Needle In A Haystack: Unlock The Secrets Of Top-Notch Local SEO In The Big City
As a new or small business, competing with other larger, more established businesses can feel like a towering impossibility, however, with the right approach to your local SEO, you can carve out a slice of the proverbial pie.
In this article, we’re going to show you how to unlock the secrets of top-notch local SEO in the big city. Read on if you want to take things to the next level!
1. Create & Optimise your Google My Business profile
First things first you need a GMB profile. This is the key to growing your online awareness in your local area.
- Provide detailed descriptions using the appropriate localised keywords (e.g., best New York City deli).
- Choose the appropriate category / sub-category for your business.
- Verify your profile by providing the relevant contact details (i.e., Name, Address, Phone Number, Email, etc.).
- Upload quality photos of your establishment, products and/or services (street-view shots help tremendously).
- Add extra details including parking, accessibility, and other useful information.
2. Go all out on your keyword research
Don’t underestimate the value of proper keyword research. It’s not enough to simply write some generic info about your business, you need to flesh your GMB page and website out with various keyword search phrases that people in your local area are actively searching.
If you’re up against some stiff competition, look for ‘long-tail keywords’ with less competition and lower search volumes (don’t worry, when done right these can have impressive conversion rates).
Then, start leveraging content marketing and build your authority.
3. Engage in local link-building and community outreach
There are many ‘white hat’ methods for link building and partnering with local businesses in your area is one of them. For example:
- If you are a local gym, you could write a blog post about the best gym attire and link to a local sports clothing store. They could then return the favour by creating a blog post about the best local gyms to train in, linking back to you.
4. Submit your business to local directories
Having a website and a well-optimised GMB page is great, but why stop there? Get your information up on as many local directory websites as possible. Every little helps with expanding your online awareness.
5. Get active on social media and engage with your local audience
Social media is an immensely powerful tool that you can utilise to grow your online awareness and engage with your target audience in your local area.
- Set a regular content posting schedule
- Gather feedback on various topics
- Respond to all engagement on your posts (and all reviews – positive and negative)
- Leverage trending topics to your advantage
- Create funny and relevant memes.
There’s so much you can do to build an audience and convert those clicks into customers. If you are feeling overwhelmed by the work involved, you can hire a New York City SEO company to help strategize and manage your campaigns to lighten the load.
Final thoughts
The above five tips are essential for establishing a solid local SEO presence. If you can commit to all of the above and continue creating content on a weekly basis, before long you’ll surely see your online presence rise higher than you thought possible!
Remember, SEO is a marathon. So, lace up those running shoes and hit the road!
Additional:
Tags:
Recent
Preserve More, Waste Less: How Thoughtful Packaging Helps Protect Your Food, Your Health, and the Environment
Nov 22, 2025
Strengthening Corporate Sustainability Through Smarter ESG Reporting
Nov 21, 2025
The AI Revolution: How Industries Are Driving Innovation?
Nov 20, 2025
The Overlooked Bottleneck: Why the First 100 Feet Deserve More Attention
Nov 19, 2025
Related Articles
Profitable Business Ideas To Start In UAE
If we call UAE… Undaunted Asian Economy. It becomes an accolade fitting for this middle-east economic tiger. UAE is indeed undaunted in the way it progresses with time. No matter why it comes into the radar of investors and entrepreneurs. It is economically strong and stable like a rock. Are you too nourishing a dream to start a business in the Emirates? Does an Emirate dream give you sleepless nights? It's possible for you to start a new business in the UAE. So what are you waiting for? First, start your research on the business laws of the UAE. For this, you need to consult one of the uae law firms. They will help you develop ground-level facts on the business environment there. In this article, we will be discussing some of the new profitable business ideas to start in the UAE. Business?Why UAE? UAE is one of the most emerging high-income economies at present. It is brimmed with opportunities. According to the latest facts, the UAE's nominal GDP stands at $501.3 billion. In terms of global ranking, the country stands at 32nd position. If the GDP is described by sector, the industry contributes around 49.8%, and the tertiary sector contributes around 49.2%. Therefore, the opportunity for your manufacturing and services-oriented business is quite good there. Now come directly to the question: why invest in the UAE? There are around 40 industrial areas and 100% foreign ownership for 13 sectors to do business for you.The UAE is an open economy, and it is a member of WTO and the Greater Arab Free-Trade Area (GAFTA).You are going to get cheap labor for your manufacturing sector. The UAE government refreshed its VISA system to invite a qualified workforce in sectors like health, technology, and culture. The country has around 100 dynamic diplomatic missions and around 200 foreign diplomatic missions. Social Security for you and your business, you get there. Now tell us why you would not prefer UAE over others. It has that inherent stability needed for business to flourish. Profitable Business Ideas To Start A Business In The Uae There are many areas where you can explore business opportunities in the UAE, but we are discussing a handful of them here. The most promising ones for you. 1.eCommerce Solution Among the countries of the UAE, Dubai has great potential to start an eCommerce business. This is because the population and demand for products are quite high there. With minimal investment and a strong body of knowledge, you are able to run a business in the UAE. 2. Travel And Tourism You can open hotels and tourist travel companies in the UAE. Thousands of people from around the world visit Dubai and other Emirates for business and recreation. Therefore you can have a good opening three. 3. Real Estate Agencies According to a prediction, the real estate business ecosystem in the UAE will grow by around 111% of the existing market. Therefore, if you have financial prowess, you could invest it in the UAE for secured income or might consider real estate agencies in Dubai to simplify the hunt for you. 4. Health And Hospitality You can invest in the health sector by opening factories for pharmaceutical processing and equipment manufacturing in the UAE. Sure, you are going to get full-fledged cooperation from the government there. The most important thing is to get approvals and licenses. You simply need to know some basic UAE laws and regulations here. 5. Why Not Open A Hotel And Restaurant? The UAE can not sit idle, and it is always interested in partaking in international events. You are having Dubai Expo 2022, a 182-day international event that talks about business opportunities. So if you open hotels and restaurants in the UAE, you will always reach international visitors. One more thing, Qatar, the football world cup 2022, is knocking at the door! Imagine how a sea of people will pour into the UAE, driven by euphoria and madness! So if you own a restaurant there, you are digging gold; let us assure you this. Conclusion Therefore if you are resolved on opening a successful business in the UAE, these are the profitable business ideas that you need to look for. The UAE beacons you to board your flight of business aspirations. What you simply need is to be very clear regarding the VISA and business-related rules and regulations. Additionals How To Start A Dropshipping Business In 2021 – A beginners Guide Boxed Packaged Goods: The Right Guide To Uplift Your Business How To Start A Concession Stand Business? – A Complete Guide How To Run A Fast Food Restaurant Business At A Shoestring Budget?
Jun 24, 2022
FOB vs CIF: What Are The Differences?
FOB vs CIF: What are the differences between the two? – There are many differences between CIF and FOB. However, there is one principal difference. In FOB, the seller gives up responsibility for the goods once they are loaded onto the ship. However, in a CIF agreement, the seller has the responsibility for the goods until they reach the destination port. After that, the buyer assumes responsibility. FOB vs CIF: A General Overview Of Shipping Agreements According to Investopedia, “Cost, insurance, and freight (CIF) and free on board (FOB) are international shipping agreements used in the transportation of goods between buyers and sellers. They are among the most common of the 11 international commerce terms (Incoterms), which were established by the International Chamber of Commerce (ICC) in 1936.” Although the definitions of FOB and CIF differ with countries, both contracts contain details on origin and destination information. These data help in determining the beginning and end of liabilities. Apart from that, these pieces of information also outline the responsibilities of both buyers and sellers based on scenarios. What Is Free On Board (FOB)? Under the free-on-board (FOB) agreement, the supplier of the product does not take responsibility for the goods after they go into the shipping vessel. Hence, the supplier pays only for the transport of the good to the port and onto the vessel. As a result, the seller of the product has limited responsibilities for the goods under the contract. After the goods go into the ship, the buyer of the product takes on the responsibility of the goods. The buyer takes full responsibility once the voyage starts. This includes transport, insurance, and other added fees. The buyer also pays for the unloading of the goods. What Is Cost, Insurance, And Freight (CIF)? Sellers use this technique mostly during large deliveries, especially for oversized goods that they ship by sea. The seller of the good takes responsibility for the good until it is delivered to the buyer’s port. The buyer assumes full responsibility for the goods as soon as it reaches the destination port. Hence, if there are extra costs after the good reaches the destination port, the buyer will need to take responsibility for the same. After the payment, the transport service transfers the documentation for the goods over to the buyer. FOB vs CIF: Major Pros And Cons According to an article on Alibaba.com, “With a CIF agreement, the seller is liable for the goods during transit, and with a FOB, the buyer is liable for the goods during transit. […] Generally, FOB is considered a more cost-effective approach. This is because buyers can make more cost-effective decisions about the shipment, such as buying the minimum insurance policy or going with a lower-cost freight company since they are in control.” The following are the major pros and cons of FOB and CIF that you must know: Pros And Cons Of Free On Board (FOB) Here are the major pros of FOB that you will benefit from: The buyer of the product has more control over the delivery process. It is possible for the buyer to make various cost-effective decisions in some cases. The seller does not have to take responsibility for added costs. Here are the major cons of FOB that you need to be aware of: Since the buyer has more responsibilities, the individual will need to deal with added costs if necessary. If the goods are damaged during transit, the seller is not responsible for that. This might send the buyer into an absurd situation. Pros And Cons Of Cost, Insurance, And Freight (CIF) Here are the major pros of CIF that you will benefit from: The seller has more control over the goods delivered to the customer. Also, the buyer of the product has little to no responsibility when it comes to the delivery of the product. The buyer gets a more seamless experience with the CIF process. As a result, the delivery process is less stressful for the buyer. As the buyer is getting more convenient with this process, it gives the seller a certain advantage over its competitors. Here are the major cons of CIF that you need to be aware of: The seller has to take full responsibility for the damage to goods in transit. Buyers of the product have little to no control over the cost of the delivery process. There can be additional costs for sellers. This raises the costs of the goods at the time of delivery. FOB vs CIF: Which Is The Best One To Buy? During international shipping, most companies opt for either Free on Board (FOB) or Cost, Insurance, and Freight (CIF) agreements. According to Investopedia, “Inexperienced buyers typically prefer CIF, which places much of the shipping responsibility on the seller, including shipping costs, insurance, and freight to the destination port, while giving the buyer greater convenience. However, because the seller takes on more risk and responsibility, CIF often comes with a higher cost.” Basically, in CIF, the seller of the product takes care of almost everything up to the final delivery at the destination port of the buyer. On the other hand, the ones that have enough experience in international shipping tend to prefer FOB. This is because they have more control over the goods in this case. When the goods leave the ship, the responsibility for the goods goes to the buyers. The seller considers the goods as delivered once they clear the goods for export and load them onto the shipping vessel. Apart from that, the FOB also offers flexibility over logistical details. These are to learn the needs of the buyer and to lower the costs since the seller cannot negotiate directly with shipping companies. On a side note, the scale and expertise of the company also determine the choice between FOB and CIF. Wrapping Up FOB vs CIF: Hope this article was helpful enough to provide accurate information. You can see from the article that, in general, sellers choose FOB more than CIF. However, if it is a big item and you want to have more control as a seller, choose CIF. Consider sharing your ideas and opinions with us in the comments section below. Explore More Finance By Clicking Below!! Periodic Inventory System: What Is It, How It Works, Applications, And More What Is Free Alongside Ship? Essential Things To Know About It Cost Insurance Freight? Everything You Should Know About It
Dec 29, 2023
Preparing To Welcome A New Disabled Employee
It wasn't that long ago that people with disabilities were shunted aside from daily life, left alone to cope with their problems. Fortunately, much has changed for the better now as society has become more aware and accepting of those that are different, giving the disabled a new lease on life. One of the areas where things have improved is in employment. We have finally learned that people with disabilities are capable of much more than they were formally thought to be, and the advantages of hiring disabled workers are actually manifold. Introducing A Disabled Employee To The Work Culture This is not to say that there are no attendant difficulties with welcoming a disabled employee into your company; of course, there are, but nothing that can't be surmounted with patience and planning. Here are some of the steps you can take to make your business inclusive that go beyond the hiring process and will help everyone involved work together with confidence and respect. Implement company-wide training, preferably by an experienced consultant. There are three tiers to this: Leadership Having the top brass buy-in is going to imprint on everyone else how important this is. Seeing the company president get the same training as everyone else goes a long way to negating the stigma and fear that surround the disabled, showing that you are all in this together. Read Also: Effective Ways To Track Your Employees’ Work Supervisors Perhaps the most crucial player in all this management needs to feel secure in their relationship with the disabled employee by having an understanding of what they can and sometimes cannot do on the job. They will naturally feel fear of making mistakes and need to feel the freedom to voice their concerns and be given the specific tools to properly manage people with disabilities respectfully and with achieving success together firmly in mind. Co-workers The people on the front lines need to have clear and applicable training on disability inclusion and awareness. The training will help them feel more comfortable and able to engage better with their new disabled co-worker. It is also very important to provide appropriate support for employees with disabilities on the job. The best method is to have long-term support strategies in place, which might include necessary accommodations and assistive technologies. Include everyone in the implementation of these steps so they will understand you are all in it together, and feel like part of the solution to problems, rather than fearing them. 6 Steps To Make A Workplace Friendly For Disabled Workforce Disabled employees might be more talented and capable than one might think. As a leader, you must not focus on their disabilities. Rather treat them just like a usual employee so that he doesn’t feel distinct. Given below are some steps to create a welcoming workplace for physically challenged employees: Inhibit Ableist Language One of the first steps is to include discouragement of ableist language while addressing these employees in the awareness campaigns. There might be certain terms included in the program which must not be used for a person with disabilities. The answer is quite simple: make use of terminology a disabled individual prefers. Languages like clumsy, lazy, deaf, lame, fat, short, skinny, etc should never be encouraged within an organization. Recognize Disability-Related Communication Styles Our minds are often impacted by both visible and invisible forms of disabilities. Like, those having mobility impairments and using crutches or wheelchairs are usually considered “too slow.” Employees with cognitive or sensory disabilities communicate in a different way that might be a bit complex to comprehend. Coworkers must be taught to be a little more patient and understanding towards a disabled person. Refrain From Making Insensitive Jokes Encouraging or tolerating jokes about disabilities is the most unethical activity performed within an organization. Additionally, it is significant to keep in mind that disabled individuals are already under tremendous social pressure. The use of insulting words, even if the employee says he is fine, must always be refrained. With reputation and time, they might develop an increasingly dispiriting and hostile environment for physically challenged employees. Conduct Accessible Company Events Whether an event within the organization is formal or informal, always try to conduct it, keeping in mind your disabled workforce. They must get the opportunity to participate completely in all social events. Generally, it is a great idea to give up on venues having numerous stairs and no wheelchair accessibility. If possible, try to arrange transport options for this particular set of employees so that nothing holds them back while proceeding further. Offer Accommodations Quietly, Not Secretly Never make a spectacle of all the special arrangements and accommodations you provide to a disabled employee. It is a better idea to refrain from the temptation of hovering as well as micromanagement in a visible way. Also, never discuss these in front of the rest of the workforce. Although accommodations are not a dark secret, you must not talk a lot about it. Well, that’s the sign of a great leader! Take Immediate And Necessary Actions Whenever Needed While this point bears a resemblance to the first one, you must take necessary actions against disability discouragement. There should be no acceptable space for managers or coworkers to let a disabled employee feel down. If you find someone doing it once, shush it off by providing a warning. But if things get repeated, it’s better to take immediate action against it. Set an example so that nobody encourages such behaviors. Wrapping It Up Everybody in the workplace wants to feel valued. Employers should be looking for ways to keep their employees engaged, and in that way, they can increase their retention over the years because nothing is more valuable than a seasoned employee of any ability. Presentations from company leadership are a valuable form of direct messaging to instill the sense of teamwork needed for the best level of inclusion. If this is the first time you have hired a disabled person, use what has been learned as a template for the next one. The government is also ready to help with its support programs. With this, I bring my article to an end. Disability is a sensitive issue, and I hope my write-up encouraged you all to be more thoughtful co-workers. Thank you for reading! Read Also: 8 Best Practices For Managing Remote Teams The Importance Of Keeping Your HR Team Certified Seven Potential Tax Credits Available To Small Businesses In 2023
Jul 07, 2023
How To Run A Fast Food Restaurant Business At A Shoestring Budget?
Do you want to commence your fast food restaurant business with a limited budget? If yes, then you have to think out of the box to create wonders in your niche. Do not just stay limited in satisfying your business needs; instead, focus on thinking and doing something “big.” All delicious dishes are the weak point of every human being. Now, it’s your turn to encash it for earning your livelihood. You cannot make things happen in one day; instead, you have to change your work style to achieve your goals. Take small steps to achieve bigger goals for your business. Do not think about all the things all at a time instead, take smaller steps to achieve bigger goals. Application of the right channel bags can make things easier for your business. What Is The Cost Of Opening A Small Fast Food Business? If you are pondering an idea for opening a fast food business, you can implement specific ways to help you achieve your goals in the best possible ways. But, first, you must know the financial side that can impact you. Whenever you attempt to open a fast-food restaurant, you have to consider several factors that can help you fulfill your dreams. First, however, there are certain fundamental aspects of the costs you have to consider while improving your business. Some of the crucial investment factors you need to consider here are as follows:- The cost of staff maintenance. Total rental costs. Maintenance of Decor And Lavish Seating. In most cases, the total amount of investments you incur is $67,333 for setting up a restaurant. Different Ways To Run Fast Food Restaurant At A Shoestring Budget There are multiple ways you can implement for running your fast food restaurant at a shoestring budget. In addition, there are different types of marketing strategies you can implement to run your restaurant in a profitable manner. 1. Rental Costs There are two types of costs you have to incur while developing your fast food restaurant. The first one is the fixed cost, and the second one is the variable cost. Under the fixed cost comes the rent of the building or the apartment where you have opened the restaurant. Now, certain key factors will dominate the expenses of your fast food restaurant business. The rent of your fast food restaurant depends on several factors. Some of the crucial factors are as follows:- The location of the place. The ambiance of the kitchen that you are receiving for your restaurant. Amount of square feet space you are using for your restaurant. In most cases, 100- 500 square feet areas you can use for your restaurant are not more than that. How much-packaged food items you want to keep in your restaurant will also determine the rental cost of your restaurant. 2. Kitchen Equipment Advanced kitchen equipment forms an integral part of running your restaurant. However, you have to take care of several factors to improve your kitchen operation correctly. Essential Factors to consider while developing your business for framing the kitchen equipment in the best possible ways. Some of the core factors you have to take care of while you want to improve the services of your kitchen are as follows:- Try to keep your operations with less amount of wastage. Consider the expenses of the equipment such as microwave, refrigerators, tandoors, ovens, cookers, and gas pipelines. You have to depend on the kind of cuisine that you are offering. The total cost of maintaining this equipment is Rs 2.5 lakhs that you have to bear while developing your business. 3. Marketing Technique Today, in this digital age where everyone is glued to social media and iPhones, you have to select the right channel to offer you better returns from your investments. There are multiple ways you can create and nudge your small fast-food restaurants. There are several ways you can promote personal branding for your fast food restaurant. Some small steps you can take to achieve your bigger goals for your business. The branding technique is one of them. Create a unique & eye-catching logo for your fast food restaurant. Spend some time inculcating the opinions of friends and families. Design a menu and the theme of your restaurant. Ensure that your website must be user-friendly and must meet the requirements of your brand. After the education industry, the food industry is a business that is giving more profits to your organization. 4. Labour Cost The most important aspect of the food business is to maintain the labor cost. Here comes the challenge for maintaining the fast-food restaurant you have to follow specific facts that can work well in your favor. For a small, fast food restaurant, you have to retain 3-4 employees who must be present in the restaurant all the time. 2 Chefs are always required to maintain the food quality of the fast-food restaurant. You also need the employee near the counter responsible for maintaining the POS system in your restaurant. The use of basic uniforms, aprons, and hairnets costs you have to consider before running a fast-food restaurant. The proper maintenance of the POS will help you track your Packaged goods’ orders to follow the orders of your Packaged goods for your restaurant. In addition, the use of suitable uniforms and proper use of the dresses can create a positive impression in the minds of your target audience. 5. Licensing In most of the fast-food chains today, it requires several restaurants licenses to commence their business. Depending on the state in which you reside, you need to contact your local authorities to get specific permits for your food licenses. These licenses are essential as you have to maintain trust with your target audiences. Keeping the food quality standard norms is a necessary part of the food licenses. An essential permit you need to maintain is FSSAI. Fire safety and environmental clearance certificates must have to maintain the business standards of your fast food restaurant. Eating house license is valid for three years. It can help your business to grow at a rapid pace. 6. Food Tech The food-tech industry is also growing at a faster pace in 2021. In the entire world, they have a very high demand. For example, some of the major fast-food chains that been growing in numbers recently. The most interesting fact here is that the food business is also booming at a faster pace. Some of the best food app businesses multiplying in numbers are as follows with the price charts of their Food items. Food Apps Name Delivery Charges DoorDush $5.99 Grubhub Delivery fee varies with the restaurants Ubereats $4.99 Seamless $6.00 Postmates $1.99-$3.99 goPuff $1.95 flat offer Delivery.com Varies with the restaurant Instacart $5.99 Muncharry $8.95 membership you require Eat24 Keeps on Changing with the restaurants Hence, these are some of the popular food apps globally that can offer you delicious food services at reasonable rates. You can order them at your convenience. Do not make your choices in grey while you want to improve your fast-food restaurants. The application of your channel bags can help you to achieve your objectives correctly. 7. Furniture And Fixtures The installation of Plymold commercial grade furniture (as well as other kinds of fittings) forms an integral part of fast-food restaurants. You cannot ignore the necessity of providing comfortable seating areas for customers, regardless of whether they take out their food or not. Providing the option for people to sit in makes your business more welcoming and ultimately provides you the capacity to handle more customers should your demand rise. Here you have to make the space and cost calculations before installing them in your fast food restaurant. You cannot ignore these facts when you are planning to start your fast food restaurant business within a limited budget. You can’t ignore the cost of it. Chairs, tables, and other utensils that are required for your restaurants will ensure one-time investments. But, for your furniture and the fixtures, you have to spend quite a bit of money. 8. Miscellaneous Expenses You must be ready for the miscellaneous expenses you have to pay for your fast food restaurant. Keep aside some of the money for your fast food restaurant. Some of these core expenses are as follows:- Malfunctioning of the appliances. Repair and emergencies. Renovations and other extra expenses that you need to bear. Final Take Away Hence, these are some of the factors you have to take care of while you want to improve your fast food restaurant business. Try to make the proper arrangement of the expenses in the correct manner. Do not make your choices in grey while you want to build your fast-food chains. And if you’re interested in venturing into franchising, looking for fast food franchise opportunities might be the right one for you. With franchising, you’ll get the brand’s operating support, name recognition, and it is easier to handle for first-time business owners. Read Also: How To Raise Funds For A Startup Post-Pandemic 7 Business Opportunities That Can Change Your Life In 2021 Top 9 Successful Serial Entrepreneur Of All Time – 2022 Updates
Nov 22, 2021