Innovating Corporate Communication in Auckland with Video Production
In the realm of corporate communication, video has become a pivotal tool for businesses in Auckland seeking to enhance their brand’s narrative and connect deeply with both local and global audiences.
At Create X Wonder, we specialize in crafting a corporate video that does more than just deliver a message—it resonates with viewers, creating lasting impressions and tangible business results.
This article explores the transformative power of video production in corporate settings and how Auckland businesses can benefit from our expertise.
Trends in Corporate Video Production
The corporate video landscape is rapidly evolving, influenced by both technological advances and changes in consumer expectations.
Interactive video elements, 360-degree experiences, and personalized video content are just a few innovations redefining how businesses communicate with their stakeholders.
As detailed in a Harvard Business Review article, storytelling is not just an art; it’s a leadership tool that can make or break a company’s relationship with its audience.
At Create X Wonder, we harness these trends to create videos that are not only innovative but also strategically aligned with our client’s communication goals.
Here are some of the most recent trends in corporate video production many leading companies are following –
Using Machine Learning & AI in Video Production
Machine learning and AI are the recent developments in the industry. But these recent changes in technology are here to stay. In fact, AI is already transforming corporate and other industries rapidly.
A study reveals that the AI video production market is supposed to grow and reach a worth of $2 billion by 2030. In addition, it’s important to consider that 80% of current Google traffic comes from video content.
It can reduce the time needed for many repetitive tasks associated with video production. It’s important for the corporate to use AI and machine learning to boost their video creation process.
Virtual Production & Augmented Reality
The physical and the virtual worlds are colliding and merging every day. New technologies and trends are reshaping video production and making the line between the physical and digital worlds thinner and thinner every day.
The use of CGI or computer-generated images is not just a thing in Hollywood movies. Even in corporate videos, creators are using CGI and VFX to create captivating visual stories for brands. Thanks to tech solutions like augmented reality and virtual production, video creation is much easier now.
Bite-Sized Video Content
With the attention span of the audience shrinking every day, bite-sized content ( event video) is trending more. It’s already visible thanks to platforms like TikTok, Instagram, and YouTube promoting short-form video content.
We moved from scrolling through text content to scrolling videos and reels. Consumers scroll through a video even before the video can catch their attention. So, it’s difficult for marketers nowadays to catch their attention span and create something that captivates the audience.
At the same time, short-form videos help businesses generate the highest ROI. It’s critical for the corporation to focus on short-form video content as well.
Live Streaming
Corporate videos always don’t have to be reproduced. Many companies are using live video features of several social media tools to share content. Instagram Live videos help businesses generate the highest ROI compared to the other forms of videos on Instagram.
Whether it’s a webinar or a product launch, the corporation can benefit from live video streaming in various ways. Many corporations are using live video to share behind-the-scenes information about their manufacturing farms. Q&A sessions and live events are also among the current video production trends.
Animation & Motion Graphics
Animation and motion graphics are very much a part of the current corporate communication trends. Many companies, SaaS product creators, and B2C companies are using various forms of animation to interact with customers through different mediums.
Animation and motion graphics can help creators break down complex ideas. These are very important parts of marketing content and can easily be used in blog posts, social media posts, YouTube, and more.
In fact, many brands are using animation to personalize their corporate messaging and brand identity.
In addition, there are several other video trends, like using shoppable videos for products and emphasizing corporate social responsibility.
Create X Wonder’s Unique Approach
Our approach to corporate video production is centered around understanding the specific needs and goals of each client. We believe that every video is an opportunity to strengthen brand identity and foster engagement. Here’s how we make that happen:
- Tailored Content Strategy: We start by getting to know your business and its audience. This initial deep dive helps us craft a video strategy that aligns with your objectives and resonates with your target viewers.
- High-Quality Production: Leveraging the latest in video technology and storytelling techniques, our videos are produced to the highest standards. Whether it’s capturing the essence of your corporate culture or showcasing a new product, we ensure every frame contributes to a compelling narrative.
- Engaging and Persuasive Storytelling: We focus on crafting stories that not only inform but also motivate and inspire. Our videos aim to turn viewers into advocates, enhancing customer loyalty and promoting brand growth.
Linking Corporate Strategy with Video Excellence
Choosing the right partner for your corporate video needs is crucial. At Create X Wonder, we combine our deep understanding of video production with a strategic approach to corporate communications.
To see how we transform corporate communication through video in Auckland, check out our video production services.
Conclusion
Corporate video is not just a trend—it’s a strategic tool that can significantly enhance how your brand communicates and engages. In Auckland, Create X Wonder stands ready to help your business harness the full potential of video to transform your corporate communications.
With a focus on innovation, quality, and impactful storytelling, we are your ideal partner in the evolving world of corporate video. Although it’s helpful to use various trends for content creation, it’s important to be very thoughtful about which trends to use and which ones not to use. With these parameters in mind, marketers, content creators, and corporates can strongly showcase their messaging.
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You cannot make your choices on the wrong end. Try to keep things in the proper manner while attaining your needs. 1. Cost Savings Certified refurbished products on BackMarket are typically more affordable than their brand-new counterparts. This can save consumers a significant amount of money, making high-quality electronics more accessible. 2. Quality Assurance BackMarket works with certified refurbishers who thoroughly test and inspect each product before listing it for sale. This ensures that customers receive devices in good working condition. 3. Warranty & Guarantee Most products on BackMarket come with a warranty, which gives consumers peace of mind in case the product develops issues. This warranty varies by product and seller, so be sure to check the specific terms when making a purchase. It can make things easier for you to exchange the products if you find any kind of discrepancies from your end. 4. Sustainability Buying refurbished products is an environmentally responsible choice. It helps reduce electronic waste and the demand for new electronics production, which has a significant carbon footprint. You need to take care of the facts that can make things easier for you in all possible manner. 5. Selection & Variety BackMarket delivers a wider range of certified refurbished products, from smartphones and laptops as well as gaming consoles. This variety allows consumers to find the specific device they need. 6. Trustworthy Market Place BackMarket is gaining a reputation for transparency and quality control. The platform's strict requirements for refurbishers and its ratings and reviews system help consumers make informed decisions. 7. Consumer Protection BackMarket provides a secure platform for transactions, which means your purchase needs protection. You will have a clear channel for communication with sellers and customer support. Try out the best solution that can make things easier and effective for your business within an estimation. 8. Eco-Friendly Packaging BackMarket takes eco-friendliness seriously and uses recyclable and eco-friendly packaging for its products. Back Market partners with local refurbishers and small businesses, helping them grow and create job opportunities. 9. Technical Support Some sellers on BackMarket provide technical support and assistance after purchase. It ensures that customers have access to help if they encounter issues with their products. You need to get through the details of it if you want to reach your requirements with ease. Ensure that the chances of mistakes and errors are less. Can You Sell Things In BackMarket? You can sell your unwanted products to professional refurbishers in the back market. It can make things easier by completing the assessment in order to get the best offer for your devices. Try to avoid making things work in inaccurate ways. You should follow the right process that can make things easier and more effective for your profitability to grow at a rapid pace. Forbes can offer you more details on it as well. Final Take Away Hence, if you want to get your outdated items out of your home, then the back market can be of great help to you. It can boost the chances of your brand development in the correct order. You need to identify the perfect solution that can make things easier for you in all possible manner. You can share your comments and views in our comment box. It will help us to know your take on this matter. Without proper plans, things can turn worse for you in all possible manner. Ensure that the scope of errors is as low as possible. The goal of BackMarket is to promote the reuse and recycling of electronic devices. Reducing electronic waste and extending the lifespan of these products. A clean environment can make the ambiance of any place presentable. Explore More In-Depth Business Insights!! 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Nov 23, 2023