Innovating Corporate Communication in Auckland with Video Production
In the realm of corporate communication, video has become a pivotal tool for businesses in Auckland seeking to enhance their brand’s narrative and connect deeply with both local and global audiences.
At Create X Wonder, we specialize in crafting a corporate video that does more than just deliver a message—it resonates with viewers, creating lasting impressions and tangible business results.
This article explores the transformative power of video production in corporate settings and how Auckland businesses can benefit from our expertise.
Trends in Corporate Video Production
The corporate video landscape is rapidly evolving, influenced by both technological advances and changes in consumer expectations.
Interactive video elements, 360-degree experiences, and personalized video content are just a few innovations redefining how businesses communicate with their stakeholders.
As detailed in a Harvard Business Review article, storytelling is not just an art; it’s a leadership tool that can make or break a company’s relationship with its audience.
At Create X Wonder, we harness these trends to create videos that are not only innovative but also strategically aligned with our client’s communication goals.
Here are some of the most recent trends in corporate video production many leading companies are following –
Using Machine Learning & AI in Video Production
Machine learning and AI are the recent developments in the industry. But these recent changes in technology are here to stay. In fact, AI is already transforming corporate and other industries rapidly.
A study reveals that the AI video production market is supposed to grow and reach a worth of $2 billion by 2030. In addition, it’s important to consider that 80% of current Google traffic comes from video content.
It can reduce the time needed for many repetitive tasks associated with video production. It’s important for the corporate to use AI and machine learning to boost their video creation process.
Virtual Production & Augmented Reality
The physical and the virtual worlds are colliding and merging every day. New technologies and trends are reshaping video production and making the line between the physical and digital worlds thinner and thinner every day.
The use of CGI or computer-generated images is not just a thing in Hollywood movies. Even in corporate videos, creators are using CGI and VFX to create captivating visual stories for brands. Thanks to tech solutions like augmented reality and virtual production, video creation is much easier now.
Bite-Sized Video Content
With the attention span of the audience shrinking every day, bite-sized content ( event video) is trending more. It’s already visible thanks to platforms like TikTok, Instagram, and YouTube promoting short-form video content.
We moved from scrolling through text content to scrolling videos and reels. Consumers scroll through a video even before the video can catch their attention. So, it’s difficult for marketers nowadays to catch their attention span and create something that captivates the audience.
At the same time, short-form videos help businesses generate the highest ROI. It’s critical for the corporation to focus on short-form video content as well.
Live Streaming
Corporate videos always don’t have to be reproduced. Many companies are using live video features of several social media tools to share content. Instagram Live videos help businesses generate the highest ROI compared to the other forms of videos on Instagram.
Whether it’s a webinar or a product launch, the corporation can benefit from live video streaming in various ways. Many corporations are using live video to share behind-the-scenes information about their manufacturing farms. Q&A sessions and live events are also among the current video production trends.
Animation & Motion Graphics
Animation and motion graphics are very much a part of the current corporate communication trends. Many companies, SaaS product creators, and B2C companies are using various forms of animation to interact with customers through different mediums.
Animation and motion graphics can help creators break down complex ideas. These are very important parts of marketing content and can easily be used in blog posts, social media posts, YouTube, and more.
In fact, many brands are using animation to personalize their corporate messaging and brand identity.
In addition, there are several other video trends, like using shoppable videos for products and emphasizing corporate social responsibility.
Create X Wonder’s Unique Approach
Our approach to corporate video production is centered around understanding the specific needs and goals of each client. We believe that every video is an opportunity to strengthen brand identity and foster engagement. Here’s how we make that happen:
- Tailored Content Strategy: We start by getting to know your business and its audience. This initial deep dive helps us craft a video strategy that aligns with your objectives and resonates with your target viewers.
- High-Quality Production: Leveraging the latest in video technology and storytelling techniques, our videos are produced to the highest standards. Whether it’s capturing the essence of your corporate culture or showcasing a new product, we ensure every frame contributes to a compelling narrative.
- Engaging and Persuasive Storytelling: We focus on crafting stories that not only inform but also motivate and inspire. Our videos aim to turn viewers into advocates, enhancing customer loyalty and promoting brand growth.
Linking Corporate Strategy with Video Excellence
Choosing the right partner for your corporate video needs is crucial. At Create X Wonder, we combine our deep understanding of video production with a strategic approach to corporate communications.
To see how we transform corporate communication through video in Auckland, check out our video production services.
Conclusion
Corporate video is not just a trend—it’s a strategic tool that can significantly enhance how your brand communicates and engages. In Auckland, Create X Wonder stands ready to help your business harness the full potential of video to transform your corporate communications.
With a focus on innovation, quality, and impactful storytelling, we are your ideal partner in the evolving world of corporate video. Although it’s helpful to use various trends for content creation, it’s important to be very thoughtful about which trends to use and which ones not to use. With these parameters in mind, marketers, content creators, and corporates can strongly showcase their messaging.
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Upcoming Business Challenges In USA For Small Businesses To Note (2024 And Beyond)
It is important for businesses to anticipate the future correctly so as to deal with it. This holds especially true for small businesses. However, with major innovations and changes in the last few years, there are certain small business challenges in USA. There has been momentous shifts in the workplace. Despite various changes and challenges, businesses need to adapt accordingly to stay relevant in the marketplace. Let's understand about Upcoming Business Challenges In USA. In this article, you will learn about some major aspects that pose significant challenges for small businesses in the USA soon. However, before informing about upcoming challenges, this article discusses business challenges in general. Furthermore, you will learn about how business challenges affect small businesses. Finally, the article consists of things small businesses can do to cope with upcoming challenges. Business Challenges In USA: A Brief Overview In 2023, businesses had to come across many challenges. Some of the major challenges include the rise in interest rates, situations of a potential recession, the rise in inflation, and other factors. Furthermore, many small businesses, as well as big businesses, have had to lay off workers due to changing times. In addition to that, the introduction of AI platforms also threatened many job roles and businesses. Despite various changes, many businesses are optimistic about 2024 and the upcoming years. Although businesses had to deal with high inflation and long-lasting economic downturns, they are still looking forward to better times in 2024 and beyond. Some of the major findings and trends among small business owners are quite interesting. As compared to five years ago, most business owners think it is harder to own a small business now. According to the YouGov survey, “Out of the surveyed small business owners, nearly two-thirds (65%) stated it’s somewhat harder or much harder to be a small business owner in 2023. One in 10 (10%) say that it is easier to own a small business compared to a half-decade before, while 22% say there has been no change.” Roughly every two out of five businesses reported revenue growth in 2023. The rest did not report any revenue growth. On the other hand, there are many businesses that think things will look better by the end of 2024. Almost half of small business owners expect that their profits will grow in the coming years. However, one in every five businesses is pessimistic and does not expect business growth. How Do Business Challenges In USA Affect Small Businesses? The following are some of the major challenges that businesses faced in the last few years: Cashflow problems. Working for free Problems in finding a lender Problems in paying employees Dealing with layoffs, and many more. Furthermore, almost one in every ten business owners think that there will be layoffs in 2024. This number is a huge increase from last year when one in every twenty business owners talked about layoffs. Some of the other areas where business owners are prioritizing include: remodeling or expansion of the business higher investments in new technologies more investment in marketing and digital media expansion of the number of employees more focus on the welfare of employees integration of AI tools or capabilities in business operations One of the top concerns for most small businesses is inflation. According to the US Chamber, “A majority (54%) of small business owners cite inflation as a top concern. In fact, inflation is the top concern for small businesses regardless of region, number of employees, or sector. This is also the sixth consecutive quarter that inflation has topped the list of challenges small businesses see, and consistent with findings in Q1 2023 (54%). No other concern comes close.” Another major aspect that affected businesses in the last few years is rising interest rates. Higher interest rates have led small businesses to seek more finances. More than 75% of businesses have complained that rising interest rates have limited their ability to finance or raise capital. Apart from that, the spike in interest rates also affected their growth. Furthermore, many businesses said that they had to delay their plans for growth due to this. What Are The Upcoming Business Challenges In USA? With economic concerns, rising interest rates, and changes in technology, companies, especially small businesses, are facing challenges. The following are some of the greatest challenges that every small business owner should prepare for in 2024 (as well as in coming years): 1. High Inflation And Economic Slowdown You must have already come across several headlines about higher inflation. Furthermore, that trend will likely continue in 2024, too. According to Forbes.com, “Even though inflation has come down, consumers are still feeling the pinch of higher prices. This is because the prices are up significantly compared to pre-pandemic. If we compare prices in December 2023 to January 2020, overall prices are up 19%, food prices are up 25%, energy prices are up 26%, and the prices of shelter services are up by 21%.” However, recent reports showed that the rate of inflation is slowly getting back to normal. Despite that, prices will still be high. Because of this, many economies will shrink or come under stagnation. Hence, businesses need to prepare for the inflationary reality this year. 2. Disruptions In Supply Chain Supply chain security has become a key issue due to the rise of conflicts in other parts of the world. Apart from that, the backlogs of COVID-19 also added to the issue. Later on, the Ukraine-Russia conflict made things worse. Additionally, due to the Great Resignation, there have been labor shortages. Hence, it has become difficult to access parts and products. Also, the prices of items went up because of this. Furthermore, in the Eurozone, there have been many losses in 2023. 3. Higher Needs Of Customers With changing technology, customers also started demanding better experiences from companies in the metaverse and real world. Furthermore, nowadays, customers are also looking for in-store experiences, even in brick-and-mortar stores. Hence, if you own physical shops, you will need to consider adding more immersive experiences for customers. Paychex.com adds here - “To ensure success, small business owners should have a mobile-friendly, easy-to-navigate website with e-commerce options that allow consumers to quickly find what they want and purchase products or services from their mobile devices. The same attention to detail should be applied to traditional shopping methods.” Hence, companies need to ask themselves and find new ways to add more value to customers. Therefore, making experiences better for customers will help in acquiring and retaining customers. This way, companies will be able to engage customers both online and offline. 4. Faster Transformations In The Digital World The rise of artificial intelligence in the digital world has started to transform all aspects of businesses. This trend will obviously continue in the next few years because, with time, AI will only develop. Apart from that, there has been the introduction of other technologies as well. Some of them include blockchain, 5G, the cloud, and Internet of Things (IoT). These technologies are helping in the speeding up of AI, while developing each other as well. In addition to that, rapidly developing technological processes have also led to the creation of a fast-changing world. Hence, a time will come soon when all businesses need to act as tech businesses and need to invest heavily in technology. 5. Employees Facing Skill Gaps Another big challenge that companies will face is talent shock. Even now, companies are facing massive skill gaps for vital future skills. Hence, small businesses are left with employees with outdated skills. Hence, they need to invest heavily in upskilling and training their employees sometimes. According to Paychex.com, “New performance management techniques are transforming the way businesses prioritize their retention efforts. For instance, investing in learning management can help employees further develop key skill areas and better immerse themselves in the company culture. ” Hence, it is extremely important for companies to upskill, reskill, and train employees to deal with AI systems and new technology. 6. Security Issues In Data And Devices As the use of the internet increases with time, security issues are keeping up as well. With rising digitization, businesses are accumulating more data. These data are highly attractive to cybercriminals. This is evident from the number of cyberattacks individuals and businesses face sometimes. Furthermore, phishing scams and ransomware attacks are also on the rise. Hence, it has become hard for businesses to keep up. Mobile and IoT devices are facing cybersecurity threats as well. Furthermore, with the rise of quantum computing, existing security systems are also becoming obsolete. Hence, there is a high need for the inclusion of AI and proactive measures from businesses. 7. Slowing Down Of Sustainability Practices With rising environmental and sustainability concerns, consumers are also looking for companies that are transparent with their sustainability practices. Companies that produce more environment-friendly products and services seem to have a better future. Consumers want their companies to respond by being transparent about their business practices. To do this, companies also need to continuously perform audits of their supply chains. Also, companies must switch to renewable energy, move to sustainable packaging, and allow employees to work remotely. How Do You Deal With Upcoming Business Challenges In USA? The following are some of the major steps small businesses can take to deal with challenges in 2024: 1. To deal with inflation, companies need to ensure that there is end-to-end visibility of business functions, operations, units, and cost categories. This will lead to better accountability and reduced spending. 2. If companies want to deal with supply chain disruptions and security issues, they must resist the urge to order more than what is required. Companies do that to compensate for their backlogs. However, over-ordering can worsen the situation for companies. In such cases, companies need to focus on long-term recovery. Furthermore, restructuring the needs will help prevent shortages in the future. 3. To deal with customer experience and demand, online retailers can add extended reality (EX) features to their websites. This way, customers can try out clothing and makeup without even leaving their homes. 4. Fast technological developments require companies to redesign their processes. Furthermore, companies also need to ensure that they have skilled employees in their companies. This is because these employees need to work alongside intelligent AI systems. 5. To deal with talent shock, companies must start upskilling, reskilling, and training employees. Furthermore, companies must also offer a good working environment for employees that is also appropriate for the new world of work. 6. To ensure better cybersecurity systems, companies must take proactive measures for the same. To do the same, they must evaluate their data backup and recovery processes. Other measures include penetration testing, vulnerability scanning, and more. 7. Companies also need to demonstrate their sustainable practices to consumers. This will help satisfy consumers' needs and ensure they are indirectly contributing to sustainable practices. Small Businesses And Upcoming Business Challenges In USA No matter what the obstacle is, it is important for small businesses to focus on creativity and find new ways to solve the problem at hand. This will ensure that the company is on the verge of growth even in tumultuous times. Forbes.com adds - “A key finding from one of our recent small business owner surveys found that half of the companies surveyed agreed that cash flow management tool consolidation positively impacts profitability, and 71% said it positively impacts efficiency. Small business owners are now prioritizing their digital financial toolkits to improve their businesses.” Hence, whatever the challenge is, it is essential for small businesses to focus more on cash flow management. This will ensure that the business is running effectively. Wrapping Up Hope this article was helpful for you in forming about the upcoming business challenges in USA. The problems will be of paramount importance in 2024 and the next few years. However, as a small business owner, you will also need to update yourself with current problems and prepare for change. Do you have further solutions to add? Consider sharing your ideas and opinions in the comments section below. For More Business Related Article: ERTC Qualification Step-By-Step Guide What Is Safe Harbor 401K? Benefits And Types Sabbatical Leave: What Is It, And How Does It Work?
Feb 20, 2024
What Is Fintech? Defining The Term And Its Core Areas Of Application
Do you want to know about the Fintech business and its potential in the upcoming days? If yes, you must read this article to get all the answers to your queries one after the other. Traditional financial institutions will open up their new business in the Fintech industry. Now, most of the time, people are confused about the growth of this sector in the upcoming months. Fintech includes everything it starts, from referring to softwares and mobile technologies and its integration with complex Blockchain technologies. It is an effective way to learn key industry skills. Most of the time, this can help you in reaching your objectives with complete ease. Some of the key factors of the Fintech business that you should know from your end are as follows. It is among the top growing industries in USA. What Is Fintech? Fintech, a short form of financial technology, refers to the use of technology to deliver financial services. It encompasses a wide range of applications, including mobile payment apps, peer-to-peer lending platforms, and robo-advisors for investment management. Blockchain is for secure transactions and many more. Fintech companies often aim to provide more efficient, convenient, and innovative alternatives to traditional financial services by leveraging technology to streamline processes and improve customer experiences. What Is The Application Of Fintech Industry? We often experience the application of the Fintech Industry on a daily basis. You must be well aware of it while attaining your goals with complete ease. Try to follow the correct track on which we see the daily applications of the Fintech industry. However, the chances of the errors are high as the application of the Fintech technology is not as simple as it seems to be. 1. Payment & Money Transfers Fintech has revolutionized how people make payments and transfer money. Mobile payment apps, digital wallets, and peer-to-peer payment platforms have made transactions faster. Thus, being more convenient and often cheaper than traditional methods of the Fintech industry can make impossible things possible. However, the demographic shifts in US are provoking the rapid growth of the Fintech industry. The payment process and the methods of transaction matter a lot. You need to identify the best process that can assist you in achieving your objectives with complete ease. Ensure that you follow the methodology with complete clarity. 2. Lending & Borrowing Fintech platforms offer alternative lending options such as peer-to-peer lending, crowdfunding, and online lending marketplaces. However, things can become tricky in the long run for you. These platforms use technology to match borrowers with lenders, often providing faster approval processes and better terms than traditional banks. Thus, it can boost the chances of your brand value to a great extent. The lending and borrowing industry can make things possible for you if you follow the correct choices from your counterpart. If you have lack of skills, you cannot grow your Fintech business with ease. 3. Investment Management Robo-advisors and automated investment platforms use algorithms to provide personalized investment advice and manage portfolios for individuals. These platforms typically offer lower fees and minimum investment requirements compared to traditional financial advisors. Investment management can help your business to grow at a massive pace. This can boost the chances of your brand value to the next level. However, you need to ensure that you follow the correct process from your counterpart. 4. Insurance Technology Insurtech companies use technology to simplify and improve the insurance process. This includes offering online policy management, claims processing, and personalized insurance products based on data analytics. Along with it, the insurance business needs updation from time to time. Insurance technology is also evolving at a faster pace. You can pay your insurance premiums using the online apps. Furthermore, the feasibility in the process of claiming the insurance has increased a lot. The entire process will become easier and lucid for you in the long run. Ensure that you do not make your selection and choices incorrectly. Without knowing the facts, you must not make any kind of rash decisions. 5. Digital Banking Fintech has led to the rise of digital-only banks or neobanks that operate entirely online without physical branches. These banks offer innovative banking solutions, often with lower fees, higher interest rates, and better customer experiences than traditional banks. After the COVID-19 pandemic, the application of digital banking solutions has evolved a lot. You need to know and understand the reality while you want to earn more from the Fintech technology. The application of digital banking solutions can offer you more light to business development. The applications of digital banking solutions will push your business to the next great level. You must understand the reality while attaining your requirements with complete ease. Some of these core factors will help your business to grow at a rapid pace. Thus, it can boost your brand value to the next level. 6. Regtech Regulatory technology (Regtech) solutions help financial institutions comply with regulations more efficiently and effectively. This includes tools for monitoring transactions, detecting fraud, and ensuring compliance with anti-money laundering (AML). You need to get through the facts if you want to grow your business to the next great level. Monitoring the technology using the updated version of the technology can make things happen in your favor. 7. Blockchain & Cryptocurrencies Fintech has popularized blockchain technology, which offers secure, transparent, and decentralized ways to record transactions. Cryptocurrencies, such as Bitcoin and Ethereum, are digital assets that use blockchain technology for secure and borderless transactions. Blockchain Technology can help your business grow at a faster pace. Post Covid and Pre Covid the use of Cryptocurrency has evolved a lot. You cannot just ignore the reality from your end. What Are The Current Trends Of Fintech Business? There are certain current trends in the Fintech business that you must know from your end while you want to grow your business in the Fintech industry to the next level. Some of the key factors that you should know from your end are as follows:- 1. Digital Transformation Fintech companies are increasingly focused on digitizing financial services to improve efficiency and customer experience. This includes the adoption of cloud computing, AI, and machine learning. The digital transformation is making the industry to grow at a rapid pace. This can boost the chances of your brand value to the next level. Along with it, the application of the right technology will assist you in reaching your requirements with ease. 2. Open Banking Open banking initiatives are gaining traction. Thus, it requires banks to share customer data with third-party providers securely. This trend is driving innovation and competition in the industry. Third-party providers can offer you the security features that help you to build your transaction process in the correct order. It ensures smoother distribution channels with ease. You need to understand the reality if you want to grow your business on the right track. Without knowing the process of open banking, if you try it, then you may lose your money. 3. Cryptocurrency & Blockchain Technology The popularity of cryptocurrencies like Bitcoin and the underlying blockchain technology continues to grow. With more fintech companies exploring their applications in areas such as payments, smart contracts, and decentralized finance (DeFi). The application of Blockchain Technology will assist your business to grow on the correct track. The use of cryptocurrency software can help your business grow in the right direction. Ensure that you know the perfect process from your endpoints. Blockchain technology makes the process of transactions smoother and more effective to reach the correct person. Furthermore, you must identify the best part of the Fintech business that can largely boost your brand value. 4. Neo Banks Digital-only banks, or neobanks, are becoming more prevalent, offering innovative banking services without the overhead costs of traditional banks. They often provide better user experiences and personalized services. The rise of digital banks is another current trend in the Fintech industry. You cannot afford to ignore it from your end. The right planning will help your business grow at a rapid pace. Along with it, this can boost the chances of your transaction process in the long run. It is the new face of digital banking that is evolving at a faster pace. 5. Regulatory Technology Fintech companies are investing in regtech solutions to help financial institutions comply with regulatory requirements more efficiently. This includes tools for risk management, fraud prevention, and compliance reporting. The application of regulatory technology will assist you in reaching your objectives with complete ease. Some of the core factors that you should know from your end are mentioned above. Furthermore, things can become complex if you do not apply Fintech technology in your business. 6. Embedded Finance Fintech companies are partnering with non-financial companies to embed financial services into their products and services. This trend blurs the lines between industries and creates new revenue streams. Embedded finance can assist your business to grow at a faster pace. This can help you in reaching your goals with ease. Without knowing the reality things can become more complex for you in all possible manner. 7. Sustainable Finance There is a growing focus on integrating environmental, social, and governance (ESG) factors into financial services. Fintech companies are developing sustainable finance solutions to meet the increasing demand for responsible investing. Without knowing the application of sustainable finance, things can become more complex for you in the long run. Plan out the perfect solution that can boost the chances of your brand value to the next level. Benefits Of Investing In Fintech Industry There are several benefits of making investments in the Fintech Industry. You must know the facts to meet your goals easily. Some of the core factors that you must know at your end are as follows:- 1. High Growth Potential The fintech industry is growing rapidly, driven by technological advancements, changing consumer preferences, and regulatory developments. This growth potential can lead to significant returns on investment for early adopters. 2. Disruption Of Traditional Financial Business Fintech companies are disrupting traditional financial services by offering innovative solutions that are often more efficient, cost-effective, and customer-centric. Investing in fintech allows investors to capitalize on this disruption and potentially benefit from the shift away from traditional banking. 3. Diversification Investing in fintech can help diversify an investment portfolio by adding exposure to a rapidly growing sector that is relatively uncorrelated with traditional asset classes. This can help reduce overall portfolio risk. 4. Access To Emerging Markets Fintech is driving financial inclusion by providing services to underserved populations in emerging markets. Investing in fintech allows investors to access these growing markets and potentially benefit from their economic growth. 5. Innovation & Technology Exposure Fintech companies are at forefront of innovation, leveraging technologies such as AI. Blockchain and big data analytics to transform financial services. Investing in fintech provides exposure to these cutting-edge technologies and their potential applications in other industries. Try out the perfect solution that can assist you in reaching your goals with ease. 6. Attractive Valuations While some fintech companies are valued at high multiples due to their growth potential. There are still opportunities to invest in undervalued companies that have strong fundamentals and growth prospects. You must make attractive valuations for the core application of the business. Investing in fintech allows investors to support companies that are making a positive impact on society and the environment. 7. Mergers & Acquisition Activity The fintech industry is experiencing a wave of M&A activity as incumbents seek to acquire innovative technology and talent. Investing in fintech companies can provide opportunities to benefit from potential M&A activity. Mergers and Acquisitions can assist your business to grow the Fintech business to the next level. Final Take Away Hence, if you want to grow your business in the long run, you must not miss out on the scope of the Fintech industry that is offering you. Once you miss it, you will surely fall into the trap of competition. As with the growing popularity of the Fintech business, its competition will also increase soon. You can share your views and comments in our comment box. Try to follow the right solution that can boost the chances of your brand value to the next level. Without knowing the facts, things can become more difficult for you. Overall, investing in the fintech industry can offer attractive opportunities for growth. Diversification and impact make it an appealing option for investors seeking exposure to the evolving landscape of financial services. These trends indicate the ongoing evolution of the fintech industry, driven by technological advancements, changing consumer preferences, and regulatory developments. Continue Reading: Ant Group: A Leading Fintech Organization Stripe A Leading Fintech Company: Essential Things To Know About It Global Fintech Companies Of 2024: Everything You Should Know About
Mar 06, 2024
Develop An Employer Brand Strategy With These Tips
Managing a growing company is more than a little challenging. When you wish to develop an e there are specific things that need to be addressed, and you also need to set goals. Here are some measurable goals for your employer's brand strategy: Increase the number of job applicants Better quality candidates Find ways to improve the candidate’s engagement with your brand Nurture an awareness of the brand among employees Build a solid reputation as an employer If you want some professional help with developing your employer brand strategy, there are affordable HR services outsourced from a leading HR agency. This is one of many services the HR agency offers small businesses. They handle risk assessment support, annual leave, workforce management, and recruiting. Choose Your Ideal Candidate Start by defining traits that you wish to see in candidates, such as hardworking, punctual, loyal, a person with a level of diplomacy, and some you can rely on. Your management team should sit down and collaborate to create the ideal candidate. Never mind that this is a purely fictitious exercise, at least you will know what your ideal candidate looks like. Create An EVP This document is called an Employee Value Proposition, which looks at the employees and their perceived values working for the organization. The document can be long at the outset and gradually reduced to a few pages by using a skilled copywriter. Typical elements include pay, working conditions, performance bonuses, perks, and the company culture. The Power Of Visual Branding Use actual images of your employees in all relevant documents and paperwork, which gives employees a sense of belonging. You could create a short video to show what it is like to work for your organization, which would certainly impress new candidates. List Effective Communication Channels There are many ways to communicate with your employees, such as: Company website/ careers page Social media Review websites Email Events Job advertisements Listing these allows you to work on strategies that ensure you are using all of the right channels to communicate with the outside world. Create The Right Content Make videos to celebrate business or employee successes. If one of your employees takes part in a sponsored event, include that in your monthly newsletter. Create quality content for your social media channels, as this is vital for developing an employer brand. If you don’t have an employee to manage content creation, this is something you can outsource to a local HR agency. Let a team of experts start creating content for all your channels, putting out the right messages in the right places. Tracking & Measuring Of course, you do need to track and measure performance. A leading HR agency can collate all your data and accurately measure performance while making positive recommendations on how to improve. You should make good use of all your data when measuring performance. A local HR agency would be able to do this using your existing data. As a conclusion, if you wish to develop your employer brand strategy, all of the above aspects need to be included in your plan. You may not have the time to carry out this work, which is why you should contact a leading HR agency with experience in your sector and let the experts help you develop a strong employer brand. Consistency is a critical factor when aiming to develop an employer brand strategy. You need to constantly review what you are doing and check that you are accurately measuring results. Additional: HYIP Projects: Features How To Text Your Boss You Can’t Come In 10 Signs You Are Being Groomed For Promotion
May 08, 2023
What Is A Sole Proprietorship? – Let’s Find Out
What is a sole proprietorship? - This is a business venture that one person owns and manages without incorporation. If you want to professionalize your business, one of the best ways to do it is to make your business a sole proprietorship. This business structure is one of the simplest, and the business and the owner are not legally separate. If the business faces a legal problem, the owner will have to bear the responsibility. In this article, you will learn what a sole proprietorship business is and how it works in general. You will also learn from this article whether a this business structure is the right option for you or not. Finally, we will discuss the major pros and cons of this type of business, which will help you decide better. Hence, to learn more about sole proprietorship, read on through to the end of the article. What Is A Sole Proprietorship? According to Investopedia, “A sole proprietorship is an unincorporated business that has just one owner who pays personal income tax on profits earned from the business. Many sole proprietors do business under their own names because creating a separate business or trade name isn’t necessary. Also referred to as a sole trader or a proprietorship, a sole proprietorship is the easiest type of business to establish or take apart due to a lack of government regulation.” If you are a business owner or an entrepreneur and want to remain that way, a sole proprietorship is the best option for you. This business structure is also popular among individual self-contractors and business consultants. Almost every small business starts as a sole proprietorship. Most of them either retain the structure or change the structure to a Limited Liability Company or a Corporation. To form a corporation, you need to incorporate your business. One of the major disadvantages of sole proprietorship is that they do not get protection from the government. This is because these businesses are not registered as corporations. This means that the liabilities and risks of the business extend to the owners of the business. Furthermore, sole proprietors also report their income as well as their expenses on the tax returns that they make personally. In addition to that, these owners also pay income and self-employment taxes on their profits. How Does A Sole Proprietorship Work? According to the Corporate Finance Institute, “The business owner, also known as a proprietor or a trader, conducts business using their legal name. They may also choose to do business using another name by registering a trade name with their local authority. This type of business is the easiest and cheapest form to start. For this reason, it is common among small businesses, freelancers, and other self-employed individuals.” Your sole proprietorship begins when you start conducting your business. You will not need to fill out federal and state forms or do not have any regulatory burdens for your business. This is one of the best options for people who are starting a business or are self-employed. To explain through an example, as a sole proprietor, you are responsible for the debts of your business. On the other hand, you will also own the profits of your business if it thrives. Is Sole Proprietorship A Good Option For You? The Forbes Advisor adds - “If you start taking on freelance contracts, for example, you are now working as a sole proprietor. And you and your business are one and the same. Because of the simple nature of sole proprietorships, they’re the most common form of business in the U.S. Sole proprietors may choose to convert their small businesses to LLCs or corporations, but they also might keep their side hustle as a sole proprietorship for as long as they work on it.” Since you do not have to pay any fees to form your business, the sole proprietorship is the easiest way to start your business. Furthermore, there is no filing process as well, which lets you start your operations immediately. You can also quickly legitimize your side hustle since it is inexpensive and easy to start your business. If entrepreneurship is your way, then this is the ideal business structure for you. You are only responsible for yourself, as well as the continued operation of your business. What Are The Pros And Cons Of Sole Proprietorship? The following are the major pros and cons of sole proprietorships: Pros Here are a few pros of sole proprietorship from which you shall benefit: There are tax advantages as there is only a single layer of income tax that you will need to pay. There are also high chances for you to get tax breaks from the government. You will also not need to fill out tremendous paperwork to register with the state. However, you will need to get licenses and permits. Since you do not need to get an Employer Identification Number (EIN), the tax process is simple. You can conduct your finances from your personal account. The fees and costs associated are also less. Cons Here are a few cons that you must be aware of: Unlike registered businesses, you will not get legal protection from the government. Due to unlimited liability in the business, you will have difficulty getting capital funding in some situations. Wrapping Up What is a sole proprietorship? - That is, there is only one owner, and the business remains unincorporated. Here, the owner needs to pay personal income tax on whatever profits are made, and the business by itself is not required to pay taxes, as in the case of a C-corporation. Most businesses start as sole proprietorship and transition later. It is easy to form, establish, and dismantle a sole proprietorship due to limited involvement from the government. This makes the business structure popular among small business owners. Do you have any more to add regarding how this works? Share your thoughts and ideas with us in the comments section below. Read Also: Micro vs Macro Economics: What’s The Difference? Vertical vs Horizontal Integration: What Are The Key Differences? What Is A Holding Company? – Importance, Operation, And Pros & Cons
Oct 13, 2023