Financial Planning

Contribution Margin: What Is It, Overview, Examples, And More

Contribution Margin

Businesses use the contribution margin to measure how profitable it is to produce a product. Here, the business finds out how much revenue is left after the deduction of variable costs like transportation expenses and raw materials. A product is only profitable if the left-over revenue, after the deduction of variable costs, is higher than the fixed costs (insurance and salaries) of the business.

In this article, you will learn about what contribution margin is and how it helps to measure the profit of a company. In addition to this, we will also share with you the formula for contribution margin and how to calculate using that formula. In the latter case, we will explain with the help of an example. You will also learn the uses of contribution margins in business. Finally, we will discuss some ways to improve this margin for businesses.

What Is The Contribution Margin?

What Is The Contribution Margin

According to Investopedia,

The contribution margin can be stated on a gross or per-unit basis. It represents the incremental money generated for each product/unit sold after deducting the variable portion of the firm’s costs. The contribution margin is computed as the selling price per unit minus the variable cost per unit.

The term contribution margin is also known as dollar contribution per unit. The factor also helps the business to measure how much a particular product contributes to a company’s overall profit. The measure helps in getting an idea of the profit potential of a particular product that the company offers.

Apart from that, it also helps in showing the portion of sales with the help of which the company is covering its fixed costs. After the company has covered all its fixed costs, the amount left is the profit that the company made in the given timeframe.

Read More: Market Orientation – What Is It, And How Does It Work?

How To Calculate The Contribution Margin?

How To Calculate The Contribution Margin

To calculate the contribution margin of a business, you will first need to calculate the sales revenue of the business. Then, you will need to subtract the variable costs of the business from the sales revenue. The amount that is left is used to cover the company’s fixed costs. Some of the major examples of fixed costs include rent, salaries, insurance, etc. 

This resultant amount that the company is using to fulfill the fixed costs is the contribution margin of the company.

Here is the formula for the contribution margin of a company:

Contribution Margin = Net Sales Revenue of the business – Variable Costs of the business
Or,
Contribution Margin = Fixed Costs of the business + Net Income of the business

Here is the formula for the contribution margin ratio:

Contribution Margin Ratio = (Net Sales Revenue of the business – Variable Costs) / (Sales revenue of the business)

A Simple Example Of The Contribution Margin

You can understand the contribution margin here with the help of a simple example –

A Machine for manufacturing pencils is priced at $10,000. (Fixed Cost)

The cost of manufacturing one pencil requires $0.2 of wood, pigment, color, etc.

The electricity charges that go for manufacturing one pencil is $0.1.

The labor charge is $0.3 for manufacturing one pencil.

Therefore, the variable cost for manufacturing one pencil = $ (0.2+0.1+0.3) = $0.6 per pencil.

So, the cost of manufacturing 10,000 pencils = $0.6 x 10,000 = $6,000.

Hence, the total manufacturing cost = the variable cost + fixed cost

= $6,000 + $10,000 = $16,000.

Therefore, the cost of one pencil = $16,000 / 10,000 = $1.6.

Hence, if the selling price of one pencil is $2, then profit  = $2 – $1.6 = $0.4 per pencil.

However, to measure contribution costs, we will need to consider only variable costs. Therefore, the incremental profit = $2 – $0.6 = $1.4 per pencil.

What Are The Uses And Applications Of Contribution Margin?

According to the Corporate Finance Institute,

It is important to assess the contribution margin for break-even or target income analysis. […] To resolve bottlenecks, contribution margin can be used to decide which products offered by the business are more profitable and, therefore, more advantageous to produce, given limited resources. Preference is given to products that provide a high contribution margin.

Hence, businesses can use this to find out those products that bring the highest profits despite consuming the same set of manufacturing resources. Let’s say a company manufactures two types of pencils. The one that brings the highest profit will be given the higher production preference. This also helps the management to allocate resources in the most efficient manner.

How To Improve Contribution Margin?

According to TheForage.com,

The more revenue available after variable costs are covered, the better, especially considering how expensive fixed expenses like rent and salaries can be. At the very least, a product must have a positive contribution margin to be worth producing. So, even if the product isn’t that profitable, the company can break even as long as the margin is high enough to cover fixed expenses.

In addition to this, a business can also improve its contribution margins if it adjusts its production costs and considers making its processes more efficient.

The company can also reduce its variable costs, such as by lowering the expenses of factors like shipping and marketing. The company can reduce costs by choosing better and more affordable alternatives. Apart from that, the company can also find ways to improve its revenues. However, these need to be done with care, as improper implementation can backfire for the company.

Read More: Market Cannibalization – Definition, How Does It Work, Example, And More

Wrapping Up

Hope this article was helpful for you to understand the concept of contribution margin. You can see from this article that the contribution margin is nothing but the portion of a product’s sales revenue, which is not taken up by variable costs. Hence, this left-over value contributes to the fixed costs of the company.

Companies that are labor-intensive (the ones with small fixed expenses) have low contribution margins. On the other hand, the ones that are capital-intensive, such as industrial companies with higher fixed costs, have high contribution margins. Do you think that this margin is a very important indicator to understand a company’s profit? Share your answers with us in the comments section below.

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Soumava Goswami

Inspired by The Social Network, Soumava loves to find ways to make small businesses successful – he spends most of his time analyzing case studies of successful small businesses. With 5+ years of experience in flourishing with a small MarTech company, he knows countless tricks that work in favor of small businesses. His keen interest in finance is what fuels his passion for giving the best advice for small business operations. He loves to invest his time familiarizing himself with the latest business trends and brainstorming ways to apply them. From handling customer feedback to making the right business decisions, you’ll find all the answers with him!

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As you can see, the prices have an upward rising trend within this time span which indicates long-term profitability. 2. Predicted Future Data  2022-04-19Price: 0.518Min: 0.484Max: 0.5542022-04-20Price: 0.524Min: 0.488Max: 0.5582022-04-21Price: 0.525Min: 0.489Max: 0.5582022-04-22Price: 0.518Min: 0.482Max: 0.5562022-04-25Price: 0.556Min: 0.522Max: 0.5912022-04-26Price: 0.524Min: 0.487Max: 0.5592022-04-27Price: 0.529Min: 0.493Max: 0.5632022-04-28Price: 0.531Min: 0.495Max: 0.566 Analysis: The projected future dataset shows that from 19th April to 28th April, the minimum, maximum and the closing price of SUIC Stock would rise. As a result, long-term profitability can be sensed. 52 Week High And Low Of SUIC Stock Price Below, the historical and predicted 52 Week H and L values of SUIC stock are given. It will help you understand the highest and lowest price at which the stock has traded during one year. 1. Historical Data  52 Week High52 Week Low200.3 2. Predicted Future Data  52 Week High52 Week Low35.9700.0000001 Is SUIC Stock Bullish Or Bearish? Analysis: Bullishness or bearishness denotes the health of a stock and how well its price would rise in the market. The diagram above shows that SUIC Stock at present has a bearish trend. However, as per the recent SUIC stock news, its potential is expected to push it towards the bullish side by the end of 2022. How SUIC Stock Is Going To Perform By 2027 Source: https://walletinvestor.com/stock-forecast/suic-stock-prediction Source: https://walletinvestor.com/stock-forecast/suic-stock-prediction#:~:text=Current%20price%20today%3A%20%E2%96%B20.580%20USD%20(%2B23.404%25) Analysis: It’s evident from the above graph that SUIC Stock Forecast 2025, 2026, and 2027 will perform. Not only this but also the SUIC stock forecast graph indicates the downward movement. Only in 2023, the price potential is expected to be higher and positive. Frequently Asked Questions (FAQs) Q1. What Is The SUIC Stock Price Today? Ans: The current SUIC Stock price that is on April 19th, 2022 is USD $0.550 Q2. Will SUIC Stock Price Go Up? Yes, as per the SUIC stock forecast, the SUIC Stock price would go up from USD $ 0.550 to USD $ 1.112 in a single year. Q3. Is It Profitable To Invest In SUIC Stock? According to SUIC stock news, it’s profitable to invest in this stock. It has a long-term earning potential of +102.27% in a single year. Q4. What Will Be SUIC Stock Price In 5 Years? In 5 years, SUIC stock's future price is expected to be USD $ 0.842. The Is SUIC Stock A Good Buy? The final question: is SUIC stock a good buy? Analyzing the dataset and conducting thorough market research, it’s possible to state that SUIC Stock is a good buy for 2022. It’s also a feasible choice for 2023 but after 2024, the feasibility is under question. For more reviews on stocks, stay tuned with us. See you in the comments section. Disclaimer: Respected Readers, the SUIC Stock price facts, and the data we presented above are all assumptions. All the data refers to those present on the leading cryptomarket websites. The actual values might be different on the basis of the market situation. Please note that share/stock prices are subject to market risks. Read all the documents and examine them carefully before investing. Read Also: BNKU Stock: MicroSectors US Big Banks Index 3X Leveraged ETNsTUI Share Price Forcast: Everything You Should KnowPooCoin Stock Forecast: Everything You Should Know