Marketing

Text Marketing Made Easy: Slicktext’s Innovative Services

Lucia Patterson

Marketing

Published on: Aug 11, 2023 Last Updated on: Sep 19, 2023

As a brand owner, you know the importance of getting your brand’s service or product out to the masses. The problem is that so many ads are overwhelming your customers. How are you able to stand out in the market? How can you make your brand more visible? The answer is text messaging. A text message is a brilliant way to advertise your brand to your target customers, and sending out mass text messages can be much easier than you think.

Why Text Messaging?

Research shows that 90% of text messages are looked at within seconds. Why is that the case? When you get a text message, an immediate message goes to your brain. You know that someone wants to communicate with you. Text messages make you feel wanted, and people respond to that feeling.

Apart from that, text messages generally only come from people who have your phone number, and those people are usually people who you want to hear from. Text messages also seem urgent. When you hear a ding or feel a buzz, you feel like you have to look at your phone right away. Have you ever been conversing with someone who stops talking to you to check their text messages? It happens constantly; this action proves that text messaging is powerful.

How To Leverage The Power Of Text Messaging

Now that you understand why text messaging is powerful, you do well to learn how to harness that power for the benefit of your brand. The best way to do this is by getting your customer’s phone numbers. When customers contact your brand, ask them for permission to send them text messages.

Once they give you that permission, then you can send them text messages about your brand’s services or products. They will grow accustomed to seeing messages from your brand, and if the messages give them value, they are likely to take action.

What To Put In A Text Message

There are a variety of things that you can send in a mass text message to your customers. You can give them a text message update about a sale whenever there is a sale. When there is a new item or service, you can also send them a text message about that. When you have a prize or giveaway with your brand, send out a text to your customers. Your customers will want to hear about what is new with your business, so use text messages to update them. Leverage the power of text messages to keep your brand in your customer’s mind.

The Benefits And Advantages Of Texting

As mentioned above, texting aims to send some quick personal business messages. Businesses prefer text messages because the responses to the message take time to come.

There are multiple benefits and advantages of text messaging for brandings and networking’ point of view. Texting software has its uses in advntages; therefore, the stakeholders want to text the words fast and effectively.

Reaching People Easily

Using text messages, you can reach many people at one time, and more messages are delivered at high speed. Another benefit of text messages, especially automated texting software, is that you can automate the text messages.

Seeking The Reviews Is Easy

Text messages are quite easy, and it is quite easy to procure feedback and ask for reviews from dedicated customers.

You Can Save Time And, At The Same Time, Personalize Text Messages

According to the most accepted standards, emails are indeed the ones that are used most frequently. Yes, emails are more common today. But at the same texting is also highly conversational.

One of the benefits that you can reap with the help of text messaging is that they are you can use reusable templates. Along with the words you can also use emojis, pictures, and text images. It is the age of links, and you can use them in the texts.

High Open Rates

It is also found through several studies that text messages possess extremely high open rates and, at the same time, exchange rates. An average individual receives dozes of emails every day. But on the other hand, around 17% unread. But at the same time, text messages can be read within one minute.

The average response time is much quicker compared to that of the emails. Hence, you can understand the observation that texting has its own advantages, and businesses are making the most of them to leverage its development.

How To Get Started

Several companies offer mass text messaging services, but they are all different. Slicktext is a company that specializes in mass text messages, and they are what your brand is looking for. This company understands that you are busy as a brand owner, so they make setting up your service seamless. You can set your business up with this text messaging service in less than ten minutes. Once you set up your service online, you can start sending out text messages.

Slicktext is unique in the text messaging industry because they know how to deliver to your customers and give you outstanding customer service. When you contact this text messaging company, you will either talk to someone directly when you call or get a swift return email if you choose online contact. This messaging company is dedicated to seeing your brand succeed, and its trusted team is ready and willing to aid you on your journey.

Make The Right Move

You do well to set your company up for success in advertising. Use every avenue that is available to you and affordable for your brand when it comes to advertising; this includes a text messaging strategy. Regardless of how fabulous your brand is, it will only thrive if your target audience sees it.

The market deserves to know about your brand, so set up the right kind of text messaging service. There is no better way to get your brand into customers’ minds. If you want to catapult sales, then there is no reason to spend more time thinking about it. Your brand’s success is waiting.

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Lucia Patterson

Lucia Patterson was born and raised in New York. She is a passionate blogger and also a contributor writer at 7Best Things, Lawyers Inventory, Lawyers Note, The Legal Guides, Gossipment, & GetMeSeen. As an admirer of history and art, she keeps traveling around to places that have a story to tell.

Market Orientation – What Is It, And How Does It Work?

Most companies look to convince their target customers of the value of their products and services so as to sell the product. However, many companies use the Market Orientation technique. It is a process through which a business identifies the needs of its target customers and uses that data to create products and develop services. Learning this marketing approach can help you decide whether it suits your business or not. In this article, you will learn about the market orientation approach, how it works for businesses, and how businesses use this technique to market their products and services. In addition to that, we will discuss the major stages of the market orientation approach. Finally, we will share with you some of the major advantages and disadvantages of market orientation. Hence, to find out more, read on through to the end of the article. What Is Market Orientation? According to Investopedia, “Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them. Companies that have a market orientation consider the opinions and needs of their target market as a critical component of their research and development (R&D) for new products.” In this concept, the company’s focus is on identifying the needs and preferences of its customers. With those needs and preferences, the company designs and develops its products and services with the primary objective of earning profits. In this marketing and product development strategy, the job of the business is to interact more with its customers and observe their needs and requirements. To become profitable, the business turns its focus to the preferences of the customers. The business makes use of its variety of resources to fulfill the needs of its target customers. The businesses that use this method are also aware of their competition in the marketplace. They make use of different techniques to identify different threats. The enterprises that follow the market orientation strategy invest a lot in innovation and product development so that they keep up with the changing demands of their customers. How Does Market Orientation Work? Market orientation is a strategy for marketing that businesses use to focus on their customer base and create and sell products based on the needs of the customers. According to the Wall Street Mojo, “The strategy involves analyzing and researching the customers’ requirements, concerns, and suggestions concerning the particular product or service the enterprise deals with. This way, the enterprise will be aware of the trends in customer preferences. It will enable the company to modify or design its product or services according to customer preferences.” A company that follows this strategy first does market research to find out its customers' preferences. They make use of data analysis techniques to predict the desires of their customers. However, businesses that are already established and have good sales of their products use this strategy to improve their products or expand their product line. Apart from that, using this strategy helps businesses to address issues associated with customer retention. Today, most companies follow the market orientation approach, as it helps them understand the needs and demands of their target customers better. What Are The Stages Of Market Orientation? The following are the stages of the market orientation strategy: 1. Initiation In this stage, the business identifies all the potential threats to its business that might affect it. Apart from that, the business also researches what steps to take to handle the threats. 2. Reconstitution Here, the researchers present the plans for the initiation stage to the employees of the business. With the manager's point out to the employees about what steps to follow. Here, the organization also needs to ensure that all employees are ready for the change to happen. 3. Institutionalization Here, the organization puts the plan into action. Here, they train employees and provide them with instructions on what steps to follow. This helps the employees to follow a pattern so that the business is able to cater to the needs and demands of the customers. Here, the plank is basically executed. 4. Maintenance In this stage, the business continues the process and meets the customer's requirements and demands, as per the initial plan. Here, the business tries to ensure that the plan is effective and everyone follows it to meet the business’s goal. What Are The Advantages And Disadvantages Of Market Orientation? According to Indeed.com, “A market-oriented approach to business can help a company earn the trust and loyalty of its customers by showing them they're a priority and that the business exists to serve them. It contrasts with conventional marketing, which attempts to convince customers of a product's value while not necessarily prioritizing consumer preferences during product development.” The following are the major advantages and disadvantages of market orientation: Advantages Of Market Orientation Here are the advantages of market orientation: It helps to increase the overall revenue. The business sees an increase in the market. The customers are well-connected to the company. Helps in innovation and product development. It helps the business to enhance its market reputation, as the customers are happy with the products and services of the company. Disadvantages Of Market Orientation Here are the disadvantages of market orientation: Continuous change is required, as the needs of customers change with time. The company invests a lot in its investment. Research gets difficult as it is difficult to predict the preferences of the market. Final Thought Hope this article was helpful for you to get a better idea of the market orientation approach. You can see that it is really helpful for different companies to identify the needs and demands of their target customers. This helps them in developing new products and eventually selling them. Many top businesses use these principles to expand their products and services. Even some of the major impractical demands from consumers help businesses make decisions in the long term. Hence, market orientation helps businesses to plan for the long term. What do you think of the market orientation approach’s importance for business? Share your thoughts and opinions in the comments section below. Read Also: Marketing Campaigns: How To Do It? – Steps To Follow Market Cannibalization – Definition, How Does It Work, Example, And More Project Management: What Is It? – Major Types, Examples, And More What Is Risk Management? – Find Out How To Manage Risks in Business

Push Vs Pull Marketing: Understanding The Dynamics

Push Marketing and Pull Marketing represent distinct methodologies, each with its set of dynamics and implications for businesses seeking to capture and retain the attention of their target audience. Take a look as we dive into the intricacies of these marketing strategies and explore facts and recommendations that can shape your marketing endeavors. Understanding Push Marketing Push Marketing is a traditional promotional strategy where businesses proactively push their products or services toward the audience. It involves a company taking its message directly to the consumer, often interrupting their experience to convey the value proposition. Common tactics include advertising through television, radio, print media, and direct sales efforts. High Visibility, Limited Engagement: Push Marketing aims for high visibility by reaching a broad audience. However, the challenge lies in the limited engagement it fosters. The audience may be exposed to the message, but active interest or interaction is not guaranteed. Intrusiveness and Consumer Perception: Push Marketing, particularly aggressive tactics, can be perceived as intrusive by consumers. Bombarding audiences with unsolicited messages may lead to a negative perception of the brand. Understanding the fine line between visibility and intrusion is crucial. Short-Term Impact: Push Marketing often generates short-term impacts, especially in terms of immediate sales or brand recall. Sustaining long-term relationships and loyalty requires additional strategies beyond the initial push. Recommendations For Push Marketing Psychological Targeting for Effective Push: Utilize psychological principles in message crafting to make push marketing more effective. Understanding the psychological triggers that resonate with your target audience can enhance the impact of your push strategies. Strategic Timing and Frequency: Instead of persistent and continuous pushing, strategize the timing and frequency of your push efforts. Implementing well-timed, occasional pushes can create a sense of exclusivity and urgency. Integrated Campaigns for Holistic Push: Integrate your push marketing efforts with other channels. Combine traditional advertising with digital strategies to create a holistic approach that maximizes reach and engagement. Emotional Resonance in Push Messaging: Beyond psychological targeting, infuse emotional resonance into your push messages. Connecting with consumers on an emotional level can elevate the effectiveness of push strategies, creating a lasting impact beyond immediate visibility. Geo-Targeted Push Campaigns: Incorporate geo-targeting into your push campaigns to enhance relevance. Tailoring push messages based on the geographic location of the audience can make the content more relatable and impactful, increasing the chances of engagement. Understanding Pull Marketing Pull Marketing, on the other hand, involves creating content or experiences that naturally attract the audience towards a product or service. It relies on building brand equity, creating valuable content, and establishing a strong online presence. Pull Marketing aims to make the brand or product so compelling that consumers seek it out willingly. Builds Brand Loyalty and Trust: Pull Marketing is instrumental in building brand loyalty and trust over time. By providing valuable content and focusing on customer experience, brands can create a connection that goes beyond transactional relationships. Long-Term Relationship Building: Pull Marketing is inherently geared towards long-term relationship building. It focuses on creating a brand image that resonates with the values and aspirations of the target audience, fostering lasting connections. Authenticity and Transparency: Successful Pull Marketing thrives on authenticity and transparency. Consumers today value brands that are genuine and open about their values, practices, and impact on society. Recommendations For Pull Marketing Interactive Content for Engagement: Incorporate interactive content strategies within your pull marketing efforts. Quizzes, polls, and interactive storytelling can enhance user engagement and make your brand more memorable. Community Building for Pull: Establish and nurture online communities around your brand. Pull Marketing can benefit significantly from the organic advocacy and word-of-mouth generated within a community of engaged consumers. Strategic Alliances for Mutual Pull: Explore strategic alliances with influencers, complementary brands, or industry thought leaders. Collaborative efforts can amplify the pull effect by tapping into existing audiences and cross-promotion. Immersive Storytelling Experiences: Elevate pull strategies with immersive storytelling experiences. Beyond traditional content, create narratives that immerse the audience, making them active participants. Virtual reality, interactive web experiences, and augmented reality can be powerful tools for achieving this. User-Generated Content Amplification: Harness the power of user-generated content within pull strategies. Amplify user-generated content through various channels to showcase authentic experiences and testimonials. This not only fosters community engagement but also builds trust through real-life narratives. Purpose-Driven Pull Marketing: Infuse purpose-driven elements into pull marketing. Consumers increasingly align with brands that stand for a cause. Integrating social responsibility into pull strategies can create a compelling narrative that resonates with socially conscious audiences. Navigating The Dynamics: Striking The Balance While Push and Pull Marketing are often presented as distinct strategies, the reality is that a balanced approach can yield optimal results. Striking the right equilibrium between these paradigms is essential for a comprehensive and effective marketing strategy. Balancing Push And Pull For Optimal Results Data-Driven Decision Making: Leverage data analytics to understand the preferences and behaviors of your target audience. Data-driven insights can guide the allocation of resources between push and pull strategies based on audience responsiveness. Agile Marketing Strategies: In a dynamic marketplace, agility is key. Adopt agile marketing strategies that allow you to pivot and adjust your approach based on real-time feedback and emerging trends. This flexibility ensures that your marketing efforts remain relevant and impactful. Personalization in Push and Pull: Infuse personalization into both push and pull strategies. Tailor push messages to individual preferences wherever possible, and ensure that pull experiences are customized to enhance user satisfaction. Cohesive Branding Across Push and Pull: Ensure cohesive branding across both push and pull strategies. Maintaining a consistent brand image creates a seamless experience for consumers, whether they encounter push messages or engage with pull content. Brand consistency builds trust and recognition. Predictive Modeling for Balanced Allocation: Implement predictive modeling for balanced resource allocation. Leverage data analytics to predict which channels and strategies will perform better in specific scenarios. This forward-looking approach ensures efficient resource allocation between push and pull initiatives. Cross-Pollination of Audience Insights: Facilitate the cross-pollination of audience insights between push and pull teams. Foster collaboration to share valuable insights gained from both strategies. This collective knowledge enhances the overall understanding of the target audience, leading to more informed and effective marketing decisions. Take A More Holistic Approach To Marketing Today, the dichotomy between Push and Pull Marketing is not a choice between one or the other but rather an exploration of how these strategies can complement each other. Digital marketing service providers understand that a holistic approach, incorporating elements of both paradigms, is the key to navigating the complexities of the modern marketing landscape. By embracing the insights and recommendations outlined here, businesses can create a robust marketing strategy that resonates with their audience, fosters brand loyalty, and drives sustainable growth. Read Also: How To Make Money Fast – 5 Strategy To Follow In 2021 How to Start a Business in 2021 – Best Business Strategies Top 5 Successful Serial Entrepreneur Of All Time – 2021 Updates

Factors To Contemplate In Connecting With The Right Target Audience In Social Media For Your Business

Connecting with your target audience is essential for any successful social media marketing strategy. To get started, consider your target audience and what platforms they use most often. Then create content that speaks to their interests and needs. Consider using visuals, such as infographics, high-quality images, and videos, to draw in your target audience. If you want to create more traffic to your social media, your account should consider instagram likes. Below are several factors you should always consider if you want more traffic across your business's social media platforms. Keywords Are Integral When creating your content, make sure to include keywords that will help people find your content. You can also use hashtags on platforms to increase visibility and reach a wider audience that would have otherwise remained undiscovered. Each content you post on your page should include all the important keywords. It is important to post content regularly to maintain visibility and engagement. Through keywords, people will easily land on your page and become active followers who, in turn, become loyal customers for your business. Understand The Target Audience Consider running surveys or analyzing data from platforms to understand your target audience better. All this will give you an understanding of the type of content your target audience wants to see. Once you better understand what your audience wants, you can tailor your content to suit their needs. With the right content, you will engage your followers while attracting new followers to your page. Active Engagement Engagement is key in social media marketing and reaching your target audience. Respond to comments and messages that you receive and ask your followers for their opinions. Showing you actively listen to your followers will help build trust and loyalty. You can also join conversations and groups relevant to your target audience. Different social media accounts can start live videos where you can directly engage with your followers. Ensure you utilize this feature and make your followers feel loved and appreciated in your account. With this, you will increase followers directly and indirectly by bringing onboard the right target audience. In conclusion, social media is a great way to get your content in front of new audiences and target people interested in your brand. You can use your collected data to customize your campaigns and increase your chances of success. However, if you want your brand to get out there and reach thousands of people, you need also to have a huge following. If you have a small number of followers, you can buy instagram likes. By following these steps, you can ensure that your social media efforts are effective and successful in connecting with your target audience and increasing your social media following and likes. Read Also: What Are Social Media Apis And Why Do They Matter? Does More Censorship Guarantee For A Safer Internet Connection? How To Run A Social Media Campaign At A Low Budget For An Aspiring Entrepreneur?

Network Marketing: What Is It? Is It The Right Option For You?

Network Marketing is a type of business model that constitutes a group of people forming a network to earn from sales commissions, as well as through new joinings to the network. This system creates a flexible approach to the business, where a new member (as a salesperson) also becomes a business owner. The system has been in existence for many decades and has evolved multiple times since. In this article, you will learn the essential details about network marketing (also known as multi-level marketing). You will also learn how network marketing works, as well as the types of network marketing options with the help of which businesses operate. Finally, we will also look at some of the major advantages and disadvantages of network marketing for businesses. Hence, to learn more, read on through to the end of the article. What Is Network Marketing? According to Investopedia, “Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales. There are many reputable network marketing operations, but some have been denounced as pyramid schemes.” The network marketing businesses that run through pyramid schemes focus more on the recruitment of salespeople. This is because new salespeople are required to pay upfront for expensive starter kits. For these payments, the people up the order in the pyramid get commissions. Most companies that you will come across run through pyramid schemes. Hence, if you are looking to join a network marketing company, make sure that it is not a scam. Most companies with pyramid schemes have been banned due to running scams. Therefore, research is essential before you are looking to join a network marketing business. Some of the most famous network marketing companies are Amway, Avon Products, Tupperware, Herbalife Nutrition, etc. Read More: Market Segmentation: Definition, Types, Benefits, And More How Does Network Marketing Work? - Types Of Network Marketing Every network marketing business focuses on sales as the most important factor. In such a business, a core sales team specializing in sales starts selling products and brings in new salespeople. Here, each of the salespersons in the core team brings in new salespersons, thus creating a new tier. Each of the salespersons in the new tier creates another tier in the same way. This is how the team takes the shape of a pyramid as the tiers increase. With more tiers, the team gets more salespeople, who add to more sales of the business. The salespeople earn commission based on the number of items they sell. however, there is an interesting catch in this business model. With each sale, the people up the order get commissions based on their rank. However, this feature is different in many companies. Types Of Network Marketing The following are the major types of network marketing options: 1. Single-Tier Here, the salespersons in the team earn based on direct commission. Getting another tier of people is not compulsory. Here, affiliate marketing strategies come into play. 2. Two-Tier In this case, apart from earning direct sales commissions, salespersons also earn through commissions for new recruits. 3. Multi-Tier Marketing It consists of more than two tiers of people. Both direct sales commissions and indirect recruitment commissions are available in this case. Network Marketing - Scam Or Legit? Many network marketing businesses had their rise during the COVID-19 lockdowns. As people were locked in their homes, they were looking to make more money. Since the internet was a huge relief for many, and social media users grew, many people started online counterpart to advertise their products and brands. This led to many such businesses getting bigger. However, there were many scams as well. According to Wall Street Mojo, “By recognizing the potential for such gig works, many businesses exploited the people looking for jobs by making them pay upfront for training materials. Their objective is to earn money from people in the name of a business. Thus, the pyramid schemes focus not on customers but on workers who become the bait.” What Are The Advantages Of Network Marketing? Here are some of the major advantages of network marketing that you will benefit from: It helps to bring together people who are sales enthusiasts. For many people, it offers a secondary source of income by acting as an affiliate. They only pay those who contribute to sales, which is a gain for the business. The company does not need to think about recruitment or providing additional benefits to employees. In most cases, the business supplies quality products. What Are The Disadvantages Of Network Marketing? According to Entrepreneur.com, “Things can get sticky when a network marketing network compensates participants primarily for recruiting others rather than for selling the company's products or services. A network marketing system in which most of the revenue comes from recruitment may be considered an illegal pyramid scheme.” The following are a few disadvantages of network marketing, which you must be aware of: It is difficult to predict the production targets for the business. Manufacturers have a limited role in facilitating the distribution of the products. Too much focus on creating a pyramid of salespersons and earning through commission leads the business to trouble. New distributors have to spend a lot at the start. Many businesses are found to be scams. Read More: Micromarketing – What Is It? How Does It Work? Pros And Cons Wrapping Up Hope this article was helpful for you to get a better idea of what network marketing is and how it works. You might have already understood that it is mostly suits those people who have high energy and top-end sales skills. If you are confident about building a profitable business with a modest investment, network marketing can be a good option for you. You can choose a single-tier, two-tier, or multi-tier approach based on what you are comfortable with. However, research well before you join a network marketing company. Do you think this can really help in achieving financial independence? Share your thoughts on the matter in the comments section below. Read Also: Marketing Mix – What Are The 4 Ps Of Marketing? Market Orientation – What Is It, And How Does It Work? Market Cannibalization – Definition, How Does It Work, Example, And More

Text Marketing Made Easy: Slicktext’s Innovative Services

Why Text Messaging?

How To Leverage The Power Of Text Messaging

What To Put In A Text Message