Management

Lead Management 101: A Comprehensive Guide to Success

Lead Management

Do you ever wonder how big businesses manage to earn so much revenue by making so many sales? This is because they smartly apply a process called lead management. This helps them to better convert leads into sales by nurturing them at every step of the marketing and sales funnel.

If you wish to understand this concept better, then read this post till the end.

What Is Lead Management?

What Is Lead Management

If you wish to know the lead management meaning, then you are on the right webpage.

Lead management is the process of generating leads in order to interact with them and convert them into buyers. Here, businesses spend a considerable amount of time and money on lead management since this allows them to get more customers and make more sales, resulting in more revenues and profits.

This is an essential process for a firm since it helps them understand their customers better. With this, they can understand the needs of the customers, allowing them to present their products as the best solution – a convincing selling process.

The Lead Management Process

The Lead Management Process

The lead management system is typically carried out in a series of steps for retraining leads and converting them into sales. You can learn all the steps of this process as explained below:

1. Lead Generation

Lead Generation

The first step of lead management is lead generation, also known as lead acquisition. This is done with the help of various marketing efforts. If you don’t have potential customers, nothing can be done.

2. Customer Inquiry

Customer Inquiry

When potential customers see your advertisements and decide to inquire about your products and services, the lead management team gets into action. This is where the lead management process truly kicks off for an instant loan app.

3. Identity Capture

Identity Capture

Now that you have gotten a lead (or many), the next step that you must carry out is lead identification. Using available tools like Google Analytics, you can figure out who the lead is and what their preferences are.

4. Inquiry Filtering

Inquiry Filtering

Now that you know that a lead has been generated and identified, it’s time to verify it for accuracy. This step is necessary to weed out bots clicking on online ads.

5. Lead Grading

Lead Grading

Once the lead has been fully identified and explored, it’s time to grade the lead. This grading is done by understanding the value of the lead – the likelihood of the lead becoming a customer. The more likely a lead will make a purchase, the better grade the lead will get.

6. Lead Distribution

Lead Distribution

Now that leads have been graded, it’s time to distribute the list to members of the marketing and sales team. Here, the highest-graded leads are distributed first so that the teams can start converting them into customers.

7. Sales Contact

Sales Contact

Now that you know who the priority leads are, it’s time to get the sales team working. Here, the sales team needs to brainstorm ideas to communicate with the lead in the best way possible so that they can convert them into customers and make sales.

8. Lead Nurturing

Lead Nurturing

In this step, the sales team needs to kickoff their sales contact process and communicate with the lead. Here, businesses use automated responses and personal responses to convince the lead into making a purchase.

9. Sales Result

Sales Result

Once the sales team has convinced the lead to buy a product or order a service, it leads to a sale – the result of the lead management process.

Lead Management Best Practices

Lead Management Best Practices

To ensure that your lead management practices are optimized in the best way possible, here’s what you can do:

1. Lead Metric Tracking

Lead Metric Tracking

Tracking your leads is one of the best lead management practices since it allows you to understand what customers want. Here, tracking refers to not only their background but also tracking their actions in the marketing and sales funnel.

Some of the most important metrics regarding your leads that you should track are:

  • Email Metrics: This metric refers to the number of emails sent per lead and their open and click-through rates. You should also track the email subscriber and unsubscribe rates as well.
  • Pipeline Report: This report lets you track how many leads there are in each stage of the pipeline handled by your lead management team.
  • Calling Report: This is an important report since it lets you track the various metrics like call volume, successful connect rate, and successful call conversations.
  • Sales Closure: This metric calculates the number of deals your lead management team is committing to the organizational pipeline.
  • Activity vs Revenue Report: This report measures the performance of team members. It shows how many leads each team member is nurturing vs the generated revenue by them through sales and conversations.
  • Lead Source Metrics: This metric tracks the sources of all leads. Therefore, this metric will allow you to understand which marketing efforts are generating the most leads.

2. Going Omni-Channel

Going Omni-Channel

It’s best to spread out your lead generation and lead management means over various processes. While most startups rely on cold calling as the only process, you should incorporate various other processes like:

Best Lead Management Tools

Best Lead Management Tools

Two of the best lead management software that businesses all over the world use are:

1. LeadSquared

LeadSquared

LeadSquared is an amazing lead management solution that many businesses use. This app integrates lead management with CRM software in one package.

Some of the best features of this CRM lead management tool are:

  • Automated Sales: This tool automatically records all data regarding lead identification, lead distribution, and movement through the sales funnel.
  • Built-In Dialer: This app has a built-in dialer that allows you to contact leads with the click of a button.
  • Real-Time Reports: This tool can present you with 130+ lead reports so that you can measure the effectiveness of your lead management strategies.
  • API Integration: You can integrate this app with other apps like WhatsApp, Marketplaces, etc.

2. Freshworks

Freshworks

FreshWorks is a CRM tool that integrates various lead management processes. Every step in your process will get recorded here, serving as your lead database.

Some of its best features are:

  • AI-Powered Lead Grading: This tool uses AI software to automatically grade leads based on Google Analytics data.
  • Automatic Profile Enrichment: Businesses have been using this tool to automatically get all data regarding leads so that they can be understood and graded better.

Conclusion: Better Lead Management = Better Conversions!

Lead management is essential for businesses of all sizes. This is because acquiring and managing your leads and successfully turning them into customers is one of the most basic steps to gaining new customers. If you master this management technique, then you will soon see your business earning new customers and earning more revenue!

If you have any doubts, reach out to me in the comment section below!

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Debamalya Mukherjee

Debamalya is a professional content writer. Constantly improving himself in this industry (tech) for more than 7 years, he has amassed immense knowledge regarding his niches of writing technology and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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Project Management

Project Management: What Is It? – Major Types, Examples, And More

Every business team has to achieve a goal or bring a solution to a problem within a given deadline. The goal of project management is to help business teams like these achieve their goals. This is mostly done with the help of a project manager who is responsible for managing the team to meet the goal. The manager plans and organizes the resources to move the team toward the completion of the project. In this article, you will learn some of the essential details about project management. In addition to that, we will also discuss the major types of project management. Furthermore, we will share with you the steps of project management. Finally, you will learn project management with the help of a simple explanation. Hence, to learn more about this business term, read on through to the end of the article. What Is Project Management? According to the Forbes Advisor, “Project management uses processes, skills, tools, and knowledge to complete a planned project and achieve its goals. It differs from general management because of the limited scope of a project, concrete deadlines, and specific deliverables.” To complete a project, it is essential to balance the time of the team members involved as well as the limited financial resources provided by the organization. Although it can be a daunting task, the project manager is specially trained for such situations. The manager knows that projects can be accomplished by taking small steps at a time with the help of special tools and methods. However, depending on the situation, the types of project members, the project manager’s choice, and the need for the project, there can be different project management styles. It is up to the project managers to decide which project management style to use to complete a particular type of project. We have discussed some of the major styles of project management in the next section. The target of applying project management functions is to achieve a higher efficiency in the team, with the use of best practices, so that there is a higher rate of success for the project. The Major Types Of Project Management According to Investopedia, “Every project usually has a budget and a time frame. Project management uses a type of triage process to keep everything moving smoothly, on time, and on budget. That means when the planned time frame is coming to an end, the project manager may keep all the team members working on the project to finish on schedule.” The type of project management option to choose depends on the project manager. The manager chooses the style based on experience, theories, early examples, and recommendations of experts. The decision is taken on the current situation of the project. Here are some of the major types of project management models you must know of: 1. Waterfall Model In this technique, the manager ensures that one task is completed before the start of the next task. Here, the team of employees completes the job that is first in line. They cannot proceed to the next job until the whole team completes their individual jobs in hand. 2. Agile Model This is the opposite of the waterfall model, where the completion of the tasks is independent of the successor and the previous tasks. Hence, the team is able to work at their own pace and incorporate the right changes as per the need. They basically go with the chain of events. 3. Lean Project Management In this project management process, the job of the team is to bring more out of the project while ensuring that the cost is reduced. Apart from that, the manager also ensures that there is a minimal amount of waste and that the end product is satisfactory for the customer. What Are The Steps Of Project Management? As per the views of an article on Wall Street Mojo, “An important factor beneath managing all project management tools is the role of a project manager. A project manager functions like the centralized hub in a hub and spokes model, who leads the project execution with day-to-day tasks and long-term vision.”  Hope you have already understood the importance and role of the project manager. Now, it is time to learn the major steps of project management (in order): Step 1: Initiation Here, the manager assigns specific tasks to the members or asks each member to volunteer based on skills and capabilities. Step 2: Planning Here, the team makes a schedule together for the project's completion. They also chalk out the communication and other strategies in this phase. Here, the manager, along with the team, sets standards for the project as per the budget. Step 3: Execution The main work starts here. The team works as per the plan and follows the steps. The members might work independently or together on each task of the project. They follow the procedure agreed upon in the last two steps. Step 4: Monitoring The project manager monitors each member and the tasks carried out by each of them. This is to ensure that the project is on track and is moving as per the schedule. In most cases, the process happens side-by-side with the execution phase. Step 5: Closing This phase includes the completion of the project. The manager ensures that the project is completed as per the standards agreed upon. Furthermore, the assessment of the contributions to the project is done after this phase. Check out this YouTube video: Project Management Tutorial: 12 Years of Experience in 45 Minutes https://www.youtube.com/watch?app=desktop&v=4C5LYI1DLR4&t=224s Wrapping Up When you are about to start a project, it is important to plan for the project and keep everything in place, which can ensure that the project is on track. 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What Are Deliverables In Project Management

What Are Deliverables In Project Management? – Let’s Find Out

What are deliverables in project management? - Project deliverables are available at the end of the project. Simply put, they are the results of a project. Deliverables can be of any size - big or small. The number of deliverables at the end of the project varies based on the type of project at hand. The project management team and other stakeholders decide what the deliverables of the project will be at the end of the project. In this article, you will learn some of the essential details of deliverables in project management. Then, you will understand project deliverables better by learning their importance in project management. Furthermore, we will also discuss the major types of project deliverables required in project management. Finally, you will learn the major requirements for project deliverables. What Are Deliverables In Project Management? 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When it comes to tracking the deliverables of the project, you can do that with the help of a variety of tools. There is much software available online. You will need to ensure that the software you are using is industry-specific. With the help of these software systems, you can have a record of the various project milestones, costs, delivery dates, and approvals of the project. What Are The Major Types Of Project Deliverables? The following are the major types of project deliverables that you must be aware of: 1. Tangible And Intangible Deliverables The first types include tangible and intangible deliverables.  A Tangible deliverable example can be a situation where your company builds a new office to create space for more workers. This is because not all the workers fit into the old office. An example of an intangible deliverable can be a situation where the company is creating a training program for employees to learn the workings of a new software. 2. 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Sabbatical Leave

Sabbatical Leave: What Is It, And How Does It Work?

Sabbatical leave is any extended leave that you take for a month or two from your job. In that time period, the employee does not need to report for work to the employer, but the employment stays. In some cases, the employee may even receive a salary based on a variety of factors. If you are looking for a much-needed vacation that will help you recharge your batteries, a sabbatical might be the best option for you. In this article, you will learn about sabbatical leaves in general and how they work. Furthermore, you will also learn about the length of sabbaticals. Then, we will discuss some of the major benefits of sabbaticals and how they can help in your professional life. Finally, we will share with you some steps to follow if you want to plan for such a leave. Hence, to learn more, read on through to the end of the article. What Is Sabbatical Leave? 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A sabbatical can help you rest, de-stress, and return to work rejuvenated.” Furthermore, many employers that allow their employees to take sabbatical leaves make their employees a stipulation. The job function of the employee can also change by the end of the leave if the employee wants a guaranteed job. Basically, the employee’s situation in the organization is a big deciding factor of what shall be the conditions for the sabbatical leave. What Are The Benefits Of Sabbatical Leave? The following are some of the benefits of sabbatical leave: You can take a break from work to feel better You will have the chance to look for new career opportunities You can work on your educational advancement You can return to work with more energy You will have better relationships with your employer However, you might need to comply with some rules of the company if you are applying for a sabbatical leave. 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Revolut Makes Your Financial Management Journey Easy

Revolut Makes Your Financial Management Journey Easy

Revolut is a Neobank and a well-known Fintech company. It offers banking as well as retail services to global Fintech companies to all customers and businesses in London. This company was established in 2015 by Nikolay Storonsky and his partner, Vlad Yatsenko. The best part is it offers products that include baking services and currency exchanges. Most of the time, the European Central Bank granted the company a full banking license. Moreover, this company's banking services are available in more than 30 countries around the world. In November 2020, the break-even of this company was valued at £4.2 billion. If you want to seek financial services, then you must know the mentioned facts within a specific time. Ensure that you know the right process. It is one of the leading Fintech companies to look for in upcoming years. Brief History About Revolut Revolut was formed on 1st July 2015 by Nikolay Storonsky from Russia and Vlad Yatsanko from Ukraine. Revolut is a financial technology company that offers a range of financial services, including banking, currency exchange, and payment services.   The company's primary offering is a mobile app that allows users to hold, exchange, and transfer money in multiple currencies. It also offers a range of other services, including cryptocurrency trading, stock trading, and insurance.   Revolut quickly gained popularity due to its low fees and user-friendly interface. By 2018, it had attracted over 2 million users. It has since expanded its services to include business accounts, savings accounts, and a range of other financial products. Revolut has faced some controversy over the years, including criticism of its compliance practices and handling of customer data. However, it remains one of the most popular fintech companies in Europe, with millions of users worldwide. What Are The Core Services Revolut Offers? Revolut offers several core services to its clients and users. Although we are unaware of it while meeting your aims with complete ease. Some of the core factors that you should know from your end are as follows:-     1. Multi-Currency Accounts Revolut allows users to hold and manage money in multiple currencies. Thus enabling them to make international transactions and transfers without incurring high fees. You need to make things work in the correct order when you want to use the multi-currency accounts for your business. The application of multicurrency accounts can help your business to grow at a faster pace. However, the future of money is huge due to this brand. 2. Currency Exchange Users can exchange currencies at the interbank exchange rate, which is typically much lower than rates offered by traditional banks. Currency exchange transactions will become easier for you if you seek assistance from Revolut. Once you follow the right solution, things can become easier for you in the long run. You can reduce the currency exchange to meet your goals with ease. 3. Offers International Money Transfers Revolut allows users to send money internationally to bank accounts in over 150 countries.  Often with lower fees and faster processing times than traditional banks. International money transfers will become easy if you want to make use of Financial management to boost your brand value. International money transfers can make things easier for you to reach your objectives with ease. 4. Cryptocurrency Trading Revolut enables users to buy, sell, and hold cryptocurrencies such as Bitcoin, Ethereum, and Litecoin directly within the app. Making use of Cryptocurrency trading can help you reach your goals with ease. Without knowing the facts, things can become more complex for you if you are not aware of it. Crypto Trading is a volatile trading business. You never know when its value will rise up or will fall down. Thus, you need to identify the best options that can make things easier for you. 5. Stock Trading This company offers commission-free stock trading. Allowing users to invest in a range of stocks and ETFs from their mobile devices. The process of stock trading becomes easier for you if you make use of Revolut financial apps. Without knowing the process, things can become more complex for you in the long run. A proper stock trading process can boost your business in the right order. 6. Savings Account Revolut offers savings accounts with competitive interest rates, allowing users to save and earn interest on their money. You must follow the correct solutions that can assist you in reaching your requirements with absolute ease. The application of the Savings account will help you to generate passive income. Your money will also work hard with you to multiply in the future. Additionally, it can offer you old-age benefits to keep your future secure. 7. Budgeting & Analytics This company provides tools to help users track their spending, set budgets, and analyze their financial habits. Proper budgeting and analytics can assist you in taking right financial steps both at an individual level and professional level. Once you have the plans in place, things will become easier for you in the long run. Proper budgeting analytics will help your business to grow at a rapid pace. 8. Insurance It offers various insurance products, including travel insurance and device insurance, to provide users with additional financial protection. Insurance can offer you the scope to make the financial plans in the correct order. You will get an idea of the amount of financial backup you will receive from Revolut at the time of crisis. Along with it, this can boost the chances of your brand value to a higher level. What Are The Benefits Of Revolut Services? There are several benefits of Revolut services that can boost the scope of your earnings to a higher level. You must follow that you make things work perfectly well for you in all possible manner.    1. Offers Lower Fees Revolut's services often come with lower fees compared to traditional banks, particularly for international transactions and currency exchange. You can make use of the lower fees to make the Revolut searches work for you in the correct order. Although, things can become more complex for you if you do not make the correct solution from your endpoints. 2. You Can Have Multicurrency Accounts Users can hold and manage money in multiple currencies, making it easier to make international transactions and transfers without incurring high fees. You can develop multicurrency accounts that can boost the scope of your financial management. Having a multicurrency account can assist you in reaching your goals with complete ease. 3. Competitive Exchange Rate Revolut offers exchange rates at the interbank rate, which is typically much lower than the rates offered by traditional banks. It can assist you in reaching your objectives with complete ease. Ensure that you follow the correct solution that can boost your brand value in proper order. A competitive exchange rate can help you to make things work in the right order. 4. Convenience Revolut's mobile app allows users to manage their finances on the go, making it easy to track spending. Thus, you can set budgets and make transactions from anywhere. Without knowing the realities, you cannot reach your requirements with complete ease. Ensure that you follow the right options from your counterpart that can boost the scope of your brand value. 5. Security Revolut offers features such as card freezing, location-based security, and the ability to disable contactless payments. Thus providing users with greater control over their account security. You should ensure that you make use of secured platforms while making financial transactions. Revolut will offer you the same that you require. 6. Additional Services In addition to its core services. Revolut offers a range of additional services. Thus, it includes cryptocurrency trading, stock trading, and insurance, providing users with a comprehensive financial management solution. You can seek its additional services to make your trading business flourish in the long run. What Are The Career Opportunities Present In Revolut? There are several career opportunities present in Revolut that you must know at your end while meeting your objectives with ease. Some of the core career opportunities that can help your business to grow in the long run are as follows:-    Collateral Manager. Credit Manager. Collections Manager. Business Analyst. Financial & Strategy Manager. Communication Manager. External Affairs Manager. External Regulatory Affairs Manager. You must know the facts well if you want to reach your goals with complete ease. Some of the key factors that you must know are mentioned above. Without proper planning, things can turn worse for you in the long run. Currently, they are hiring new team members due to the lack of skills in their organization. What Are The Visions & Missions Of Revolut? Revolut's vision is to build a financial super app that offers a range of innovative and affordable financial services to people around the world. The company aims to revolutionize the way people manage their money by providing a one-stop solution for all their financial needs. Although the challenges are huge, the investors are still confident of their success. The mission of Revolut is to democratize finance and make it more inclusive and accessible to everyone. The company is committed to providing fair and transparent financial services that empower users to take control of their finances and achieve their financial goals. In pursuit of its vision and mission, Revolut focuses on innovation, simplicity, and customer satisfaction. The company continuously strives to develop new and improved financial products and services that meet the evolving needs of its users while ensuring that its offerings are easy to use and understand. Overall, Revolut's vision is to become the world's leading financial platform, offering a wide range of services that help people manage their money more effectively and achieve financial freedom. Controversies Of Revolut Along with the innovations and fintech superiority. Revolut has some controversies as well that already pulled back the company several times in the past. You need to be well aware of the situations in perfect order while making your investment plans here. 1. Compliance & Regulatory Issues Revolut has faced scrutiny from regulators in various countries over its compliance practices. In 2019, it was reported that the company had failed to properly screen transactions for sanctions violations. Thus, it did not report suspicious transactions to regulators. This increased the stakes of the shareholders to a considerable extent. 2. Data Privacy Concerns Revolut has faced criticism over its handling of customer data. In 2019, it was reported that the company had temporarily disabled its systems to verify the identity of new customers.  Thus potentially exposing their personal information. Managing remote employees can become easier for you. 3. Workplace Culture There have been reports of a toxic workplace culture at Revolut. Thus, there are allegations of long working hours, high staff turnover, and poor treatment of employees. Ensure that you maintain the perfect workplace culture otherwise, there can be issues for you in the long run.  4. Security Vulnerabilities Revolut has faced criticism over security vulnerabilities in its app. In 2019, a security researcher discovered a flaw that could potentially allow hackers to access users' accounts. You need to get things done in the correct order while attaining your needs with ease. Furthermore, Cases of security breaches can create problems for you. If you do not take the corrective steps from your end 5. Customer Service Issues     Revolut has been criticized for its customer service, with many users reporting difficulties in contacting support and resolving issues with their accounts. You need to identify the best solution that can assist you in reaching your goals with ease. It functions almost like Stripe. Final Take Away Hence, if you want to analyze the potential of Revolut, then you can consider the details of this article to have a better idea of it. Some of the key factors that you should know at your endpoints are mentioned above. You can share your views and opinions in our comment box; this will help us know your take on this matter. Without knowing the facts, things can become more complex for you to tackle in the long run. Despite these controversies, Revolut remains a popular choice for many users due to its innovative financial services and competitive pricing. The company has taken steps to address some of the issues raised. Some of them such as improving its compliance practices and investing in customer service. Continue Reading: Ant Group: A Leading Fintech Organization Global Fintech Companies Of 2024: Everything You Should Know About Evolution Of Fintech: A Complete Story Of Start To Rise