Major 5 Differences Between Mass-Market Paperback Vs. Trade Paperback
Mostly, if you search for mass-market paperback on Amazon, there is a chance that you know these two terms: mass-market paperback and paperback alone. However, on Amazon, both these types of books are also enlisted separately. So, you must know that these two are different. Let’s find out the difference between Mass-Market Paperback vs. Paperback.
Usually, these books look different, and sometimes they also have other covers. You can buy either of them as you deem fit for your budget. But, there is less of a guarantee for one of them. So, let’s find out which one is in the mass-market paperback vs. paperback battle.
What is Mass Market Paperback on Amazon?
If you want to know the winner of mass-market paperback vs. paperback, it’s essential to know about each of them first.
Mass-market paperbacks are cheap in quality, and they are a smaller edition of the actual book. They don’t have any illustrations, they use cheap binding, and they can become discolored over a specific period. Sometimes, they even come in pocket editions so that you can fit them in your pocket as you travel.
Mass-market paperbacks are primarily available in shops that do not mainly book shops. For example, you can get them at a pharmacy store, airport, gift shop, supermarket, etc. They are priced far less than the original book, which is why people are often attracted to purchase them. But, the poor quality of paper and binding makes readers donate the book to a charity or discard it as soon as they are done reading it.
There is a particular fixation on the genre of the mass-market paperback books. You will mostly find books in the History, romance, thriller, and mystery genres. Once you return these books, they cannot be resold. So, the distributors simply strip the cover and recycle the rest of the book.
Important Characteristics of Mass Market Paperbacks on Amazon
You now know what is mass market paperback on amazon. But you must know why they are distinct from the trade paperbacks and hardcover books.
Difference in Barcode
If you search for what a mass-market paperback on Amazon is, it will suggest some of the highest-selling mass-market paperbacks. Other than the look and feel, how else are mass-market paperbacks different?
Well, all mass market paperbacks on Amazon have the UPC barcode. It is a universal product code. This code is the same for all the units published. However, it is not the same for trade paperbacks. The barcodes of trade paperbacks and the hardcovers are Bookland EAN. EAN stands for European Article Numbers.
Difference in Genre
There are no static guidelines for a specific genre of books that must be published in the mass market format. However, if you search for a mass-market paperback on Amazon, it will suggest books of some common genre. The reason behind it is simple. Mass-market paperback books of some common genres are published more. These genres are:
- Young adult fiction stories
- Mysteries
- Popular history
- Thrillers
- Crime
Authors with the most bestselling books, like James Patterson, also have the highest mass-market paperbacks.
Books with Strippable Covers
The sellers can strip off the covers of the unsold mass paperbacks. The publishers take back these covers against a statutory resell value.
Then, the sellers can recycle the rest of the book.
Additional Content
In most cases, the preface and epilogues are changed in mass-market paperbacks.
The original preface and epilogues are changed for a reason. It helps to maintain the originality of the trade paperbacks. Other than illustrations and covers, there must be something else for which I will buy its trade version.
What Is A Trade Paper Back?
It is an eternal debate of which one is better in the mass-market paperback vs. paperback fight. We have already found out what a mass-market paperback is, so let’s find out what a paperback is.
Paperbacks are the softcover edition of the previous hardcover edition of the original book. They indeed cost more than the mass-market paperbacks, but they also cost less than the hardcovers. This is because the illustrations, pagination, binding quality, and page numbers are the same in paperbacks and hardcovers. So, the price only varies for the hardness and the softness of the cover.
People often release their books in a paperback format so that they can acquire reviews from critics. Once the necessary adjustments are made, the book is finally released in the hardcover format. Unfortunately, as the mass-market paperbacks, the distributors cannot strip the front covers of the paperbacks too.
You can find paperbacks at traditional book shops, and even book dealers and book distributors can also help you get these. But, again, there is no fixation on the book’s genre here, so you can get paperbacks in any possible categories.
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What Are Some Differences Between Mass-Market Paperback and Trade Paperback?
If we want to know which one is better, the mass-market paperback vs. paperback, we have to find some differences between them. Of course, there are plenty of differences between these two types of books, but some of the most prominent ones are mentioned below.
1: Difference In Price
The significant difference between a mass-market paperback and a paperback is their price difference. This is because lower-quality papers are used for printing mass-market paperbacks. These kinds of books even discolor within a specific period. So, they are usually cheaper in terms of price.
However, paperback books are usually better in terms of quality. When you search for a mass-market paperback on Amazon, you don’t get suggestions for higher-quality books. In addition, these books won’t discolor over a certain period, so you will find them the same looking no matter how many years after you reopen them. That’s why paperbacks are more expensive than mass-market paperbacks.
2: Difference In Pagination
Pagination is a significant factor of difference in the debate of mass-market paperback vs. paperback. Mass-market paperbacks use a smaller size for pages, so there are usually more pages in these books than in the paperback edition. When the mass-market paperbacks come in the pocket edition, the page numbers are even larger, and the font quality is inferior on those books, too.
Nevertheless, the pagination in paperbacks is precisely the same as the hardcover editions. In addition, the page quality is the same as the hardcover editions, and it even includes all the illustrations. Hence, the number of pages is lesser in paperbacks than in mass-market paperbacks.
3: Difference In Releasing Time
First comes the hardcovers, and then the paperbacks are released. It is the usual trend that authors and publishers follow. But, sometimes, the paperbacks are released first because they are sent to critics to review the book. Once they make all the necessary corrections based on the review, the final hardcover edition comes into the market.
On the other hand, the mass-market paperbacks appear very late in the market. This is because they are released after the hardcover editions and the softcover paperback editions. But, this is not a rule that everyone must follow. Some new authors first go for mass-market paperback options because they want to appeal to a larger audience. Then, if the book is loved by all, they go for the paperbacks.
4: Difference In Return And Refund Policy
We are telling a buyer to return one of these types of books between the mass-market paperback vs. paperback battle. No, they can’t. However, the booksellers can return the mass-market paperbacks to the publishers. When you search for a mass-market paperback on Amazon, you get the best sellers as a result. If you buy any of the books, you can easily resell them. You only have to strip the cover, and they can apply for store credit or a refund after returning it.
On the contrary, the paperback return policy doesn’t work like that. If the bookseller wants to return a paperback, he has to replace the whole book, not just the cover. The covers of paperbacks are not strippable, too, so you can’t ask for a refund unless and until you return the whole book.
5: Difference In Genre
The fight between mass-market paperbacks and paperbacks will remain incomplete if we don’t discuss the genre of these two types of books. In mass-market paperbacks, the usual fiction books like romance, thriller, and mystery are available. On the other hand, if you are looking for a religious book or a political book, those won’t be available in the mass-market paperback format.
Nonetheless, in the paperback format, there is no rigidity in the genre. Thus, no book is only available in hardcover and not in softcover paperback editions. Instead, you can access books of any possible genre in a paperback format more than with hardcover and mass-market paperback combined.
Sum It Up
If you are an avid reader, you should buy paperback rather than mass-market paperbacks. The page quality, originality, binding, illustration-everything is better in the paperbacks. The price is also not very high like the hardcovers. So, we declare paperback as the winner in the mass-market paperback vs. paperback battle.
Frequently Asked Questions :
Ans: If you search what is mass market paperback on amazon, you will get suggestions of some bestsellers. However, the physical look and feel of the mass market paperbacks are different. The trade paperbacks are made with better quality paper. The content in those books is also better. Rather, you will find the author’s own content in trade paperbacks only.ntially, it all depends upon how well you take care of the book.
Ans: The pages of the mass market paperbacks are smaller. Most of them have a 4″x7″ page size. However, you will see that trade paper backs and hardcovers mostly have 6″x9″ page size. As a result, the number of pages in mass market paperbacks is more.
For example, Game of Thrones mass market version has 831 pages. However, the regular version has 704 pages.
Ans: The mass market paperback books on Amazon has more pages. As a result, the cost of making a mass market paperback is more than the trade paperback. Also, the mass market version is more popular. Publishers earn more by circulating these books in larger volumes.
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Nayar owns more than half of Nykaa, and its current worth is around $6.5 billion. The shares of this company surged 89% when the trading started on Wednesday. India’s woman-led entrepreneur has created the next significant landmark in 2021 to hit the stock exchange with a boom. The product line of the Nykaa brand comprises 4000 beauty and personal care products that are available worldwide. The best part of Nykaa products is all are available in their E-commerce portal and on the mobile app. In addition, 80 odd bricks and mortar stores also fall under the umbrella of Falguni Nayar’s Nykaa brand. Life-Changing Facts Of Falguni Nayar’s Journey Towards Entrepreneurship Today, we all are witnessing the high IPO rate of Nykaa Shares in Bloomberg stock exchanges, but we are not aware of the journey of this daunting lady who has made things possible. So, let’s find out some of the exciting facts about Falguni Nayar and her journey till now. 1. A Short Synopsis On Early Life The founder of Nykaa Falguni Nayar was born and brought up in Mumbai. She belongs to a Gujrati family. Her acumen towards business has grown from her childhood life as she was raised in a complete business environment. Falguni’s father ran a small-scale business of bearing company where her mother used to help her father in their family business. From there, terminologies like the stock market, trade, and investments became familiar to her. 2. Journey Of Her Career And After Life Falguni went to IIM( Indian Institute Of Management) to pursue her MBA career there in Ahmedabad. After obtaining a master’s degree in MBA, she started her career as a management consultant in the company AF Ferguson & Co. Nayar’s husband, whom she had met in the B-school, is now one of the renowned chairmen of KKR & Co. 3. Beginning Of Her Professional Life In 1993, she had joined the Kotak Mahindra group and had spent 19 years of her life. At the end of her Journey in the Kotak group, she became the managing director. Starting from 2005-2012, she worked in Kotak Mahindra. In many interviews, she has clearly stated that she was delighted with her job In the Kotak group. But despite that, she has chosen to start the journey of Entrepreneurship. 4. Career Hike And Rise Of Entrepreneurship In many of her interviews, Falguni Nayar said that she was happy while working with Kotak Mahindra, and she quit her job to fulfill her big dream of becoming a self-made billionaire. Nykaa IPO has reached this height due to the burning passion of Falguni Nayar for becoming the seventh-largest Beauty care giant in the world, whose annual worth is $6.5billion. 5. Life-Changing Decision Nykaa has a self-imposed deadline that she has to try becoming an Entrepreneur at the age of 50. This was when at the age of 50, Nykaa was born in 2012 with a vision to focus on the project of the Nykaa. Another essential fact here is that she left the study for the US while concentrating on an entrepreneurship project. 6. Spirit Of A Risk Taker At The Age Of 50 She was a risk-taker, and 60 daily orders have never cut the prices. Their idea is to sell the right color of lipstick at a full price. One other half, Wrong shade, can make the buyer unhappy within some of the minutes Nayar has disclosed to Bloomberg. At the age of 50, Nayar has started her journey in Nykaa with a full set passion. 7. Start Of Nykaa The CEO Nykaa, after the setup and the growth of the Nykaa business in its initial days, was accompanied by her family members like Son Anchit. He graduated from the Columbia E-commerce business in the beauty segment market. On the other hand, Adwita, who completed the MBA from Harvard business school, headed towards the fashion vertical. 8. Full Grown Business Empire In 2021 Nykaa IPO touched the sky and became a full-grown business empire. She is now richer than the Muthoot Family and Muthoot Finance. Harsh Mariwala and Asian Paints Abhay Vakil have clearly stated that Falguni Nayar has surpassed the considerable market share in all sorts of market sizes in upcoming years. 9. Comparison With Her Competitors Different types of marketing techniques of Falguni Nayar have made Nykaa the market leader in the beauty and fashion segment. In the E-commerce Industry, Nykaa has created a considerable landmark for businesses. You have to make your choices in the right way while correctly developing your business. 10. Attitude Towards Life And Business She always put up a positive attitude towards life and business were a never say die spirit and never give up perspective has made her a market leader. You have to work out the best plans that can work well in your favor. The deeper we get through her profile, the more inspiration a younger entrepreneur will get in a short time frame. The Nykaa IPO is breaking all the records of the Stock markets in the upcoming years as expected by the experts. What Is The Networth Of Falguni Nayar? The current Falguni Nayar Networth is $6.5billion. She is one of the fastest-growing entrepreneurs to date. Falguni Nayar’s marketing tactics are pretty unique and new compared to its competitors in her segment of business niche. In most cases, it has been found that newborn entrepreneurs in this decade are doing a miraculous job in the upcoming years. What Was The Winning Marketing Technique Of Falguni Nayar? Falguni Nayar’s LinkedIn profile narrates the whole story of her out-of-the-box thinking technique that has created wonders in the beauty and E-commerce segment this current year. But, don’t think she is trending now due to her highest IPO launch on Wednesday; her unique marketing technique has made her a great entrepreneur of the decade. Some of the core marketing techniques off her are as follows:- She had discovered the gaps in the Indian market between the demand and supply position of the beauty products in the E-commerce Industry. Work out the plans that can work well in your favor. She has taken advantage of the diverse demography of the Indian market who are shopping lovers. Her E-commerce app of Nykaa has made the life of her customers more accessible than ever. At the right time, she has recognized that the application of digital platforms will perform well for her. The reviews and the peer recommendations can work well in favor of any brand in this digital era. Making a proper market study is the key in this digital age, according to her. It reveals how strong her analytical abilities were whenever she found a problem in the market. Tracking consumer behavior is an art, and you cannot ignore this fact, according to Falguni Nayar. Growth Curve Of Nykaa Over The Years The growth curve of Nykaa over the years clearly demonstrates how well she has handled the business over a particular period of time. Moreover, her 19 long years of experience in the Kotak Mahindra group have brought colors to her hard work and effort. Nykaa’s Consolidated GMV( Gross Market Value) in millions Final Words Hence, if you want to become a successful entrepreneur like Falguni Nayar, this article can help you. Develop your mindset so that one day you can also become a successful entrepreneur like Falguni Nayar to achieve your business goals in the best possible ways. Work out the best strategy that can have a long-term impact on your business, and you better return from it. Frequently Asked Questions(FAQ's) [su_accordion class=""] [su_spoiler title="1. What Is The Net-worth Of Nykaa’s Owner?" open="yes" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]The net worth of the Nykaa owner is nearly $7billion, and in the upcoming months, it will increase at a faster pace as expected by the business owners.[/su_spoiler] [su_spoiler title="2. Is Falguni Nayar A Billionaire?" open="no" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]Yes, she has become a billionaire in 2021, and it has boosted the share prices of her organization over the past few months.[/su_spoiler] [su_spoiler title="3. Who Is The CEO Of Nykaa?" open="no" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]Falguni Nayar is the current CEO of Nykaa. And her business is growing at a faster pace. You have to understand the market first before making any comment.[/su_spoiler] [su_spoiler title="4. Is Falguni A Malayali?" open="no" style="default" icon="plus" anchor="" anchor_in_url="no" class=""]No, Falguni Nayar is a Gujrati, and her popularity in the business world is growing at a faster pace over the past few years.[/su_spoiler] [/su_accordion] Read Also: Why Create A Powerful Business Continuity Plan? How To Start A Business In 2021 – Best Business Strategies Is Nykaa Going To Dominate The Market With Their Recent Launch?
Nov 16, 2021