Enterprise

Apptivo CRM Review: The Most Versatile All-In-One CRM Tool

Debamalya Mukherjee

Enterprise July, 07 2023

Apptivo is cloud-based software consisting of a series of apps designed to help businesses thrive, including a customer relationship management (CRM) platform.

This is a solid choice for small- to medium-sized organizations wanting to expand because to its user-friendly design and scalable capabilities. It also has enough complex features to entice bigger corporations. In this Apptivo review, I will assess how this CRM stacks up against some of the top CRM solutions available.

Apptivo CRM Key Features

Some of the main Apptivo features are:

1. Contact Management

CRM is also known by the name “contact management.” With the help of Apptivo, you can maintain your contacts and add new ones by capturing leads from emails or website forms.

A customer-facing app may be customized in a number of ways to arrange your contact list based on your chosen information. Additionally, you receive contact conversion when they are prepared to become leads or customers who pay and redundancy rules to clean up your data.

2. Campaign Management

Apptivo is fantastic for advertising efforts and makes it simple for you to quickly generate stunning advertisements. Campaigns may be built using templates and themes that provide great visuals. Additionally, target lists assist you in determining the ideal demographic for marketing.

3. Email Marketing

Campaign management includes email marketing. Once your campaigns have been created using Apptivo email templates.

You may set up the auto-scheduling feature to send them out at the appropriate time. Campaign trackers are also available to view statistics on click-through rates, email open rates, bounces, along with various other metrics.

This is a fantastic tool to utilize in conjunction with the bulk emailing capability to ensure that you don’t go over your allotted limitations is the email quota tracker.

4. Project Management

Individual task management kicks off a project, which may then be aggregated and categorized by the project or task assignee. You receive task-specific timesheet tracking, which also helps with invoice conversions.

While most projects are shown as Gantt charts, certain project templates additionally include rapid automation actions that may be customized. The tools for project billing and reporting are the last two.

5. Lead management

Before they are opportunities, leads are contacts. This indicates that these leads have not yet fully started the sales process. A smart workflow planner will ensure that you communicate with leads at the appropriate times.

Lead scoring by Apptivo provides information on the likelihood that a lead will become a transaction and enter the sales funnel. You may even create as many personalized fields as you like to keep organized.

6. Opportunities & Deals

To effectively remain on top of every single deal in the process, Apptivo enables you to integrate deal management with opportunity management. Directly from emails, you may gather information and develop new prospects.

Sales force automation that follows leads along the sales funnel and automatically initiates actions like follow-ups helps simplify opportunities. Opportunities are frequently displayed in Kanban dashboard views, and along with that, pipeline reports are provided.

7. Invoicing

Several applications on Apptivo are classified as invoicing apps. These comprise ledgers, credit notes, estimation calculators, expenditure reports, tools for managing licenses and insurance, sales receipts, property management, and more. One of Apptivo’s key selling factors is this feature set.

8. Supply Chains & Shipment Management

Apptivo’s distribution management offers reliable supply chain solutions. Direct customer-distributor connections are possible. The processes connected to sales orders may start with these. Additionally, payment functions work with POS systems and cargo transaction management.

9. Competitor Management

A tool to help you manage and keep up with all your rivals sets Apptivo apart from other CRMs. Maintain track of lost sales, which competitors won, and why. You may create extensive lists with unique data.

10. Products, Goods & Services

There are approval processes for talking about fresh concepts for new items. You may monitor the progress of ideas as they materialize. Users may utilize Apptivo to pawn new patents for innovative ideas. Even the geographical range for patents is provided.

11. Knowledge Databases

Users may create knowledge, how-to, and other FAQ-related databases with the Apptivo Answers app. Natural language may be used to enter queries and answers; tags and categories can be used to keep things organized; and SEO phrases can be incorporated into the database of knowledge. Every time a new question is submitted, immediate alerts may be set up.

12. API Integrations

A vast collection of Apptivo login integrations are available for browsing. These may be broken into subcategories and sorted for API/Webhook usage, or they can stay in broad categories such as billing or productivity. According to investigated sources, the most well-known and significant connections are G Suite and Office 365, which both include Outlook.

13. Mobile apps

The Google Play and Apple App Store provide specialized mobile Apptivo applications for iPhones and iPads. You may manage contacts, financial matters, assignments, initiatives, and even customer service via mobile applications, all from a straightforward yet intuitive user interface. Work orders, projections, timesheets, and expenditure reports are all included. The mobile applications sync data automatically and in real time.

Apptivo CRM Pricing

Regarding Apptivo pricing plans, this CRM currently has three different subscription plans to choose from. They are as follows:

1. Apptivo Free

This is the free, basic plan of Apptivo. The only use this plan will provide you with is its access to lead and contact management features.

2. Apptivo Lite

Price: $10 (per month) / $96 (annual)

Along with the Apptivo basic plan, this plan provides you with two other features:

Opportunity Management
Custom Dashboards

3. Apptivo Premium

Price: $15 (per month) / $144 (annual)

Along with all the features of Apptivo Lite, this plan gives you access to the Mass emailing feature.

Apptivo CRM Customer Service

Apptivo provides live chat, email, and 24/7 customer service on all paid plans in addition to a comprehensive knowledge library. On weekdays, it furthermore provides live phone help.

I used the live chat feature of Apptivo and posed a few straightforward inquiries on the user interface to gauge the customer service team’s responsiveness. I received prompt responses from a helpful and competent support representative, who provided clear responses and pointed us toward additional assets on the information hub.

Apptivo CRM Alternatives

Value-wise, Apptivo’s premium plans are difficult to match. Insightly, a rival has excellent project management capabilities and a wide variety of third-party connectors, but it is expensive and has fewer CRM functions on the base subscription.

Having said that, Apptivo is renowned for its great reporting and offers better opportunity and pipeline management. This makes it ideal for bigger pipelines, where insights from sophisticated analytics might be useful.

Zoho CRM is another strong rival that may compete with Apptivo in terms of customization. However, it costs more than Apptivo and has fewer project management options than both Insightly and Apptivo.

The beginning plan of Zoho distinguishes it from Apptivo. While Zoho includes deal management, reporting, workflow management, and more, Apptivo’s free solution is restricted to lead and contact management.

Final Verdict: Should Your Business Use Apptivo CRM?

Ultimately, Apptivo is a formidable competitor in the SMB and enterprise CRM markets. Bulk emailing, workflow automation, numerous sales funnels, and customized dashboards are just a few of the powerful features it offers for a wide range of affordable prices when compared to its rivals.

While starting out may be difficult owing to the variety of customization choices, it also delivers an excellent user experience through an easy and flexible interface.

The platform is scalable and configurable for larger enterprises thanks to Apptivo’s distinctive app structure, which lets you create a CRM that precisely meets your company’s requirements. An Apptivo app may be used to provide project management tools, billing facilities, and marketing capabilities.

Despite the fact that it would be wonderful to see Apptivo provide additional third-party connectors, it appears that the firm is quite proactive about upgrades, so they are probably in the works.

Finally, when contrasted with many of its rivals, Apptivo provides some of the greatest customer care we’ve come across, including a live chat feature that lets you communicate with a support agent around-the-clock.

For each of these factors, I suggest Apptivo as a flexible all-in-one CRM system that will expand your company and encourage teamwork to close transactions more successfully.

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

CRM software Monday: Features, Price, Pros & Cons of Monday Sales CRM

If your company is looking for the best lead generation tool, then you can try the CRM software Monday. The robust features for lead generation from different sources, nurturing them, and the highly customizable CRM tools by Monday are favored by different industry specialists. The dashboard has a perfect mix of different tools and columns users can utilize to categorize and manage leads under leads, qualified leads, and disqualified leads. The automation tech offered by Monday CRM also saves time. If you have a small business and you are thinking of using CRM software for better lead generation, nurturing, and conversion, then this is the tool you must use. But, before you use the CRM software Monday, here is a simple review you must go through. About CRM Software Monday It is time to say goodbye to the multiple makeshift tools you have been using for project management, lead management, and the like. Instead, say welcome to the Monday CRM software, a robust lead management tool that helps your sales team skyrocket and hit the bullseye on each of their sales goals. There is a core work management platform integrated into the software. Now, you can simply run and scale your sales team’s operations more smoothly. You do not need the help of any developer to customize the CRM software Monday. You can edit different deal stages, add the number of columns you need, and manage multiple sales pipelines at once. Monday CRM users can also communicate with their customers effectively. They also offer options to customize and personalize your emails for different clients. Read More: Dhani Loans & Services Limited – Background And Services Benefits Of Using CRM Software Monday Tailor your product and service promotion efficiently with the different lead tracking and managing tools of the Monday CRM. Here are some of the features of the CRM software Monday. These features will be beneficial for your sales team. Workforms For Better Lead Management The work forms of the CRM software Monday are one of the best features. This allows you to collect, organize and maintain your leads in one place. You can add information related to the lead scores, embed and prepare web forms, and get new customers. CRM Software Monday offers users a new business card-style overview of their deals and leads. This includes contact information, owners, stage, value, and more data to help understand what should be the next step. Craft Your Columns Create columns that you need for your sales and lead management process. The tool offers a full host of customizable columns and crafts for your dream project. You can designate owners for different columns, calculate different deals, and set your custom priorities for different leads and statuses. Dashboards The CRM software Monday allows users to create new and different dashboards to create a visualized overview of the team’s efforts on different projects. Yes, you can build a real-time dashboard with no prior coding experience. This should allow you to track the team’s performance and revenue growth at the same place. Use Automation Use sales automation to cut down on repetitive sales processes and save valuable time. With the help of automation, you can assign leads to your different team members and also set reminders, and more. Integrations What we love about the CRM software Monday is that it supports a whole bunch of integrations. You can integrate lots of tools and applications you already use for different social media platforms like Facebook and Twitter. You can also get other essential tools like Gmail, Hubspot, and more integrated into the Monday CRM tool. CRM Software Monday: Pros And Cons Here are some of the pros and cons of the Monday CRM software. Pros The Monday CRM is built for team efforts. You can use it with other team members, and the platform is suited for multiple users. All the users can have editing access to a list. Remote teams will have a good time working with the Monday CRM thanks to the messaging features integrated here for the team members to communicate. Users have a great tracking feature for different necessary metrics. The visual boards incorporated in the platform come with different color codes and elements, allowing users to grasp some information with a quick glance. The tool offers a great communication tool helping easily invite the guests and view the boards and the timelines. This goes for both internal and partners from outside the business. While doing so, the software also prevents any possible breach that could potentially leak valuable information. Cons The app does not have enough third-party integration, according to some of the users. Some users think there could be more options for third-party integration. Per-user pricing plan may limit the number of people who can use the platform. When adding more users and using the complete collaboration tools and permissions within the platform can cost users more. The time and expenses are difficult to track using the CRM software Monday. Some have difficulty measuring how much time each project takes on Monday. Also, there is no Gantt chart; there is also no additional option to add the Gantt chart. New users might find the dashboard too overwhelming, with too many features and tools unorganized and cluttered. CRM Software Monday Pricing The Monday CRM has four different pricing plans – basic, standard, pro, and enterprise – you can choose from. The basic plan starts with a per-person plan of $10 per month. The total package costs $30 per month and is billed annually. You can also opt for the $14 per month standard that costs $42 per month and is billed annually. The pro plan costs $24 per seat and costs $72 per month (billed annually). You need to contact their enterprise-level plan, but that will require you to contact their sales team. CRM Software Monday Alternatives Here are some alternativs to Monday CRM software. Small businesses looking for an alternative option can opt for these as well -- Salesforce Sales Cloud Salesforce Sales Cloud CRM is one of the best in class among CRM software. It is a great alternative to Monday CRM software. It includes features like - Reporting - joined reports, filters, and history tracking. Permission - unlimited permissions and user roles. Sandboxes - 100 developer sandboxes Territory Management - Large organizations with multiple sales departments can use Territory management. Sales automation - The sales cloud has sales automation. More so, there are more features like real-time analytics, integrations, and more. The different levels of pricing points include Starter (at $25/user/month), Professional ($75/user/month), Lightning Professional ($80 /user/month) HubSpot Sales Hub Hubspot is one of the industry leaders when it comes to inbound marketing. It includes all the features you would need in CRM software. Generate leads Track sales & leads Build customer relationships Automate marketing tasks Attract visitors This is one of the best Monday CRM alternatives and one of the best software for operations, content management, marketing, sales, and customer services. However, Hubspot might be a little tough on the budget for small businesses. The Starter pack costs $45 per month, while the Professional package costs $1600 per month. The Enterprise package takes it a bit further and costs $4999.99 per month. Zoho CRM Small businesses and enterprises looking for budget-friendly CRM software can opt for Zoho. It is doubtlessly one of the best alternatives when it comes to pricing. Besides, Zoho fulfills different CRM-related needs of a business seamlessly. Some of their features include - Sales forecasting Sales analytics Email tracking & automation Mass emailing & tracking Custom CRM integrations Custom CRM automation Zoho is popular around the world. What’s more, they have a free edition allowing small firms to use it with up to three users. Additionally, the Standard edition starts from a $14/user/month price point. The Professional edition costs $23/user/month. The Enterprise edition costs $480 per year. ClickUp Another great alternative to Monday CRM is ClicUp. This CRM software comes with a clear idea of collaboration. ClickUp is one of the common productivity platforms that allow teams to collaborate on projects that require multiple teams to crossover. It offers a free plan with limited levels of features. But the contact management on this CRM is unquestionably good. The paid version with unlimited features starts at $5/month/member. The Business package costs $19/month/user annually. Pipedrive Another good alternative to Monday CRM is Pipedrive. It is one of the best CRM solutions with a plethora of features like – Contact & account management Task & activity management Opportunity & pipeline management Product & price list management Quote & order management Territory & quota management Lead capture The average pricing for this CRM software is $14.90/user per month. Read More: StashFin Personal Loan Review – Interest Rates, Loan Amount, Eligibility, And More Bottom Line Sales teams that are trying to streamline their sales processes and reach their goals can use the CRM software Monday. However, you must take the pros, cons, use cases, and pricing plans into account before making your buying decisions. I hope that this article was helpful. However, if you want us to answer any of your queries related to this topic, please reach out through the comment section. Read Also: mPokket: Information, Eligibility Criteria, Interest Rates, Review & More FlexSalary: Information, Eligibility Criteria, Interest Rates, Review & More NIRA Instant Personal Loans: Are They Really Instant?

How Does The Procurement Process Work? Essential Things To Know About It

The procurement process has been an essential part of the business since its existence. The process of buying the products and services for running the business smoothly forms an essential part of the organization. You need to get the supplies at the lowest cost procurement while maintaining the bottom line in the business. The procurement team works in coordination with the other departments of the organization. To get the necessary pieces of equipment essential for day-to-day work. If you want to grow your business smoothly, you cannot ignore the importance of the procurement process. It forms an integral part of the business that can help your organization to grow. Seek the help of a strategy consultant if you face any difficulty in the process. What Is A Procurement Process? The procurement process refers to the series of steps an organization follows to acquire goods, services, resources from external sources. It involves everything from identifying the need for a product or service to the final payment. You need to be well aware of your organization's needs. How Does The Procurement Process Work? There are several ways the procurement process works in an organization. You need to be well aware of it while meeting your organizational goals with ease. Some of the key processes which you can employ are as follows:- 1. Identifying The Needs With Procurement Process Departments or individuals within an organization identify the goods or services required. This might involve assessing inventory levels, forecasting future needs, or responding to specific project requirements. Here the seller's concessions also form an important part. It can reduce your cost significantly. 2. Specification Development Clear specifications or requirements and draft the details of quality, quantity, timelines, and any other specific criteria. It will help you to keep accurate records of the products that you are purchasing from the market. Furthermore, it will guide you in times of crisis if you face any legal complications. 3. Supplier Identification Potential suppliers or vendors you need to identify through databases, market research, or by issuing requests for information (RFI). It is the third most important step in the procurement process that you cannot ignore from your end. Once you follow this step, things are going to be easier for you. 4. Request For Proposal Or Quotation A formal document is sent to potential suppliers outlining the requirements and soliciting their proposals or quotes. This document includes information about the organization, its specific needs, evaluation criteria, timelines, and terms and conditions. It is one of the vital steps in the procurement process that you cannot ignore from your end. Follow the correct process that can make things easier for you. 5. Proposal Evaluation Received proposals reviewed and evaluated based on various criteria such as cost, quality, delivery time, supplier reputation, and compliance. You need to be well aware of this step at the time of proposal evaluation of the procurement process. Even a single small aspect is not left out in this process. Try to know the complete process to have a better insight into it. Consider the capital expenditure in this regard seriously. 6. Negotiation With Procurement Process Discussions take place with selected suppliers to finalize terms, prices, delivery schedules, and other conditions. This stage aims to reach a mutually beneficial agreement. The process of negotiation in the procurement process aims to offer a win-win solution to both parties. You cannot make your selection on the wrong end. 7. Contract Creation With Procurement Process A formal contract is drafted detailing the agreed-upon terms, responsibilities, timelines, and any other pertinent information. Both parties review and sign the contract. The agreement signifies the fact that both parties agree on the terms and conditions of the procurement process. Once you follow the correct method, things are going to be easier for you in the long run. 8. Purchase Order After the contract is signed, a purchase order is issued to the chosen supplier. The PO specifies the details of the purchase, including quantities, prices, delivery dates, and any other relevant terms. The PO is proof that both parties agree with the terms of the contract and that they can proceed with the procurement process. You need to know the complete process to make the process feasible for your business. 9. Goods & Service Receipts Upon delivery, the organization receives the goods or services and checks them against the agreed specifications. Any discrepancies or issues are addressed with the supplier. Once you get the receipts of the goods and services, it will become easier for you to complete the process of procurement. Types Of Procurement Process There are several types of procurement processes that you must be well aware of. You must not make your choices in grey. However, when you follow the correct process, things will become easier for you at the time of procurement. Some of the key types of procurement process are as follows:- 1. Direct Procurement This involves the acquisition of goods or services directly used in the production of a company's offerings. For example, raw materials, machinery, or components for manufacturing. 2. Indirect Procurement Indirect procurement involves acquiring goods or services that are directly not involve in the production process but are essential for business operations. This might include office supplies, IT services, marketing services, etc. 3. Service Procurement This focuses specifically on acquiring various types of services rather than physical goods. It could involve hiring contractors or consultants or outsourcing specific tasks like cleaning, security, or legal services. 4. Strategic Procurement This approach involves a more long-term and strategic view of procurement. It considers factors beyond immediate cost savings, such as supplier relationships, risk management, innovation, and overall value creation. 5. Sustainable Procurement Also known as green procurement or responsible procurement, this type emphasizes the environmental, social, and ethical impacts of procurement decisions. Final Take Away Hence, if you want to develop the perfect procurement process in your organization, then you cannot ignore the facts mentioned. You should follow the right process in this matter. It will help you to make a perfect deal for your business. Share your experiences with us in our comment box. It will help us to know your feedback in this matter. Your feedback forms a valuable part of our content strategy. So, you must not ignore this fact from your end. Read More Business Related News By Clicking Below!! What Is A Distribution Channel? Essential Things To Know About It Supply Chain Risk Management: Effective Strategies To Reduce It Equity Theory: A Balancing Act for Modern Workplaces

Zoho CRM – Best Features, Pricing, Pros, Cons, And Alternatives

Zoho CRM is a customer relationship management and lead management software that is popular among small businesses that are in their phase of growth. As clients and customer starts growing for a company, the Zoho CRM provides the extra features and quantity that the company needs. The free plan of Zoho also comes with numerous useful features. In this article, you will mainly learn about one of the popular CRM software systems, the Zoho CRM. Furthermore, we will discuss the plans available if you want to purchase the software. Furthermore, you will learn what are the major features that Zoho CRM has that your business can benefit from. Finally, we will discuss why this software system is a great option for your business, along with a few pros and cons regarding the same. Hence, to learn more about Zoho CRM, read on through to the end of the article. Zoho CRM – A General Overview Of The Platform A review article on Forbes.com puts it rightly – “Zoho CRM makes it easy for newcomers to get started with a CRM, especially if they’re not familiar with the software. The free plan includes just enough of the basic features to be helpful for an individual or an ultrasmall company. And the interface is intuitive and clean, which makes it even easier to learn to use.” This is one of the major factors that the Zoho CRM API is very popular among small businesses. Furthermore, the software system comes with a lot of features that are not only helpful for small businesses only, but for growing businesses as well. Zoho CRM Pricing In the following table, you will get the entire pricing and plans of the Zoho CRM: PlansMonthly PricingAnnual PricingZoho CRM FreeFreeFreeZoho CRM Standard$20 per user per month (annual billing)$14 per user per month (annual billing)Zoho CRM Professional$35 per user per month (annual billing)$23 per user per month (annual billing)Zoho CRM Enterprise$50 per user per month (annual billing)$40 per user per month (annual billing)Zoho CRM Ultimate$65 per user per month (annual billing)$52 per user per month (annual billing)Zoho CRM Plus$65 per user per month (annual billing)$52 per user per month (annual billing)Zoho One$105 per user per month (annual billing)$90 per user per month (annual billing) What Are The Major Zoho CRM Features? Once you do a Zoho CRM login, you will find the Zoho interface being very user-friendly. Once in the software, you will also come across a variety of customization features. You can also create personalized layouts, which you can save, clone, and share. With a many automation features, you can simplify your complicated tasks. Furthermore, Zoho also comes with an AI assistant. According to the official website of Zoho CRM Plus, “Zoho's AI assistant, Zia, guides your teams by predicting business trends, suggesting the best times to contact customers, identifying sentiments in emails and tickets, and providing intelligent business dashboards.” Another great feature of Zoho is that it can be integrated with all the different Zoho software systems. Furthermore, the Zoho CRM supports other systems too. Why Is Zoho CRM A Great Option For Your Business? Being one of the best software options for lead management, Zoho CRM helps in unifying your business and marketing processes. According to the official website of Zoho CRM, “Zoho CRM Plus unifies your sales, marketing, customer service, and every other customer-facing team on one platform so you can deliver exceptional customer experiences to every customer. Unify business data, customer engagements, ROI, and more—all while keeping your customer at the center of everything you do.” With this CRM, you will be able to provide your customers with the needed convenience of omnichannel engagement. With Zoho, you can engage with your customers at every level of the customer lifecycle. You can always have full access and full information about your customers through different channels, as you will get real-time notifications on the software system. Zoho CRM – The Major Pros And Cons The following are some of the essential pros and cons that you must be aware of before you make a purchase of Zoho CRM: Pros Of Zoho CRM Here are the major pros of Zoho CRM: Zoho CRM comes with a free plan but with limited features. The pricing plans are affordable and friendly for small businesses. All the pricing plans contain the automation feature. You can integrate the CRM with various other Zoho software systems as well as other software systems. The CRM is simple and easy to customize. There is a mobile app as well, which allows remote access. If you do not like the software, you will get the money back in 30 to 45 days. Cons Of Zoho CRM Here are the cons of Zoho CRM that will allow you to make a decision while purchasing: The AI features come only the top-tier plans. There are only a limited number of custom fields. There are no integrations available for free plans. Zoho CRM Alternatives We think that Zoho CRM can be an excellent choice for a small business. However, it is not the best option for large businesses. According to Forbes.com, “While Zoho CRM is an excellent entry-level CRM, it may not be the best choice for every business. You can find plenty of Zoho CRM alternatives that could fit your CRM strategy better.” The following are the six top alternatives of Zoho CRM that you will find easily: 1. ActiveCampaign 2. Monday.com 3. Less Annoying CRM 4. Salesforce Pardot 5. LeadSquared 6. Hatchbuck Summing Up If you are running a startup, then there cannot be any better CRM solutions available than Zoho CRM. Furthermore, you can surely choose the alternatives, as per your needs and likings. However, when it comes to a combination of features and pricing, Zoho CRM is the best option of all. What is your review of this software system? Share your reviews regarding Zoho CRM in the comments section below. Read Also: Is Startup Business Insurance Necessary For New Businesses? 5 Most Powerful Marketing Strategy That Will Change Your Business What Is Commercial Insurance? And Its Different Types – Let’s Discuss

Pardot – Best Features, Pricing, Pros, And Cons: Let’s Discuss

With the change in the way of marketing processes and techniques, businesses are moving towards marketing automation. Within the CRM space, marketing automation is one of the fastest-growing aspects. This is because automation of marketing helps businesses realize better ROI and faster growth. One of the best marketing automation software is Pardot. In this article, we will give you a general review of the Pardot software, which is a popular marketing automation software by Salesforce. We will also give you reasons why Pardot is great software for small businesses and startups. Finally, we will inform you about some of the major features of Pardot, as well as the major pros and cons of the software. Hence, to learn in detail about the software read on through to the end of the article. Salesforce Pardot – A General Review Of The Platform Pardot is currently known as Salesforce Marketing Cloud Account Engagement. For this, we will use the name Salesforce Marketing Automation software. The software is created to automate marketing processes and carry out lead management in a faster and better manner. According to the official website of Salesforce.com, “Marketing Cloud Account Engagement is a B2B marketing automation solution that aligns marketing activities with sales goals to sell more effectively and build long-term customer relationships. It gives marketers and salespeople all the information and tools needed to find and win more customers.” With this Salesforce Marketing Automation software, you will come across rich customer insights within a split-second. Hence, you will be in a better position to make your B2B connections better and shall be able to maintain better relationships with them. Furthermore, you will also be able to find more leads whom you can be able to convert better. Read More: Less Annoying CRM – Pricing, Features, Pros And Cons, And More Salesforce Pardot Pricing – Different Levels Of Pricing According to Salesforceben.com, “Pardot (Account Engagement) follows a per org billing model, sometimes referred to as a ‘bucket’ license. This means that by purchasing one license of Pardot, you can give as many users access as your organization requires.” However, the different editions saw an increase in price in 2018. The following are the four different price options for Salesforce Pardot: EditionPriceFeaturesGrowth (Standard)$1250- Basic edition- Access to only core marketing processes like automation, email marketing, and engagement studio.Plus (Pro)$2500- Access to almost all the Salesforce Pardot features related to account engagement and marketing automation. - Also, the most popular option.Advanced (Ultimate)$4000- Business units and other increased services.Premium$15000- Meant for large organizations with large databases- Large marketing teams can work on it- Higher record limit than Advanced Salesforce Pardot – Why It Is A Great Option For Small Businesses? According to PCMag.com “While it's not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.” The following are the major reasons why you can implement Salesforce Pardot in your business organization: You will be able to generate better leads by using many useful features. You will have a better idea of the activities of the audience. This will help you to convert them into leads faster. With better personal outreach options, you will be able to make stronger connections. You can tailor email campaigns in the software by audience segmentation. You will have great data to monitor the performances. Hence, you will get a lot of options to improve. The AI will also help in dealing better with customers and also predict customer engagement. The Major Features That Come With Salesforce Pardot The following are the major features that Salesforce Pardot brings to your organization: The email marketing option in Salesforce Pardot comes with a lot of features and an intuitive interface. It integrates amazingly with other Salesforce platforms and software systems. The landing pages and Pardot forms are built aesthetically, and there are many customization options. There are many search tracking and optimization options which help marketers to get ROI on SEO efforts that are campaign specific. The Journey Builder tool helps a lot in managing leads. There are other lead management tools as well. You will get a lot of access to analytics and data. There is also a Salesforce Pardot certification, which is given as a credential to those people with experience in working and implementing Pardot solutions. Basically, it is meant for people who use their knowledge in designing, building, and executing marketing processes in a Salesforce Pardot system. Essential Pros And Cons Of Salesforce Pardot No matter how good software is, it has its own sets of positives and negatives. The same is true for Salesforce Pardot. Although it has a very intuitive design and comprises a deep set of features, it still has some disadvantages with it as well. The following are the major pros and cons of Salesforce Pardot that you need to be aware of: Pros Of Salesforce Pardot Here are the major pros of the software: Comprises a many features dealing with marketing automation and email marketing. Comes with automation branching as well. Comprises a white glove onboarding service for the new user. Easy integration with other software programs and applications from Salesforce after Pardot login. There are specialized sub-products for some industries. Behavioral scoring of all inbound leads is carried out with the help of AI. Cons Of Salesforce Pardot Here are the cons of Salesforce Pardot: A bit pricey, and small and medium-sized businesses will not be comfortable with the price. There are no standalone mobile apps. Customer services are limited. Read More: What Is LeadSquared? Features, Pricing, Pros, And Cons Summing Up Although the Salesforce Pardot is not cheap, it definitely sets its standard as one of the best marketing technology automation software, lead management, and email marketing. The software combines great design with a many features, which include a variety of options for integration with other apps. Furthermore, the analytics are driven by artificial intelligence. Do you think Pardot can be a great addition to your business? Share your thoughts about it in the comments section below. Read Also: Upwards Review: Is This India’s Best Instant Loan App? Fullerton India Review: Things To Know Before Taking A Loan! LoanTap: Information, Eligibility Criteria, Interest Rates, Review & More

Apptivo CRM Review: The Most Versatile All-In-One CRM Tool