Business

How To Create A Powerful Strategic Marketing Plan – Step By Step Guide

Roman Williams

Business Feb 11, 2021

Are you planning to make a proper strategic plan for developing your business? If yes, then you must have the right business plan and the idea to implement it. Planning is the essential part of framing your marketing strategy. You must not consider things for granted here. You must prepare the proper marketing strategy to develop your brand image. The Forbes study clearly stated that 90% of any business’s success rate depends on its marketing team.

A proper marketing strategy will help your business to grow further steadily. You must not consider things casually. If you want to develop your business, you must also focus on developing the right market approach to grow your business. Strategic Marketing can help your business to grow and develop in the right direction.

Different Ways Powerful Strategic Marketing Plan Can Grow Your Business

If you want to develop a powerful marketing strategy for your business, you must follow specific essential steps to help your business grow in the right direction. Develop a proper strategic marketing technique to develop your business goals.

1. Set Your Marketing Goals And Objectives

You must set your marketing goals and objectives first. It will help you to track your performance from time to time. Specific time demarcation is crucial for developing your business. Set some small targets first, like 18 to 24 months. Proper Strategic marketing is essential for growing your business.

You must divide your marketing targets into four broad categories like

What to achieve?
When to achieve?
How much time is left to achieve your target?
You need to develop the right market approach.

All these three questions play a vital role in achieving your business target in a short time frame. You must not shift from your plan to develop your business in the right direction. Try to make a smart marketing strategy that can help your business grow in the best possible manner. Your targets must not be over excessive, that it makes the life of the marketing team difficult.

2. Conduct A Marketing Audit

You must conduct a proper marketing audit to help your business grow in the best possible manner. Identify the needs and the wants of your customers. If required, change your service pattern or upgrade your product quality.

Review all the aspects of your marketing plan, starting from the marketing audit, planning the proper implementation of the marketing strategy, advertisement plan, budget of branding, and the target audience’s response. It will help you to understand the current market scenario. You cannot

For devising the correct strategic marketing plan, you must have the required market knowledge to develop your goal in the right direction.

3. Conduct A Thorough Market Research

Thorough market research is crucial for developing the right business plan for your organization. Your marketing research must include the following points while scanning the market for devising an accurate strategic marketing plan.

Who is your target audience?
What are their needs and preferences?
Do they want something news from you?
What are the factors your competitors are doing to get the success?
Who is your closest competitor?
Is your marketing plan is in the right track, or it needs modification?

All the above factors play a vital role in developing the right marketing strategy for your business. If you know the answer to these questions, it will help you devise your business’s right marketing plan. A proper market approach is essential.

4. Identify Your Target Audience

You must identify your target audience to develop your strategic marking plan. The selection of the demography is the crucial factor in this regard. While you target a particular niche, you must have the following knowledge about your target audience in detail.

What is their age group?
What is their gender?
Are you targeting a particular set of audience that are elite class?
How much can they afford to spend their money on your specific niche?

All the above factors are very crucial for developing the right marketing strategy for your business. If you want results, then you cannot ignore these facts. You must stay vigilant while devising the marketing strategy of your business. Consider the information of the market intelligence while developing the marketing strategy.

5. Determine The Budget

You must determine the budget for your marketing team. You cannot consider things for granted. You must develop a proper marketing plan to help you build your business in the right direction.

A proactive market approach is crucial for the development of your marketing plan. You cannot consider things for granted here. You must have the budget separated as per your team’s requirements.

In most cases, 3-5 percent of the gross income is estimated depending on your business marketing plan. Proper development of the strategy will help your business to grow in the right direction. You must have enough budget with you to support your business.

Why Do You Need To Frame Right Marketing Budget?

You must have the right strategic marketing plan to help your business grow in the right direction. You cannot derive the right result for your business if your marketing plan is not correct. You must have the proper strategy to help your business grow in the right direction.

Right metrics is essential for developing your business in the right direction. You must not consider things for granted here. Ensure that you have implemented the right business tactics to achieve your business targets.

Conclusion

Hence, if you want to develop your business, you must devise the right marketing strategy to achieve your business goals quickly. The right marketing strategy can help your business to grow in the right direction. You must frame the right policies that will help your business to grow at the right speed. You must not make any wrong choices from your end.

Consider the right analytics to help your business provide the estimated results that will help your business multiply. You must develop the right marketing strategy to help you achieve your business’s desired goals in the most effective manner. A proper marketing strategy will help you to achieve your business goals quickly.

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Roman Williams

Roman Williams is a passionate blogger. He loves to share his thoughts, ideas and experiences with the world through blogging. With over 15 years of experience, Roman also enjoys writing blogs in various domains, including business, finance, technology, digital marketing, travel, and sports. Roman Williams is associated with MostValuedBusiness & TechRab.

Great Business Opportunities in Thailand

If you have fallen in love with the Land of Smiles and have decided to relocate and live in a tropical paradise, there are some amazing business opportunities that await you. Thailand had more than 30 million visitors pre-pandemic, making it a premium tourist destination, and in this short article, we take a look at some of the business sectors that you could enter. Thailand is a great tourist place. There are multiple business opportunities, especially businesses that are related to the tourism industry. That is why many business entrepreneurs are considering taking their first step in this country. And if you already are a citizen of Thailand, then you can avail this golden opportunity at any time. Details About Great Business Opportunities In Thailand Which are the best business opportunities in Thailand? Usually, any business types which are linked with the tourism industry are perfect to start. Hence restaurants, resorts, and many food industries are perfect for start-ups. The entertainment unit business is much more profitable for people who want new business opportunities. Resorts The southern region of Thailand is home to some spectacular resorts. You could lease a resort for 30 years, with the option for a further 30 years. The price is usually all-inclusive of all furnishings and fittings, plus the owner would show you at least 3 years of accounts. Hire Thai staff and create your own brand; the low season is quiet, but you make your money from November to March, which is the high season in Thailand. The resort business of Thailand is very profitable for anyone who likes to have a business venture. Thai Restaurant Franchise Taking out a Thai restaurant franchise is a smart way to create your own business. The franchiser is heavily motivated to help you succeed, and with their help, you can carve out a market share if you have the right brand and location. Start with a Google search to locate known franchisers and contact the ones that seem interesting to you. Restaurant franchise or be part of the long food chain. When you become part of the big food chain, you no longer have to consider your branding and advertisement. The big food chains already have their name on the popular list. 7-11 Franchise There are 7-11s on every street corner, and they are all franchised to Thai or ex-pat entrepreneurs. You could expand and take out a second branch after the first couple of years. Click here for detailed information on smart coin trading. 7-11 is the popular destination for every grocery purchaser. If you are thinking of becoming part of any big franchise, then you must put the 7-11 on your top priority list. All available 24-hour open franchise stores. E-Commerce There is nothing to stop you from marketing Thai-made products on your e-store; indeed, many ex-pats make a living selling Thai products. If there is a niche market that you are passionate about, why not explore that in Thailand? E-commerce stores of luxury items are also very popular sources of income. Along with food and grocery items, luxury items like handbags, swimsuits, and dresses are the most popular items frequently purchased by tourists. Health Spa/Wellness Resort There are some exclusive wellness resorts in Thailand that cater to wealthy foreigners; with a holistic approach, you can create your own brand. Buddhism is very popular, and with meditation and healthy natural food, you can create a soothing ambiance. Hire qualified therapists and masseuses to build your brand; do some online research into the popularity of such venues, and you might get some good ideas. Muay Thai/MMA Gym Franchise Many foreign MMA athletes come to Thailand to train, and by hiring a top trainer, you can become an established venue that top athletes will want to visit. Phuket is the center of the MMA gym scene, perfect for fitness fanatics with a business head on their shoulders. Like most businesses, you need to gradually build up your brand and that might take a few years. Bottomline: The above are just a few of the ways that you can set up a winning business; as with all investments, there is an element of risk. Therefore you need to do your due diligence before entering into any legal agreement. If you are thinking of setting up a business in Thailand, check out the Thai Board of Investment website, where you will find a lot of relevant information. Read Also: How To Start A Dropshipping Business In 2021 – A Beginners Guide Boxed Packaged Goods: The Right Guide To Uplift Your Business Top Signs Your Boss Is Threatened By You

Preventing Product Recalls: The Critical Role of Equipment Design

Recalls have a huge impact. Not just the bottom line, even trust takes the real blow. Also, consumers do not forget easily. One bad batch, and suddenly your brand is swimming upstream. However, it is important to note that contamination rarely just “happens.” Rather, it brews quietly and starts way earlier than anyone notices. The Hidden Dangers of Outdated or Poorly Designed Equipment Old machines - that is where it begins sometimes (not always, but often enough). You walk into a facility, and everything looks clean. But look closer, and you will see seams gaping, corners collecting grime, and parts you cannot reach without a wrench and a prayer. That is the bacteria’s playground. Moreover, it is not just about dirt but about design. Apart from that, structure matters in stainless steel. Poorly designed equipment is a liability. In fact, even the most diligent sanitation crew cannot scrub what they do not have access to. Modified machines, patched over time, lose their original integrity. Hence, if they are not clean or are not easy to disassemble, that is a problem. This way, cleaning becomes a game of guesswork, and guesswork does not cut it in food safety. Modern Equipment Design as a Preventive Measure Leading manufacturers who have seen the cycle are shifting. They are investing in gear that is built with hygiene baked in, rounded edges, welds sealed tight, and surfaces that drain like they are supposed to. These features act as shields against contamination, recalls, and chaos. Automation is another layer. Less human contact means fewer chances for error (fewer hands lead to fewer germs). These are the machines that do the heavy lifting and keep the workflow tight. It is not just about speed. Rather, it is about control, precision, and predictability. Support Systems Matter as Much as the Machines Equipment alone does not win the war. Support systems are just as critical. It is important to ensure that maintenance schedules do not get skipped, or spare parts that do not take weeks to arrive. Support systems also ensure that tech support actually picks up the phone. In fact, these small things matter a lot. Monitoring tools (the little sensors and alerts) might catch trouble before it snowballs. Hence, early detection is everything. However, training cannot be a one-and-done. In fact, staff need refreshers, especially when the machines are new, intuitive, and designed to be cleaned properly. Focusing on Prevention Rather Than Reaction Prevention beats reaction every time. You do not want to be the company scrambling to explain a recall. Rather, you want to be the one who never had to. That starts with intentional design and with systems that anticipate problems before they show up. Hence, you have to make decisions early and not under pressure. Explore how intentional equipment design and proactive process planning come together to reduce risk in the visual breakdown of the recall lifecycle from Bak Food Equipment, a provider of industrial intermeshing paddle mixers. Read Also: Managing Factory Relocation: Strategies to Prevent Costly Delays

Inventory Turnover Ratio: Definition, Formula, Working, And More

If the inventory turnover ratio of your business is high, it means that your business is able to manage its stock in an effective manner. The measurement gives you an idea of how many times the inventory of your business is sold or used in a given period of time. If you compare the cost of sold goods of your company against your business’s average inventory, you will get the inventory turnover ratio of your business. In this article, you will learn what inventory turnover ratio means in business and how it works. Apart from that, we will also discuss the formula of inventory turnover ratio so that you are able to measure your business’s inventory. Additionally, you will also learn about what is a good inventory turnover ratio for a business. Finally, we will share with you a simple example by calculating the inventory turnover ratio. What Is Inventory Turnover Ratio? - Definition According to Investopedia, “Inventory turnover is a financial ratio showing how many times a company turned over its inventory relative to its cost of goods sold (COGS) in a given period. A company can then divide the days in the period, typically a fiscal year, by the inventory turnover ratio to calculate how many days it takes, on average, to sell its inventory.” With the help of the inventory turnover ratio, you will be able to make better business decisions related to various factors in the business. Some of these factors include pricing, marketing, manufacturing, and purchasing. Calculating this ratio will allow you to measure how well your business is making use of its assets. Read More: What Is Continuity In Business, And Why Is It Important? How Does Inventory Turnover Work? The inventory turnover ratio of your business will help you evaluate how efficiently your business has been using its inventory within a time period against the cost of goods sold in the same period of time. This will give you a clear picture of how the business is making use of its inventory. This further helps in making informed decisions in the future and helps in assessing factors like pricing, production, and manufacturing. Two factors help in determining the inventory turnover ratio - Cost of Goods Sold (COGS): This is the cost associated with the production of the business or the purchasing of the products that the business later sells to the customers. Average Inventory: This is the average of the costs of the inventory that the business pays over multiple time periods. Basically, the inventory turnover ratio helps the business to improve its inventory management process. If the inventory turnover ratio is high, then it indicates that the business has strong sales or the inventory is not up to the mark. On the other hand, a low inventory turnover ratio indicates that the business is stocking too much inventory and is not selling enough. According to the Forbes Advisor, “Knowing how often you need to replenish inventory, you can plan orders or manufacturing lead times accordingly. When inventory isn’t moving quickly, the business must analyze why. Possible reasons could be that you have a product that people don’t want. You may not be doing enough marketing for that product. Or, you can simply buy too much stock that is well beyond the demand for the product.” What Is The Formula For Inventory Turnover Ratio? You can calculate the inventory turnover ratio by dividing the cost of goods sold in a particular time period by the average inventory cost in the same time period. Here is the formula for the inventory turnover ratio: Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory What Is A Good Inventory Turnover Ratio? According to Nerdwallet.com, “The higher your inventory turnover ratio, the better — within reason. [...] If your inventory turnover is low, your stock might be spending too much time sitting on your shelves, not being sold. That translates into money being wasted on inefficiently used storage space, plus the possibility that the longer the inventory sits around, the more likely it’ll get damaged or depreciate in value.” In general, the higher the inventory turnover ratio, the better it is for businesses. However, if you are the owner of a small business, you must consider the types of products you deal with, as well as the inventory turnover range that is common for your industry. For example, businesses that deal with perishable goods, like groceries, bakeries, and related businesses, mostly have a very high inventory turnover ratio. This is because of the fact that the products of these businesses expire soon and lose value much faster. On the other hand, businesses that deal with non-perishable goods like shoes generally do not have a high inventory turnover. Explaining Inventory Turnover Ratio With An Example Let’s find the inventory turnover ratio of a company named XYZ. As per the income statement of XYZ, the cost of goods sold amounted to $2 million. The cost of inventory of XYZ for the start of the year was $250,000, and at the end of the year, the inventory amounted to $750,000. Therefore, the average inventory price of XYZ = ($250,000 + $750,000)/ 2 = $500,000. Now, since Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory Therefore, the Inventory Turnover Ratio for XYZ = $2 million / $500,000 = 3. This means that the business sold its inventory three times over throughout the entire fiscal year. Hence, it takes an average of 122 days (365/3) to fully sell out its inventory. Read More: Business Continuity Plan – What Is It, And How Does It Work? Final Thoughts Calculating the inventory turnover ratio of the business will allow you to get a good idea of how efficiently the business is managing its assets. You can calculate the inventory turnover ratio for your business by finding out the cost of goods sold and dividing it by the average value of the inventory within a given period. A higher inventory turnover ratio shows that the business has strong sales. However, in some cases, it also indicates that the inventory stocking of the business is inadequate. Do you have any recommendations regarding how to manage inventory better? Share your ideas with us in the comments section below. Read Also: Entrepreneur: Who Coined The Term 'Entrepreneur'? Intrapreneurship - Definition, Importance, Duties, And Responsibilities What Is a Franchise, And How Does It Work? - Examples, Benefits & More

What Are Articles Of Incorporation? – Importance, Working, And More

What are articles of incorporation? - Simply put, the articles of incorporation are a set of documents that you will need to file with a government body so as to legally document the creation of your corporation. These are also known as Certifications of Formation or Charters. You will need to include the general legal information about the corporation, which will include the name and location of the business. In this article, you will learn about articles of incorporation in general. Apart from that, we will also explain how the Articles of Incorporation work in the United States and how to prepare them. In addition to that, we shall also discuss the importance and purpose of articles of incorporation. Finally, you will come across an example of what to include in such a set of documents. Hence, to learn more, read on through to the end of the article. What Are Articles Of Incorporation? According to Investopedia, “Articles of incorporation are a set of formal documents filed with a government body to legally document the creation of a corporation. Articles of incorporation generally contain pertinent information such as the firm’s name, street address, agent for service of process, and the amount and type of stock to be issued. The articles of incorporation are used to legally form the corporation.” It is important for a corporation to file articles of incorporation to structure a company as a professional corporation, non-profit corporation, or any other type of corporation. Based on the state where your corporation is located, you might need to fill in different requirements for paperwork. Furthermore, there are also other rules that you will need to follow if you want to file articles of incorporation. The job of the state officials is to review applications for articles of incorporation. If the filer of the articles of incorporation follows the state regulations and pays the right fees, the state officials will notify the business of its corporation status. Read More: Business Risks – How To Identify, Manage, And Reduce Them? Articles Of Incorporation – How Do They Work? According to the Wall Street Mojo, “A corporation can either prepare Articles of Incorporation by itself or may contact a professional for the purpose. The documents must be accompanied by a set of all necessary credentials. However, this does not mean it must be extensive or highly complicated. A self-made filing is also acceptable, but only if it has the required basic minimum information.” In most states, you will need to file the articles of incorporation with the Office of the Secretary of the State, based on the state where you are located. In some other states, there might be another agency that will be handling the problem. All you need to do here is consult with an attorney in the state, who will give you details about what agency in the state registers businesses in the state. The attorney will help you locate the form (in either PDF or online) so that you can fill the form after completion. Once you get the certification of formation, you will need to complete other important documents related to your company. One of the important documents you need to fill in this regard is the Bylaws. It will contain information about the running of the corporation, including the rights and responsibilities of all the officers, directors, and shareholders in the corporation. Apart from that, you will also need to get the EIN (Employee Identification Number) from the Internal Revenue Service. It will help you establish your corporation’s bank account and credit account. With the help of this number, you will also be able to file taxes. The Importance And Purpose Of Articles Of Incorporation According to Business News Daily, “Articles of incorporation separate the business owner from the business by creating a separate legal entity for the business. Incorporating reduces a business owner’s personal risk because the business becomes financially responsible for its debts and legally responsible in the case of lawsuits.” All businesses can file articles of incorporation, regardless of their type. A new business might launch as a corporation body, or a business structured as a sole proprietorship can also become a corporation. Based on the size of the business, the company can choose to be an S Corporation or a C Corporation. In S Corporation, the business will only need to pay taxes on dividends since it is a small business. In a C Corporation, since the business is a large one, it will pay corporate taxes and must consist of a board of directors to operate the business. Where To File Articles Of Incorporation? In all states, you will need to file AOI with the Office of the Secretary of the State based on the state where the business chooses to operate. In some states, the regulatory and tax environments are more favorable than others. Hence, these states attract a higher proportion of businesses that want to be incorporated into the state. For example, two states, Nevada and Delaware, attract more than half of the public corporations in the United States. This is because the state laws in these states are flexible and strong enough to offer protection to the corporation. After the establishment of the corporation, the articles of incorporation become a public record in the state and provide valuable information about the corporation. Read More: What Is A Hold Harmless Agreement? – Let’s Take A Look Wrapping Up Hope this article was helpful for you in getting a better idea of what are articles of incorporation. Actually, these are the documents that you will need to file with a government body when you are creating a corporation. Based on the state where you are situated, you will need to file the AOI with the Secretary of State’s office. The things that you will need to include in the articles of incorporation documents are the company name, type of corporate structure, and number and type of authorized shares. Do you have any more suggestions regarding how to prepare articles of incorporation? Share your ideas with us in the comments section below. Read More: Market Segmentation: Definition, Types, Benefits, And More Network Marketing: What Is It? Is It The Right Option For You? Micromarketing – What Is It? How Does It Work? Pros And Cons

How To Create A Powerful Strategic Marketing Plan – Step By Step Guide

Different Ways Powerful Strategic Marketing Plan Can Grow Your Business