General Overview Of The Platform   A review article on Forbes.com puts it rightly – “Zoho CRM makes it easy for newcomers to get started with a CRM, especially if they’re not familiar with the software. The free plan includes just enough of the basic features to be helpful for an individual or an ultrasmall company. And the interface is intuitive and clean, which makes it even easier to learn to use.” This is one of the major factors that the Zoho CRM API is very popular among small businesses. Furthermore, the software system comes with a lot of features that are not only helpful for small businesses only, but for growing businesses as well. Zoho CRM Pricing   In the following table, you will get the entire pricing and plans of the Zoho CRM: PlansMonthly PricingAnnual PricingZoho CRM FreeFreeFreeZoho CRM Standard$20 per user per month (annual billing)$14 per user per month (annual billing)Zoho CRM Professional$35 per user per month (annual billing)$23 per user per month (annual billing)Zoho CRM Enterprise$50 per user per month (annual billing)$40 per user per month (annual billing)Zoho CRM Ultimate$65 per user per month (annual billing)$52 per user per month (annual billing)Zoho CRM Plus$65 per user per month (annual billing)$52 per user per month (annual billing)Zoho One$105 per user per month (annual billing)$90 per user per month (annual billing) What Are The Major Zoho CRM Features?   Once you do a Zoho CRM login, you will find the Zoho interface being very user-friendly. Once in the software, you will also come across a variety of customization features. You can also create personalized layouts, which you can save, clone, and share. With a many automation features, you can simplify your complicated tasks. Furthermore, Zoho also comes with an AI assistant. According to the official website of Zoho CRM Plus, “Zoho's AI assistant, Zia, guides your teams by predicting business trends, suggesting the best times to contact customers, identifying sentiments in emails and tickets, and providing intelligent business dashboards.” Another great feature of Zoho is that it can be integrated with all the different Zoho software systems. Furthermore, the Zoho CRM supports other systems too. Why Is Zoho CRM A Great Option For Your Business?   Being one of the best software options for lead management, Zoho CRM helps in unifying your business and marketing processes. According to the official website of Zoho CRM, “Zoho CRM Plus unifies your sales, marketing, customer service, and every other customer-facing team on one platform so you can deliver exceptional customer experiences to every customer. Unify business data, customer engagements, ROI, and more—all while keeping your customer at the center of everything you do.” With this CRM, you will be able to provide your customers with the needed convenience of omnichannel engagement. With Zoho, you can engage with your customers at every level of the customer lifecycle. You can always have full access and full information about your customers through different channels, as you will get real-time notifications on the software system. Zoho CRM – The Major Pros And Cons   The following are some of the essential pros and cons that you must be aware of before you make a purchase of Zoho CRM: Pros Of Zoho CRM   Here are the major pros of Zoho CRM: Zoho CRM comes with a free plan but with limited features. The pricing plans are affordable and friendly for small businesses. All the pricing plans contain the automation feature. You can integrate the CRM with various other Zoho software systems as well as other software systems. The CRM is simple and easy to customize. There is a mobile app as well, which allows remote access. If you do not like the software, you will get the money back in 30 to 45 days. Cons Of Zoho CRM   Here are the cons of Zoho CRM that will allow you to make a decision while purchasing: The AI features come only the top-tier plans. There are only a limited number of custom fields. There are no integrations available for free plans. Zoho CRM Alternatives   We think that Zoho CRM can be an excellent choice for a small business. However, it is not the best option for large businesses. According to Forbes.com, “While Zoho CRM is an excellent entry-level CRM, it may not be the best choice for every business. You can find plenty of Zoho CRM alternatives that could fit your CRM strategy better.” The following are the six top alternatives of Zoho CRM that you will find easily: 1. ActiveCampaign 2. Monday.com 3. Less Annoying CRM 4. Salesforce Pardot 5. LeadSquared 6. Hatchbuck Summing Up   If you are running a startup, then there cannot be any better CRM solutions available than Zoho CRM. Furthermore, you can surely choose the alternatives, as per your needs and likings. However, when it comes to a combination of features and pricing, Zoho CRM is the best option of all. What is your review of this software system? Share your reviews regarding Zoho CRM in the comments section below. Read Also: Is Startup Business Insurance Necessary For  New Businesses? 5 Most Powerful Marketing Strategy That Will Change Your Business What Is Commercial Insurance? And Its Different Types – Let’s Discuss


Pardot – Best Features, Pricing, Pros, And Cons: Let’s Discuss

With the change in the way of marketing processes and techniques, businesses are moving towards marketing automation. Within the CRM space, marketing automation is one of the fastest-growing aspects. This is because automation of marketing helps businesses realize better ROI and faster growth. One of the best marketing automation software is Pardot. In this article, we will give you a general review of the Pardot software, which is a popular marketing automation software by Salesforce. We will also give you reasons why Pardot is great software for small businesses and startups. Finally, we will inform you about some of the major features of Pardot, as well as the major pros and cons of the software. Hence, to learn in detail about the software read on through to the end of the article. Salesforce Pardot – A General Review Of The Platform Pardot is currently known as Salesforce Marketing Cloud Account Engagement. For this, we will use the name Salesforce Marketing Automation software. The software is created to automate marketing processes and carry out lead management in a faster and better manner. According to the official website of Salesforce.com, “Marketing Cloud Account Engagement is a B2B marketing automation solution that aligns marketing activities with sales goals to sell more effectively and build long-term customer relationships. It gives marketers and salespeople all the information and tools needed to find and win more customers.” With this Salesforce Marketing Automation software, you will come across rich customer insights within a split-second. Hence, you will be in a better position to make your B2B connections better and shall be able to maintain better relationships with them. Furthermore, you will also be able to find more leads whom you can be able to convert better. Read More: Less Annoying CRM – Pricing, Features, Pros And Cons, And More Salesforce Pardot Pricing – Different Levels Of Pricing According to Salesforceben.com, “Pardot (Account Engagement) follows a per org billing model, sometimes referred to as a ‘bucket’ license. This means that by purchasing one license of Pardot, you can give as many users access as your organization requires.” However, the different editions saw an increase in price in 2018. The following are the four different price options for Salesforce Pardot: EditionPriceFeaturesGrowth (Standard)$1250- Basic edition- Access to only core marketing processes like automation, email marketing, and engagement studio.Plus (Pro)$2500- Access to almost all the Salesforce Pardot features related to account engagement and marketing automation. - Also, the most popular option.Advanced (Ultimate)$4000- Business units and other increased services.Premium$15000- Meant for large organizations with large databases- Large marketing teams can work on it- Higher record limit than Advanced Salesforce Pardot – Why It Is A Great Option For Small Businesses? According to PCMag.com “While it's not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.” The following are the major reasons why you can implement Salesforce Pardot in your business organization: You will be able to generate better leads by using many useful features. You will have a better idea of the activities of the audience. This will help you to convert them into leads faster. With better personal outreach options, you will be able to make stronger connections. You can tailor email campaigns in the software by audience segmentation. You will have great data to monitor the performances. Hence, you will get a lot of options to improve. The AI will also help in dealing better with customers and also predict customer engagement. The Major Features That Come With Salesforce Pardot The following are the major features that Salesforce Pardot brings to your organization: The email marketing option in Salesforce Pardot comes with a lot of features and an intuitive interface. It integrates amazingly with other Salesforce platforms and software systems. The landing pages and Pardot forms are built aesthetically, and there are many customization options. There are many search tracking and optimization options which help marketers to get ROI on SEO efforts that are campaign specific. The Journey Builder tool helps a lot in managing leads. There are other lead management tools as well. You will get a lot of access to analytics and data. There is also a Salesforce Pardot certification, which is given as a credential to those people with experience in working and implementing Pardot solutions. Basically, it is meant for people who use their knowledge in designing, building, and executing marketing processes in a Salesforce Pardot system. Essential Pros And Cons Of Salesforce Pardot No matter how good software is, it has its own sets of positives and negatives. The same is true for Salesforce Pardot. Although it has a very intuitive design and comprises a deep set of features, it still has some disadvantages with it as well. The following are the major pros and cons of Salesforce Pardot that you need to be aware of: Pros Of Salesforce Pardot Here are the major pros of the software: Comprises a many features dealing with marketing automation and email marketing. Comes with automation branching as well. Comprises a white glove onboarding service for the new user. Easy integration with other software programs and applications from Salesforce after Pardot login. There are specialized sub-products for some industries. Behavioral scoring of all inbound leads is carried out with the help of AI. Cons Of Salesforce Pardot Here are the cons of Salesforce Pardot: A bit pricey, and small and medium-sized businesses will not be comfortable with the price. There are no standalone mobile apps. Customer services are limited. Read More: What Is LeadSquared? Features, Pricing, Pros, And Cons Summing Up Although the Salesforce Pardot is not cheap, it definitely sets its standard as one of the best marketing technology automation software, lead management, and email marketing. The software combines great design with a many features, which include a variety of options for integration with other apps. Furthermore, the analytics are driven by artificial intelligence. Do you think Pardot can be a great addition to your business? Share your thoughts about it in the comments section below. Read Also: Upwards Review: Is This India’s Best Instant Loan App? Fullerton India Review: Things To Know Before Taking A Loan!  LoanTap: Information, Eligibility Criteria, Interest Rates, Review & More