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How To Create A Powerful Strategic Marketing Plan – Step By Step Guide

Strategic Marketing

Are you planning to make a proper strategic plan for developing your business? If yes, then you must have the right business plan and the idea to implement it. Planning is the essential part of framing your marketing strategy. You must not consider things for granted here. You must prepare the proper marketing strategy to develop your brand image. The Forbes study clearly stated that 90% of any business’s success rate depends on its marketing team. 

A proper marketing strategy will help your business to grow further steadily. You must not consider things casually. If you want to develop your business, you must also focus on developing the right market approach to grow your business. Strategic Marketing can help your business to grow and develop in the right direction. 

Different Ways Powerful Strategic Marketing Plan Can Grow Your Business 

If you want to develop a powerful marketing strategy for your business, you must follow specific essential steps to help your business grow in the right direction. Develop a proper strategic marketing technique to develop your business goals.     

1. Set Your Marketing Goals And Objectives 

Set Your Marketing Goals And Objectives

You must set your marketing goals and objectives first. It will help you to track your performance from time to time. Specific time demarcation is crucial for developing your business. Set some small targets first, like 18 to 24 months. Proper Strategic marketing is essential for growing your business. 

You must divide your marketing targets into four broad categories like 

  1. What to achieve? 
  2. When to achieve? 
  3. How much time is left to achieve your target?   
  4. You need to develop the right market approach. 

All these three questions play a vital role in achieving your business target in a short time frame. You must not shift from your plan to develop your business in the right direction. Try to make a smart marketing strategy that can help your business grow in the best possible manner. Your targets must not be over excessive, that it makes the life of the marketing team difficult. 

2. Conduct A Marketing Audit 

Conduct A Marketing Audit

You must conduct a proper marketing audit to help your business grow in the best possible manner. Identify the needs and the wants of your customers. If required, change your service pattern or upgrade your product quality. 

Review all the aspects of your marketing plan, starting from the marketing audit, planning the proper implementation of the marketing strategy, advertisement plan, budget of branding, and the target audience’s response. It will help you to understand the current market scenario. You cannot 

For devising the correct strategic marketing plan, you must have the required market knowledge to develop your goal in the right direction.   

3. Conduct A Thorough Market Research  

Conduct A Thorough Market Research 

Thorough market research is crucial for developing the right business plan for your organization. Your marketing research must include the following points while scanning the market for devising an accurate strategic marketing plan.   

  • Who is your target audience? 
  • What are their needs and preferences? 
  • Do they want something news from you? 
  • What are the factors your competitors are doing to get the success? 
  • Who is your closest competitor? 
  • Is your marketing plan is in the right track, or it needs modification? 

All the above factors play a vital role in developing the right marketing strategy for your business. If you know the answer to these questions, it will help you devise your business’s right marketing plan.  A proper market approach is essential. 

4. Identify Your Target Audience 

You must identify your target audience to develop your strategic marking plan. The selection of the demography is the crucial factor in this regard. While you target a particular niche, you must have the following knowledge about your target audience in detail.   

  • What is their age group? 
  • What is their gender? 
  • Are you targeting a particular set of audience that are elite class? 
  • How much can they afford to spend their money on your specific niche?   

All the above factors are very crucial for developing the right marketing strategy for your business. If you want results, then you cannot ignore these facts. You must stay vigilant while devising the marketing strategy of your business. Consider the information of the market intelligence while developing the marketing strategy. 

5. Determine The Budget  

You must determine the budget for your marketing team. You cannot consider things for granted. You must develop a proper marketing plan to help you build your business in the right direction.  

A proactive market approach is crucial for the development of your marketing plan. You cannot consider things for granted here. You must have the budget separated as per your team’s requirements.  

In most cases, 3-5 percent of the gross income is estimated depending on your business marketing plan. Proper development of the strategy will help your business to grow in the right direction. You must have enough budget with you to support your business.   

Why Do You Need To Frame Right Marketing Budget? 

You must have the right strategic marketing plan to help your business grow in the right direction. You cannot derive the right result for your business if your marketing plan is not correct. You must have the proper strategy to help your business grow in the right direction.  

Right metrics is essential for developing your business in the right direction. You must not consider things for granted here. Ensure that you have implemented the right business tactics to achieve your business targets.   

Conclusion 

Hence, if you want to develop your business, you must devise the right marketing strategy to achieve your business goals quickly. The right marketing strategy can help your business to grow in the right direction. You must frame the right policies that will help your business to grow at the right speed. You must not make any wrong choices from your end. 

Consider the right analytics to help your business provide the estimated results that will help your business multiply. You must develop the right marketing strategy to help you achieve your business’s desired goals in the most effective manner. A proper marketing strategy will help you to achieve your business goals quickly.

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Roman Williams

Roman Williams is a passionate blogger. He loves to share his thoughts, ideas and experiences with the world through blogging. With over 15 years of experience, Roman also enjoys writing blogs in various domains, including business, finance, technology, digital marketing, travel, and sports. Roman Williams is associated with MostValuedBusiness & TechRab.

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In the India Lends platform, you will have only those financial lenders that are certified, and you will only be able to get loans once you are eligible. Furthermore, there is no collateral needed for borrowing personal loans from India Lends. Apart from that, your documents will also be fully verified. These factors make India Lends a safe platform to get loans easily. India Lends – Benefits You Will Get From Personal Loan   As you understand that India Lends a safe platform, there are also many benefits that you will come across once you get loans for this platform: 1. You will not have to keep any collateral since it is a personal loan. This helps you to stay out of stress and tension if you are to borrow loans. 2. The documentation process in the India Lends app is also fast, and you will just need to produce a scanned copy of your basic documents, which are essential to have loans. 3. You can also get loans if you have a low credit score. However, your documents and eligibility will be verified. Even if you did not take a loan before, you are still eligible to get personal loans from India Lends. 4. The approval process for the loan is also quick and easy. Once you apply for a loan, you have to send your documents and your photo ID proof along with a current selfie, and your loan will be approved. 5. Personal loans can be used for anything except illegal activities or investments. To fulfill your immediate financial needs, you can take a personal loan from India Lends. Demerits Of Personal Loans Personal loans can be a useful financial tool for various purposes, including consolidating debt, covering unexpected expenses, or funding major purchases. However, like any financial product, personal loans come with potential drawbacks and disadvantages that borrowers should consider before taking one. Here are some of the demerits of personal loans:    1. Higher Interest Rates   Personal loans typically have higher interest rates compared to some other types of loans, such as secured loans (e.g., home equity loans or auto loans). This means you may end up paying more in interest over the life of the loan. 2. Unsecured Debts Personal loans are unsecured, meaning they are not backed by collateral (such as a car or house). If you default on the loan, there is no specific asset for the lender to repossess, but they can take legal action to recover the debt. 3. Creditworthiness Matters   Lenders evaluate your creditworthiness before approving a personal loan. If you have a low credit score or a less-than-stellar credit history, you may not qualify for a personal loan or may receive one with a higher interest rate. 4. Origination Fees   Some lenders charge origination fees, which are upfront fees for processing the loan application. These fees can add to the cost of borrowing. 5. Fixed Monthly Payments Personal loans typically require fixed monthly payments over a set loan term. This can be a disadvantage if your financial situation changes, and you need help to make those payments. 6. Impact On Credit Score Taking on additional debt with a personal loan can affect your credit score. If you miss payments or accumulate too much debt, it can harm your creditworthiness. 7. Prepayment Penalties Some personal loans may come with pre-optional penalties, which means you'll be charged a fee for paying off the loan early or making extra payments to reduce the balance. 8. Risk Of Debt Spiral   If not used responsibly, personal loans can lead to a cycle of debt. Borrowers may take out new loans to payoff existing ones, leading to a continuous cycle of debt accumulation.  It's essential to consider your financial situation carefully, needs, and alternatives before taking out a personal loan. If you decide to pursue a personal loan, shop around for the best terms and interest rates, and make sure you have a clear plan for repayment. Additionally, it's a good idea to read the loan agreement thoroughly and ask questions to understand the terms fully and conditions before signing. IndiaLends Personal Loan: Types Of Personal Loans   As you now have a good understanding of the benefits of India Lends personal loans, you must know the different types of personal loans India Lends offers you. Here are they: 1. Home Improvement Personal Loans   If you need a loan to make unexpected changes in your home, then this loan is for you. 2. Wedding-Related Personal Loans   Wedding costs are always high in India. Hence, taking a quick personal loan helps a lot in times of need. 3. Personal Loans For Travel   If you want to meet sudden and emergency travel expenses, getting a personal loan from India Lends can help. 4. Personal Loans To Meet Capital Requirements   To cover unexpected needs at times of emergencies and medical requirements, you need this loan. 5. Top Up Personal Loans According to India Lends, “The interest rate for a top up loan is slightly higher than the regular personal loan.” This is mainly useful if you want a quick loan. 6. Balance Transfer   According to IndiaLends, with the help of Balance Transfer, “You can pay off your existing loan with a new loan at a lower-interest rate. Please note there is a charge associated with a personal loan balance transfer.” The following are the major features of personal loans you must know if you want to borrow loans from India Lends: Loan AspectsWhat IndiaLends offers you?Loan Amount₹15000 - ₹50 lakhsLoan Tenure1 to 5 years (12 months – 60 months)Rate of interest on loans10.75%- 25%Loan Processing fee- Differs depending on the bank- Ranges between 1% to 4% of the loan amount (general estimate)Period of Lock-inDepends on the lenderPre-closure charges- Differs from bank to bank- Ranges between 2% to 5% of the outstanding loanWhether guarantor required?Depends on the credit profile of the borrower India Lends Personal Loan Eligibility   Different banks and Non-Banking Financial Institutions have different requirements when it comes to eligibility for a loan. However, there are some criteria that every borrower must have in general. The following are the eligibility criteria you will have to follow if you are a salaried professional or a self-employed individual: Loan RequirementsEligibilityAge of the borrower➼ 21 years to 60 yearsIndia Lends credit score➼ 750 or above with a good credit historyType of Employment1. Salaried Professionals2. Self-Employed IndividualsMinimum monthly income- ₹15,000 for non-metro cities- ₹20,000 for metro citiesLoan Amount➼ Almost up to ₹50 lacs (depending on the borrower’s credit profile)Work Experience1. For Salaried Professionals: At least working for 6-12 months in the current organization.2. For Self-employed individuals:- At least running business for three years or more- ITR of the last three yearsRequired Documents1. For Salaried Professionals:⦿ PAN Card⦿ Identity Proof⦿ Age Proof⦿ Completely filled out personal loan application with photograph⦿ Address Proof – Passport/ Driving License/ Voter ID, etc.⦿ Last three months' bank statements⦿ Last three months' Salary slips⦿ Income Tax Returns of last three years (Form 16)2. For Self-employed individuals:⦿ PAN Card⦿ Identity Proof⦿ Age Proof⦿ Completely filled out personal loan application with photograph⦿ Address Proof – Passport/ Driving License/ Voter ID, etc.⦿ Last three months' bank statements Summing Up   In this article, you mainly learned about the India Lends loan app, where you can get instant personal loans at low-interest rates and in a limited time frame, which will be beneficial for you. Apart from that, we have also discussed the types of personal loans you will get in the India Lends platform, as well as the interest rates and eligibility of the loans. What do you like the best about the India Lends Loan App? Share your opinions with us in the comments below. Have A Look :- How To Get Personal Loan On Bajaj Markets Top AWS Migration Tools: Simplify Your Cloud Migration Journey What Are The Benefits Of Hiring A Software Consultant For Your Business