• Home
  • Business
  • Starting A Business In The USA – 4 Tips To Kickstart Your Venture
Business

Starting A Business In The USA – 4 Tips To Kickstart Your Venture

Starting A Business

November is National Entrepreneurship Month. It has always been an honor for the USA to hold such tenacious, imaginative, and motivated men and women who choose to start a new business.

In the United States, there are more than 30 million small firms. Since 2010, they have produced 65% of all new jobs. Therefore, it’s crucial to adhere to some fundamental legal standards if you want your company to be successful and compliant.

Before starting a firm, you must choose your services and target market. In addition, there are some fundamental legal conditions that you must follow to launch a small business and procure Employment Based Immigrant Visas in the US.

Kickstarting Your Business In The USA

Given below are some of the important steps you need to follow to start your business in the USA—

1. Planning The Structure And NameYour Business

Some people choose a straightforward sole proprietorship because they believe there is no chance of legal action, while others may want to register as a corporation. The forms you use to report these taxes and your precise federal tax responsibilities will depend on the structure of your firm.

Here are some of the most common structures that can get you Employment Based Immigrant Visas for your business—

A. Sole Proprietorship

An organization owned and run by only one person is known as a single proprietorship.

You must file a Doing Business As form if you wish to give the company a different name (DBA). This procedure notifies your state or local authorities of the name under which you are conducting business.

B. LLC

A private limited corporation structured to provide a legal separation between the enterprise and the owner is a limited liability company (LLC).

Consider it the next level up from a single proprietorship that can get business owners Employment-Based Immigrant Visas. It offers pass-through taxation like a partnership and the restricted liability of a corporation.

C. S Corporation

An organization that the IRS has given the Subchapter S classification is known as an S-Corporation. With this structure, subject to the same constraints as for LLCs, you have distinct tax entities and a restricted legal responsibility.

The corporation avoids paying corporate taxes by disclosing profits and losses on its personal tax returns.

D. C Corporation

A C-Corp is a particular kind of corporation in which the owner and the company file separate tax returns.

You need a name for your new small business so that your regional and state governments can keep track of your activities. You must register a Fictitious Business Name (FBN) or Doing Business As (DBA).

2. Gather The Required Documents

Every company that conducts business as a corporation or partnership must have an Employer Identification Number (EIN). You may create a business bank account, file tax returns, and apply for business licenses using your EIN, which is your company’s tax identification number.

Applying for an EIN online on the IRS website is the simplest method. However, permits and licenses must be obtained by independent contractors.

Depending on your sector and the location, your company could require a federal license in addition to a state or municipal license.

Businesses engaged in activities overseen and controlled by a government agency must have federal licenses. However, depending on the area, state licenses and permissions may differ.

3. Understand The Tax Policies

Taxes are a yearly obligation for all small company owners who have received Employment Based Immigrant Visas in the US. The amount and kind of taxes you pay depend on the structure of your firm.

Some companies with workers are obligated to contribute to unemployment insurance, necessitating the owner’s acquisition of extra tax identification numbers.

You’ll need to set up tax withholding records if you’re recruiting staff. In addition, a W-2 Form must be completed and filed for each new hire at your small business.

Along with federal taxes, you’ll also have to pay state and local taxes. To guarantee compliance, working with a tax counselor could be a good idea.

4. Business Insurance

You are in charge of ensuring your consulting is legally and financially sound as a small company owner. One of the best methods to shield yourself from liability is through business insurance.

A single natural calamity or legal action is all it takes to spell the end for your small business. Review and comprehend the legislation that can apply to your company.

Many clients will need you to have these insurances, and it’s also necessary to secure your business against the possibility of liability damages.

Plan Your Business Today

When you’re a foreign national in the US, you must start planning your business early. Hire a competent corporate lawyer who can suggest ideas and guide you through the process of establishing your own business legally.

We hope this article helped you to kickstart your business. Please let us know your thoughts in the comment section.

Read Also:

author-img

Arnab Dey

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Welcome A New Disabled Employee

Preparing To Welcome A New Disabled Employee

It wasn't that long ago that people with disabilities were shunted aside from daily life, left alone to cope with their problems. Fortunately, much has changed for the better now as society has become more aware and accepting of those that are different, giving the disabled a new lease on life. One of the areas where things have improved is in employment. We have finally learned that people with disabilities are capable of much more than they were formally thought to be, and the advantages of hiring disabled workers are actually manifold. Introducing A Disabled Employee To The Work Culture This is not to say that there are no attendant difficulties with welcoming a disabled employee into your company; of course, there are, but nothing that can't be surmounted with patience and planning. Here are some of the steps you can take to make your business inclusive that go beyond the hiring process and will help everyone involved work together with confidence and respect. Implement company-wide training, preferably by an experienced consultant. There are three tiers to this: Leadership Having the top brass buy-in is going to imprint on everyone else how important this is. Seeing the company president get the same training as everyone else goes a long way to negating the stigma and fear that surround the disabled, showing that you are all in this together. Read Also: Effective Ways To Track Your Employees’ Work Supervisors Perhaps the most crucial player in all this management needs to feel secure in their relationship with the disabled employee by having an understanding of what they can and sometimes cannot do on the job. They will naturally feel fear of making mistakes and need to feel the freedom to voice their concerns and be given the specific tools to properly manage people with disabilities respectfully and with achieving success together firmly in mind. Co-workers The people on the front lines need to have clear and applicable training on disability inclusion and awareness. The training will help them feel more comfortable and able to engage better with their new disabled co-worker. It is also very important to provide appropriate support for employees with disabilities on the job. The best method is to have long-term support strategies in place, which might include necessary accommodations and assistive technologies. Include everyone in the implementation of these steps so they will understand you are all in it together, and feel like part of the solution to problems, rather than fearing them. 6 Steps To Make A Workplace Friendly For Disabled Workforce Disabled employees might be more talented and capable than one might think. As a leader, you must not focus on their disabilities. Rather treat them just like a usual employee so that he doesn’t feel distinct. Given below are some steps to create a welcoming workplace for physically challenged employees:  Inhibit Ableist Language One of the first steps is to include discouragement of ableist language while addressing these employees in the awareness campaigns. There might be certain terms included in the program which must not be used for a person with disabilities. The answer is quite simple: make use of terminology a disabled individual prefers. Languages like clumsy, lazy, deaf, lame, fat, short, skinny, etc should never be encouraged within an organization.  Recognize Disability-Related Communication Styles Our minds are often impacted by both visible and invisible forms of disabilities. Like, those having mobility impairments and using crutches or wheelchairs are usually considered “too slow.” Employees with cognitive or sensory disabilities communicate in a different way that might be a bit complex to comprehend. Coworkers must be taught to be a little more patient and understanding towards a disabled person. Refrain From Making Insensitive Jokes Encouraging or tolerating jokes about disabilities is the most unethical activity performed within an organization. Additionally, it is significant to keep in mind that disabled individuals are already under tremendous social pressure. The use of insulting words, even if the employee says he is fine, must always be refrained. With reputation and time, they might develop an increasingly dispiriting and hostile environment for physically challenged employees.  Conduct Accessible Company Events Whether an event within the organization is formal or informal, always try to conduct it, keeping in mind your disabled workforce. They must get the opportunity to participate completely in all social events. Generally, it is a great idea to give up on venues having numerous stairs and no wheelchair accessibility. If possible, try to arrange transport options for this particular set of employees so that nothing holds them back while proceeding further.  Offer Accommodations Quietly, Not Secretly  Never make a spectacle of all the special arrangements and accommodations you provide to a disabled employee. It is a better idea to refrain from the temptation of hovering as well as micromanagement in a visible way. Also, never discuss these in front of the rest of the workforce. Although accommodations are not a dark secret, you must not talk a lot about it. Well, that’s the sign of a great leader! Take Immediate And Necessary Actions Whenever Needed  While this point bears a resemblance to the first one, you must take necessary actions against disability discouragement. There should be no acceptable space for managers or coworkers to let a disabled employee feel down. If you find someone doing it once, shush it off by providing a warning. But if things get repeated, it’s better to take immediate action against it. Set an example so that nobody encourages such behaviors. Wrapping It Up Everybody in the workplace wants to feel valued. Employers should be looking for ways to keep their employees engaged, and in that way, they can increase their retention over the years because nothing is more valuable than a seasoned employee of any ability. Presentations from company leadership are a valuable form of direct messaging to instill the sense of teamwork needed for the best level of inclusion. If this is the first time you have hired a disabled person, use what has been learned as a template for the next one. The government is also ready to help with its support programs. With this, I bring my article to an end. Disability is a sensitive issue, and I hope my write-up encouraged you all to be more thoughtful co-workers. Thank you for reading! Read Also: 8 Best Practices For Managing Remote Teams The Importance Of Keeping Your HR Team Certified Seven Potential Tax Credits Available To Small Businesses In 2023

Capital Goods

Importance Of Capital Goods – What Role Does It Play In The Industry?

Do you want to know whether the Capital Goods are the future or a threat to future investment? If yes, you have to understand the reality of Capital goods before drawing any conclusion over it. You must know some of the fundamental aspects of Capital goods before understanding their functions and importance in the Industry. Without knowing the basics, you cannot draw any conclusions about it. Without an adequate supply of Capital goods, Industry cannot grow on the right track. Therefore, you must possess the correct amount of capital goods to increase the chances of your business growth. What Are Capital Goods? The physical assets of a company that is used in the process of production by a company are known as Capital goods. The consumers will use all these products and services produced by the company using these goods. Different forms of capital goods are equipment, machinery, tools, and buildings. Most importantly, they are not finished products; instead, they are used to prepare them. Importance Of Capital Goods Capital plays a vital role in the modern productive system. Without the use of Capital, you cannot be able to run your business successfully. Therefore, every essential aspect of your business is dependent on the application of capital goods. Also Check: Canned Packaged Goods: Everything You Need To Know 1. It Is Essential For Production Without capital, the production of goods and services is hard to imagine. However, nature cannot provide you with all the furnished goods and services to human beings. Machinery for farming, mining, forestry, and ashing can make things easier and more effective for your production process. However, if a man has to work with his bare hand for agriculture, then productivity will be low. Even in the primitive age, the application of the tools was there for plowing the agricultural field. In the modern age, the application of sophisticated machines has made people's lives more accessible and has increased the rate of efficiency. 2. Enhances The Productivity With the enhancement of technology and specialization, the application of capital goods has become much more important than before. Therefore, within a limited time, more goods can be produced. It's like machinery has made the life of the people easier today. In addition, extensive use of capital has made the USA one of the strongest economies in the world due to the high productivity rate. Many developed countries of the world today are primarily dependent on Capital Goods. So you have to make your choices in the correct direction while improving your business. 3. Importance For Economic Development In the process of economic development, capital occupies a central role. This is because the core of economic growth is capital accumulation. A country’s economic development is solely responsible for the usage of capital goods. Roads, railways, airports, harbors, and other essential facilities we use today are part of the capital. Economies of the USA, Russia, And China are developed because they have a high amount of capital to build their economy. Without the application of Capital goods, no economy can flourish in the long run. 4. Creates Employment Opportunity One of the vital roles of Capital goods is creating employment opportunities in any country. Therefore, creating employment opportunities in a country increases when you use Capital goods. Therefore, employment generation is the actual cause for which its use is crucial. It creates the employment opportunity in two ways or, better to say, in two stages- Firstly it creates employment opportunities when workers are hired to produce the machinery, which will help construct dams, roads, and railways. Secondly, workers will be required to handle the machinery for producing the finished products using the capital goods. Many factories will crop up in completing the dam projects, and many people will get employment opportunities. Thus, the capital formation can increase the chances of employment generation in a nation. First, however, you have to understand the ways before using capital goods to develop your nation's economy. 5. Helps To Convert Raw Materials Into Finished Products     No factories in the world can flourish only with adequate raw material. The sales of an organization will increase when with the help of machinery, a company's raw materials will be converted into finished goods. Only by selling the finished goods, the asset side of the balance sheet shows a better figure for the organization. Therefore, the profitability of an organization is heavily dependent on the use of Capital goods. You have to understand the co-relation between Capital goods and their usage in modern-day business. Then, proper planning with the help of adequate execution can make things simpler for your organization. Also Read: Boxed Packaged Goods: The right Guide To uplift Your Business Functions Of Capital Goods There are several functions of Capital goods that many of us are not aware of in the correct order. Some of them are as follows:- It ensures an adequate supply of raw materials for your business. The supply of appliances and heavy machinery can help you increase your production level. Capital goods provide the means of subsistence to the workers. You can enjoy the provision for transportation like Railways, motor trucks to make the supply of your products and services smoother. Employment creation and employment generation for the workers increase when you use capital goods. Thus, capital goods form a vital part of the economy that you cannot ignore at your end. You have to admit the importance of Capital goods in your life. Developed countries of the world have focussed on Capital formation first to develop their economy. Final Take Away Without applying capital goods, no economy can prosper in the long run. Therefore, developed economies of the world make extensive use of the capital to improve their economy to the next level. You can share your comments and opinions if you feel that my opinion is correct. For example, today, the demand for Capital goods has increased due to increased orders. If your company has a higher capital margin, then the chances of the growth of your organization increase. You have to understand the facts before deciding to invest in Capital goods. More Resources: Should You Buy GMER Stock? Everything You Should Know Should You Buy GS2C Stock? Everything You Should Know Is PHI Stock A Good Buy? Everything You Should Know

Bernard Arnault & Family Biography

Bernard Arnault & Family Biography, Net Worth, Age, Height

When we talk about the luxury industry, he is what we call a “Mogul.” He owns more luxury brands in the world than anyone else. This is what secured his place as the Second Richest Man In The World, with a net worth of $139.1 billion. Who Is Bernard Arnault? Born to a business family in France, Bernard Arnault showed business acumen from a young age. In 1989, became the CEO of LVMH Moet Hennessy Louis Vuitton. He is also the main shareholder of Louis Vuitton. Bernard Arnault became The Richest Man in France and The Second Richest Man in the World. Bernard Arnault net worth is $139.1 billion. His business empire stretches over more than 70 big brands. A few of them are Louis Vuitton, Sephora, Christian Dior, and Le Bon Marche. Personal Information BornBernard Jean Etienne Arnault5th March 1948, Age - 73Roubaix, FranceAlma MaterEcole Polytechnique, PalaiseauBernard Arnault & Family Net Worth$139.1 billionOccupationBusinessman, media proprietor, art collectorFamous ForFounder of LVMHTitle CEO & Chairman of LVMH, Christian Dior SEParentsJean Arnault (Father), Marie-Josephe Savinel (Mother)SpousesAnne Dewavrin (m.1973- div. 1990), Helene Mercier (m.1991)ChildrenDelphine Arnault, Antoine Arnault, Alexandre Arnault, Frederic Arnault, and Jean ArnaultHeight6’1” or 185cmBernard Arnault HouseBordeaux, French Alps, Paris, Beverly Hills, BahamasNicknameThe Terminator Early Life Bernard Arnault was born to French manufacturer Jean Leon Arnault and mother Marie-Josephe Savinel in 1949. He completed his education at Ecole Polytechnique, France’s best Engineering school. He then began working for his father’s company. Later he convinced his father to shift his business from civil engineering toward real estate, which was booming at that time. He remanded his father’s company from Ferret-Savinel to Ferinel. He sold the industrial construction division of the company. After he acquired a textile company, they again renamed the real estate division George V Group. Career 1. Professional Initiation (1971-1987) Bernard Arnault started his career at his father’s company Ferret- Savinel. There he was the president from 1978 till 1984. In 1984, the French Government was looking for someone to take over Bouccas Saint-Freres. With Antione Bernheim’s help, who was the senior partner at Lazard Freres, Bernard Arnault was able to acquire Financiere Agache, the luxury goods business. He then became the CEO there and also won the bid to take over Boussac Saint-Freres. Along with Boussac Saint- Freres and Christian Dior’s assets which included department store Le Bon Marche and diaper manufacturer Peaudouce. Arnault fired about 9000 employees from Boussac two years after buying and got the nickname “The Terminator.” He then sold all the company assets except for Christian Dior and Le Bon Marche's department store. By the mid of 1987, the company was again profitable and earned about $112 million in revenue on a $1,9 billion dollar stream. 2. Acquisition Of LVMH (1987-1989) Toward the end of 1987, Arnault thought of creating a chain of luxury brands. He started working with the CEO of Moet Hennessy, Alain Chevalier, and Louis Vuitton President Henry Racamier. Together they formed the LVMH in 1987. In July of 1988, Arnault gave about $1.5billion dollars to the company Guinness which had about 24% shares in LVMH. Bernard Arnault then spent about $600 million to acquire 13.5% of LVMH, making him the biggest shareholder. In 1989, he spent about $500 million again to buy 43.5% of LVMH shares. Having a different viewpoint than Henry Racamier, LV president, he turned on Racamier and stripped him of his powers. In 1989, on 13th January, Bernard Arnault was unanimously elected the Chairman of the executive management board. What Benefits Does Bernard Arnault Get After Acquiring LVMH? Bernard Arnault, through his company LVMH (Moët Hennessy Louis Vuitton), has reaped several benefits after acquiring various companies and expanding the conglomerate's portfolio. Some of the notable advantages include: 1. Diversification Of Luxury Brands LVMH's acquisition strategy has allowed Arnault to build a diverse portfolio of luxury brands across multiple sectors, including fashion, cosmetics, watches, jewelry, and spirits. This diversity helps mitigate risks and allows for broader market penetration. 2. Increased Market Power By acquiring renowned luxury brands like Christian Dior, Bulgari, Tiffany & Co., and many others, LVMH has strengthened its position as a dominant player in the luxury goods industry, giving it more leverage in negotiations with suppliers and retailers. 3. Synergies & Cost Efficiencies Consolidating various luxury brands under one umbrella allows for synergies in areas such as marketing, distribution, and production, resulting in cost efficiencies and improved profitability. 4. Access To New Markets Acquiring companies in different regions or with strong footholds in specific markets grants LVMH access to new customer bases globally, helping it expand its global presence. It is one of the turning points of his business success that makes him so big in terms of the acquisition. You must not make your selection and the choices on the incorrect end. 5. Brand Collaboration & Innovation Cross-brand collaborations and sharing of expertise among acquired companies can foster innovation and unique product offerings, enhancing the appeal of LVMH's luxury brands. 6. Increased Revenue & Profit The addition of successful luxury brands to LVMH's portfolio has contributed to substantial revenue and profit growth, bolstering its financial standing. Owning a range of prestigious and iconic luxury brands elevates LVMH's reputation in the luxury goods sector, attracting consumers seeking high-end, aspirational products. Overall, Bernard Arnault's strategic acquisitions and the growth of LVMH's portfolio have positioned the conglomerate as a powerhouse in the luxury goods industry, offering numerous advantages in terms of market dominance, financial performance, and brand recognition. 3. LVMH Growth And Expansion (1989 - 2001) After becoming Chairman, Arnault led the company to become the biggest luxury brand group in the world as it is now. In 1988, he started acquiring different luxury brands like Celine, Christian Lacroix, Berluti, and Kenzo. In 1996, he bought Loewe, Marc Jacobs, and Sephora. Next year, another five brands joined the group Thomas Pink, Emilio Pucci, Fendi, DKNY, and La Samaritaine. 4. Increase In Success And Profit (2001 - Present) Few years back in 2011; Bernard Arnault said that he bought 50.4% of Bulgari. In 2017, he acquired Dior haute couture and ready-to-wear and footwear again in 2018, Arnault drove the company to have a record-breaking sale of 42.6 billion Euros in 2017. In November 2019, Bernard Arnault announced his intention to buy Tiffany &Co. The deal was supposed to be closed by June 2020. But due to a breach in the contract, Arnault called off the deal. Arnault announced it was due to the way Tiffany was conducting business during COVID-19. But after a brief legal proceeding, Arnault and Tiffany came to an understanding and agreed to the original contract. But this time, the price is slightly reduced to $16 billion instead of $16.2 billion. 5. Other Investments In 1998, along with businessman Albert Frere, Bernard Arnault bought the Chateau Cheval Blanc. Later in 2009, LVMH bought its shares to add to its Chateau d’Yquem, wine property. In 1999, Arnault was among the initial investors of Netflix. 6. Art Collection Art collection of Bernard Arnault Bernard Arnault is renowned for being one of the biggest collectors of art. His massive collection includes great works by Picasso, Henry Moore, Andy Warhol, and Yves Klein.  He is also the reason why LVMH is a huge patron of the France art collection. He also owned the Phillip de Pury & Company from 1999 to 2003.  In 2006, he also opened the LV Foundation is dedicated to creating contemporary art. The building was designed by the famous Architect Frank Gehry. Some Popular Achievements Of Bernard Arnault There are some of the popular achievements of Bernard Arnault that most of us are unaware of. You must know about it to have a clear insights about the achievements of his life. You need to take care of the realities while attaining your goals with ease. 1. Building LVMH   Bernard Arnault is best known for his role in building and leading LVMH (Moët Hennessy Louis Vuitton), one of the world's largest luxury conglomerates. LVMH comprises numerous prestigious brands, including Louis Vuitton, Dior, Fendi, Givenchy, Moët & Chandon, Hennessy, and many more. Under his leadership, LVMH has become a global powerhouse in the luxury goods industry. 2. World’s Wealthiest    Bernard Arnault has consistently been one of the wealthiest individuals globally, according to Forbes' Billionaires List. He has held the title of the world's richest person on multiple occasions. His business ideas have made him one of the wealthiest person in the world right now. A man becomes big due to his hard work and innovative ideas and Arnault is doing best at it. 3. Acquisition & Expansion    Arnault is known for acquiring iconic luxury brands to add to LVMH's portfolio. His strategic acquisitions have included brands like Christian Dior, Bulgari, and Tiffany & Co. These moves have solidified LVMH's position as a dominant force in the luxury market.You need to get through the complete process that can make things easier for you in attaining your needs with complete. You should not make things too complex from your end while you want to make things work for you in all possible manners. 4. Philanthropy  Arnault has been involved in philanthropic efforts. He and his family pledged significant donations to various causes, including disaster relief, educational initiatives, and cultural preservation. You should ensure that the chances of the errors must be as less as possible while you want to get things done in perfect order within a specific period of time. 5. Art Patronage    Bernard Arnault has been a patron of art and culture. He played a significant role in the development and funding of the Louis Vuitton Foundation, a cultural and art center in Paris designed by architect Frank Gehry. His significant work in the art center has created lots of people to take interest in art and culture today in the world. 6. Sustainable Practices    Under Arnault's leadership, LVMH has made commitments to sustainability and environmental responsibility. The company has taken steps to reduce its environmental footprint and promote ethical practices in the luxury industry. Frequently Asked Questions (FAQs): 1. How Did Bernard Arnault Become So Rich? Bernard Arnault gained his wealth through great investments in multiple luxury brands over the years. He owns major shares of many renowned brands. 2. Who Is The Ceo Of Louis Vuitton? The CEO of Louis Vuitton is Bernard Arnault. He is a French businessman and the second richest man in the world. 3. Is Louis Vuitton Still Family-Owned? Yes, LVMH is still a family-owned luxury brand. It is owned by the Arnault family, with an ownership share of 47.44%. And a voting power of about 63.5%. Wrapping Up! Undoubtedly Bernard Arnault has achieved a remarkable level of achievement. The dramatic level of rising in his net worth is something worth mentioning. It is expected that his net worth is only going to rise from here onwards. Read More: 11 Tips For Saving On Business Insurance Boris Johnson: UK’s Top Political Leader and Sitting PM Resigning From His Service ACTC Stock – Present Price, Forecast, Statistics – Should You Invest In It In 2022?

Local SEO

Needle In A Haystack: Unlock The Secrets Of Top-Notch Local SEO In The Big City

As a new or small business, competing with other larger, more established businesses can feel like a towering impossibility, however, with the right approach to your local SEO, you can carve out a slice of the proverbial pie. In this article, we’re going to show you how to unlock the secrets of top-notch local SEO in the big city. Read on if you want to take things to the next level! 1. Create & Optimise your Google My Business profile First things first you need a GMB profile. This is the key to growing your online awareness in your local area. Provide detailed descriptions using the appropriate localised keywords (e.g., best New York City deli). Choose the appropriate category / sub-category for your business. Verify your profile by providing the relevant contact details (i.e., Name, Address, Phone Number, Email, etc.). Upload quality photos of your establishment, products and/or services (street-view shots help tremendously). Add extra details including parking, accessibility, and other useful information. 2. Go all out on your keyword research Don’t underestimate the value of proper keyword research. It’s not enough to simply write some generic info about your business, you need to flesh your GMB page and website out with various keyword search phrases that people in your local area are actively searching. If you’re up against some stiff competition, look for ‘long-tail keywords’ with less competition and lower search volumes (don’t worry, when done right these can have impressive conversion rates). Then, start leveraging content marketing and build your authority. 3. Engage in local link-building and community outreach There are many ‘white hat’ methods for link building and partnering with local businesses in your area is one of them. For example: If you are a local gym, you could write a blog post about the best gym attire and link to a local sports clothing store. They could then return the favour by creating a blog post about the best local gyms to train in, linking back to you. 4. Submit your business to local directories Having a website and a well-optimised GMB page is great, but why stop there? Get your information up on as many local directory websites as possible. Every little helps with expanding your online awareness. 5. Get active on social media and engage with your local audience Social media is an immensely powerful tool that you can utilise to grow your online awareness and engage with your target audience in your local area. Set a regular content posting schedule Gather feedback on various topics Respond to all engagement on your posts (and all reviews – positive and negative) Leverage trending topics to your advantage Create funny and relevant memes. There’s so much you can do to build an audience and convert those clicks into customers. If you are feeling overwhelmed by the work involved, you can hire a New York City SEO company to help strategize and manage your campaigns to lighten the load. Final thoughts The above five tips are essential for establishing a solid local SEO presence. If you can commit to all of the above and continue creating content on a weekly basis, before long you’ll surely see your online presence rise higher than you thought possible! Remember, SEO is a marathon. So, lace up those running shoes and hit the road! Additional: Digital PR: The Gamechanger Of The Marketing Landscape Trollishly: How To Establish Your E-Commerce Brand On Tiktok? 6 Tips For Growing Your Small Business And Boosting Your Bottom Line