Text Marketing Made Easy: Slicktext’s Innovative Services
As a brand owner, you know the importance of getting your brand’s service or product out to the masses. The problem is that so many ads are overwhelming your customers. How are you able to stand out in the market? How can you make your brand more visible? The answer is text messaging. A text message is a brilliant way to advertise your brand to your target customers, and sending out mass text messages can be much easier than you think.
Why Text Messaging?
Research shows that 90% of text messages are looked at within seconds. Why is that the case? When you get a text message, an immediate message goes to your brain. You know that someone wants to communicate with you. Text messages make you feel wanted, and people respond to that feeling.
Apart from that, text messages generally only come from people who have your phone number, and those people are usually people who you want to hear from. Text messages also seem urgent. When you hear a ding or feel a buzz, you feel like you have to look at your phone right away. Have you ever been conversing with someone who stops talking to you to check their text messages? It happens constantly; this action proves that text messaging is powerful.
How To Leverage The Power Of Text Messaging
Now that you understand why text messaging is powerful, you do well to learn how to harness that power for the benefit of your brand. The best way to do this is by getting your customer’s phone numbers. When customers contact your brand, ask them for permission to send them text messages.
Once they give you that permission, then you can send them text messages about your brand’s services or products. They will grow accustomed to seeing messages from your brand, and if the messages give them value, they are likely to take action.
What To Put In A Text Message
There are a variety of things that you can send in a mass text message to your customers. You can give them a text message update about a sale whenever there is a sale. When there is a new item or service, you can also send them a text message about that. When you have a prize or giveaway with your brand, send out a text to your customers. Your customers will want to hear about what is new with your business, so use text messages to update them. Leverage the power of text messages to keep your brand in your customer’s mind.
The Benefits And Advantages Of Texting
As mentioned above, texting aims to send some quick personal business messages. Businesses prefer text messages because the responses to the message take time to come.
There are multiple benefits and advantages of text messaging for brandings and networking’ point of view. Texting software has its uses in advntages; therefore, the stakeholders want to text the words fast and effectively.
Reaching People Easily
Using text messages, you can reach many people at one time, and more messages are delivered at high speed. Another benefit of text messages, especially automated texting software, is that you can automate the text messages.
Seeking The Reviews Is Easy
Text messages are quite easy, and it is quite easy to procure feedback and ask for reviews from dedicated customers.
You Can Save Time And, At The Same Time, Personalize Text Messages
According to the most accepted standards, emails are indeed the ones that are used most frequently. Yes, emails are more common today. But at the same texting is also highly conversational.
One of the benefits that you can reap with the help of text messaging is that they are you can use reusable templates. Along with the words you can also use emojis, pictures, and text images. It is the age of links, and you can use them in the texts.
High Open Rates
It is also found through several studies that text messages possess extremely high open rates and, at the same time, exchange rates. An average individual receives dozes of emails every day. But on the other hand, around 17% unread. But at the same time, text messages can be read within one minute.
The average response time is much quicker compared to that of the emails. Hence, you can understand the observation that texting has its own advantages, and businesses are making the most of them to leverage its development.
How To Get Started
Several companies offer mass text messaging services, but they are all different. Slicktext is a company that specializes in mass text messages, and they are what your brand is looking for. This company understands that you are busy as a brand owner, so they make setting up your service seamless. You can set your business up with this text messaging service in less than ten minutes. Once you set up your service online, you can start sending out text messages.
Slicktext is unique in the text messaging industry because they know how to deliver to your customers and give you outstanding customer service. When you contact this text messaging company, you will either talk to someone directly when you call or get a swift return email if you choose online contact. This messaging company is dedicated to seeing your brand succeed, and its trusted team is ready and willing to aid you on your journey.
Make The Right Move
You do well to set your company up for success in advertising. Use every avenue that is available to you and affordable for your brand when it comes to advertising; this includes a text messaging strategy. Regardless of how fabulous your brand is, it will only thrive if your target audience sees it.
The market deserves to know about your brand, so set up the right kind of text messaging service. There is no better way to get your brand into customers’ minds. If you want to catapult sales, then there is no reason to spend more time thinking about it. Your brand’s success is waiting.
Read Also:
Tags:
Related Articles
Network Marketing: What Is It? Is It The Right Option For You?
Network Marketing is a type of business model that constitutes a group of people forming a network to earn from sales commissions, as well as through new joinings to the network. This system creates a flexible approach to the business, where a new member (as a salesperson) also becomes a business owner. The system has been in existence for many decades and has evolved multiple times since. In this article, you will learn the essential details about network marketing (also known as multi-level marketing). You will also learn how network marketing works, as well as the types of network marketing options with the help of which businesses operate. Finally, we will also look at some of the major advantages and disadvantages of network marketing for businesses. Hence, to learn more, read on through to the end of the article. What Is Network Marketing? According to Investopedia, “Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales. There are many reputable network marketing operations, but some have been denounced as pyramid schemes.” The network marketing businesses that run through pyramid schemes focus more on the recruitment of salespeople. This is because new salespeople are required to pay upfront for expensive starter kits. For these payments, the people up the order in the pyramid get commissions. Most companies that you will come across run through pyramid schemes. Hence, if you are looking to join a network marketing company, make sure that it is not a scam. Most companies with pyramid schemes have been banned due to running scams. Therefore, research is essential before you are looking to join a network marketing business. Some of the most famous network marketing companies are Amway, Avon Products, Tupperware, Herbalife Nutrition, etc. Read More: Market Segmentation: Definition, Types, Benefits, And More How Does Network Marketing Work? - Types Of Network Marketing Every network marketing business focuses on sales as the most important factor. In such a business, a core sales team specializing in sales starts selling products and brings in new salespeople. Here, each of the salespersons in the core team brings in new salespersons, thus creating a new tier. Each of the salespersons in the new tier creates another tier in the same way. This is how the team takes the shape of a pyramid as the tiers increase. With more tiers, the team gets more salespeople, who add to more sales of the business. The salespeople earn commission based on the number of items they sell. however, there is an interesting catch in this business model. With each sale, the people up the order get commissions based on their rank. However, this feature is different in many companies. Types Of Network Marketing The following are the major types of network marketing options: 1. Single-Tier Here, the salespersons in the team earn based on direct commission. Getting another tier of people is not compulsory. Here, affiliate marketing strategies come into play. 2. Two-Tier In this case, apart from earning direct sales commissions, salespersons also earn through commissions for new recruits. 3. Multi-Tier Marketing It consists of more than two tiers of people. Both direct sales commissions and indirect recruitment commissions are available in this case. Network Marketing - Scam Or Legit? Many network marketing businesses had their rise during the COVID-19 lockdowns. As people were locked in their homes, they were looking to make more money. Since the internet was a huge relief for many, and social media users grew, many people started online counterpart to advertise their products and brands. This led to many such businesses getting bigger. However, there were many scams as well. According to Wall Street Mojo, “By recognizing the potential for such gig works, many businesses exploited the people looking for jobs by making them pay upfront for training materials. Their objective is to earn money from people in the name of a business. Thus, the pyramid schemes focus not on customers but on workers who become the bait.” What Are The Advantages Of Network Marketing? Here are some of the major advantages of network marketing that you will benefit from: It helps to bring together people who are sales enthusiasts. For many people, it offers a secondary source of income by acting as an affiliate. They only pay those who contribute to sales, which is a gain for the business. The company does not need to think about recruitment or providing additional benefits to employees. In most cases, the business supplies quality products. What Are The Disadvantages Of Network Marketing? According to Entrepreneur.com, “Things can get sticky when a network marketing network compensates participants primarily for recruiting others rather than for selling the company's products or services. A network marketing system in which most of the revenue comes from recruitment may be considered an illegal pyramid scheme.” The following are a few disadvantages of network marketing, which you must be aware of: It is difficult to predict the production targets for the business. Manufacturers have a limited role in facilitating the distribution of the products. Too much focus on creating a pyramid of salespersons and earning through commission leads the business to trouble. New distributors have to spend a lot at the start. Many businesses are found to be scams. Read More: Micromarketing – What Is It? How Does It Work? Pros And Cons Wrapping Up Hope this article was helpful for you to get a better idea of what network marketing is and how it works. You might have already understood that it is mostly suits those people who have high energy and top-end sales skills. If you are confident about building a profitable business with a modest investment, network marketing can be a good option for you. You can choose a single-tier, two-tier, or multi-tier approach based on what you are comfortable with. However, research well before you join a network marketing company. Do you think this can really help in achieving financial independence? Share your thoughts on the matter in the comments section below. Read Also: Marketing Mix – What Are The 4 Ps Of Marketing? Market Orientation – What Is It, And How Does It Work? Market Cannibalization – Definition, How Does It Work, Example, And More
Sep 18, 2023
Marketing Mix – What Are The 4 Ps Of Marketing?
Having the best product in the market never helps if the company fails to get the word into the market. Your target customers should have a good idea of what you offer so that the company is able to develop its brand in the marketplace. They must know what you are trying to offer. However, the strength of your marketing mix is the important thing that will enable you to achieve your marketing goals. In this article, you will learn what a marketing mix is, its purpose, and how it works for different companies in different situations. In addition to that, we will also discuss how the marketing mix is performed with the help of the 4P structure, as well as the 7P structure. Finally, we will also discuss some other essential marketing tools. Hence, to find out more about the marketing mix read on through to the end of the article. What Is A Marketing Mix? According to Indeed.com, “A marketing mix includes the tactics and tools you use to market your company’s offerings and influence customers to buy them. The best marketing mix is one that uses up-to-date market research and data-driven strategies to reach customers and drive sales.” In some cases, to develop a marketing mix for your business, you might need to change your current marketing strategy. If your marketing mix is not in a continuous state of flux, you must be doing something wrong with your marketing strategy. You will need to understand that just because something worked for the business to get more customers ten years ago, or even three years ago, might not work at the present time. Hence, you will need to consistently assess your target audience from time to time. Apart from that, you must also evaluate your marketing tools as well as the marketing plan you use for the execution of the marketing process. In a comprehensive marketing plan, there are multiple areas of focus if one takes the marketing mix into consideration. In most cases, a company’s marketing mix is classified into 4Ps - product, placement, price, and promotion. Read More: Market Orientation – What Is It, And How Does It Work? Why Is Marketing Mix Important? According to Investopedia, “At its core, a marketing mix is focused on promoting a product or service to generate revenue for a company. On the whole, it integrates key marketing strategies that create brand awareness, build customer loyalty, and drive product sales.” Rather than running through only one marketing message, effective marketing touches on various broad ranges. This helps the brand to reach a wider audience. Furthermore, with the help of the 4Ps of marketing, it becomes easier for marketing professionals to maintain more focus on the major things that matter. It also gets easier for organizations to make more strategic decisions when they are launching a new product or revising an existing product. What Are The 4Ps Of Marketing Mix? The following are the four P classifications of the marketing mix strategy in business: 1. Product This is the product or service that the business offers to satisfy the needs and demands of customers. To market the product, the company needs to determine what differentiates it from competing products. 2. Price Here, the business needs to find out what the actual price of the product is and what the consumers are willing to pay based on the demands of the product in the market. Marketers also find out the costs based on R&D, manufacturing, marketing, and distribution so as to do cost-based pricing. 3. Placement It is also important for marketers to find out the type of product they are trying to sell to the consumers. They need to determine whether they want to categorize the product in the basic or premium category. 4. Promotion These include the forms of marketing practices the marketers are willing to employ to promote the product in the market. Here, the budget is one of the major factors to consider. In addition to that, marketing professionals also construct a message based on the previous three Ps as they try to reach their target consumers. What Are The 7Ps Of Marketing Mix? (Three More Ps) Here are the three more Ps that are also used in a business’s marketing mix: 5. People People include the employees that are interacting directly with the consumers. In such cases, a business might consider showcasing a positive company culture, which becomes a part of their brand strategy. Many companies also include customer relationship management to increase customer loyalty. 6. Physical Evidence Physical evidence might include the packaging of the product, as well as the structure and layout of the physical store. This is done to create a strong impression on the customers. 7. Process Here, the marketers identify areas from the standpoint of logistics so as to ensure that customers are provided with a seamless experience of the product or service. Other Helpful Marketing Tools According to Investopedia, “Not all marketing is product-focused. Customer service businesses are fundamentally different than those based primarily on physical products, so they often will take a consumer-centric approach that incorporates additional elements to address their unique needs.” In addition to all the seven Ps, marketers also consider some other elements in their marketing strategies. Some of them include furniture, signage, and layout. In addition to that, marketers also study the needs and demands of customers (both present and future possibilities). To do this, they get feedback from customers and define the type of feedback. Read More: Market Cannibalization – Definition, How Does It Work, Example, And More Wrapping Up The marketing mix is one of the most essential requirements for a brand if it wants to successfully promote its products and services in the marketplace. As per the strategy, companies make use of four Ps, namely, product, price, placement, and promotion. The ultimate goal of working with a marketing mix is to generate more sales for the business. In addition to the four Ps, in some cases, three more approaches are integrated, namely, people, process, and physical evidence. This is done to reinforce a marketing strategy that is more centered on customers. Do you have any more information to offer related to the marketing mix? Share your information with us in the comments section below. Read Also: Marketing Campaigns: How To Do It? – Steps To Follow What Is A Venture Capitalist, And What Are Their Functions? Project Management: What Is It? – Major Types, Examples, And More
Sep 15, 2023
Realtor Postcards An Effective Marketing Tool: Debunking Common Myths
Real estate agents always look for ways to get their name out there and attract new clients. Realtor postcards are a marketing tool that has been around for a while. However, there are some common myths surrounding the use of postcards in real estate marketing. This article will debunk these myths and explore why real estate postcards can be an effective marketing tool. Myth #1: Postcards are outdated: Some believe postcards are outdated and ineffective in today's digital age. However, this is not true. Postcards are a tangible marketing tool that allows real estate agents to connect with potential clients in a way that digital marketing cannot. When potential clients receive a postcard in the mail, they are more likely to notice it than they would with an email or social media post. Postcards also have a longer shelf life than digital marketing, as they can be displayed on a refrigerator or bulletin board for weeks or months. Myth #2: Postcards are expensive: Another common myth about realtor postcards is that they are expensive to produce and distribute. While it is true that postcards can be more expensive than digital marketing, they can also be more effective. Postcards are a targeted marketing tool, allowing real estate agents to reach potential clients in a specific area or demographic. By targeting their marketing efforts, agents can increase their chances of attracting new clients and closing more deals. In addition, there are many cost-effective printing and mailing options available today. Many online realtor postcard suppliers offer affordable postcard printing and mailing services at reduced costs. Myth #3: Postcards are not customizable: Some people believe that postcards are a one-size-fits-all marketing tool and are not customizable to the individual agent's brand or message. However, this is not true. With online realtor postcard suppliers, real estate agents can create custom postcards that showcase their brand and message. Agents can choose from various designs, colors, and layouts to create a postcard that reflects their unique style and message. In addition, agents can personalize their postcards by including their photos and personalized messages. By creating a unique postcard for their brand, agents can increase their chances of standing out from the competition and attracting new clients. Myth #4: Postcards are ineffective: The most common myth surrounding realtor postcards is that they are ineffective at attracting new clients. However, this is not true. Postcards are a proven marketing tool that can help real estate agents generate leads and close deals. Many studies show that direct mail, including postcards, can have a response rate compared to email marketing's response rate. Tips for Creating Effective Postcards: Personalize it: Personalize your postcard by including photos and a personalized message. This will help create a personal connection with potential clients and increase the chances of generating a lead. Target your audience: Use postcards to target a specific audience or geographic area. By tailoring your message to a specific audience, you can increase your chances of attracting new clients. Include a call-to-action: Include a call-to-action on your postcard, such as visiting your website or calling for more information. This will encourage potential clients to take action and contact you. Conclusion: Real estate postcards are a proven and effective marketing tool to help agents generate leads and close deals. While there are some common myths surrounding using postcards in real estate marketing, these myths have been debunked, and postcards can be an excellent way to connect with potential clients and showcase your brand and message. Read Also: Digital PR: The Gamechanger Of The Marketing Landscape Top 10 Strategies For Hosting A Successful Live Streaming Event How To Run A Social Media Campaign At A Low Budget For An Aspiring Entrepreneur?
May 09, 2023
Video marketing production explained
In recent years, the importance of incorporating video marketing into business strategies has become increasingly evident. With the rise of social media and the internet, video has become the most consumed form of media worldwide. As a result, video marketing has emerged as a key component of many businesses' marketing strategies. With that being said, the video marketing production industry has been getting larger and larger. This article will cover the basics of video production for marketing purposes. It also discusses different types of videos for marketing tips and tricks for shooting high-quality videos on a budget. Besides, you will learn the basics of editing and post-production. It briefs you about optimizing and promoting video content online for video marketing. Most importantly, it will help you get the basic idea about measuring the success of video marketing campaigns. The Importance of Incorporating Video Marketing in Your Business Strategy The statistics on the effectiveness of video marketing are staggering. According to research shows that video content is likely to increase organic traffic from search engines by over 150%. Additionally, 54% of consumers say they prefer to see video content from brands they support over other types of content. The reason for this is simple: video is the most engaging type of content available to businesses. Unlike text or images, video content can convey emotions, tell stories, and give customers an idea of what a business is really like. When done correctly, video marketing has the power to create an emotional connection with the audience, which can be incredibly impactful for businesses. Understanding the Basics of Video Production for Marketing Purposes Video production can seem daunting to businesses that are new to the medium. However, it doesn't have to be complicated or expensive. The basic components of any video production are planning, shooting, and editing. Planning involves defining the goals of the video, scripting the content, choosing the setting and the actors, and finding the right equipment. Shooting involves actually filming the video, which can be done using anything from a smartphone to professional cameras. Editing is the process of assembling the footage, adding special effects, and tweaking the sound and color to produce a finished video. For businesses that are new to video production, it makes sense to start with simple, low-cost videos and work up to more complex productions as their comfort level and budget allow. Types of Videos for Marketing: Which One is Right for Your Business? There are many different types of videos that businesses can use for marketing purposes. The most common types include explainer videos, product demos, customer testimonials, brand stories, and how-to videos. Each type of video serves a different purpose and can be effective depending on the goals of the campaign. For example, a product demo video might be most effective at convincing potential customers to buy a new product, while a customer testimonial might be more effective at building trust with existing customers. When considering which type of video to create, it's important to think about what will best engage the target audience and align with the goals of the campaign. How to Plan a Successful Video Marketing Campaign Once a business has identified the type of video they want to create and the goals of the campaign, it's time to plan the production. This involves defining the target audience, researching the competition, and deciding on the messaging and tone of the video. Additionally, businesses need to decide on the distribution strategy for the video, which might involve uploading it to social media, embedding it on the company website, or using paid advertising to get it in front of the target audience. Planning is critical to ensuring that the video meets the goals of the campaign and is effectively distributed to the target audience. Tips and Tricks for Shooting High-Quality Marketing Videos on a Budget One of the biggest misconceptions about video production is that it has to be expensive. However, businesses can create high-quality videos on a tight budget by following some simple tips and tricks. First, businesses should invest in good lighting, which can be achieved through inexpensive ring lights or umbrellas. Second, they should experiment with different camera angles and camera movements to create a visually interesting video. Third, they should pay attention to sound quality, which can make or break a video. Fourth, they should be creative with props and backgrounds to add interest to the video. By following these tips and tricks, businesses can create effective and engaging videos without breaking the bank. Editing and Post-Production: Enhancing the Quality of Your Videos Editing and post-production can make a significant difference in the quality of a video. During this stage, businesses can add special effects, music, graphics, and titles. That way, they will make the video more visually appealing and engaging. Additionally, they can adjust the sound and color to produce a polished final product. While editing and post-production can be time-consuming, they are critical steps in the production process. It can make a significant difference in the success of a video marketing campaign. Best Practices for Optimizing and Promoting Your Video Content Online Once a video has been produced, it's important to optimize and promote it online. The purpose is to ensure that it gets in front of the target audience. This involves optimizing the video for search engines by using appropriate keywords and descriptions. Embedding the video on the company website and sharing the video on social media are also part of the promotion. Additionally, businesses can use paid advertising to get the video in front of more people. By following best practices for online promotion, businesses can increase the reach and effectiveness of their video content. Measuring Success: Analyzing the Effectiveness of Your Video Marketing Strategy Measuring the success of a video marketing campaign is critical to refining and improving future campaigns. Businesses can measure the success of a video campaign by tracking metrics like view count, engagement rate, and conversion rate. Additionally, businesses can use A/B testing to experiment with different versions of the video. It will help to see what works best with the target audience. By analyzing and measuring the success of a video marketing campaign, businesses can make informed decisions about future campaigns. They can use the data to refine their overall marketing strategy. Case Studies: Successful Examples of Video Marketing Production in Action There are many successful examples of video marketing production in action. For example, the Dollar Shave Club's viral video "Our Blades Are F***ing Great" helped the company gain millions of customers and catapulted it into the mainstream. Additionally, the "Dumb Ways to Die" campaign by Metro Trains in Melbourne, Australia, helped to decrease train accidents by 30%. These examples demonstrate the power of video marketing when done correctly and speak to the potential impact it can have on a business's bottom line. Overall, video marketing has become an increasingly important component of many businesses' marketing strategies. By understanding the basics of video production for marketing purposes, choosing the right type of video for a given campaign, following best practices for shooting and editing, optimizing promotion and tracking metrics for success, businesses can produce highly engaging and effective videos. Additional: A Physical Shop Or Online Store: What Is Better For Business? Business Deductions And Tax Planning: Two Critical Steps To Save Money Factors To Contemplate In Connecting With The Right Target Audience In Social Media For Your Business
Mar 21, 2023