Enterprise

Maximizing Lead Conversion: Best Lead Management Software To Generate More Sales

Soumava Goswami

Enterprise June, 06 2023

Lead management comprises a variety of methods, processes, and practices, with the help of which businesses acquire new clients. This process is also called Customer Acquisition Management. There are many lead management software which are popular among both small and large businesses.

These software systems come with tools that are created to fulfill the needs related to lead management processes. In this article, you will get a lead management software list, along with a description of the lead management software features. Furthermore, you will get some general details about each of these software systems. Hence, to learn more, read on through to the end of the article.

What Is A Lead Management Software?

Lead management is one of the most important processes of a business in today’s day and age, especially if your business is based on the Internet. To manage leads, you will also need to get access to simple software-based tools that help you to maintain the client database and sales lead.

According to an article on ActiveCampaign.com,

“At its core, lead management software is a digital hub that consolidates and organizes all lead-related information. The software collects and stores valuable data about leads, including contact details, demographics, and interaction history.”

Lead management software allows your business to find and get leads from different sources, including landing pages, website forms, social media platforms, and other platforms where marketing is possible. With such software, you will also be able to score leads and increase your prospects.

Lead Management Software Vs CRM: What Is The Difference?

While lead management software allows you to collect data, identify prospects, and close deals on sales, CRM software is helpful when you already have an existing customer base. In the latter system, you can consider the sales approach only if you have a database of customers.

However, there are many new Lead management CRM software options available that allow you to do both jobs, including lead management and customer relationship management. According to SoftwareTestingHelp.com,

“Certain software tools combine the services of lead management and CRM as the former leads to later, but CRM can never be a part of lead management. Lead Management vs. CRM is similar to Prospective Customers vs. Existing Customers.”

Lead management software, as well as CRM software, provides you with a lot of benefits. It empowers you to find, capture, convert, and track leads in the best way possible. You can make your lead management processes much more effective with the help of such software systems and hence increase the chances of converting your leads into purchasing customers.

The Best Free Lead Management Software In 2023

If you are looking for the best lead management software systems, you must consider a variety of factors before you make the purchase. These will help you to ensure that the software you are choosing is catering to the needs of your business.

The first thing you must try to find in lead management software is flexibility and scalability. The software must be able to handle higher volumes of data. Furthermore, the software must be easy to use as well. Additionally, the software must come with all the latest features that are required from top lead management software and enable faster work processes.

The following are the top lead management software options that you must look for in 2023:

1. Monday.com

Whether you have a small business or a large business, this platform is a great option for you. One of the best features of this platform is pipeline management. Furthermore, it comes with great flexibility and security. Apart from that, the software supports integration, and you can customize it as per your needs.

2. ActiveCampaign

This software comes with numerous exceptional features and top-grade capabilities. One of the major aspects of this software is its ability to automate. As per the claims of its official website,

“With its intuitive interface and powerful automation tools, ActiveCampaign enables businesses to nurture and convert leads into paying customers.”

3. Salesforce Pardot

Although a great option for medium-sized businesses, large businesses can use the software too. Pardot is a standalone application and comes with a variety of branching software systems. If you need a lot of email campaigns as well as a large database, you must choose Salesforce Pardot over anything.

4. Zoho CRM

One of the most popular CRM systems also offers beneficial lead management options. Furthermore, this platform has a lot of other apps with other individual features, and all of them are already integrated with one another. Furthermore, SoftwareTestingHelp.com reviews –

“The Company provides great customer support. The product is value for money and includes good features that suit various businesses.”

5. Less Annoying CRM

If you want a simple and all-encompassing lead management and CRM software, then you must go for Less Annoying CRM. One of the best things about the software is that the pricing is straightforward, and the usage does not need a learning curve. Furthermore, setting up the software is also really easy.

6. LeadSquared

Although a useful lead management and CRM software, LeadSquared is a platform that comes with different software services as well. This is a great option for startups and small businesses. The pricing is also not very high, which can be a relief for small businesses looking for growth.

7. Hatchbuck

Hatchbuck is a CRM software that also offers you lead management options. The great thing about this software is that it is easy to use and does not require any learning curve. According to MotleyFool.com,

“The solution offers an abundance of marketing and sales automation at a relatively low price, which makes Hatchbuck a great first system for small business marketing professionals and more novice marketing technology users.”

Final Thoughts

If you are looking for useful and long-term lead management software, you must choose from the options above. Hope this article was helpful to you in giving you a better idea of which software systems to purchase. Do you know of other great software for lead management? Share your views with us in the comments section below.

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Soumava Goswami

A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

Intrapreneurship – Definition, Importance, Duties, And Responsibilities

The word Intrapreneur consists of two words - Intra (within) and Entrepreneur. Intrapreneurship refers to a situation where employees within a company use their entrepreneurial skills to complete projects and tasks. These employees use their creativity, leadership, intuition and also take risks in their job roles to complete projects. The concept is relatively recent and is changing the way organizations manage business and innovation. In this article, you will learn in general what Intrapreneurship means and what its importance is in businesses of now. We will discuss here some of the major impacts of intrapreneurship on business. Next up, we will provide you with the major characteristics, as well as the duties and responsibilities of an intrapreneur. Hence, to learn more about intrapreneurship read on through to the end of the article. What Is Intrapreneurship? According to Investopedia, “The term intrapreneurship refers to a system that allows an employee to act like an entrepreneur within a company or other organization. Intrapreneurs are self-motivated, proactive, and action-oriented people who take the initiative to pursue an innovative product or service.” Although a new concept in the world of business, intrapreneurship is on the verge of changing the ways in which companies manage business and innovation. With time, intrapreneurs are becoming the top innovators within organizations. Hence, companies are tasking their intrapreneurs to develop new ideas, products, systems, and services within the existing organization framework. The good thing about intrapreneurship is that intrapreneurs know that they do not need to bear personal costs when they fail. In most cases, the organization absorbs the losses (if any) that come from failure. On the contrary, if there is a success, the company is the one that gets the most gains in the end. Read More: Importance Of Entrepreneurship: Types, Features & Benefits What Is The Importance Of Intrapreneurship? An intrapreneurship is a situation when a business allows its employees to own up and become entrepreneurs within the organization. This, in turn, benefits the company as well as the employee. Furthermore, the employee also gets the chance and the freedom to experiment with their work. 1. Employees Get The Autonomy According to Indeed.com, “Intrapreneurship is usually an unofficial title. Though intrapreneurs have autonomy over the projects for which they're responsible, they typically have other duties they need to perform under their official role in the company.” Furthermore, there are many other companies that encourage their employees to engage in some form of intrapreneurship in any way. Companies allow their employees to devote a part of their time to work on projects in an entrepreneurial way which can benefit the organization. Apart from that, once there is a culture of intrapreneurship in an organization, it can help to foster autonomy and independence. In most cases, the best resolution can be achieved easily. For example, in an intrapreneurship, the company might require an employee to perform research and recommend a better solution to workflow to the brand of the company. 2. More Innovation And Growth For The Company With intrapreneurship, the company has more entrepreneurs within the organization. However, employers can recognize their employees that are capable of becoming intrapreneurs for the company. They can also find those employees that show their intrapreneurial spirit, which can be detrimental to the company. Employers can benefit from intrapreneurship since a win can lead to the success of the department and the company as a whole. If employers encourage these employees to work more on innovation, growth, and research, they can benefit a lot. If employers do not promote their employees, they might lose these potential intrapreneurs to other companies. A Few Characteristics Of An Intrapreneur It is important to learn some of the major characteristics of an intrapreneur. According to Investopedia, “Identifying intrapreneurs can sometimes be difficult. These employees are generally self-starters who are both ambitious and goal-oriented. They are often able to solve problems on their own and come up with ideas that lead to process improvements.” The following are some of the major characteristics of intrapreneurs that you need to learn: They are not afraid of risks and are ready to risk time or finances themselves. They love to share the reward of successful intrapreneurial projects with the corporation and other intrapreneurs equitably and in a defined manner. They are innovative and always have the capability and drive to build new akin to capital. With their work and efforts, they earn independence and autonomy from their company/ employers. Within the corporation they work for, intrapreneurs become their own “venture capitalist.” One of the major things about intrapreneurs is that they are not afraid of taking risks, as they can take responsibility for multiple tasks. To look for new challenges, some intrapreneurs can even take on some projects that they are not comfortable with in general. What Are The Major Duties And Responsibilities Of The Intrapreneur? The role, duties, and responsibilities of intrapreneurs can vary a lot based on the company they are working for and the industry they are in. However, there are a few things that are found common among intrapreneurs. The following are some of the common duties and responsibilities of an intrapreneur: Intrapreneurs know how to bring new ideas and generate new ones based on the situation of the company. They also have a good knowledge of the services, products, and services of the company. They innovate and manage innovation by overseeing its lifecycle, from its conception to implementation. Intrapreneurs with management capability often lead cross-functional teams and manage projects by ensuring their successful completion. They are problem solvers and identify and bring varied solutions to the complex problems of the business. They are risk-friendly and are not afraid to take calculated risks with proper assessment of the situation. Read More: Risk In Entrepreneurship : What Risks Do An Entrepreneur Face? Wrapping Up Hence, you can see from this article that intrapreneurship is nothing but a way in which a business allows its employees to act like entrepreneurs within the organization. Hence, just like entrepreneurs, intrapreneurs need to be action-oriented, proactive, self-motivated, risk-friendly, innovative, and more. Many experts consider intrapreneurship as a step towards entrepreneurship. Intrapreneurs can develop their own business by using what they have learned within the organization. How do you think employees benefit from intrapreneurship? Share your thoughts about it in the comments section below. Read Also: What Is a Franchise, And How Does It Work? – Examples, Benefits & More What Is A Venture Capitalist, And What Are Their Functions? Private Equity Vs. Venture Capital: Key Differences

What Are Articles Of Organization? – Let’s Find Out

If you want to establish your business as an LLC< you will need to file articles of organization with the Office of the Secretary of State in the state that you are located. These articles are just public documents that are necessary to create the LLC and register it in the state. They contain the basic information of your business, including name, address, etc. In this article, you will learn about what articles of organization are and how they work for businesses. Apart from that, you will also learn how to file articles of organization in the state you are in and what information to add to the documents. Finally, we will explain to you what you need to do after filing the articles of organization of your LLC. What Are Articles Of Organization? According to Investopedia, “Articles of organization are part of a formal legal document used to establish a limited liability company (LLC) at the state level. The materials are also used to create the rights, powers, duties, liabilities, and other obligations between each member of an LLC and also between the LLC and its members. The state also requires businesses to pay a fee when they file articles of organization.” However, the constituent of articles of organization can change based on the state you are operating your business in. But, in most cases, you will need to fill out a form. The name of the form might change. For example, in the state of Texas, the document to form an LLC is called a “Certificate of Formation.” Read More: What Are Articles Of Incorporation? – Importance, Working, And More Articles Of Organization - How Do They Work? According to the Forbes Advisor, “LLCs also enjoy tax flexibility that’s not available to other types of businesses. However, an LLC does not legally exist until you file articles of organization and have them approved by the state. The articles provide a public record of the LLC’s existence, its name, and its contact information. They also provide information about where to send lawsuits and legal notices involving the company.” After the business files articles of organization in the state, the state government checks whether the business that wants to become an LLC is actually meeting the legal requirements. In some industries, like child care and food service, the legal requirements and regulations are heavier. Filing Articles Of Organization - What Information To Add? Regarding the documents, an article on Shopify.com adds - “Without articles of organization, your limited liability company doesn’t legally exist. The document helps to create a public record of your business information and existence, including the business name, your name and contact information, and other information about where to send lawsuits and legal notices.” Here are the essential pieces of information to add to the articles of organization: Name and address of the LLC. The LLC’s nature of business. Name and address of the registered agent of the LLC. This person is only authorized to receive legal documents on behalf of the LLC. The names of the members of the LLC, like managers, directors, stakeholders, etc. In general, the Office of the Secretary of State checks and reviews the articles of organization of the business that wants to establish itself as an LLC in the state. Basically, these articles of organization act as a charter for the business. How To File Articles Of Organization? The following are the steps you need to follow to file articles of organization: Step 1: Visit the Secretary of the State’s website. There, you will get the online form (or PDF), along with instructions on how to file the form. Step 2: You must gather all your information and documents related to the filing of the form. Take the help of tools if you are merging more than two pdfs. However, you can also take the help of an attorney who will tell you exactly how to do it. Step 3: You will need to answer various general questions based on the state where you are located. Make sure that you are fully prepared before answering. Step 4: Submit the form (online or through mail). What Do Do After Filing Articles Of Organization? After you file articles of organization with the Office of the Secretary of State, you will still be able to remain active in the business creation process. The following are the steps you can take after your file articles of organization: 1. Get Your EIN Getting the EIN for your company is the most important thing since the number is required while filing taxes to the IRS. You will have to retrieve this nine-digit number from the IRS itself. The number is also required at the time of opening a business bank account and getting a business license. 2. Make An Operating Agreement Having an operating agreement for your business is not always compulsory. However, many experts recommend an operating agreement since it ensures that your business is running in an efficient manner. Basically, an operating agreement contains most of the important information, including the responsibilities of the members of the business, titles of the members, succession plans, contribution requirements, and many more. 3. Business Bank Account It is important to have a separate bank account for your business, as you will need to ensure that your personal finances and your business finances do not get mixed up. This prudent move will make your reporting and budgeting much easier. Apart from that, this action will allow you to track easily and make expense reporting and filing taxes easier. 4. Business License Once you get your business license, it will ensure that you are compliant with all the laws of the state in which your business is located. Hence, make sure you apply for a license with your state. Read More: How To Deal With Facebook Marketplace Scams? Steps To Follow Wrapping Up Hope this article was helpful for you in getting a better idea of what articles of organization are and how they work. Basically, to register your business with the state as an LLC, you will need to gather the necessary documents and file them with the Office of the Secretary of State. The documents consist of the business name, the type of business, the members, and the purpose of the business. Articles of organization are also used to create the bylaws of the company. Do you have any more suggestions to add regarding how to file articles of organization? Share your answers with us in the comments section below. Read Also: Marketing Campaigns: How To Do It? - Steps To Follow Market Orientation - What is It, And How Does It Work? Market Cannibalization - Definition, How Does It Work, Example, And More

Pardot – Best Features, Pricing, Pros, And Cons: Let’s Discuss

With the change in the way of marketing processes and techniques, businesses are moving towards marketing automation. Within the CRM space, marketing automation is one of the fastest-growing aspects. This is because automation of marketing helps businesses realize better ROI and faster growth. One of the best marketing automation software is Pardot. In this article, we will give you a general review of the Pardot software, which is a popular marketing automation software by Salesforce. We will also give you reasons why Pardot is great software for small businesses and startups. Finally, we will inform you about some of the major features of Pardot, as well as the major pros and cons of the software. Hence, to learn in detail about the software read on through to the end of the article. Salesforce Pardot – A General Review Of The Platform Pardot is currently known as Salesforce Marketing Cloud Account Engagement. For this, we will use the name Salesforce Marketing Automation software. The software is created to automate marketing processes and carry out lead management in a faster and better manner. According to the official website of Salesforce.com, “Marketing Cloud Account Engagement is a B2B marketing automation solution that aligns marketing activities with sales goals to sell more effectively and build long-term customer relationships. It gives marketers and salespeople all the information and tools needed to find and win more customers.” With this Salesforce Marketing Automation software, you will come across rich customer insights within a split-second. Hence, you will be in a better position to make your B2B connections better and shall be able to maintain better relationships with them. Furthermore, you will also be able to find more leads whom you can be able to convert better. Read More: Less Annoying CRM – Pricing, Features, Pros And Cons, And More Salesforce Pardot Pricing – Different Levels Of Pricing According to Salesforceben.com, “Pardot (Account Engagement) follows a per org billing model, sometimes referred to as a ‘bucket’ license. This means that by purchasing one license of Pardot, you can give as many users access as your organization requires.” However, the different editions saw an increase in price in 2018. The following are the four different price options for Salesforce Pardot: EditionPriceFeaturesGrowth (Standard)$1250- Basic edition- Access to only core marketing processes like automation, email marketing, and engagement studio.Plus (Pro)$2500- Access to almost all the Salesforce Pardot features related to account engagement and marketing automation. - Also, the most popular option.Advanced (Ultimate)$4000- Business units and other increased services.Premium$15000- Meant for large organizations with large databases- Large marketing teams can work on it- Higher record limit than Advanced Salesforce Pardot – Why It Is A Great Option For Small Businesses? According to PCMag.com “While it's not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.” The following are the major reasons why you can implement Salesforce Pardot in your business organization: You will be able to generate better leads by using many useful features. You will have a better idea of the activities of the audience. This will help you to convert them into leads faster. With better personal outreach options, you will be able to make stronger connections. You can tailor email campaigns in the software by audience segmentation. You will have great data to monitor the performances. Hence, you will get a lot of options to improve. The AI will also help in dealing better with customers and also predict customer engagement. The Major Features That Come With Salesforce Pardot The following are the major features that Salesforce Pardot brings to your organization: The email marketing option in Salesforce Pardot comes with a lot of features and an intuitive interface. It integrates amazingly with other Salesforce platforms and software systems. The landing pages and Pardot forms are built aesthetically, and there are many customization options. There are many search tracking and optimization options which help marketers to get ROI on SEO efforts that are campaign specific. The Journey Builder tool helps a lot in managing leads. There are other lead management tools as well. You will get a lot of access to analytics and data. There is also a Salesforce Pardot certification, which is given as a credential to those people with experience in working and implementing Pardot solutions. Basically, it is meant for people who use their knowledge in designing, building, and executing marketing processes in a Salesforce Pardot system. Essential Pros And Cons Of Salesforce Pardot No matter how good software is, it has its own sets of positives and negatives. The same is true for Salesforce Pardot. Although it has a very intuitive design and comprises a deep set of features, it still has some disadvantages with it as well. The following are the major pros and cons of Salesforce Pardot that you need to be aware of: Pros Of Salesforce Pardot Here are the major pros of the software: Comprises a many features dealing with marketing automation and email marketing. Comes with automation branching as well. Comprises a white glove onboarding service for the new user. Easy integration with other software programs and applications from Salesforce after Pardot login. There are specialized sub-products for some industries. Behavioral scoring of all inbound leads is carried out with the help of AI. Cons Of Salesforce Pardot Here are the cons of Salesforce Pardot: A bit pricey, and small and medium-sized businesses will not be comfortable with the price. There are no standalone mobile apps. Customer services are limited. Read More: What Is LeadSquared? Features, Pricing, Pros, And Cons Summing Up Although the Salesforce Pardot is not cheap, it definitely sets its standard as one of the best marketing technology automation software, lead management, and email marketing. The software combines great design with a many features, which include a variety of options for integration with other apps. Furthermore, the analytics are driven by artificial intelligence. Do you think Pardot can be a great addition to your business? Share your thoughts about it in the comments section below. Read Also: Upwards Review: Is This India’s Best Instant Loan App? Fullerton India Review: Things To Know Before Taking A Loan! LoanTap: Information, Eligibility Criteria, Interest Rates, Review & More

What Is Salesforce Sales Cloud? – Let’s Find Out In Details

The Salesforce Sales Cloud is an automation software where you will get the combination of CRM, Data, and AI. This will help you in boosting your productivity levels and grow your business by increasing your sales. The software system comes with a lot of features that enable you to carry out your lead management and accounting processes effectively. In this article, you will mainly get a review of the Salesforce Sales Cloud software. Furthermore, we will discuss the major features of the software system and how the software can be a great addition to your business. Finally, we will discuss some of the major pros and cons of the software. Hence, to learn more about Salesforce Sales Cloud, read on through to the end of the article. Salesforce Sales Cloud – A General Overview Of The Software When it comes to CRM solutions, there is hardly any software better than Salesforce Sales Cloud. More than 150K companies worldwide use the offerings of Salesforce to streamline their business processes. With automation features, you can save a lot of your time and create new values for your business while you improve your relationships and communications with customers. According to the official website of Salesforce, Salesforce Sales Cloud lets you – "Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with the #1 CRM for sales…Start and scale with a sales solution that's tailored to your business. Maximize productivity, get insights, and streamline processes with the best sales software.” If you want software that will take your customer relationship management operations to the next level, then you must consider implementing Salesforce Sales Cloud in your business. As it has great integration options, you can also get the services of other Salesforce software systems. For example, for lead management, you can integrate Salesforce Pardot easily with the Sales Cloud. Salesforce Sales Cloud Pricing The following are the pricing as per the plans of Salesforce Sales Cloud: Salesforce Sales Cloud PlansPriceStarter$25 per user per month (annual billing)Professional$75 per user per month (annual billing)Enterprise$150 per user per month (annual billing)Unlimited$300 per user per month (annual billing)Sales Suite$600 per user per month (annual billing) To learn more details about the pricing and what features you will get in regard to all these plans, check the official pricing list of Salesforce Sales Cloud. What Are The Salesforce Sales Cloud Features? One of the best features of Salesforce Sales Cloud is that it comes with a host of applications that is ready for integration with each other. So, the software system acts as a centralized platform for your business to check every part of your organization’s processes. According to a review of the platform on Cargas.com, “The Sales Cloud handles contacts, accounts, reports, dashboards, and forecasting, among other sales responsibilities. It integrates with Salesforce’s other products like Service Cloud and Marketing Cloud, as well as numerous third-party solutions.” 1. Good information on Sales Opportunities. 2. Automation of daily and mundane tasks lets you focus on important issues at hand. 3. Forecast management will help you get information on pipeline health for better decisions. 4. The revenue cloud gives you the platform to perform Billing, CPQ, and Subscription management. 5. The app helps you to enhance Sales Engagement. 6. Easy feature for tracking to plan. Why Salesforce Sales Cloud Is A Great Option For Your Business? According to TechRadar.com, “Even at the upper end of Sales Cloud pricing, mature sales teams may need to purchase other Salesforce products and add-ons to mine the full potential of Sales Cloud’s capabilities. If you’re leading a large sales team and want to keep everything centralized, Salesforce is an ideal choice.” Salesforce is a top-grade software company, and the Sales Cloud is one of its best application software systems. As a lot of companies worldwide use the services of Salesforce, hence the reports regarding Salesforce are quite good when it comes to integration, contact management, reliability, and ease of usage. You can also get a Salesforce Sales Cloud Certification if you become an expert in the software. Essential Pros And Cons Of Salesforce Sales Cloud The following are the major pros and cons of Salesforce Sales Cloud that you need to be aware of before you consider purchasing it for your business: Pros Of Salesforce Sales Cloud Here are the major pros of Salesforce Sales Cloud: There are many customization options that can help you in tailoring the software system based on the needs and demands of your business. There are many integration capabilities of the software, and it can also integrate many third-party applications if you are looking to increase the functionality of the software. The reports, analytics, and dashboards are straightforward and easy to use, as well as flexible. There are many other automation tools that are not only user-friendly but also useful for doing repetitive tasks. The interface is fully modern and intuitive and is straightforward to use simultaneously This ensures a great user experience. Cons Of Salesforce Sales Cloud These are the major cons of Salesforce Sales Cloud that you must know: As per industry-standards, the software is priced on the higher side, and the add-ons are also highly-priced. The tools are quite complex, and they need a learning curve beforehand for someone new to the software systems. The deployment timeline of the software system is lengthy, as customization of the software based on the business needs takes time. Customer support does not respond seriously to non-critical problems. Final Thought Hope this article was helpful for you to understand the utility of Salesforce Sales Cloud. If you are looking for an all-encompassing software for your business, then you must consider purchasing this software and implementing it. The customization and integration features of the software are top-class. Do you know of some other software systems that are as good as Salesforce Sales Cloud and great for growing businesses? Share your reviews about some in the comments section below.

Maximizing Lead Conversion: Best Lead Management Software To Generate More Sales

What Is A Lead Management Software?

Lead Management Software Vs CRM: What Is The Difference?