A Physical Shop Or Online Store: What Is Better For Business?
There was a time when having a brick-and-mortar store was essential for anyone in business. To gain the trust of customers, it was imperative to invest in a physical store. However, things have changed a lot post-Covid-19 pandemic.
Due to the epidemic disease and the lockdown, brick-and-mortar stores across the globe took a massive hit. In such trying times, online stores saw a massive boom. E-commerce websites like Amazon made record sales and subsequently, revenue. It was then businesses started digitizing.
Are you looking to set up your own business? What do you have in mind? Are you going to set up a brick-and-mortar store? Or would you like to have an online store? Perhaps, a website or a social media page? In this article today, we’re going to check out the pros and cons of physical shops and online stores. Hopefully, it will help you make the right decision.
Pros And Cons Of Online Store
As mentioned earlier, a lot of things have changed in the last two years. Most people now prefer buying things online. They order stuff online and get it delivered to their doorstep. It helps save people time and energy. An online store is all about user convenience. The more convenience you provide to your customers, the more they’ll shop at your store and the higher would be your revenue. It’s as simple as that.
Not to mention, running an online store is easier than having a brick-and-mortar store. It doesn’t require you to hire a lot of people. Instead, you invest in a website, a web designer (which is a one-time expense), and a VPS hosting service that keeps your website functional as well as payment gateways.
Yes, incorporating a payment gateway into your website is a must when running an online store. Providing your customers with simple payment methods like credit or debit card payments, Apple Pay, and Payoneer can make them happily shop at your store. Also, don’t forget to collaborate with a logistics company as getting the order delivered is also the responsibility of the online store.
The only problem with an online store is the management of finances. It’s not easy keeping a record of everything when it’s all online. Also, many people question your credibility in case you don’t have a physical address. It is something that often affects your sales. In other words, it takes some time to establish yourself as an online store and to make people start believing in your brand.
Moreover, having a customer service department is a must when running an online store, and that too, with 24/7 availability like Amazon. If anything, it will help you gain your potential customer’s trust. When they’ll know that you’re available to address their concerns, they’ll shop more and more at your store.
Pros And Cons Of A Physical Store
Indeed, all the brick-and-mortar stores now have online stores as well but that doesn’t mean having a brick-and-mortar store is of no use. A brick-and-mortar is a must if you wish to gain your customers’ trust. They’ll know that you’re available to address their problems, so they’ll keep shopping at your brand.
Besides that, many people prefer checking out things in person before investing in them. It is especially correct for fashion retailers and tech companies. Nobody wants to take chances with electronic gadgets, appliances, or clothes. Thus, people prefer trying them out before buying them. Well, it’s fair. After all, you’re spending your hard-earned money on all these things.
However, one problem is that a brick-and-mortar store could be very expensive. In fact, it’s like an additional expense. It starts from renting a space to getting it designed and decorated and hiring employees. Not to mention, the monthly bills and salaries. Therefore, it isn’t a smart option for a small business or anyone who’s struggling with revenue.
On the other hand, it does save you some money on customer service. You don’t have to hire people for 24/7 customer service. Simply add your working hours on your website or store billboard and let your customers know what time you’ll be able to take their questions and address their concerns. The great thing is that it won’t affect your business in any way.
The Takeaway
Both physical shops and online stores have different pros and cons. For established businesses with great revenues, it’s advisable to have both a physical and an online store. On the other hand, for small businesses or companies who are struggling with revenue and growth, it’s best to stick to an online store and not have a brick-and-mortar store for some time.
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