Contribution Margin: What Is It, Overview, Examples, And More
Businesses use the contribution margin to measure how profitable it is to produce a product. Here, the business finds out how much revenue is left after the deduction of variable costs like transportation expenses and raw materials. A product is only profitable if the left-over revenue, after the deduction of variable costs, is higher than the fixed costs (insurance and salaries) of the business.
In this article, you will learn about what contribution margin is and how it helps to measure the profit of a company. In addition to this, we will also share with you the formula for contribution margin and how to calculate using that formula. In the latter case, we will explain with the help of an example. You will also learn the uses of contribution margins in business. Finally, we will discuss some ways to improve this margin for businesses.
What Is The Contribution Margin?
According to Investopedia,
“The contribution margin can be stated on a gross or per-unit basis. It represents the incremental money generated for each product/unit sold after deducting the variable portion of the firm’s costs. The contribution margin is computed as the selling price per unit minus the variable cost per unit.”
The term contribution margin is also known as dollar contribution per unit. The factor also helps the business to measure how much a particular product contributes to a company’s overall profit. The measure helps in getting an idea of the profit potential of a particular product that the company offers.
Apart from that, it also helps in showing the portion of sales with the help of which the company is covering its fixed costs. After the company has covered all its fixed costs, the amount left is the profit that the company made in the given timeframe.
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How To Calculate The Contribution Margin?
To calculate the contribution margin of a business, you will first need to calculate the sales revenue of the business. Then, you will need to subtract the variable costs of the business from the sales revenue. The amount that is left is used to cover the company’s fixed costs. Some of the major examples of fixed costs include rent, salaries, insurance, etc.
This resultant amount that the company is using to fulfill the fixed costs is the contribution margin of the company.
Here is the formula for the contribution margin of a company:
| Contribution Margin = Net Sales Revenue of the business – Variable Costs of the business Or, Contribution Margin = Fixed Costs of the business + Net Income of the business |
Here is the formula for the contribution margin ratio:
| Contribution Margin Ratio = (Net Sales Revenue of the business – Variable Costs) / (Sales revenue of the business) |
A Simple Example Of The Contribution Margin
You can understand the contribution margin here with the help of a simple example –
A Machine for manufacturing pencils is priced at $10,000. (Fixed Cost)
The cost of manufacturing one pencil requires $0.2 of wood, pigment, color, etc.
The electricity charges that go for manufacturing one pencil is $0.1.
The labor charge is $0.3 for manufacturing one pencil.
Therefore, the variable cost for manufacturing one pencil = $ (0.2+0.1+0.3) = $0.6 per pencil.
So, the cost of manufacturing 10,000 pencils = $0.6 x 10,000 = $6,000.
Hence, the total manufacturing cost = the variable cost + fixed cost
= $6,000 + $10,000 = $16,000.
Therefore, the cost of one pencil = $16,000 / 10,000 = $1.6.
Hence, if the selling price of one pencil is $2, then profit = $2 – $1.6 = $0.4 per pencil.
However, to measure contribution costs, we will need to consider only variable costs. Therefore, the incremental profit = $2 – $0.6 = $1.4 per pencil.
What Are The Uses And Applications Of Contribution Margin?
According to the Corporate Finance Institute,
“It is important to assess the contribution margin for break-even or target income analysis. […] To resolve bottlenecks, contribution margin can be used to decide which products offered by the business are more profitable and, therefore, more advantageous to produce, given limited resources. Preference is given to products that provide a high contribution margin.”
Hence, businesses can use this to find out those products that bring the highest profits despite consuming the same set of manufacturing resources. Let’s say a company manufactures two types of pencils. The one that brings the highest profit will be given the higher production preference. This also helps the management to allocate resources in the most efficient manner.
How To Improve Contribution Margin?
According to TheForage.com,
“The more revenue available after variable costs are covered, the better, especially considering how expensive fixed expenses like rent and salaries can be. At the very least, a product must have a positive contribution margin to be worth producing. So, even if the product isn’t that profitable, the company can break even as long as the margin is high enough to cover fixed expenses.”
In addition to this, a business can also improve its contribution margins if it adjusts its production costs and considers making its processes more efficient.
The company can also reduce its variable costs, such as by lowering the expenses of factors like shipping and marketing. The company can reduce costs by choosing better and more affordable alternatives. Apart from that, the company can also find ways to improve its revenues. However, these need to be done with care, as improper implementation can backfire for the company.
Read More: Market Cannibalization – Definition, How Does It Work, Example, And More
Wrapping Up
Hope this article was helpful for you to understand the concept of contribution margin. You can see from this article that the contribution margin is nothing but the portion of a product’s sales revenue, which is not taken up by variable costs. Hence, this left-over value contributes to the fixed costs of the company.
Companies that are labor-intensive (the ones with small fixed expenses) have low contribution margins. On the other hand, the ones that are capital-intensive, such as industrial companies with higher fixed costs, have high contribution margins. Do you think that this margin is a very important indicator to understand a company’s profit? Share your answers with us in the comments section below.
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This company provides cash loans instantly after approval, which will reflect in your account within 48 hours. Plus, it's less heavy on your pocket since you only have to pay a monthly interest rate of only 4%! This Instant cash Loan can provide you anywhere between Rs. 5,000 to Rs. 1,00,000 in a matter of hours! NIRA Instant Cash Loan Eligibility To become eligible for NIRA Instant Cash Loans, you: Must be a graduate Should have a monthly income of Rs. 20,000 Must be employed Why Apply For NIRA Cash Loans? There are various reasons why NIRA Instant Cash Loans will benefit you a lot. 1. Customizable Loans Unlike pre-set loan amounts and fixed payment terms, NIRA allows you to customize it to your liking. You can get the amount you want and choose the period to pay it off. Pay off in 6 months? Yes, you can! Pay off in 12 months? Sure, why not! 2. Reasonable Interest Rates The interest you pay depends on your credit score. Therefore, you will pay less interest if you have a high enough credit score! The interest rates will vary from 1.5% to a maximum of 4%. 3. Flexible Withdrawals There are no withdrawal limits to your loan. You can pocket it all in one go or keep it in your account for the right time! 4. Credit History Not Required While it's beneficial to have a credit history and score, it’s not required here. The company understands that this might be your first loan. Therefore, CIBIL scores are unnecessary for newcomers. However, if you have a CIBIL score, you must ensure it’s above 681. 5. Quick Application If you want a cash loan instantly, complete the online form and get it approved in under 3 minutes! NIRA values your request and your time as well! 6. Get Credited Within 24 Hours Once your loan request gets approved, you will get the money sent directly to your bank account in 48 hours! NIRA Personal Loans Whenever people request loans, banks believe it’s to pay off large amounts of debt. Or maybe start a new business, who knows? However, NIRA has your back if you don’t wish to disclose your reasons for taking a loan. I mean, personal loans should remain personal, right? NIRA Personal Loan Eligibility You can become eligible for NIRA Personal Loans as long as you: Must be a graduate Should have a monthly income of Rs. 12,000 Must be employed Should have a linked Aadhar card Why Apply For NIRA Personal Loans? You should apply for such personal loans because of various benefits like: 1. The Approval Process Is 100% Paperless When you apply for a NIRA Personal Loan, you can do it online, anytime, anywhere. You don’t need to visit their headquarters and sign on piles of documents. Simply go to their official website, and fill out the loan application form in minutes! 2. Super Quick Credits If you want a cash loan instantly, complete the online form and get it approved in under 3 minutes! NIRA values your request and your time as well. Once your loan request gets approved, you will get the money sent directly to your bank account in 48 hours! 3. Lower Interest Rates The interest you pay depends on your credit score. Therefore, you will pay less interest if you have a high enough credit score! The interest rates will vary from 1.5% to a maximum of 4%. 4. Highly Flexible Payment Scheme Unlike pre-set loan amounts and fixed payment terms, NIRA allows you to customize it to your liking. You can get the amount you want and choose the period to pay it off. Pay off in 6 months? Yes, you can! Pay off in 12 months? Sure, why not! NIRA Mobile EMI Loans Having a good smartphone has become a necessity in 2023. A high-end smartphone is a significant investment for work, photography, or gaming. However, most good smartphones that you want cost above Rs. 40,000. Higher-end models by brands like Samsung, OnePlus, iPhone, and Motorola cost a lot. Paying the entire amount upfront in cash can take time and effort. However, paying it in EMI is an option everyone will agree with. Therefore, why not apply for a NIRA Mobile EMI Loan and get the latest smartphones of your dreams? NIRA EMI Loan Eligibility To be eligible for Mobile EMI loans, you: Must be a graduate Should have a monthly income of Rs. 20,000 Must be employed Should have a linked Aadhar card Why Apply For NIRA Mobile EMI Loans? The various benefits of applying for NIRA Mobile EMI Loans are: 1. Easily Liquefiable Paying for a mobile phone way out of your budget can take time and effort. Therefore, save your liquid money for emergencies. Pay for the phone little by little over time! 2. Spend Less, Get More Since you spend only a small amount of money every month, you can save a lot, which is only possible if you pay the entire amount in one go. 3. Zero Stress I know how stressful situations can be when you have a broken phone and no money to buy a new one. However, if you can pay the price in installments, that will take the stress out of you! NIRA Small Loans If you are short of cash to pay for something you need, you should apply for a NIRA Small Loan. These are bite-sized loans that you will get instantly. Since these are small amounts, you can pay them in a few months' time without any high-interest rates! NIRA Small Loans Eligibility To be eligible for NIRA Small Loans, you: Must be a graduate Should have a monthly income of Rs. 20,000 Must be employed You should have a linked Aadhar Card Why Apply For NIRA Small Loans? The benefits of applying for NIRA Small Loans are: 1. The Entire Process Is 100% Paperless When you apply for a NIRA Small Loan, you can do it online, anytime, anywhere. You don’t need to visit their headquarters and sign on piles of documents. Simply go to their official website, and fill out the loan application form in minutes! 2. Super Quick Credits, Directly To Your Bank Account If you want a small loan instantly, complete the online form and get it approved in under 3 minutes! NIRA values your request and your time as well. Once your loan request gets approved, you will get the money sent directly to your bank account in 48 hours! 3. Lower Interest Rates The interest you pay depends on your credit score. Therefore, you will pay less interest if you have a high enough credit score! The interest rates will vary from 1.5% to a maximum of 4%. 4. Flexible Payment Schemes Unlike pre-set loan amounts and fixed payment terms, NIRA allows you to customize it to your liking. You can get the amount you want and choose the period to pay it off. Pay off in 6 months? Yes, you can! Pay off in 12 months? Sure, why not! 5. Want Multiple Loans? No Problem! Since these loans are typically in small amounts, you can apply for multiple small loans at once. You will get what you want if you have a good credit score! Conclusion NIRA loan services have ventured into a section of the Indian money market that hasn’t been explored before. Providing loans in under 2 days just after filling up an application using a mobile phone is something other Indian banks have failed to do. So what are you waiting for? Explore More: Dhani Loans & Services Limited – Background And Services California No Credit Check Loans: A Solution For Those With Poor Credit StashFin Personal Loan Review – Interest Rates, Loan Amount, Eligibility, And More
May 06, 2023