Stakeholder Theory: What Is It, Working, Benefits, Challenges, And More
Stakeholder theory is an ethical concept that stakeholders of a business need to follow to address outcomes of business, profits, trends, and more. The concept also includes the collective impact of the factors above on all stakeholders of the business. The stakeholders of a business include its shareholders, employees, customers, suppliers, financers, government, as well as other individuals and groups.
In this article, you will learn about the general details of stakeholder theory. Apart from that, you will also learn about how this theory works for businesses and their stakeholders. Furthermore, you will also learn about the major benefits and challenges of the stakeholder theory. We will describe each of the benefits and challenges for your better understanding. Hence, to learn more, read on through to the end of the article.
What Is Stakeholder Theory?
According to Investopedia,
“Stakeholder theory describes the composition of organizations as a collection of various individual groups with different interests. These interests, taken together, represent the will of the organization. As much as possible, business decisions should consider the interests of this collective group and advance overall cooperation.”
The stakeholder theory shows the importance of relationships between various stakeholders of a business entity. It also shows how the management of a business must view and manage stakeholders. It describes how the business must treat its stakeholders to make the most economic and social impact to achieving the best results. The target is to maximize the profit of the business and make a strong overall impact.
A business needs to consider the various differences in the priorities of stakeholders. This applies to stakeholders – both internal and external. Internal stakeholders include investors, employees, and owners. On the other hand, external stakeholders include the individuals and groups that are affected by the decisions of the company. These include creditors and suppliers.
An Example
Let’s take the help of an example to explain stakeholder theory. Consider a company where the management and shareholders are in a conflict. Here, the management might make a decision that might not necessarily enhance the value of a shareholder. This can create conflict with the interests of the shareholders.
In this case, the organization can choose performance-based compensation. This helps the organization to tie management incentives to the value of the shareholder. This is one way of addressing stakeholder theory. However, there are various other issues that the company might face. In this case, performance-based compensation will help in boosting short-term performance. This will lead to a negative effect in the company’s long-term growth.
How Does Stakeholder Theory Work?
R. Edward Freeman came up with the stakeholder theory in the year 1984. As per the theory, a business firm must create value for all stakeholders of the organization. Only thinking about the shareholders will not help a business in its growth.
According to Nerdwallet.com,
“When the concept matured, more people understood people’s relationships beyond, within, and outside the entity. The stakeholder theory of the firm brings together the concepts of market and resource utilization and its socio-political impact of it. It defines how managers should understand and treat the stakeholders so that stakeholders’ interests come above all other interests.”
Principles of Stakeholder Theory
There are mainly six main principles of the stakeholder theory:
- Principle of Entry & Exit:
- Principle of Externalities
- Principle of Agency
- Principle of Governance
- Principle of Contract Cost
- Principle of Limited Immortality
What Are The Major Benefits And Challenges Of Stakeholder Theory?
This theory works since it considers all the interests of the (business, project, and/or organization).
According to Indeed.com,
“This theory understands that motivated and invested stakeholders may produce better results for the business and help the organization achieve more ambitious goals. Occasionally, you can apply the theory to ethical concepts, such as responsibility to society, nature, and the future, besides profit maximization and shareholder value creation.”
The following are the major benefits and challenges of stakeholder theory:
Benefits
Here are the major benefits of stakeholder theory that will be advantageous for you:
- All the employees of your organization will benefit from it. As a result, you will see an increase in productivity, lower employee turnover, employee satisfaction, and improved mental health of employees. These factors will help the business in further talents for the company.
- You will have happier customers, which is essential for a business. If the business gets positive feedback from regular customers, they will become unpaid marketers for the products of the company. This helps in increasing the overall sales of the company.
- As the business’s cash flow grows, the finance providers of the company are assured of the company’s repaying capacity.
- Often, governments provide help to businesses that expand their operations to new areas of the country. Apart from that, it also helps the business to manage its cash flows in a better manner.
Challenges
Here are a few challenges of stakeholder theory that you need to be aware of:
- If a business follows stakeholder theory, it needs to care about all people who are affected by the business’s decisions. Often, a business puts less focus on the company’s shareholders.
- Since the shareholders have invested their money to maximize returns, the management has an obligation to keep the former’s interests as the main focus.
- It is hard (impossible) to fulfill the interests of everyone associated with the organization.
Bottom Line
Hope this article was helpful for you in getting a better understanding of stakeholder theory. This is an ethical concept where the business considers the interests of all its stakeholders. The business addresses the outcome, trends, profits, etc., associated with a business decision. The collective impact falls on the employees, shareholders, and all other stakeholders.
The stakeholder theory works as per its six principles. R. Edward Freeman was the first person to coin the term stakeholder theory and conceptualize it in his 1983 article. Do you have more information to add regarding this ethical theory in business management? Share your thoughts and opinions with us in the comments section below.
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A Physical Shop Or Online Store: What Is Better For Business?
There was a time when having a brick-and-mortar store was essential for anyone in business. To gain the trust of customers, it was imperative to invest in a physical store. However, things have changed a lot post-Covid-19 pandemic. Due to the epidemic disease and the lockdown, brick-and-mortar stores across the globe took a massive hit. In such trying times, online stores saw a massive boom. E-commerce websites like Amazon made record sales and subsequently, revenue. It was then businesses started digitizing. Are you looking to set up your own business? What do you have in mind? Are you going to set up a brick-and-mortar store? Or would you like to have an online store? Perhaps, a website or a social media page? In this article today, we're going to check out the pros and cons of physical shops and online stores. Hopefully, it will help you make the right decision. Pros And Cons Of Online Store As mentioned earlier, a lot of things have changed in the last two years. Most people now prefer buying things online. They order stuff online and get it delivered to their doorstep. It helps save people time and energy. An online store is all about user convenience. The more convenience you provide to your customers, the more they'll shop at your store and the higher would be your revenue. It's as simple as that. Not to mention, running an online store is easier than having a brick-and-mortar store. It doesn't require you to hire a lot of people. Instead, you invest in a website, a web designer (which is a one-time expense), and a VPS hosting service that keeps your website functional as well as payment gateways. Yes, incorporating a payment gateway into your website is a must when running an online store. Providing your customers with simple payment methods like credit or debit card payments, Apple Pay, and Payoneer can make them happily shop at your store. Also, don't forget to collaborate with a logistics company as getting the order delivered is also the responsibility of the online store. The only problem with an online store is the management of finances. It's not easy keeping a record of everything when it's all online. Also, many people question your credibility in case you don't have a physical address. It is something that often affects your sales. In other words, it takes some time to establish yourself as an online store and to make people start believing in your brand. Moreover, having a customer service department is a must when running an online store, and that too, with 24/7 availability like Amazon. If anything, it will help you gain your potential customer's trust. When they'll know that you're available to address their concerns, they'll shop more and more at your store. Pros And Cons Of A Physical Store Indeed, all the brick-and-mortar stores now have online stores as well but that doesn’t mean having a brick-and-mortar store is of no use. A brick-and-mortar is a must if you wish to gain your customers’ trust. They’ll know that you’re available to address their problems, so they’ll keep shopping at your brand. Besides that, many people prefer checking out things in person before investing in them. It is especially correct for fashion retailers and tech companies. Nobody wants to take chances with electronic gadgets, appliances, or clothes. Thus, people prefer trying them out before buying them. Well, it’s fair. After all, you’re spending your hard-earned money on all these things. However, one problem is that a brick-and-mortar store could be very expensive. In fact, it’s like an additional expense. It starts from renting a space to getting it designed and decorated and hiring employees. Not to mention, the monthly bills and salaries. Therefore, it isn’t a smart option for a small business or anyone who’s struggling with revenue. On the other hand, it does save you some money on customer service. You don’t have to hire people for 24/7 customer service. Simply add your working hours on your website or store billboard and let your customers know what time you’ll be able to take their questions and address their concerns. The great thing is that it won’t affect your business in any way. The Takeaway Both physical shops and online stores have different pros and cons. For established businesses with great revenues, it’s advisable to have both a physical and an online store. On the other hand, for small businesses or companies who are struggling with revenue and growth, it’s best to stick to an online store and not have a brick-and-mortar store for some time. Additionals: How To Create A Powerful Business Continuity Plan? How To Make Money Fast – 5 Strategy To Follow In 2021 How To Start A Business In 2021 – Best Business Strategies
Feb 21, 2023
Most Popular Social Media In The US In 2024
Social media platforms are now gaining momentum in the US. Now, most of our professional as well as personal lives are encircled by the application of social media platforms. Most popular social media in the US is creating a long-term impact on society. You need to get a deep dive into the social media platforms that can make things easier for you in attaining your goals. The popularity of social media platforms can uncover the untapped truth with ease. Most of the time, people often wonder about the most popular social media in the US. You need to identify the facts well while attaining your requirements with ease. The capital expenditures can vary in social media marketing. Most Popular Social Media In The US There are several popular social media platforms in the US that you must know at your end. You need to take care of the facts that can make your way easier while judging the US market. In short, the US market is evolving at a faster pace with the help of social media platforms. 1. Facebook Despite facing some decline in popularity among younger users. Facebook remained one of the most widely used social media platforms across all age groups. Most of the time, in the US, Facebook stands as the unrivaled leader with 77% of the share. It is undoubtedly the most popular platform with a diverse audience and fostering better connections all over the world. Facebook disseminates the news and facilitates the wider scope of group discussions. Consider a 2-1 buydown from here. 2. YouTube Known primarily as a video-sharing platform. YouTube has a vast user base in the United States, with users consuming a wide range of content. This social media platform is another of the most popular social media in the US which occupies 65% of the market share. It occupies its supremacy to have the largest market share in video content. Users came to this platform for education, tutorials, and entertainment. You need to be aware of it while meeting your needs easily. 3. Instagram Particularly popular among younger demographics, Instagram continued to grow in popularity, especially for photo and video sharing. It is also the most popular social media platform in the US, holding 56% of the market share. Consider seller's concession meeting your goals. The best part of this platform is it is usable for both personal as well as professional purposes. If you want to feature your stories and reels, then it is the best platform for you. Although challenges are still present, the response rate from the customers and users will be higher. 4. Twitter Widely used for short-form content and real-time updates, Twitter has a significant user base in the United States. Tiktok gains 45% of the market share, where you can make short-term and creative expression videos. It gains popularity among the younger demographics to make their social media journey worthwhile. You need to get through the process that can offer you the scope of social media's best offers. 5. Snapchat Known for its disappearing photo and video messages, Snapchat was popular among younger users and continued to be widely used. Snapchat holds 34% of the market share in terms of usability. Consider the distribution channels for your brand promotion. The disappearing photos and videos of Snapchat make it the first choice for its users. You must understand this fact from your end while attaining your goals with complete ease. This is why it is also one of the most popular social media in the US to deliver quality services. 6. Linkedin Focused on professional networking, LinkedIn has a substantial user base among professionals and job seekers. This covers 20% of the market shares, which can assist you in attaining your goals with a complete process. The net operating income of your business will increase due to it. LinkedIn facilitates connections for job seekers to meet their goals with complete ease. You should try to make use of this platform in the US for both your personal and professional use. Just avoid making things too complex from your end. 7. Pinterest A platform for discovering and saving ideas, Pinterest appealed to users interested in visual content and creative inspiration. Pinterest is the home for imaginative and curative content. This holds 26% of the market share. You should ensure that you follow the best process that can make things easier for you to attain your needs with ease. Ensure that you know this fact from your end. Today, the US population makes use of this platform to make proper investments. How Are Social Media Platforms Impacting The Lives Of People In The US? There are several ways social media platforms can impact the lives of US citizens. Most of the time, we are unaware of it. You need to be aware of the social media platforms that can assist you in reaching your objectives. Social media platforms have had a profound impact on the lives of people in the United States. Influencing various aspects of society, culture, communication, and individual well-being. 1. Communication & Connectivity Social media platforms facilitate instant communication and connection with friends, family, and acquaintances, regardless of geographical distances. They enable users to stay updated on each other's lives through status updates, photos, and videos. Communication will become easier for you once you use social media platforms. Try to develop things in the correct process that can make things easier for you in the long run. 2. Information Access Social media serves as a primary source of news and information for many individuals. Allowing them to stay informed about current events, trends, and topics of interest. However, the ease of sharing information also raises concerns about the spread of misinformation and fake news. Sharing valuable notifications and information about your brand progress forms an essential part of your branding. The most popular social media platforms in the US can help you achieve your goals with ease. 3. Personal Expression Social media platforms provide individuals with a platform to express themselves. You can share their opinions and showcase their creativity through posts, photos, and videos. Users can build personal brands and share their talents or interests with a wide audience. Once you look for personal information, things will become easier for you in the long run. Try to make things work on the correct end while attaining your goals with ease. Ensure that you follow the right methodology to make things happen in the perfect manner. 4. Impact On Mental Health Social media use has been linked to both positive and negative effects on mental health. Positive aspects include social support and community building. Again, On the negative side, excessive use, cyberbullying, social comparison, and pressure. This can curate a perfect online image that can contribute to anxiety, depression, and low self-esteem. Once you follow the perfect process, things can become easier for you in the long run. 5. Political & Social Activism Social media has played a crucial role in political campaigns and activism. It provides a platform for politicians to connect with constituents and for grassroots movements to organize and mobilize. However, it has also been associated with issues like the spread of misinformation during elections. The manipulation of public opinion through targeted advertising. Sometimes, social media platforms can trigger political issues by a bigger margin. You must be aware of it while attaining your requirements with clarity. Follow the right process that can reduce the chances of errors in the long run 6. Business & Marketing Social media plays a role in shaping public opinion and influencing behaviors. Trends, opinions, and movements can gain momentum quickly through viral content. The "echo chamber" effect can contribute to the reinforcement of existing beliefs and the polarization of opinions. You must ensure that the chances of errors in the business and marketing will meet your goals with absolute clarity. Once you develop your presence on the social media platform, things can become easier for you. 7. Privacy Concerns Social media platforms often collect and use personal data for targeted advertising, leading to concerns about user privacy. Instances of data breaches and misuse of personal information have raised questions about security. That too of user data on social media. Maintaining the privacy of the brand becomes difficult if you make use of the social media platforms. You must ensure that you follow the perfect process from your counterpart. Platforms like Facebook, Instagram, Twitter, and LinkedIn allow businesses to target specific demographics, increasing the efficiency of marketing efforts. Impact Of Social Media Platforms On Business In The US The impact of social media is huge in the USA's business industry. You need to understand the facts that can make things easier for you in the long run. Once you follow the process, things can become easier for you. Some of the key impacts of the social media on the US business are as follows:- 1. Marketing & Brand Awareness Social media provides businesses with powerful tools for marketing and building brand awareness. Companies can create and share content, engage with their audience, and promote products or services. Platforms like Facebook, Instagram, Twitter, and LinkedIn allow businesses to target specific demographics, increasing the efficiency of marketing efforts. Most popular social media in the US can offer you the chance to spread your business. Your brand will become viral once you make use of the popular social media platforms for your business. 2. Customer Management & Engagement Social media platforms enable direct communication between businesses and their customers. Companies can respond to customer inquiries, provide support, and gather feedback in real-time. Engaging content, such as polls, surveys, and contests, encourages interaction and helps build a community around the brand. Building the engagement will become easier for you in the long run. 3. E-commerce Engagement Many social media platforms offer e-commerce features, allowing businesses to sell products directly through their profiles. This has streamlined the online shopping experience and created new revenue streams. Platforms like Instagram and Facebook feature such as shopping tags, making it easier for users to discover and purchase products. It makes the buying journey of the user easier at the time of making the investments. 4. Influencer Marketing Social media has given rise to influencer marketing, where businesses collaborate with influencers to promote their products or services. Influencers who have a significant following can help reach a broader audience and build credibility for a brand. Social media influencers can help your brand to grow at a faster pace. Try to make your selection on the correct end. Influencer marketing can create an impact on your website traffic. 5. Advertising Opportunities Social media platforms offer robust advertising solutions, allowing businesses to create targeted campaigns based on demographics, interests, and online behavior. Paid advertising on platforms like Facebook, Instagram, and Twitter can be highly effective in reaching specific target audiences. This can also increase the conversion rate of your business as well in the long run. 6. Data Analytics & Insights Social media analytics tools provide businesses with valuable insights into the performance of their campaigns. Companies can track metrics such as engagement, reach, and conversion rates, allowing for data-driven decision-making. Analytics helps businesses understand their audience better and refine their strategies for improved results. Again, it can offer the business owners the correct information about their business and where they stand in the competition. 7. Crisis Management Social media has become a crucial platform for crisis management and communication. Companies can address issues, respond to customer concerns, and manage public relations in real-time during crises. Rapid communication through social media helps businesses maintain transparency and build trust with their audience. Once you follow the correct methodology, things can become easier for you in the long run. Final Take Away Hence, these factors are quite important for business to flourish in the USA. These are the most popular social media in the USA. You must be aware of the reality that can make things easier for you in all possible manners. You can share your comments with us. It will help us to know your needs on this matter. Ensure that you follow the correct path from your end. Follow the correct process that can make things easier and more effective for you. While social media has brought numerous benefits to businesses in the US, it's important to note that challenges such as maintaining a positive online reputation, handling negative feedback, and adapting to algorithm changes also exist. Read More About More Articles By Clicking Below!! How Digital Marketing Consultant Can Help Your Business? What Is Strategy Consulting? – Career, Importance, And Scope How To Become A Strategy Consultant? Roles & Responsibilities
Jan 23, 2024
Great Business Opportunities in Thailand
If you have fallen in love with the Land of Smiles and have decided to relocate and live in a tropical paradise, there are some amazing business opportunities that await you. Thailand had more than 30 million visitors pre-pandemic, making it a premium tourist destination, and in this short article, we take a look at some of the business sectors that you could enter. Thailand is a great tourist place. There are multiple business opportunities, especially businesses that are related to the tourism industry. That is why many business entrepreneurs are considering taking their first step in this country. And if you already are a citizen of Thailand, then you can avail this golden opportunity at any time. Details About Great Business Opportunities In Thailand Which are the best business opportunities in Thailand? Usually, any business types which are linked with the tourism industry are perfect to start. Hence restaurants, resorts, and many food industries are perfect for start-ups. The entertainment unit business is much more profitable for people who want new business opportunities. Resorts The southern region of Thailand is home to some spectacular resorts. You could lease a resort for 30 years, with the option for a further 30 years. The price is usually all-inclusive of all furnishings and fittings, plus the owner would show you at least 3 years of accounts. Hire Thai staff and create your own brand; the low season is quiet, but you make your money from November to March, which is the high season in Thailand. The resort business of Thailand is very profitable for anyone who likes to have a business venture. Thai Restaurant Franchise Taking out a Thai restaurant franchise is a smart way to create your own business. The franchiser is heavily motivated to help you succeed, and with their help, you can carve out a market share if you have the right brand and location. Start with a Google search to locate known franchisers and contact the ones that seem interesting to you. Restaurant franchise or be part of the long food chain. When you become part of the big food chain, you no longer have to consider your branding and advertisement. The big food chains already have their name on the popular list. 7-11 Franchise There are 7-11s on every street corner, and they are all franchised to Thai or ex-pat entrepreneurs. You could expand and take out a second branch after the first couple of years. Click here for detailed information on smart coin trading. 7-11 is the popular destination for every grocery purchaser. If you are thinking of becoming part of any big franchise, then you must put the 7-11 on your top priority list. All available 24-hour open franchise stores. E-Commerce There is nothing to stop you from marketing Thai-made products on your e-store; indeed, many ex-pats make a living selling Thai products. If there is a niche market that you are passionate about, why not explore that in Thailand? E-commerce stores of luxury items are also very popular sources of income. Along with food and grocery items, luxury items like handbags, swimsuits, and dresses are the most popular items frequently purchased by tourists. Health Spa/Wellness Resort There are some exclusive wellness resorts in Thailand that cater to wealthy foreigners; with a holistic approach, you can create your own brand. Buddhism is very popular, and with meditation and healthy natural food, you can create a soothing ambiance. Hire qualified therapists and masseuses to build your brand; do some online research into the popularity of such venues, and you might get some good ideas. Muay Thai/MMA Gym Franchise Many foreign MMA athletes come to Thailand to train, and by hiring a top trainer, you can become an established venue that top athletes will want to visit. Phuket is the center of the MMA gym scene, perfect for fitness fanatics with a business head on their shoulders. Like most businesses, you need to gradually build up your brand and that might take a few years. Bottomline: The above are just a few of the ways that you can set up a winning business; as with all investments, there is an element of risk. Therefore you need to do your due diligence before entering into any legal agreement. If you are thinking of setting up a business in Thailand, check out the Thai Board of Investment website, where you will find a lot of relevant information. Read Also: How To Start A Dropshipping Business In 2021 – A Beginners Guide Boxed Packaged Goods: The Right Guide To Uplift Your Business Top Signs Your Boss Is Threatened By You
Apr 03, 2023
Falguni Nayar Becomes India’s Wealthiest Self-Made Female Billionaire
Nykaa founder Falguni Nayar has created history in the world of Entrepreneurship as she became the seventh woman billionaire and wealthiest self-made billionaire on 10th November 2021. However, her phenomenal success in the beauty and personal care products of the E-commerce business was not that easy. Her journey was quite challenging in the initial days of her start-up. However, Nykaa's owner has created a history in beauty and skincare fashion brands through her website and apps. Only a few words cannot define her entire success story. Let’s dig deep into her entire journey to have a better understanding of it. Early Life Falguni Nayar Falguni Nayar was born and brought up in the Gujrati Family in Mumbai. Before she had founded Nykaa in 2012, she was an ordinary girl like all middle-class families. But her extraordinary passion and vision have made her a successful female entrepreneur of the world. She has completed her graduation from the Sun Denham college of commerce & Economics. She has also post-graduated from the Indian Institute In Ahmedabad (IIM). However, many of us are not aware of the details of the Falguni Nayar education in detail. Career Of Falguni Nayar In the year of 1985, she had worked as a management consultant in AF Ferguson & Co. Then, for 19 years, she worked in the Kotak Mahindra Group. In the year 2012, she was appointed as a managing director of the Nykaa. She founded Nykaa with $2million of her own money. The capital stock of Nykaa is now shooting up at a rapid pace. Success Story Of Nykaa Group And Falguni Nayar Nykaa founder became the first woman self-made billionaire in India. According to Bloomberg’s billionaire index, beauty startup owner Falguni Nayar has become the wealthiest self-made billionaire in 2021. On Wednesday, her shares in the stock market were listed with a great hike, and investors are hopeful for getting better returns from it. Nayar owns more than half of Nykaa, and its current worth is around $6.5 billion. The shares of this company surged 89% when the trading started on Wednesday. India’s woman-led entrepreneur has created the next significant landmark in 2021 to hit the stock exchange with a boom. The product line of the Nykaa brand comprises 4000 beauty and personal care products that are available worldwide. The best part of Nykaa products is all are available in their E-commerce portal and on the mobile app. In addition, 80 odd bricks and mortar stores also fall under the umbrella of Falguni Nayar’s Nykaa brand. Life-Changing Facts Of Falguni Nayar’s Journey Towards Entrepreneurship Today, we all are witnessing the high IPO rate of Nykaa Shares in Bloomberg stock exchanges, but we are not aware of the journey of this daunting lady who has made things possible. So, let’s find out some of the exciting facts about Falguni Nayar and her journey till now. 1. A Short Synopsis On Early Life The founder of Nykaa Falguni Nayar was born and brought up in Mumbai. She belongs to a Gujrati family. Her acumen towards business has grown from her childhood life as she was raised in a complete business environment. Falguni’s father ran a small-scale business of bearing company where her mother used to help her father in their family business. From there, terminologies like the stock market, trade, and investments became familiar to her. 2. Journey Of Her Career And After Life Falguni went to IIM( Indian Institute Of Management) to pursue her MBA career there in Ahmedabad. After obtaining a master’s degree in MBA, she started her career as a management consultant in the company AF Ferguson & Co. Nayar’s husband, whom she had met in the B-school, is now one of the renowned chairmen of KKR & Co. 3. Beginning Of Her Professional Life In 1993, she had joined the Kotak Mahindra group and had spent 19 years of her life. At the end of her Journey in the Kotak group, she became the managing director. Starting from 2005-2012, she worked in Kotak Mahindra. In many interviews, she has clearly stated that she was delighted with her job In the Kotak group. But despite that, she has chosen to start the journey of Entrepreneurship. 4. Career Hike And Rise Of Entrepreneurship In many of her interviews, Falguni Nayar said that she was happy while working with Kotak Mahindra, and she quit her job to fulfill her big dream of becoming a self-made billionaire. Nykaa IPO has reached this height due to the burning passion of Falguni Nayar for becoming the seventh-largest Beauty care giant in the world, whose annual worth is $6.5billion. 5. Life-Changing Decision Nykaa has a self-imposed deadline that she has to try becoming an Entrepreneur at the age of 50. This was when at the age of 50, Nykaa was born in 2012 with a vision to focus on the project of the Nykaa. Another essential fact here is that she left the study for the US while concentrating on an entrepreneurship project. 6. Spirit Of A Risk Taker At The Age Of 50 She was a risk-taker, and 60 daily orders have never cut the prices. Their idea is to sell the right color of lipstick at a full price. One other half, Wrong shade, can make the buyer unhappy within some of the minutes Nayar has disclosed to Bloomberg. At the age of 50, Nayar has started her journey in Nykaa with a full set passion. 7. Start Of Nykaa The CEO Nykaa, after the setup and the growth of the Nykaa business in its initial days, was accompanied by her family members like Son Anchit. He graduated from the Columbia E-commerce business in the beauty segment market. On the other hand, Adwita, who completed the MBA from Harvard business school, headed towards the fashion vertical. 8. Full Grown Business Empire In 2021 Nykaa IPO touched the sky and became a full-grown business empire. She is now richer than the Muthoot Family and Muthoot Finance. Harsh Mariwala and Asian Paints Abhay Vakil have clearly stated that Falguni Nayar has surpassed the considerable market share in all sorts of market sizes in upcoming years. 9. Comparison With Her Competitors Different types of marketing techniques of Falguni Nayar have made Nykaa the market leader in the beauty and fashion segment. In the E-commerce Industry, Nykaa has created a considerable landmark for businesses. You have to make your choices in the right way while correctly developing your business. 10. Attitude Towards Life And Business She always put up a positive attitude towards life and business were a never say die spirit and never give up perspective has made her a market leader. You have to work out the best plans that can work well in your favor. The deeper we get through her profile, the more inspiration a younger entrepreneur will get in a short time frame. The Nykaa IPO is breaking all the records of the Stock markets in the upcoming years as expected by the experts. What Is The Networth Of Falguni Nayar? The current Falguni Nayar Networth is $6.5billion. She is one of the fastest-growing entrepreneurs to date. Falguni Nayar’s marketing tactics are pretty unique and new compared to its competitors in her segment of business niche. In most cases, it has been found that newborn entrepreneurs in this decade are doing a miraculous job in the upcoming years. What Was The Winning Marketing Technique Of Falguni Nayar? Falguni Nayar’s LinkedIn profile narrates the whole story of her out-of-the-box thinking technique that has created wonders in the beauty and E-commerce segment this current year. But, don’t think she is trending now due to her highest IPO launch on Wednesday; her unique marketing technique has made her a great entrepreneur of the decade. Some of the core marketing techniques off her are as follows:- She had discovered the gaps in the Indian market between the demand and supply position of the beauty products in the E-commerce Industry. Work out the plans that can work well in your favor. She has taken advantage of the diverse demography of the Indian market who are shopping lovers. Her E-commerce app of Nykaa has made the life of her customers more accessible than ever. At the right time, she has recognized that the application of digital platforms will perform well for her. The reviews and the peer recommendations can work well in favor of any brand in this digital era. Making a proper market study is the key in this digital age, according to her. It reveals how strong her analytical abilities were whenever she found a problem in the market. Tracking consumer behavior is an art, and you cannot ignore this fact, according to Falguni Nayar. Growth Curve Of Nykaa Over The Years The growth curve of Nykaa over the years clearly demonstrates how well she has handled the business over a particular period of time. Moreover, her 19 long years of experience in the Kotak Mahindra group have brought colors to her hard work and effort. Nykaa’s Consolidated GMV( Gross Market Value) in millions Final Words Hence, if you want to become a successful entrepreneur like Falguni Nayar, this article can help you. Develop your mindset so that one day you can also become a successful entrepreneur like Falguni Nayar to achieve your business goals in the best possible ways. Work out the best strategy that can have a long-term impact on your business, and you better return from it. Frequently Asked Questions(FAQ's) [su_accordion class=""] [su_spoiler title="1. What Is The Net-worth Of Nykaa’s Owner?" open="yes" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]The net worth of the Nykaa owner is nearly $7billion, and in the upcoming months, it will increase at a faster pace as expected by the business owners.[/su_spoiler] [su_spoiler title="2. Is Falguni Nayar A Billionaire?" open="no" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]Yes, she has become a billionaire in 2021, and it has boosted the share prices of her organization over the past few months.[/su_spoiler] [su_spoiler title="3. Who Is The CEO Of Nykaa?" open="no" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]Falguni Nayar is the current CEO of Nykaa. And her business is growing at a faster pace. You have to understand the market first before making any comment.[/su_spoiler] [su_spoiler title="4. Is Falguni A Malayali?" open="no" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]No, Falguni Nayar is a Gujrati, and her popularity in the business world is growing at a faster pace over the past few years.[/su_spoiler] [/su_accordion] Read Also: Why Create A Powerful Business Continuity Plan? How To Start A Business In 2021 – Best Business Strategies Is Nykaa Going To Dominate The Market With Their Recent Launch?
Nov 16, 2021