Dhani Loans & Services Limited – Background And Services


When it comes to providing the best loans and other financial services to people, Dhani is one of the leading financial companies in India. They give people some of the best in class loans and financial assistance, along with having its own e-commerce shopping center rivaling the likes of Amazon for the Indian public.

But how big is this company in 2023, and how many services do they provide? If you wish to learn more about this company, read this post until the end.

Dhani – Overview

Dhani Overview

Dhani was initially known as Indiabulls Ventures Limited since its inception in 1995 by Sameer Gehlaut. Soon, it established itself as a significant FinTech (Financial Technology) player in the Indian market as a financial software developer for various clients.

Over time, it broadened its product and service portfolio when it launched a subsidiary named Indiabulls Consumer Finance Limited in 2017. This app-based India Bull personal loan money lending service targets the personal loans market in India.

At the same time, it also launched another subsidiary named Indiabulls Securities Limited to become a major player in the Indian Stock Market. This subsidiary targeted India’s stock trading consultation market, which was slowly rising.

In 2020, Indiabnulls rebranded itself to Dhani. This changed the names of its subsidiaries as well. Indiabulls Consumer Finance Limited became Dhani Loans & Services Limited. In addition, Indiabulls Securities Limited became Dhani Stocks Limited.

After this rebranding, the company dabbled into providing healthcare e-commerce services in the form of Dhani Healthcare Limited. This health tech (healthcare technology) subsidiary started selling medicines and healthcare consultancy online amidst the rise of the pandemic.

This subsidiary soon extended its services to provide a full-fledged e-commerce platform where you can buy various products online, including food products, electronics, clothing, jewelry, and more.

Dhani Loans & Services

Dhani Loans & Services

Dhani Loans and Services has been popularized using Dhani OneFreedom.

When you register for this service, you will receive a Dhani Freedom Card. With this card, you can avail various benefits like:

  • Instant Money: With this application, you can apply for personal loans up to ₹5 lacs (around $6000) with no interest. All you need to do is be a verified user and connect your online banking account with Dhani OneFreedom Digital card. In addition, you also need to verify using your Aadhar Card.
  • Three Interest-Free Payments: This app makes it very easy to pay back your loans. No matter how much money you take as a loan, you must pay it back in three installments without additional interest.
  • Bank Mandate Not Required: Since a bank mandate is unnecessary for this service, Dhani will never directly debit the money from your bank account. Therefore, there is no need to fear your money being debited without your consent!
  • Dhani Store Offers: Once you become a member of Dhani OneFreedom, you can get your Dhani Physical Card for ₹99. You can use this card to avail various special offers with many partnered stores. In addition, you can also get discounts of up to 20% on groceries and household items from the Dhani Online Store. You also become eligible to receive 2% cash back on all purchases made from the online store! Plus, no extra processing fees are added to your purchases as well!
  • Online Healthcare: With the Dhani Card, you can get online consultations from doctors through various online portals 24×7.

Dhani Online Shopping Store

Dhani Online Shopping Store

Dhani has its own shopping store from where you can buy various products. While they initially started out as a provider of pharmaceutical products, they soon expanded to provide products like:

  • Groceries
  • Pharmaceutical Products
  • Electronics
  • Home and kitchen equipment
  • Household products
  • Personal care and beauty care products
  • Baby care products
  • Books and stationery items
  • Healthcare products
  • Pet care products
  • Clothes and fashion accessories
  • Toys and games
  • Sports and fitness products
  • Jewelry and fashion accessories
  • Footwear

Dhani Stocks Limited

Dhani Stocks Limited

With Dhani Stocks Limited, you get access to stock trading on the Indian Stock market in the easiest way possible! There are various benefits of joining and trading in stocks using this platform. The most significant benefits are:

  • Real-Time Stock Quotations: If you wish to buy stocks of a specific firm, you will get real-time updates regarding their stock prices.
  • In-Depth Stock Market Analysis: Members will get various reports that will show metrics regarding the condition of the market and get predictions about rises and falls in stock prices of multiple companies.
  • Customizable Watchlists: If you are interested in buying stocks of specific companies, you can create a watchlist to receive real-time stock price updates and news about them, tailor-made specifically for you!
  • Trading Consultancy: If you are new to stock trading and want to invest most profitably, you can get trading consultancy using this app.
  • Mobile Trading Platform: With the Dhani app, you get a platform to trade stocks from various platforms, which you can access anywhere, anytime. You can trade stocks using the app, website, and direct calls.

Dhani Services Share Prices

Dhani Services Share Prices

If you wish to invest in this company by buying Dhani shares, the current share price as of April 2023 is ₹67.75. Here is a share chart showing its fluctuating share prices in the last few months:


Dhani Controversies

Dhani Controversies

In 2023, every company is flawed, even if they look to be. Every company faces its own set of issues, affecting customers and creating controversies. In this regard, Dhani has faced several controversies in the last few years.

Some of the most prominent controversies that Dhani loan has faced so far are:

  • The former non-executive Director of the company came close to doing so in 2019. That year, she and her husband possessed unpublished business information, which they used as part of an “insider trading plan” to raise Dhani stock prices. After being caught in this act, they were impounded for ₹87,20,000 ($106,781) by the Securities and Exchange Board of India.
  • The company expressed an “inability to make a formal statement” when several women doctors were sexually harassed on their online doctor consultation forums amidst the Covid lockdowns of December 2020. A detailed report of this incident was published by the Times of India newspaper.
  • A glitch in the Dhani Loan app confused many users when they received a message to pay for loans they had never taken in April 2021. The company issued a formal apology for this inconvenience later on.
  • Dhani was accused of several data breaches and misuse of personal financial information by many users in February 2022. Here, users claimed that their personal account numbers were used by unknown third parties to get loans in their names. This act was done without the consent and permission of the users. Moreover, this caused the people’s credit scores to significantly drop, for loans they never took as a defaulter.


Dhani is a well-established fintech and health tech company previously known as Indiabulls. It has become a significant presence in the Indian stock market, providing various services like a personal loan service and an e-commerce store.

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