Marketing

Rogue Ways Of Marketing Your Business

Arnab Dey

Marketing Jan 24, 2023

In the middle of a cost of living crisis, every single penny that you spend on promoting your business needs to see a good return on your investment.

Markets are contracting, and your share of that market will contract with it unless you put yourself out there and make more noise. Getting rid of marketing spending in order to save money is a false economy.

A better approach as times get tough is to be more clever about your marketing. Turn the volume up, adopt new and different strategies, and push your own boundaries. Seek out activities that require very little cost but could elevate you above the general hubbub and give you the added exposure that is going to bring customers to your door.

While every business is different, we’ve highlighted some of the ways you can take your marketing to a different level with a minimal budget and potentially good return. Ultimately what you decide to do will depend on your particular sector, but we hope that these ideas will get you thinking outside the box and encourage you to explore different marketing paths.

Here Are Six Prime Ways Of Marketing Your Business

1. Newsjacking

Newsjacking is the art of taking popular and trending news stories and linking them in some way to your service or product on social media. This could be anything from wishing members of the Royal family a happy birthday, to having an opinion on the latest contestants of Love Island, to making jokes about the latest political shenanigans.

Newsjacking can generate more press, increase brand awareness, and attract new eyeballs to your business.

2. Customize ALL packaging

This is particularly important for businesses with a physical business – whether you are selling luxury high-end products or basic ranges, your packaging is a constant vehicle for brand awareness.

Going through the entire life cycle of a product, from design to delivery, every stage has opportunities to customize with more brand identity. From the packaging on the shelves to the plastic pallets that are used in transportation.

3. Sponsor a local artist to create a mural on your wall

Does your business have a physical building? Could you maybe seek out a local artist who could paint you a mural on a large empty wall? You need to pay the artist (they do, after all, need to make a living!) But not only does it create a show-stopping public visual representation of your brand and company for all to see, but it can also produce its own press and publicity as something interesting and unusual.

4. Do a TikTok dance video with employees

You may want to get your younger employees involved in this – but there’s usually a song and dance trending on social media. Set aside a few minutes each day to practice, and then make it a big social event among your employees for the actual filming. It’s a great team-building exercise.

5. Engage on social media

Do you regularly post on social media? Even if you do, you need to do more than just post. You need to engage – as this is your opportunity to talk directly with potential customers.

Take some time out each day to go through and engage with the posts of people you want to be targeting. Not only will this increase your presence in front of them, but it will also help with your own algorithms and get your own posts trending on more timelines.

6. Source support from your biggest suppliers

The better you do, the better your suppliers do – partner up with your suppliers on different marketing activities and seek both financial and practical help and support from the.

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Arnab Dey

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Video marketing production explained

In recent years, the importance of incorporating video marketing into business strategies has become increasingly evident. With the rise of social media and the internet, video has become the most consumed form of media worldwide. As a result, video marketing has emerged as a key component of many businesses' marketing strategies. With that being said, the video marketing production industry has been getting larger and larger. This article will cover the basics of video production for marketing purposes. It also discusses different types of videos for marketing tips and tricks for shooting high-quality videos on a budget. Besides, you will learn the basics of editing and post-production. It briefs you about optimizing and promoting video content online for video marketing. Most importantly, it will help you get the basic idea about measuring the success of video marketing campaigns. The Importance of Incorporating Video Marketing in Your Business Strategy The statistics on the effectiveness of video marketing are staggering. According to research shows that video content is likely to increase organic traffic from search engines by over 150%. Additionally, 54% of consumers say they prefer to see video content from brands they support over other types of content. The reason for this is simple: video is the most engaging type of content available to businesses. Unlike text or images, video content can convey emotions, tell stories, and give customers an idea of what a business is really like. When done correctly, video marketing has the power to create an emotional connection with the audience, which can be incredibly impactful for businesses. Understanding the Basics of Video Production for Marketing Purposes Video production can seem daunting to businesses that are new to the medium. However, it doesn't have to be complicated or expensive. The basic components of any video production are planning, shooting, and editing. Planning involves defining the goals of the video, scripting the content, choosing the setting and the actors, and finding the right equipment. Shooting involves actually filming the video, which can be done using anything from a smartphone to professional cameras. Editing is the process of assembling the footage, adding special effects, and tweaking the sound and color to produce a finished video. For businesses that are new to video production, it makes sense to start with simple, low-cost videos and work up to more complex productions as their comfort level and budget allow. Types of Videos for Marketing: Which One is Right for Your Business? There are many different types of videos that businesses can use for marketing purposes. The most common types include explainer videos, product demos, customer testimonials, brand stories, and how-to videos. Each type of video serves a different purpose and can be effective depending on the goals of the campaign. For example, a product demo video might be most effective at convincing potential customers to buy a new product, while a customer testimonial might be more effective at building trust with existing customers. When considering which type of video to create, it's important to think about what will best engage the target audience and align with the goals of the campaign. How to Plan a Successful Video Marketing Campaign Once a business has identified the type of video they want to create and the goals of the campaign, it's time to plan the production. This involves defining the target audience, researching the competition, and deciding on the messaging and tone of the video. Additionally, businesses need to decide on the distribution strategy for the video, which might involve uploading it to social media, embedding it on the company website, or using paid advertising to get it in front of the target audience. Planning is critical to ensuring that the video meets the goals of the campaign and is effectively distributed to the target audience. Tips and Tricks for Shooting High-Quality Marketing Videos on a Budget One of the biggest misconceptions about video production is that it has to be expensive. However, businesses can create high-quality videos on a tight budget by following some simple tips and tricks. First, businesses should invest in good lighting, which can be achieved through inexpensive ring lights or umbrellas. Second, they should experiment with different camera angles and camera movements to create a visually interesting video. Third, they should pay attention to sound quality, which can make or break a video. Fourth, they should be creative with props and backgrounds to add interest to the video. By following these tips and tricks, businesses can create effective and engaging videos without breaking the bank. Editing and Post-Production: Enhancing the Quality of Your Videos Editing and post-production can make a significant difference in the quality of a video. During this stage, businesses can add special effects, music, graphics, and titles. That way, they will make the video more visually appealing and engaging. Additionally, they can adjust the sound and color to produce a polished final product. While editing and post-production can be time-consuming, they are critical steps in the production process. It can make a significant difference in the success of a video marketing campaign. Best Practices for Optimizing and Promoting Your Video Content Online Once a video has been produced, it's important to optimize and promote it online. The purpose is to ensure that it gets in front of the target audience. This involves optimizing the video for search engines by using appropriate keywords and descriptions. Embedding the video on the company website and sharing the video on social media are also part of the promotion. Additionally, businesses can use paid advertising to get the video in front of more people. By following best practices for online promotion, businesses can increase the reach and effectiveness of their video content. Measuring Success: Analyzing the Effectiveness of Your Video Marketing Strategy Measuring the success of a video marketing campaign is critical to refining and improving future campaigns. Businesses can measure the success of a video campaign by tracking metrics like view count, engagement rate, and conversion rate. Additionally, businesses can use A/B testing to experiment with different versions of the video. It will help to see what works best with the target audience. By analyzing and measuring the success of a video marketing campaign, businesses can make informed decisions about future campaigns. They can use the data to refine their overall marketing strategy. Case Studies: Successful Examples of Video Marketing Production in Action There are many successful examples of video marketing production in action. For example, the Dollar Shave Club's viral video "Our Blades Are F***ing Great" helped the company gain millions of customers and catapulted it into the mainstream. Additionally, the "Dumb Ways to Die" campaign by Metro Trains in Melbourne, Australia, helped to decrease train accidents by 30%. These examples demonstrate the power of video marketing when done correctly and speak to the potential impact it can have on a business's bottom line. Overall, video marketing has become an increasingly important component of many businesses' marketing strategies. By understanding the basics of video production for marketing purposes, choosing the right type of video for a given campaign, following best practices for shooting and editing, optimizing promotion and tracking metrics for success, businesses can produce highly engaging and effective videos. Additional: A Physical Shop Or Online Store: What Is Better For Business? Business Deductions And Tax Planning: Two Critical Steps To Save Money Factors To Contemplate In Connecting With The Right Target Audience In Social Media For Your Business

What Is a Bear Hug? Let’s Discuss The Benefits

Bear hug refers to the takeover tactic where one company makes a generous offer to acquire another company. The offer is usually higher than the current market value of the target company's shares. This proposal is made directly to the target company's board of directors or shareholders. With the aim of convincing them to sell the company. It is one of the business tactics to make people realize their requirements to meet their goals with complete ease. You should ensure that the scope of the margin of error must be less. Avoid making your selection or choices of the companies in the dark for acquisition. The intent behind a bear hug offer is to persuade the target company's leadership to negotiate a deal. Sometimes, it's used as a strategy to initiate discussions and negotiations for a friendly acquisition, avoiding a hostile takeover. Develop your distribution channels properly. What Is a Bear Hug? In business, a bear hug refers to a takeover tactic where one company makes a generous offer to acquire another company. The offer is usually higher than the current market value of the target company's shares. This proposal is made directly to the target company's board of directors or shareholders with the aim of convincing them to sell the company. Benefits Of Bear Hug There are several benefits of the Bear hug that you must know your requirements while meeting your needs with complete ease. You should not make any of the wrong attempts to meet your needs with ease. 1. Team Building A figurative "bear hug" in business symbolizes a strong, supportive team environment, fostering camaraderie and teamwork. You need to develop a strong team for your business that can help your business to grow further. 2. Enhanced Morale Offering support and encouragement akin to a bear hug can boost employee morale, creating a positive work atmosphere. The positive morale of the employees can help you to reach your goals with complete ease. It can boost the chances of your brand value to the next level. 3. Improved Communication Embracing the team's ideas and efforts metaphorically in a bear hug encourages open communication, where everyone feels heard and valued. The communication skills of the employees will improve the process of communication to a great level. Seek the help of a digital marketing consultant in this regard. 4. Increased Loyalty Expressing appreciation and support for employees can build loyalty and commitment to the company's mission and goals. The loyalty programs will help you to build a positive image of your business in the long run. 5. Conflict Resolution A figurative bear hug approach can diffuse conflicts by promoting understanding and cooperation among team members. Conflict resolution forms an essential part of business development in the long run. It can help you to build a clean organizational culture within your organization. Seek the help of a strategy consultant to keep things in the proper place. 6. Enhanced Productivity When employees feel supported and valued, they are more likely to be motivated, leading to more productivity and efficiency. The productivity of the employees will rise due to the presence of this bear hug. It shows a method of appreciation towards the best employee within your organization. Similar kinds of information is available in Investopedia. 7. Positive Work Culture Embracing a culture of appreciation and support in business, akin to a bear hug, can attract and retain top talent. Developing a positive work culture within an organization plays a vital role in business development. 8. Customer Relation Extending a metaphorical bear hug to customers by providing exceptional service and support can foster strong, long-term relationships. Long-term customer relationship is possible with the application of the bear hug in the process of customer retention. How Does Bear Hug Work? You must be well aware of the working mechanism of the bear hug. It can help your business to grow at a rapid pace. Try making the correct choices at a specific point in time. Some of the key factors to know the reality are as follows:- 1. Aggressive Offer The acquiring company offers a price significantly higher than the current market value of the target company's shares. This offer is often made public to attract attention and pressure the target company into considering the offer seriously. 2. Appeal To Shareholders By directly approaching the shareholders with this lucrative offer. The acquirer attempts to bypass the target company's management decisions and board of directors. They aim to convince the shareholders that selling their shares at the offered price would be in their best interest. 3. Forcing Consideration The aggressiveness of the offer can sometimes create pressure on the target company's management and board to seriously consider the proposal, even if they are initially against the idea of a merger or acquisition. 4. Negotiation If the bear hug offer is taken seriously, negotiations between the two companies commence. The terms of the acquisition or merger, including price, management structure, and other conditions, are discussed and refined during this stage. 5. Outcome Depending on the negotiations, the target company might accept the offer, reject it, or negotiate for a higher price or better terms. Sometimes, even a rejected bear hug can lead to future negotiations or a change in the target company's strategy. Bear hugs in the business world can be controversial because they can put significant pressure on the target company and its shareholders, often leading to heated debates and intense negotiations. Final Take Away Hence, if you want to apply the bear hugs in the process of your brand development, then you must consider the above factors at your end. Try out the best options that can make things easier for you in attaining your career goals with ease. You can share your views as well as comments in our comment box. It can boost the chances of your brand development to the next level. They are strategic moves aiming at acquiring control or merging with another company but can sometimes result in hostile takeovers if the target company's management strongly opposes the offer. Need More Business Knowledge Click Below!! NetReputation Reviews: Is It Good For Your Business? What Are Distribution Channels In The Context Of Business? The Best Reputation Management Companies – How To Choose One?

Adapting To Consumer Expectations: Personalisation In Digital Advertising

The shift towards digital has transformed advertising from a broad-based approach to a highly personalized interaction between brands and consumers. This evolution reflects a deeper understanding of consumer behavior and preferences, facilitated by advances in technology and data analytics. Personalization in digital advertising is not just about tailoring ads to individual users but about creating meaningful connections that enhance the consumer experience and drive engagement. Understanding Consumer Expectations in the Digital Age Today's consumers expect more from brands. They seek relevance in the messages they receive and are willing to engage more if these communications reflect their personal interests, needs, and lifestyles. This demand for personalized content has set a new standard for digital advertising, pushing brands to innovate and adapt. Consumers now favor brands that demonstrate an understanding of their unique preferences, making personalization a critical element in building and maintaining customer relationships. The Role of Data in Crafting Personalised Experiences Data is at the heart of personalized advertising. By collecting and analyzing consumer data, brands can gain insights into individual preferences and behaviors. This information, ranging from browsing habits to purchase history, enables advertisers to deliver content that resonates with each consumer. However, with great power comes great responsibility. Brands must navigate the delicate balance between personalization and privacy, ensuring that they use data ethically and transparently to build trust with their audience. Technological Innovations Shaping Personalised Advertising Innovation in technology has paved the way for advanced personalization strategies. Artificial intelligence (AI) and machine learning algorithms can sift through vast amounts of data to identify patterns and predict consumer preferences with remarkable accuracy. These capabilities allow for the dynamic personalization of advertising content, ensuring that the right messages reach the right audience at the right time. Furthermore, brand suitability solutions have emerged as a vitalcomponent of personalised advertising. These solutions ensure that ads appear in contexts that align with a brand's values and the audience's expectations, thereby enhancing the effectiveness of advertising campaigns and safeguarding brand reputation. The Impact of Personalisation on Consumer-Brand Relationships Personalized advertising has a profound impact on the relationship between consumers and brands. When brands successfully deliver personalized content, they not only meet the immediate needs of their audience but also foster a sense of belonging and loyalty. This relationship-building is crucial in today's competitive market, where consumers have endless choices at their fingertips. Personalized advertising can differentiate a brand, making it more memorable and increasing the likelihood of repeat engagements and transactions. Best Practices for Brands Embracing Personalized Advertising For brands looking to harness the power of personalized advertising, there are several best practices to consider. First, prioritizing data privacy and security is essential. Clear communication about how consumer data is used and ensuring compliance with data protection regulations can help maintain consumer trust. Second, brands should invest in the right technology and expertise to analyze data effectively and create personalized experiences. Finally, continuous testing and optimization of personalized advertising campaigns are crucial. By regularly assessing the performance of their campaigns, brands can refine their strategies to better meet consumer needs and expectations. In conclusion, personalization in digital advertising represents a significant shift in how brands interact with consumers. By focusing on individual preferences and behaviors, brands can create more engaging and effective advertising campaigns. However, success in this area requires a commitment to understanding consumers, leveraging technology, and respecting privacy. As brands navigate the complexities of personalization, those that master these elements will be well-positioned to build stronger relationships with their customers and achieve greater success in the digital age. Benefits of personalization in digital advertising When we are discussing digital advertising, personalization can have a lot of benefits for organizations. Let’s have a look at what those are: One of the most significant changes it can bring is that it can increase sales and conversions. Creating advertising that is specifically tailored to meet the customers' interests and needs will get the companies a positive response from the customers. For instance, if the customer expresses interest in one particular product, they will be more inclined to click on an ad for the product and then buy the item. Another one of the benefits of personalization is that it helps in building strong relationships with customers. Suppose you make your customers feel that you genuinely understand them and are looking after their specific wants and needs. In that case, there is a chance that they are going to be your loyal customers. This is going to lead to repeating business and getting positive mouth-to-mouth recommendations as well. This is something invaluable for any business. Personalization also helps you stand out from the other businesses that are your competition. Every company is throwing so many advertisements at customers every day that it becomes challenging to make an actual impact on an audience. But if you are personalizing the advertisements, you make your message stand out from the other ones that are circulating in the market. This way, the advertisements will be more memorable for the customers. Along with that, personalization helps companies save money on their efforts to make advertisements, as they are more efficient with the amount they are spending on advertising. They target only the relevant audience and focus on their resources on that audience, which is going to convert and will not go to waste. They do not spend the advertisement on those whom the ad will not impact. What is the future of personalization in digital advertising? The future of digital advertising with personalization is quite an exciting and rapidly growing field. Data and technology are advancing with changing times, and companies are looking for new ways to personalize their efforts and also connect with their audience more. One of the trends that is going on these days is the use of AI and other machine learning in personalization. These new technologies are going to become more sophisticated and advanced. This will allow companies to look into even more data and form more personalized and tailored experiences for the customers. Making use of smart speakers and voice assistants for personalization is also going to be more prevalent. Companies would be able to use these devices to deliver offers and personalized ads and recommend products to customers more intuitively and naturally. It is also expected that personalization will go beyond traditional advertising and get involved in other areas of customer experience. Companies are going to use personalization to provide personalized customer service, personalized pricing, and even personalized product recommendations. However, as this evolves, the ethical considerations are also going to become. Companies have to make sure that they are transparent about using and collecting data and allow customers to have control over the personalized experience they are given. MORE FOR YOU: Digital PR: The Gamechanger Of The Marketing Landscape A Brief Guide To Business Integrated Planning Rogue Ways Of Marketing Your Business

The Rise Of Interactive Email Strategies In Modern Brand Campaigns

How many times have you stared at your inbox, quickly skimming through subject lines, hoping something would jump out and grab your attention? It’s a universal feeling, right? Today’s brands are battling it out for that coveted spot of "must-read" amidst a sea of ignored messages. And guess what? Modern brands are rapidly incorporating interactive features in their campaigns to boost user engagement. In fact, some of the most captivating examples out there give us a clear picture of where the future of email marketing is heading. You might wonder, “Why all this fuss about interactive emails?” Well, there’s a certain kind of magic that happens when you engage with your audience in a way that’s more than just asking them to buy something. It’s like starting a conversation instead of giving a monologue. Why The Shift Towards Interactivity? Interactive content is a game-changer. It’s not just about reading; it’s about experiencing. Polls, quizzes, and even mini-games inside emails can transform the way users perceive a brand. They’re not just subscribers; they’re participants. And participation fosters loyalty. Yet, despite all these benefits, only a surprising 23% of content marketers considered investing in interactive content last year, according to Semrush. It's curious, isn't it? Why the hesitation? Could it be the perceived complexity or maybe doubts about ROI? Whatever the reasons, they're missing out. Content Marketing In The Post-Covid Era Speaking of trends, did you know that the COVID-19 pandemic significantly shifted the content marketing landscape? Everything turned on its head as businesses across the globe tried to navigate this unprecedented situation. But here’s an intriguing piece of info: content marketing, which was always the underdog, suddenly took the lead. It’s also worth noting, as per a report by the CMI and MarketingProfs, that 28% of both medium-sized and large-sized B2B companies redirected their paid advertising budget to content marketing last year. Check the details here. It makes sense, doesn’t it? With more people at home, online content consumption skyrocketed. Brands recognized this shift and adjusted accordingly. Real-Life Instances Of Engaging Content Now, let’s get real. Imagine this: you receive an email from your favorite travel agency. Instead of the usual scenic photos and offers, there's a short interactive quiz titled "Discover Your Next Dream Destination." By answering a few fun questions, the email directs you to a personalized travel package. Wouldn't you be intrigued? That’s the potential of interactivity. Similarly, a fashion brand might include a mix-and-match game in their emails, allowing subscribers to create their outfits. By doing so, the brand isn’t just selling products; it’s offering an experience. The Bigger Picture In this fast-paced digital age, where distractions are many and attention spans are short, interactive emails can be the bridge that connects brands with their audience on a personal level. By fostering engagement, brands aren’t merely seen; they’re remembered. But remember, like all trends, interactive emails should be approached thoughtfully. It's not about using every new feature available but choosing the ones that align with your brand’s message and resonate with your audience. After all, in the world of marketing, authentic connections always triumph over fleeting gimmicks. Strategies To Boost Interactivity As we delve deeper into the realm of interactive emails, it becomes essential to explore some proven strategies that can truly set your campaigns apart. After all, knowing the "why" behind interactivity is only half the battle; the "how" is equally significant. 1. Personalization Is Key No one likes generic emails. Personalizing your email content can make subscribers feel valued. Think about it. Isn't it delightful when an email newsletter addresses you by your name or suggests products based on your browsing history? The added touch of familiarity not only grabs attention but also increases the likelihood of engagement. 2. Gamify Your Emails Incorporate mini-games or challenges that pique the subscriber's interest. Brands could use trivia quizzes, spin-the-wheel games, or even jigsaw puzzles relevant to the content. Gamification can effectively drive engagement and offer a fresh, fun perspective to mundane emails. 3. Incorporate Real-Time Interactions Real-time elements like countdown timers for sales or live product availability counters can create a sense of urgency and nudge subscribers to take immediate action. These dynamic components can make your emails stand out and feel incredibly current. 4. Use Interactive Surveys And Polls What could be more human than directly communicating with your audience to comprehend their needs and preferences? Infuse your strategy with short surveys or quizzes to collect feedback, views, or even data for market understanding. The reflections received can provide priceless understanding for upcoming campaigns. 5. Embed Videos With Playable Ctas Instead of redirecting subscribers to another platform, embed videos directly into your emails. Enhance them with clickable CTAs, ensuring that the subscribers can interact or shop without ever leaving the email. 6. Emphasizing Mobile-First Design In fact, a recent study from Statista highlighted that mobile devices accounted for a staggering 58.33% of global website traffic in the early parts of 2023. It's a figure that has been consistently around the 50% mark since 2017 and took a permanent leap beyond it in 2020. Now, imagine the number of people reading emails on their phones! Hence, if you're thinking of dazzling your audience with interactive email elements, ensuring they shine on mobile is not just advisable; it's essential. Because even the most splendid desktop email design can lose its charm on a mobile screen if not optimized correctly. Looking Ahead: The Future Of Interactive Emails So, what kind of future should we anticipate? The current trends suggest that as tech advances, what we can achieve within a simple email will continue to push the limits. The road ahead may reveal experiences in augmented reality, a heightened level of personalization through deeper AI integration, or even the chance to virtually try on items from our favorite online stores. It promises a world where our common human experiences are enhanced by the seamless fusion of reality and digital innovation. However, at the heart of it all, the essence remains unchanged: building genuine connections. No matter how advanced or interactive emails become, they must resonate with the human at the other end. Interactivity isn't about mere clicks or swipes; it's about evoking emotions, sparking interest, and fostering genuine brand loyalty. In wrapping up this exploration of interactive email trends, one thought stands out: Interactivity is more than a trend. It's an evolution. Brands that dare to evolve, engage, and excite are the ones that will remain etched in the minds of their audience. How will your brand leverage this powerful tool? Additional: how to find the best content creators to work with what is network marketing and how to do it in 2021 top 7 best types of marketing on which you should focus in 2021

Rogue Ways Of Marketing Your Business