Falguni Nayar Becomes India’s Wealthiest Self-Made Female Billionaire
Nykaa founder Falguni Nayar has created history in the world of Entrepreneurship as she became the seventh woman billionaire and wealthiest self-made billionaire on 10th November 2021. However, her phenomenal success in the beauty and personal care products of the E-commerce business was not that easy.
Her journey was quite challenging in the initial days of her start-up. However, Nykaa’s owner has created a history in beauty and skincare fashion brands through her website and apps. Only a few words cannot define her entire success story. Let’s dig deep into her entire journey to have a better understanding of it.
Early Life Falguni Nayar
Falguni Nayar was born and brought up in the Gujrati Family in Mumbai. Before she had founded Nykaa in 2012, she was an ordinary girl like all middle-class families. But her extraordinary passion and vision have made her a successful female entrepreneur of the world.
She has completed her graduation from the Sun Denham college of commerce & Economics. She has also post-graduated from the Indian Institute In Ahmedabad (IIM). However, many of us are not aware of the details of the Falguni Nayar education in detail.
Career Of Falguni Nayar
In the year of 1985, she had worked as a management consultant in AF Ferguson & Co. Then, for 19 years, she worked in the Kotak Mahindra Group. In the year 2012, she was appointed as a managing director of the Nykaa. She founded Nykaa with $2million of her own money. The capital stock of Nykaa is now shooting up at a rapid pace.
Success Story Of Nykaa Group And Falguni Nayar
Nykaa founder became the first woman self-made billionaire in India. According to Bloomberg’s billionaire index, beauty startup owner Falguni Nayar has become the wealthiest self-made billionaire in 2021. On Wednesday, her shares in the stock market were listed with a great hike, and investors are hopeful for getting better returns from it.
Nayar owns more than half of Nykaa, and its current worth is around $6.5 billion. The shares of this company surged 89% when the trading started on Wednesday. India’s woman-led entrepreneur has created the next significant landmark in 2021 to hit the stock exchange with a boom.
The product line of the Nykaa brand comprises 4000 beauty and personal care products that are available worldwide. The best part of Nykaa products is all are available in their E-commerce portal and on the mobile app. In addition, 80 odd bricks and mortar stores also fall under the umbrella of Falguni Nayar’s Nykaa brand.
Life-Changing Facts Of Falguni Nayar’s Journey Towards Entrepreneurship
Today, we all are witnessing the high IPO rate of Nykaa Shares in Bloomberg stock exchanges, but we are not aware of the journey of this daunting lady who has made things possible. So, let’s find out some of the exciting facts about Falguni Nayar and her journey till now.
1. A Short Synopsis On Early Life
The founder of Nykaa Falguni Nayar was born and brought up in Mumbai. She belongs to a Gujrati family. Her acumen towards business has grown from her childhood life as she was raised in a complete business environment. Falguni’s father ran a small-scale business of bearing company where her mother used to help her father in their family business. From there, terminologies like the stock market, trade, and investments became familiar to her.
2. Journey Of Her Career And After Life
Falguni went to IIM( Indian Institute Of Management) to pursue her MBA career there in Ahmedabad. After obtaining a master’s degree in MBA, she started her career as a management consultant in the company AF Ferguson & Co. Nayar’s husband, whom she had met in the B-school, is now one of the renowned chairmen of KKR & Co.
3. Beginning Of Her Professional Life
In 1993, she had joined the Kotak Mahindra group and had spent 19 years of her life. At the end of her Journey in the Kotak group, she became the managing director. Starting from 2005-2012, she worked in Kotak Mahindra. In many interviews, she has clearly stated that she was delighted with her job In the Kotak group. But despite that, she has chosen to start the journey of Entrepreneurship.
4. Career Hike And Rise Of Entrepreneurship
In many of her interviews, Falguni Nayar said that she was happy while working with Kotak Mahindra, and she quit her job to fulfill her big dream of becoming a self-made billionaire. Nykaa IPO has reached this height due to the burning passion of Falguni Nayar for becoming the seventh-largest Beauty care giant in the world, whose annual worth is $6.5billion.
5. Life-Changing Decision
Nykaa has a self-imposed deadline that she has to try becoming an Entrepreneur at the age of 50. This was when at the age of 50, Nykaa was born in 2012 with a vision to focus on the project of the Nykaa. Another essential fact here is that she left the study for the US while concentrating on an entrepreneurship project.
6. Spirit Of A Risk Taker At The Age Of 50
She was a risk-taker, and 60 daily orders have never cut the prices. Their idea is to sell the right color of lipstick at a full price. One other half, Wrong shade, can make the buyer unhappy within some of the minutes Nayar has disclosed to Bloomberg. At the age of 50, Nayar has started her journey in Nykaa with a full set passion.
7. Start Of Nykaa
The CEO Nykaa, after the setup and the growth of the Nykaa business in its initial days, was accompanied by her family members like Son Anchit. He graduated from the Columbia E-commerce business in the beauty segment market. On the other hand, Adwita, who completed the MBA from Harvard business school, headed towards the fashion vertical.
8. Full Grown Business Empire
In 2021 Nykaa IPO touched the sky and became a full-grown business empire. She is now richer than the Muthoot Family and Muthoot Finance. Harsh Mariwala and Asian Paints Abhay Vakil have clearly stated that Falguni Nayar has surpassed the considerable market share in all sorts of market sizes in upcoming years.
9. Comparison With Her Competitors
Different types of marketing techniques of Falguni Nayar have made Nykaa the market leader in the beauty and fashion segment. In the E-commerce Industry, Nykaa has created a considerable landmark for businesses. You have to make your choices in the right way while correctly developing your business.
10. Attitude Towards Life And Business
She always put up a positive attitude towards life and business were a never say die spirit and never give up perspective has made her a market leader. You have to work out the best plans that can work well in your favor. The deeper we get through her profile, the more inspiration a younger entrepreneur will get in a short time frame. The Nykaa IPO is breaking all the records of the Stock markets in the upcoming years as expected by the experts.
What Is The Networth Of Falguni Nayar?
The current Falguni Nayar Networth is $6.5billion. She is one of the fastest-growing entrepreneurs to date. Falguni Nayar’s marketing tactics are pretty unique and new compared to its competitors in her segment of business niche. In most cases, it has been found that newborn entrepreneurs in this decade are doing a miraculous job in the upcoming years.
What Was The Winning Marketing Technique Of Falguni Nayar?
Falguni Nayar’s LinkedIn profile narrates the whole story of her out-of-the-box thinking technique that has created wonders in the beauty and E-commerce segment this current year. But, don’t think she is trending now due to her highest IPO launch on Wednesday; her unique marketing technique has made her a great entrepreneur of the decade.
Some of the core marketing techniques off her are as follows:-
- She had discovered the gaps in the Indian market between the demand and supply position of the beauty products in the E-commerce Industry. Work out the plans that can work well in your favor.
- She has taken advantage of the diverse demography of the Indian market who are shopping lovers. Her E-commerce app of Nykaa has made the life of her customers more accessible than ever.
- At the right time, she has recognized that the application of digital platforms will perform well for her. The reviews and the peer recommendations can work well in favor of any brand in this digital era.
- Making a proper market study is the key in this digital age, according to her. It reveals how strong her analytical abilities were whenever she found a problem in the market. Tracking consumer behavior is an art, and you cannot ignore this fact, according to Falguni Nayar.
Growth Curve Of Nykaa Over The Years
The growth curve of Nykaa over the years clearly demonstrates how well she has handled the business over a particular period of time. Moreover, her 19 long years of experience in the Kotak Mahindra group have brought colors to her hard work and effort.
Nykaa’s Consolidated GMV( Gross Market Value) in millions
Final Words
Hence, if you want to become a successful entrepreneur like Falguni Nayar, this article can help you. Develop your mindset so that one day you can also become a successful entrepreneur like Falguni Nayar to achieve your business goals in the best possible ways. Work out the best strategy that can have a long-term impact on your business, and you better return from it.
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Go through the book of business and learn the factors. 1. Fast Buy As the owner of the ecommerce website, make your customers satisfied. So, it is easy for them to purchase products in some time. It takes only a minute to buy the product. For example, suppose one of your customers finds a particular product if the person gets it by search and can order it in a single minute. In this way, you can get benefits from using Ecommerce websites. 2. Cost Reduction Process It is a book of business where you have to pay less. For example, if you are selling products in your store, spend money on decoration, electricity, lights, and all. But in the online store, you don’t have to pay for other things. You can follow the serial entrepreneurs. The process is simple and also easy to understand. You don’t have to think of negotiation. If you give a price, interested customers will buy it with that price. But sometimes in the shops, people want you to reduce the cost of the product. However, serial entrepreneurs use Ecommerce websites. Read More: Top 7 Part-Time Work From Home Jobs In 2021 3. Multi Selling Products Using the ecommerce website, you will have time to sell multi-products. For example, you can sell grocery items and also clothing items. The all-in-one facility is excellent and also appreciable. You can open a website and boost your business. Go through the book of business. You may need a designer, but you also do not have to pay extra for creating if you know how to design like it. You will get the best profit through the company. Therefore, make a new website and operate it. How To Build An Ecommerce Site Creating an Ecommerce website is a time-consuming process that may take almost a year to decorate appropriately. However, if you are going to make an ecommerce website for the first time, you may feel bored. Thus, you need to have patience for opening a website and also can see the book of business. Don’t lose patience. Wait for the day of getting a high profit. So, we will now see how to make an Ecommerce website. Design the website in the best way that you can. It is the best time to create an ecommerce website. Serial entrepreneurs always follow these steps. 1. Legal Domain Name When you make a perfect plan for creating an Ecommerce website, choose the niche that you will select. Then, when you locate the place, you will work. After that, you also need to have a name that will perfectly match your business content. Famous serial entrepreneurs always place a proper name as the domain name. With this name, everyone will search and will purchase. You may have to buy the domain name the first time. The official website name is always a registered process. However, pay for that. 2. Legal EIN Number For E-commerce Business When you pay for the domain name, ask to get the EIN. It is the process of Ecommerce website business. If you get a number, that means your business is legal. EIN is the employer identification number. Based on that identity number, pay tax to the online service authority. Visit the book of business and get the details there. The process is the same as the shops. Many websites do not have an EIN. That means the business that the owner is running is illegal. Anytime the owner can get rid of accessing the account. However, you must think of doing a permanent business. Therefore, you must apply for an EIN. 3. Business Permission And License To run a legal e-commerce business, get the license to tell you to have a legal E-commerce business. Then, you need to get permission from the authorities. So, apply for obtaining a permit and go to the next steps. However, wait for the response of the authority and then proceed. Then, in the book of business, it is appropriately mentioned. 4. Designing Designing is the last significant part of creating an Ecommerce website for running a business. When you get an echo from the authority, that means they want you to do the business. However, you go gentle and choose a platform through this, and you will operate the site. For designing, you may need to have a designer. Therefore, select a person who will design your website as you will want. Successful serial entrepreneurs always follow the steps and then open websites and earn money online. Read More: How To Endorse A Check- Step By Step Guide For The Beginners In 2021 The Last Lines These are the steps that serial entrepreneurs have to follow to boost their business through E-commerce. However, all the doubts that you could have been cleared. If you still have doubts, then watch a video and learn in more detail. But before going through the steps, research the market. In that, you will learn what the best niche is in demand. You can go with it, therefore. However, don’t waste your time and seriously have a look at the book of business. It is the best time for you, so go gentle towards your goal. Read More: What Is Network Marketing And How To Do It In 2021 How To Open A Small Restaurant With Less Budget?
Jul 15, 2021