Financial Planning

Contribution Margin: What Is It, Overview, Examples, And More

Contribution Margin

Businesses use the contribution margin to measure how profitable it is to produce a product. Here, the business finds out how much revenue is left after the deduction of variable costs like transportation expenses and raw materials. A product is only profitable if the left-over revenue, after the deduction of variable costs, is higher than the fixed costs (insurance and salaries) of the business.

In this article, you will learn about what contribution margin is and how it helps to measure the profit of a company. In addition to this, we will also share with you the formula for contribution margin and how to calculate using that formula. In the latter case, we will explain with the help of an example. You will also learn the uses of contribution margins in business. Finally, we will discuss some ways to improve this margin for businesses.

What Is The Contribution Margin?

What Is The Contribution Margin

According to Investopedia,

The contribution margin can be stated on a gross or per-unit basis. It represents the incremental money generated for each product/unit sold after deducting the variable portion of the firm’s costs. The contribution margin is computed as the selling price per unit minus the variable cost per unit.

The term contribution margin is also known as dollar contribution per unit. The factor also helps the business to measure how much a particular product contributes to a company’s overall profit. The measure helps in getting an idea of the profit potential of a particular product that the company offers.

Apart from that, it also helps in showing the portion of sales with the help of which the company is covering its fixed costs. After the company has covered all its fixed costs, the amount left is the profit that the company made in the given timeframe.

Read More: Market Orientation – What Is It, And How Does It Work?

How To Calculate The Contribution Margin?

How To Calculate The Contribution Margin

To calculate the contribution margin of a business, you will first need to calculate the sales revenue of the business. Then, you will need to subtract the variable costs of the business from the sales revenue. The amount that is left is used to cover the company’s fixed costs. Some of the major examples of fixed costs include rent, salaries, insurance, etc. 

This resultant amount that the company is using to fulfill the fixed costs is the contribution margin of the company.

Here is the formula for the contribution margin of a company:

Contribution Margin = Net Sales Revenue of the business – Variable Costs of the business
Contribution Margin = Fixed Costs of the business + Net Income of the business

Here is the formula for the contribution margin ratio:

Contribution Margin Ratio = (Net Sales Revenue of the business – Variable Costs) / (Sales revenue of the business)

A Simple Example Of The Contribution Margin

You can understand the contribution margin here with the help of a simple example –

A Machine for manufacturing pencils is priced at $10,000. (Fixed Cost)

The cost of manufacturing one pencil requires $0.2 of wood, pigment, color, etc.

The electricity charges that go for manufacturing one pencil is $0.1.

The labor charge is $0.3 for manufacturing one pencil.

Therefore, the variable cost for manufacturing one pencil = $ (0.2+0.1+0.3) = $0.6 per pencil.

So, the cost of manufacturing 10,000 pencils = $0.6 x 10,000 = $6,000.

Hence, the total manufacturing cost = the variable cost + fixed cost

= $6,000 + $10,000 = $16,000.

Therefore, the cost of one pencil = $16,000 / 10,000 = $1.6.

Hence, if the selling price of one pencil is $2, then profit  = $2 – $1.6 = $0.4 per pencil.

However, to measure contribution costs, we will need to consider only variable costs. Therefore, the incremental profit = $2 – $0.6 = $1.4 per pencil.

What Are The Uses And Applications Of Contribution Margin?

According to the Corporate Finance Institute,

It is important to assess the contribution margin for break-even or target income analysis. […] To resolve bottlenecks, contribution margin can be used to decide which products offered by the business are more profitable and, therefore, more advantageous to produce, given limited resources. Preference is given to products that provide a high contribution margin.

Hence, businesses can use this to find out those products that bring the highest profits despite consuming the same set of manufacturing resources. Let’s say a company manufactures two types of pencils. The one that brings the highest profit will be given the higher production preference. This also helps the management to allocate resources in the most efficient manner.

How To Improve Contribution Margin?

According to,

The more revenue available after variable costs are covered, the better, especially considering how expensive fixed expenses like rent and salaries can be. At the very least, a product must have a positive contribution margin to be worth producing. So, even if the product isn’t that profitable, the company can break even as long as the margin is high enough to cover fixed expenses.

In addition to this, a business can also improve its contribution margins if it adjusts its production costs and considers making its processes more efficient.

The company can also reduce its variable costs, such as by lowering the expenses of factors like shipping and marketing. The company can reduce costs by choosing better and more affordable alternatives. Apart from that, the company can also find ways to improve its revenues. However, these need to be done with care, as improper implementation can backfire for the company.

Read More: Market Cannibalization – Definition, How Does It Work, Example, And More

Wrapping Up

Hope this article was helpful for you to understand the concept of contribution margin. You can see from this article that the contribution margin is nothing but the portion of a product’s sales revenue, which is not taken up by variable costs. Hence, this left-over value contributes to the fixed costs of the company.

Companies that are labor-intensive (the ones with small fixed expenses) have low contribution margins. On the other hand, the ones that are capital-intensive, such as industrial companies with higher fixed costs, have high contribution margins. Do you think that this margin is a very important indicator to understand a company’s profit? Share your answers with us in the comments section below.

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Soumava Goswami

A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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Selfie Video Add a personal touch to your application by recording a quick selfie video. Swift Disbursement Once all steps are completed, experience the convenience of having your loan amount disbursed in just minutes.With the mPokket app, access to instant cash is at your fingertips, providing a solution for your financial needs in a timely and efficient manner. Is mPokket Safe? Firstly, as we visited the website it seemed safe, as there is HTTPS security, as well as SSL security. Regarding the technicalities of the app, we could not find any problems either. However, as per the reviews of the customers, we found that they are mixed. Some of them really praised the company, while some were furious with them. mPokket Loan – What Do You Get? Loan AspectsWhat mPokket offers you?Loan Amount₹ 500 - ₹ 20,000Loan TenureUp to 3 months or 90 daysRate of interest on loans10% to 12% per annumCollateral or mortgageNo collateral requiredLoan review timeDepending upon the amount of the loan (may take from 5 minutes to 7 days)Late payment of the loan- Application of Penalties every day based on the overdue the loan(if you pay early, there are some discounts available)Loan RepaymentLoan repayment is made automatically from the provided bank details as per the approved schedule. mPokket Loan Eligibility Loan RequirementsEligibilityAge of The Borrower22 to 35 years oldmPokket Credit ScoreDepends on the type of loan applied for.Type of EmploymentSalaried professionals and self-employed individuals.Minimum Monthly IncomeAny monthly income is eligible to take loansWork ExperienceWork experience requirements change with the amount of the loan demanded. Required Documents1. Salaried Employees- Need to fill out KYC- Verification of KYC- Need to submit bank details- Bank account number & IFSC- Net banking is required for auto-repayment.2. Self-Employed Individuals- PAN card required- Address proof (Voter ID or Passport)- Aadhar Card- Bank account number & IFSC- Net banking is required for auto-repayment. mPokket Loan - How To Do mPokket Login? The following are the steps by following which you can log in to mPokket: Step 1: Download the android app. Step 2: Allow the app to access your device. Hit "Allow." Step 3: Sign up to mPokket with the help of Google or Facebook. Step 4: Register your account with mPokket on the next page. Based on your profile, select whether you are a student, salaried or self-employed. Step 5: You will get a borrowing limit on the next page. Just move on to the next page by clicking “Get Started.” Step 6: Add all the information related to KYC Verification, Basic Information, and Employment Information, and also add your Selfie Video on it. How To Delete mPokket Account? To delete mPokket account, you need to contact customer service by phone or email. However, you will need to clear your borrowings first. Follow the steps given in the mail to get details. Finally, you will get a confirmation email that your account has been deleted. mPokket Customer Care Number And Address mPokket Helpline Number (WhatsApp):033- 6645 2400mPokket Contact Number:033- 6645 2400mPokket Customer Care Number India:033- 6645 2400mPokket Complaint Number:+9133 6645 2400mPokket AddressPS Srijan Corporate Park, Tower 1, 12th Floor, Unit No. - 1204, 2, EP & GP, Sector V, Bidhannagar, Kolkata, West Bengal 700091Greivance Redressal OfficerSouvik DasmPokket CINU65999WB2019PTC233120 You can also get to see the mPokket Loan Defaulter List on the official website. mPokket – Top Customer Reviews Here are some mPokket loan reviews: roddyrex009: “I have paid l the dues and they stay scamming me now by saying you need to pay again. In my bank the transaction was successful but they said if it still shows in the app then u haven't paid lol what low class company don't ever take loan from @mpokket” Source arunn2514: “The features of this app that it provides small loans to students to satisfy their daily needs.once you apply for loan you have to wait for its approval and then you will get money.after paying your previous loan, you can apply for another loan.” Source saikrishnamothuku: “This is my monthly pocket bank and I'm using this app from 3 months nd it is used alot for me very very thanks to the founders of mpokket and every student must use it and it is very very useful for students. this app giving money in just 24 hours just try it.” Source Summing Up Hope this article was helpful for you to have a better idea of how the mPokket app is and how the financial company operates. If you want to know more about the mPokket app, we recommend you visit the website. Do you know about similar apps that offer loans to students and young professionals? Share with us in the comments section below. Explore More: 10 Best Investment App IPOE Stock – Present Price, Forecast, Statistics – Should You Invest? SUIC Stock – Present Price, Forecast, Statistics – Should You Invest?