Business

Innovating Corporate Communication in Auckland with Video Production

Ankita Tripathy

Business Oct 09, 2024

In the realm of corporate communication, video has become a pivotal tool for businesses in Auckland seeking to enhance their brand’s narrative and connect deeply with both local and global audiences.

At Create X Wonder, we specialize in crafting a corporate video that does more than just deliver a message—it resonates with viewers, creating lasting impressions and tangible business results.

This article explores the transformative power of video production in corporate settings and how Auckland businesses can benefit from our expertise.

Trends in Corporate Video Production

The corporate video landscape is rapidly evolving, influenced by both technological advances and changes in consumer expectations.

Interactive video elements, 360-degree experiences, and personalized video content are just a few innovations redefining how businesses communicate with their stakeholders.

As detailed in a Harvard Business Review article, storytelling is not just an art; it’s a leadership tool that can make or break a company’s relationship with its audience.

At Create X Wonder, we harness these trends to create videos that are not only innovative but also strategically aligned with our client’s communication goals.

Here are some of the most recent trends in corporate video production many leading companies are following –

Using Machine Learning & AI in Video Production

Machine learning and AI are the recent developments in the industry. But these recent changes in technology are here to stay. In fact, AI is already transforming corporate and other industries rapidly.

A study reveals that the AI video production market is supposed to grow and reach a worth of $2 billion by 2030. In addition, it’s important to consider that 80% of current Google traffic comes from video content.

It can reduce the time needed for many repetitive tasks associated with video production. It’s important for the corporate to use AI and machine learning to boost their video creation process.

Virtual Production & Augmented Reality

The physical and the virtual worlds are colliding and merging every day. New technologies and trends are reshaping video production and making the line between the physical and digital worlds thinner and thinner every day.

The use of CGI or computer-generated images is not just a thing in Hollywood movies. Even in corporate videos, creators are using CGI and VFX to create captivating visual stories for brands. Thanks to tech solutions like augmented reality and virtual production, video creation is much easier now.

Bite-Sized Video Content

With the attention span of the audience shrinking every day, bite-sized content ( event video) is trending more. It’s already visible thanks to platforms like TikTok, Instagram, and YouTube promoting short-form video content.

We moved from scrolling through text content to scrolling videos and reels. Consumers scroll through a video even before the video can catch their attention. So, it’s difficult for marketers nowadays to catch their attention span and create something that captivates the audience.

At the same time, short-form videos help businesses generate the highest ROI. It’s critical for the corporation to focus on short-form video content as well.

Live Streaming

Corporate videos always don’t have to be reproduced. Many companies are using live video features of several social media tools to share content. Instagram Live videos help businesses generate the highest ROI compared to the other forms of videos on Instagram.

Whether it’s a webinar or a product launch, the corporation can benefit from live video streaming in various ways. Many corporations are using live video to share behind-the-scenes information about their manufacturing farms. Q&A sessions and live events are also among the current video production trends.

Animation & Motion Graphics

Animation and motion graphics are very much a part of the current corporate communication trends. Many companies, SaaS product creators, and B2C companies are using various forms of animation to interact with customers through different mediums.

Animation and motion graphics can help creators break down complex ideas. These are very important parts of marketing content and can easily be used in blog posts, social media posts, YouTube, and more.

In fact, many brands are using animation to personalize their corporate messaging and brand identity.

In addition, there are several other video trends, like using shoppable videos for products and emphasizing corporate social responsibility.

Create X Wonder’s Unique Approach

Our approach to corporate video production is centered around understanding the specific needs and goals of each client. We believe that every video is an opportunity to strengthen brand identity and foster engagement. Here’s how we make that happen:

Tailored Content Strategy: We start by getting to know your business and its audience. This initial deep dive helps us craft a video strategy that aligns with your objectives and resonates with your target viewers.

High-Quality Production: Leveraging the latest in video technology and storytelling techniques, our videos are produced to the highest standards. Whether it’s capturing the essence of your corporate culture or showcasing a new product, we ensure every frame contributes to a compelling narrative.

Engaging and Persuasive Storytelling: We focus on crafting stories that not only inform but also motivate and inspire. Our videos aim to turn viewers into advocates, enhancing customer loyalty and promoting brand growth.

Linking Corporate Strategy with Video Excellence

Choosing the right partner for your corporate video needs is crucial. At Create X Wonder, we combine our deep understanding of video production with a strategic approach to corporate communications.

To see how we transform corporate communication through video in Auckland, check out our video production services.

Conclusion

Corporate video is not just a trend—it’s a strategic tool that can significantly enhance how your brand communicates and engages. In Auckland, Create X Wonder stands ready to help your business harness the full potential of video to transform your corporate communications.

With a focus on innovation, quality, and impactful storytelling, we are your ideal partner in the evolving world of corporate video. Although it’s helpful to use various trends for content creation, it’s important to be very thoughtful about which trends to use and which ones not to use. With these parameters in mind, marketers, content creators, and corporates can strongly showcase their messaging.

Additional Reading:

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Fiscal Sponsorship – Everything You Need To Know About It

Many of us are confused about the concept of fiscal sponsorship. You must adequately consider these facts to help your business grow properly. If you are curious about the fiscal sponsorship, you must consider specific vital facts in light of this matter. The fiscal sponsorship agreement will help your brand get tax relief. For your fiscal sponsorship, you need to make a formal arrangement under Article 501(c)3 as per the public charity and project sponsors. It allows you to seek the grants, and it must allow the process of the tax deductions from your end. There are several aspects that you must know from your end. What do Fiscal Sponsors actually do? There are several types of responsibilities that fiscal sponsors have to carry out on their end. If you want to get the sponsorship, then you must know these facts from your end. It allows the donors to make tax-exempt contributions for charitable activities for individuals and unincorporated groups that qualify for tax-exempt status. It Administers and receives the donation on behalf of the sponsored people and the organization. Fiscal Sponsors help you sponsor projects with a charitable purpose consistent with their purpose. It accepts legal and financial risks essential for sponsoring the organization in a well-informed and structured manner. Charges will be levied for the administrative fees and their services. All these factors you need to consider when seeking the fiscal sponsor’s help, and for your fiscal sponsorship. You must consider several specific matters in this regard that can help your business to grow in the right direction. The more you can think proactively in this regard, the better you can develop your brand image. How Can Fiscal Sponsorship Help You? There are multiple ways that fiscal sponsorship will help the unincorporated community or people get things done correctly. The more you can consider the sponsorship, the better you can lead your life. You will receive the tax-deductible contributions from the donors. Without waiting for the non-profit status, you can start faster without waiting for it. You can get the benefit of the name recognition from a reputable nonprofit-making sponsor. You will receive technical assistance from the administrative support, which includes the payroll and other administrative services like publicity, office space, and capacity building. It will also help you save on your insurance costs. It will help you to make the fiscal sponsorship in the right direction to provide you with the required assistance. The best thing about a fiscal sponsorship agreement is that it will help you get the required sponsorship at the right time. It will help you to develop your brand image in the best possible way. You must develop your business plan in the right direction to help you achieve the desired goals of your business. For the development of your business, fiscal sponsorship is essential. It can help your business to grow in the right direction. Different Ways You Can Get The Fiscal Sponsorships There are multiple ways by which you can get the fiscal sponsorship for your brand to get some advantages in your tax deduction policies. You must look for the non-profits whose missions are similar to yours. You may start from your current affiliations. All the professional societies, institutions, and educational organizations can help you get fiscal sponsorships. You will get the fiscal sponsor from the Fiscal Sponsor Directory. It will allow you to search by the category of your state, category, and the sponsors’ application. Non-fiscal sponsors. It will help your business to grow further in an effective manner. You can do profile filtration of the fiscal sponsor to get the fiscal sponsorship, like eligibility requirements, fees, services, and all the projects that will matter to you the most. You will get the fiscal sponsorship depending on the type of project you do and how it can help society’s growth. Proper evaluation of staffing and the budget here plays a vital role in providing you with the required assistance for your fiscal sponsorships. You will get the fiscal sponsorship when the non-profit making organization sees that your business policy will help them correctly achieve their missions. Different other ways your business policies can benefit your organizational requirements can help your business get the required fiscal sponsorships from non-profit organizations. Do You Need To Make Heavy Investments to Get the Fiscal Sponsorship? If you want to get the fiscal sponsorship for your business, you must consider making the right investment plan to help your business get the right gains for your fiscal investments. The more you can think proactively, the better you can get sponsorship from your end. You need to support the NGOs and other non-profit organizations’ missions to get the fiscal sponsorship from your end. Why Did You Need To Get Fiscal Sponsorship? You must get the fiscal sponsorship as it will help your business to grow in the right direction. You will get relief from the tax deduction. It will help you reduce the chances of the financial burden. You must consider things proactively, as it will help you develop your business in the long run and help your business to earn the right name in the market. You must make efforts to develop your toy brand's image in the right direction, as it will help your business grow better. The more you can think better, the better outcome you can derive for your brand. The more you can think proactively, the better response you will get from the market. Check out this YouTube video: Fiscal Sponsorship: What is it & How Does it Help? https://www.youtube.com/watch?v=QauzF9C4KYU Conclusion Hence, if you want to get the fiscal sponsorship, then you must consider the above points carefully from your end. You must make active choices from your end to help you achieve your desired goals in a better manner. Ensure that you have not violated the norms of the land. Today, every business house, irrespective of its business volume, aims for fiscal sponsorships. The reason is that they will get the dual benefit out of it. Firstly, they can get the required leverage in their taxation policies, and secondly, the brand name of your business will receive new leverage in the market. More Resources: Visa Sponsorship – Everything You Need To Know About It YouTube Sponsorship – Everything You Need To Know About It Top 5 Types Of Business That Are Giving More Profits To The Sellers. How To Start A Business In 2021 – Best Business Strategies. How To Create Powerful Business Models For Your Business In 2021.

What Is An Endowment? – Working, Purpose, Types, And More

What is an endowment? - Large non-profit organizations need donation capital from time to time in order to fund their operations on a daily basis. Hence, these large organizations make use of endowments as financial tools. With this tool, various non-profit organizations can manage a set of financial assets to generate investment returns. They use these investment returns to fund the operations and further grow the endowment. In this article, you will learn about endowments in general and how it works. Apart from that, we will also take a look at its major features and purpose. Furthermore, we will give you an idea of the different types of endowments. Finally, we will look at the major pros and cons of endowments. Hence, to learn more about endowments, read on through to the end of the article. What Is An Endowment? According to Investopedia, “An endowment is a donation of money or property to a nonprofit organization, which uses the resulting investment income for a specific purpose. An endowment can also refer to the total of a nonprofit institution’s investable assets, also known as its “principal” or “corpus,” which is meant to be used for operations or programs that are consistent with the wishes of the donor(s).” Mainly, large non-profit organizations design endowments to ensure that their principal amount is intact. At the same time, these organizations use the investment income for charitable efforts. They also ensure that the organized endowments are a trust, private foundation, or public charity. The organizations that administer endowments include educational institutions, service-oriented organizations, and educational institutions. They manage their endowments with the goal that when donors provide funds for the purpose of the organization, there are sufficient resources to support that purpose. How Does Endowment Work And What Are Its Purpose? According to Wall Street Mojo, “The endowment funds are funded mainly by way of donations. The funds have specific policies concerning investments, withdrawal as well as usage of the funds. Normally the policies allow that the initial investment, known as the principal, shall remain untouched, and only the investment income can be withdrawn for use in the operations of the non-profit organization.” Organizations use endowments as a trust, private foundations, or public charities. In general, educational institutions like universities and colleges administer endowments. On the other hand, there are other types of endowments too. Bodies like cultural institutions and service-oriented organizations manage these types of endowments.Indexed Universal Life Insurance: What Are They And How Do They Work? In some cases, the organization can also use a certain percentage of endowment assets. Hence, the amount that the organization withdraws mostly consists of a combination of principal and interest income. Based on the prevailing market rates, the ratio of principal to income of the organization will change on a yearly basis. Another important aspect of endowments is their management. It is a discipline unto itself, and managers have to deal with the push and pull of interests to use assets. They set objectives, assess business risks, develop policies of payout, build asset allocation policies, select managers, define responsibilities, and cut costs. What Are The Types Of Endowment? The following are the major types of endowments: 1. Unrestricted Endowment It consists of assets that the organization can spend, save, invest, and distribute. This endowment is at the discretion of the organization. 2. Term Endowment As per this method, the organization can expend the principal only after a certain event or a period of time. However, after the time limitation that the donor had imposed is over, the organization can freely utilize the fund. 3. Quasi Endowment This is an endowment donation that the organization receives from an individual or an institution. The individual or the institution gave the fund for a specific purpose. The organization that receives the fund retains the principal and extends or distributes the earnings as per the instruction of the donor. Institutions that benefit from such endowments start this through internal transfers. 4. Restricted Endowment In this system, the organization holds the principal in perpetuity. At the same time, the organization expends the earnings of the invested assets as per the specifications of the donor. When it comes to donation size, The Corporate Finance Institute states - “The typical donation size of an endowment is generally much larger when compared to other charitable donations. It is because donors realize that large donations to an endowment are a way to fund the organization and support a cause they believe in for many years in the future, and hence their legacy as a donor is also kept alive.” What Are The Pros And Cons Of Endowment? The following are some of the major pros and cons of endowment: Pros Of Endowment Here are the major pros of endowment: Organizations are in a better position to attain their objectives as the funds act as financial support. Professional managers manage the fund and take due care to ensure its protection. These funds act as a regular source of income for the organization or institution. The organization gets additional support for the annual fund of the organization. The organization can also utilize the funds’ proceeds for various programs. Cons Of Endowment Here are the major cons of endowment that you need to be aware of: The organization can use certain contributions for limited purposes only. These include the ones that are for specific purposes. The organization can also face restrictions while withdrawing funds. This can lead to hampering of operations. Summing Up Hope you have an understanding of what is an endowment and how it works in general. In the United States and also in other parts of the Western world, you will find endowments with academic institutions. The size of the endowment of an academic institution shows how well-off the institution is. This shows that the institution can fund its operating costs.However, the organization that is receiving endowments cannot violate the terms of endowments. If an institution has gone bankrupt but still has assets in endowments, then a court can issue a “cy pres doctrine.” This allows the institution to use endowment assets for better health. If you have more information to add, share it with us in the comments below. Read More Business Realated News By Clicking Below!! Indexed Universal Life Insurance: What Are They And How Do They Work? What Is Shareholders Equity And How Does It Operate Within A Business? What Is A 504 Loan? Features Of 504 Loan

What Is One Downside For Consumers To Competition In A Free-Enterprise System?

What is one downside for consumers to competition in a free-enterprise system? - A free-enterprise system is an economic system and is also known as a free market or capitalist system of economy. One of the major advantages of a free-enterprise system is that it helps in creating a competitive environment for entrepreneurs to perform in. The economy is made up of consumer spending, government purchases, and business investments. In this article, you will learn about free-enterprise systems in the economy. You will also learn about how this system of economy works and how they are beneficial for businesses. Furthermore, you will also learn about the pros and cons of free-enterprise systems for businesses. Finally, we will discuss a downside for consumers that occurs due to competition in a free-enterprise system. What Is A Free-Enterprise System? According to Investopedia, “Free enterprise, or the free market, refers to an economy where the market determines prices, products, and services rather than the government. Businesses and services are free of government control. Alternatively, free enterprise could refer to an ideological or legal system whereby commercial activities are primarily regulated through private measures.” In a free-enterprise system of economy, the government of the country or a given territory does not regulate business activities. However, all businesses need to follow a defined set of legal rules for various aspects like property rights, competitive bidding, and contracts. The philosophy of the free-enterprise system of economy believes that government interference in business and economy leads to problems in the growth of the economy. A free-enterprise legal system essentially leads to the formation of a capitalist economy. The target here is to increase freedom of business, increased market efficiency, financial security and stability, consumer rights, and economic opportunities. However, there are also business risks associated with free-enterprise systems. This is due to high risks coming out of economic crises and government intervention. How Does A Free Enterprise System Work? The free-enterprise system works through the “laissez-faire” method. According to Wall Street Mojo, “A free enterprise offers the citizens the freedom to utilize their money as they wish and pursue job opportunities they want. Moreover, unlike the government-controlled systems, which limit people to start business opportunities, a free market enables multiple companies to compete with each other.” It is also easy to run businesses like sole proprietorships, corporations, LLCs, etc. Basically, the central idea of the system operates on the basis of consumer demand. Since there is a demand for a product or a service among consumers, people will create a market so as to fill in the demand. Theoretically, households and consumers own most of the economic resources of a country, and not governments. Due to the supremacy of the laws of supply and demand, businesses, suppliers, and distribution channels focus more on consumer demands. Based on different situations, business owners set the regulations for doing business. What Is One Downside For Consumers To Competition In A Free-Enterprise System? Consumer spending, business investments, and government purchases are the three most important parts of a free-enterprise system of economy. Each of these three parts plays a significant role in the economy. Hence, you can see that consumers constitute a major part of a free-enterprise economy. This is because they represent the largest group in the economy and contribute significantly towards the economic growth of the nation. According to Small Business Chron, “Free enterprise economies allow consumers to make decisions according to their self interest. Consumers free to make their own decisions regarding economic purchases are a part of the economic theory known as the “invisible hand.” The invisible hand represents the free flow of economic resources based on the supply and demand between consumers and producers.” Consumer spending indicates the overall consumer confidence in the current conditions of the market as well as the discretionary income of the consumer. The latter is the amount of money that consumers possess after payment for basic needs like food, clothing, and shelter. Consumers rely on the limited involvement of the government in free-enterprise economies. Hence, governments should avoid making tight fiscal and monetary policies, as they can restrict the growth of consumer income. Apart from that, they can also limit the available consumer credit. These limit the resources available to consumers. Hence, such a situation forces consumers to save money rather than spend it. Pros And Cons Of Free-Enterprise System For Businesses The following are the major pros and cons of a free-enterprise system for businesses: Pros Of Free-Enterprise System Here are the pros of a free-enterprise system: There is less bureaucracy, and hence processes are more efficient. It is easy to start a business and less expensive to operate a business. Furthermore, there is greater flexibility for growth. Entrepreneurs in the economy get more freedom to operate the business on their own terms. In this system of economy, businesses prioritize consumer demand and preferences. Hence, consumers have a greater voice in the running of the economy. Cons Of Of Free-Enterprise System Here are the cons of a free-enterprise system: Businesses will not produce a product that is unprofitable, even though it is good. Due to the prioritization of profits, free enterprise can also spur unfavorable activity. There are restrictions to the distribution of goods. In situations where there are no bailouts, it can lead to greater market crashes. Wrapping Up What is one downside for consumers to competition in a free-enterprise system? - Hope this article was helpful for you in getting to learn better about the free-enterprise system of economy. You can see from this article that consumers face the downside of this system when the government tightens fiscal policies, as consumers limit their spending. In this economic system, policies do not run the markets. Instead, the participants of the market set their pricing of products and services. Furthermore, there are limited export regulation requirements. Here, businesses have more freedom to choose their transaction. Do you have any opinion regarding this system? Share your opinion with us in the comments section below. Read More Business Related Article By Clicking Below!! What Is A Sales And Purchase Agreement For Business? – Let’s Find Out What Is Wholesale Distribution? – Importance, Benefits, And Examples Sabbatical Leave: What Is It, And How Does It Work?

What Are Articles Of Incorporation? – Importance, Working, And More

What are articles of incorporation? - Simply put, the articles of incorporation are a set of documents that you will need to file with a government body so as to legally document the creation of your corporation. These are also known as Certifications of Formation or Charters. You will need to include the general legal information about the corporation, which will include the name and location of the business. In this article, you will learn about articles of incorporation in general. Apart from that, we will also explain how the Articles of Incorporation work in the United States and how to prepare them. In addition to that, we shall also discuss the importance and purpose of articles of incorporation. Finally, you will come across an example of what to include in such a set of documents. Hence, to learn more, read on through to the end of the article. What Are Articles Of Incorporation? According to Investopedia, “Articles of incorporation are a set of formal documents filed with a government body to legally document the creation of a corporation. Articles of incorporation generally contain pertinent information such as the firm’s name, street address, agent for service of process, and the amount and type of stock to be issued. The articles of incorporation are used to legally form the corporation.” It is important for a corporation to file articles of incorporation to structure a company as a professional corporation, non-profit corporation, or any other type of corporation. Based on the state where your corporation is located, you might need to fill in different requirements for paperwork. Furthermore, there are also other rules that you will need to follow if you want to file articles of incorporation. The job of the state officials is to review applications for articles of incorporation. If the filer of the articles of incorporation follows the state regulations and pays the right fees, the state officials will notify the business of its corporation status. Read More: Business Risks – How To Identify, Manage, And Reduce Them? Articles Of Incorporation – How Do They Work? According to the Wall Street Mojo, “A corporation can either prepare Articles of Incorporation by itself or may contact a professional for the purpose. The documents must be accompanied by a set of all necessary credentials. However, this does not mean it must be extensive or highly complicated. A self-made filing is also acceptable, but only if it has the required basic minimum information.” In most states, you will need to file the articles of incorporation with the Office of the Secretary of the State, based on the state where you are located. In some other states, there might be another agency that will be handling the problem. All you need to do here is consult with an attorney in the state, who will give you details about what agency in the state registers businesses in the state. The attorney will help you locate the form (in either PDF or online) so that you can fill the form after completion. Once you get the certification of formation, you will need to complete other important documents related to your company. One of the important documents you need to fill in this regard is the Bylaws. It will contain information about the running of the corporation, including the rights and responsibilities of all the officers, directors, and shareholders in the corporation. Apart from that, you will also need to get the EIN (Employee Identification Number) from the Internal Revenue Service. It will help you establish your corporation’s bank account and credit account. With the help of this number, you will also be able to file taxes. The Importance And Purpose Of Articles Of Incorporation According to Business News Daily, “Articles of incorporation separate the business owner from the business by creating a separate legal entity for the business. Incorporating reduces a business owner’s personal risk because the business becomes financially responsible for its debts and legally responsible in the case of lawsuits.” All businesses can file articles of incorporation, regardless of their type. A new business might launch as a corporation body, or a business structured as a sole proprietorship can also become a corporation. Based on the size of the business, the company can choose to be an S Corporation or a C Corporation. In S Corporation, the business will only need to pay taxes on dividends since it is a small business. In a C Corporation, since the business is a large one, it will pay corporate taxes and must consist of a board of directors to operate the business. Where To File Articles Of Incorporation? In all states, you will need to file AOI with the Office of the Secretary of the State based on the state where the business chooses to operate. In some states, the regulatory and tax environments are more favorable than others. Hence, these states attract a higher proportion of businesses that want to be incorporated into the state. For example, two states, Nevada and Delaware, attract more than half of the public corporations in the United States. This is because the state laws in these states are flexible and strong enough to offer protection to the corporation. After the establishment of the corporation, the articles of incorporation become a public record in the state and provide valuable information about the corporation. Read More: What Is A Hold Harmless Agreement? – Let’s Take A Look Wrapping Up Hope this article was helpful for you in getting a better idea of what are articles of incorporation. Actually, these are the documents that you will need to file with a government body when you are creating a corporation. Based on the state where you are situated, you will need to file the AOI with the Secretary of State’s office. The things that you will need to include in the articles of incorporation documents are the company name, type of corporate structure, and number and type of authorized shares. Do you have any more suggestions regarding how to prepare articles of incorporation? Share your ideas with us in the comments section below. Read More: Market Segmentation: Definition, Types, Benefits, And More Network Marketing: What Is It? Is It The Right Option For You? Micromarketing – What Is It? How Does It Work? Pros And Cons

Innovating Corporate Communication in Auckland with Video Production

Trends in Corporate Video Production