Management

Project Management: What Is It? – Major Types, Examples, And More

Soumava Goswami

Management

Published on: Sep 02, 2023 Last Updated on: Jul 18, 2025

Every business team has to achieve a goal or bring a solution to a problem within a given deadline. The goal of project management is to help business teams like these achieve their goals. This is mostly done with the help of a project manager who is responsible for managing the team to meet the goal. The manager plans and organizes the resources to move the team toward the completion of the project.

In this article, you will learn some of the essential details about project management. In addition to that, we will also discuss the major types of project management. Furthermore, we will share with you the steps of project management. Finally, you will learn project management with the help of a simple explanation. Hence, to learn more about this business term, read on through to the end of the article.

What Is Project Management?

According to the Forbes Advisor,

“Project management uses processes, skills, tools, and knowledge to complete a planned project and achieve its goals. It differs from general management because of the limited scope of a project, concrete deadlines, and specific deliverables.”

To complete a project, it is essential to balance the time of the team members involved as well as the limited financial resources provided by the organization. Although it can be a daunting task, the project manager is specially trained for such situations. The manager knows that projects can be accomplished by taking small steps at a time with the help of special tools and methods.

However, depending on the situation, the types of project members, the project manager’s choice, and the need for the project, there can be different project management styles. It is up to the project managers to decide which project management style to use to complete a particular type of project. We have discussed some of the major styles of project management in the next section.

The target of applying project management functions is to achieve a higher efficiency in the team, with the use of best practices, so that there is a higher rate of success for the project.

The Major Types Of Project Management

According to Investopedia,

“Every project usually has a budget and a time frame. Project management uses a type of triage process to keep everything moving smoothly, on time, and on budget. That means when the planned time frame is coming to an end, the project manager may keep all the team members working on the project to finish on schedule.”

The type of project management option to choose depends on the project manager. The manager chooses the style based on experience, theories, early examples, and recommendations of experts. The decision is taken on the current situation of the project. Here are some of the major types of project management models you must know of:

1. Waterfall Model

In this technique, the manager ensures that one task is completed before the start of the next task. Here, the team of employees completes the job that is first in line. They cannot proceed to the next job until the whole team completes their individual jobs in hand.

2. Agile Model

This is the opposite of the waterfall model, where the completion of the tasks is independent of the successor and the previous tasks. Hence, the team is able to work at their own pace and incorporate the right changes as per the need. They basically go with the chain of events.

3. Lean Project Management

In this project management process, the job of the team is to bring more out of the project while ensuring that the cost is reduced. Apart from that, the manager also ensures that there is a minimal amount of waste and that the end product is satisfactory for the customer.

What Are The Steps Of Project Management?

As per the views of an article on Wall Street Mojo,

“An important factor beneath managing all project management tools is the role of a project manager. A project manager functions like the centralized hub in a hub and spokes model, who leads the project execution with day-to-day tasks and long-term vision.”

Hope you have already understood the importance and role of the project manager. Now, it is time to learn the major steps of project management (in order):

Step 1: Initiation

Here, the manager assigns specific tasks to the members or asks each member to volunteer based on skills and capabilities.

Step 2: Planning

Here, the team makes a schedule together for the project’s completion. They also chalk out the communication and other strategies in this phase. Here, the manager, along with the team, sets standards for the project as per the budget.

Step 3: Execution

The main work starts here. The team works as per the plan and follows the steps. The members might work independently or together on each task of the project. They follow the procedure agreed upon in the last two steps.

Step 4: Monitoring

The project manager monitors each member and the tasks carried out by each of them. This is to ensure that the project is on track and is moving as per the schedule. In most cases, the process happens side-by-side with the execution phase.

Step 5: Closing

This phase includes the completion of the project. The manager ensures that the project is completed as per the standards agreed upon. Furthermore, the assessment of the contributions to the project is done after this phase.

Check out this YouTube video: Project Management Tutorial: 12 Years of Experience in 45 Minutes

Wrapping Up

When you are about to start a project, it is important to plan for the project and keep everything in place, which can ensure that the project is on track. The project manager’s job is to oversee the project to ensure that the project is moving at the right pace towards success. However, it is up to the project manager to choose the project management style as per the needs.

Hence, project managers need to have a good idea of the steps and the different types of project management options. Do you have any more points to add regarding the best practices of project management? Share your views and ideas with us in the comments section below.

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Soumava Goswami

Inspired by The Social Network, Soumava loves to find ways to make small businesses successful – he spends most of his time analyzing case studies of successful small businesses. With 5+ years of experience in flourishing with a small MarTech company, he knows countless tricks that work in favor of small businesses. His keen interest in finance is what fuels his passion for giving the best advice for small business operations. He loves to invest his time familiarizing himself with the latest business trends and brainstorming ways to apply them. From handling customer feedback to making the right business decisions, you’ll find all the answers with him!

Top 10 Remote Work Management Tools For Your Business

Remote work became popular after the pandemic, as many employees started working from their homes. Although the pandemic is gone, many employees, as well as employers, still feel that remote work is beneficial for them. However, there are major challenges to remote work as well when it comes to managing remote employees. Hence, it is essential to keep remote workers connected to the team to ensure productivity. In this article, you will learn about some of the best remote work management tools for small businesses to explore. This article will provide you with the best remote work management tools in different categories. Apart from that, this article will also list the benefits of using remote work management tools for you. Furthermore, you can also learn how these tools can be beneficial for your business. What Are Remote Work Management Tools? According to Indeed.com, “Working remotely typically requires an internet connection and software applications for monitoring progress and keeping in contact with colleagues and supervisors. If you're interested in seeking remote work or you work for an organization that implements a remote work model, it can be helpful to know what tools you can use to facilitate productivity, communication, collaboration and storage.” In recent years, remote work has grown in popularity. However, it comes with its own set of benefits and challenges. Hence, it is important for the business to ensure that the remote and hybrid workers are well connected to their teams. This will ensure better productivity for the business. This is where the remote work management tools come to the rescue. No matter where a team member is, it helps in getting the job done. The best remote work management tools make remote work possible and make it easier and more attractive. Remote workers are, hence, not only able to work comfortably but also enjoy the tools that come with remote work. However, remote work management tools also provide workplace managers the ability to manage remote employees. This also works when managers are working from a remote location. Basically, remote work management tools can provide you with the freedom to craft your workday. With the help of such tools, you will be able to make your remote work flexible and more productive. The next few sections will discuss the major benefits of remote work management tools, as well as the best tools you will find. What Are The Benefits Of Using Remote Work Management Tools? There are a variety of benefits to using remote work management tools. These tools are not only helpful to keep your remote teams on the same page as the in-house team, but they also help ensure productivity. According to Business News Daily, “In addition to allowing team members to work from wherever an internet connection is available, remote working tools allow for better communication, management and collaboration. When you have seamless integrations and connectivity within your remote workforce, you can quickly host video calls and message each other in real time, giving your team easy access to one another.” However, all these factors depend upon how you choose the remote work management tools. Benefits Of Using Remote Work Management Tools For Employees Here’s how remote employees can benefit from remote work management tools: 1. Higher Flexibility Of Work With remote work management tools, employees can work from any location. All the employee needs is a good internet connection and a good working system. Hence, the employee can have higher work flexibility and a better work-life balance. 2. More Focus On Work Remote work management tools for employees can help them minimize distractions and allow them to have a more focused environment. This will help with better productivity. 3. Enhanced Communication With the help of the right remote work tools, employees can have better connections with managers and colleagues from any location. 4. Lesser Stress (Both Physical And Mental) Since the employee does not need to commute to the office, remote work will be less stressful (physically and mentally). Furthermore, it also frees up time for the employee to perform other activities. 5. More Autonomy Of Work By effectively using remote work tools, employees can have more autonomy and ownership over tasks. This can be motivating and rewarding for employees. What Are The Best Remote Work Management Tools? The best remote work management tools depend on the size and needs of your team. Hence, it is important to choose tools that are adaptable to your business and scalable for you, too. Apart from that, you will also need to make sure that the tools that you start using are easy for your remote working team as well. Furthermore, since people will have access to your company data from remote locations, you will also need to make sure that there are ample security features for data protection and privacy. The best remote work management tool will allow you and your team to stay connected, accountable, and thereby productive. Hence, if you want to transition into remote work or hybrid work, having access to the best remote work management tools is essential. Furthermore, there are certain tools that come for free as well. The following are some of the best remote work management tools (based on categories) that you need to check out: Remote Work Management Tools For Communication In remote work, one of the first things that businesses must focus on is communication. This is possible through messaging, phone calls, and video conferences. Apart from that, emails also play a big role in ensuring communication. Having the right communication tools will allow you to ensure that conversations are relevant and to the point. Here are some of the best remote work management tools for communication: 1. Zoom It is one of the most popular remote video conferencing tools. You can use it to connect with your team through video chat, phone calls, and conference rooms. Apart from that, you can also schedule online meetings, cross-platform messaging, and webinars. The basic version of this app allows you to add 100 participants to a meeting and lets you have infinite one-on-one meetings. 2. Slack This instant messaging platform allows you to organize your conversations into various channels. As a result, you will be able to communicate with your team members worldwide. Apart from sharing messages with your team, you can also connect through video calls. Furthermore, this app also comes with various integration options. However, if you hold regular meetings, the Slack paid version will be a better option. 3. Microsoft Teams If you use Office 365, then Microsoft Teams is a great option for team collaboration. Here, you can combine chat, video conferencing, posting statuses, and more. Furthermore, this tool also comes with top-notch app integration options. Also, it comes with cloud storage options from Microsoft. The app is available for free and comes with plenty of features, including integration with AI. Remote Work Management Tools For Scheduling When it comes to remote work, scheduling meetings and other tasks is important. This can allow the management to see everyone’s availability and can also ensure regularity. The following are some of the best remote tools for scheduling: 1. HubSpot Meetings One of the best things about HubSpot meetings is that you can sync them with Office 365 calendar and Google Calendar. Moreover, the tool also allows you to save contact information. Basically, you can start with HubSpot Meetings for free and hold an unlimited number of meetings. 2. Connecteam Apart from ease of usage, Connecteam offers good customer support too. Apart from an efficient time tracking feature, this tool also offers you a customizable and friendly user interface. However, the features are limited, as the free plan is only available to up to 10 users. It also has good integration options and provides you with other management features as well. 3. Homebase According to the Forbes Advisor, “Homebase is a popular employee time tracking app that turns a phone, tablet or computer into a time clock and scheduling app. It allows employers to set schedules, track hours worked and administer human resources tasks. Its all-in-one system makes it easy to go from scheduling to tracking hours to transferring those hours into payroll with one click.” The app is available for free and has a user-friendly interface. It also integrates well with software systems like Gusto and Square Payroll. Remote Work Management Tools For Projects A good project management tool will help employers and employees create and share a variety of tasks and files from one location. Hence, it gets easier for the members of the team to collaborate, and it helps managers to ensure that the project is on track towards the verge of completion. The following are some of the major project tools for remote work: 1. Monday.com It is a cloud-based platform where you can create your own work management tools and apps. It also comes with automation options for projects and workflows and offers various options for flexibility. Furthermore, the interface is easy to understand and comes with a variety of features. Moreover, it also provides a lot of integration options. 2. Basecamp Business News Daily adds - “Basecamp is a management tool that places everything your team needs to get work done in one place. Within every project, your team gets message boards, to-do lists, file storage, real-time group chat and automated check-in questions.” Furthermore, this app also integrates well with other third-party apps. However, the paid option comes with unlimited features and unlimited user options. Remote Work Management Tools For File Sharing And Cloud Storage The following are some of the major tools that help in file sharing and cloud storage: 1. Google Drive You can store, share, sync, and access files from any device in Google Drive. At the start, you can get 15 GB of free storage once you open a Google Account. However, for more storage per user, you need to pay. 2. Dropbox Here, you will get cloud storage options and file sharing in one centralized workspace. Furthermore, it integrates well with other systems like Microsoft Office and Google Workspace. However, the free account only offers you 2GB of storage. This cloud storage also allows you to access the cloud from any device and location. Check out this YouTube video: How to Manage Remote Teams with Asynchronous Strategies https://www.youtube.com/watch?v=EM-gqR6f00g Wrapping Up Hope this article was helpful for you in getting a better idea of the best remote work management tools. However, before you choose the apps in each category, you will need to get a full idea of what your business needs. Do you have more suggestions to add to remote work management tools? Consider sharing your suggestions in the comments below. Read More Articles By Clicking Below!! Work Anywhere: The Benefits Of A Portable Office For Remote Professionals How Remote Staffing Companies Can Supercharge Your Growing Startup What Is An Endowment? – Working, Purpose, Types, And More

Sabbatical Leave: What Is It, And How Does It Work?

Sabbatical leave is any extended leave that you take for a month or two from your job. In that time period, the employee does not need to report for work to the employer, but the employment stays. In some cases, the employee may even receive a salary based on a variety of factors. If you are looking for a much-needed vacation that will help you recharge your batteries, a sabbatical might be the best option for you. In this article, you will learn about sabbatical leaves in general and how they work. Furthermore, you will also learn about the length of sabbaticals. Then, we will discuss some of the major benefits of sabbaticals and how they can help in your professional life. Finally, we will share with you some steps to follow if you want to plan for such a leave. Hence, to learn more, read on through to the end of the article. What Is Sabbatical Leave? According to Workable.com, “Sabbatical leave is a break from work, allowing employees to pursue interests such as traveling, writing, research, or volunteering. During this period, employees remain part of their organization but are exempt from regular duties. Common in educational institutions, sabbaticals can also be found in corporations.” A sabbatical is basically a break that you can take from work for a particular time period, during which you can pursue your personal interests so that you can feel better. This can also help you to focus better on your career. How Does Sabbatical Leave Work? Investopedia writes - “A sabbatical can give you a healthy amount of time to enhance your academic qualifications, pursue new interests, do volunteer work, travel, address physical concerns, or re-prioritize your life and career. It's an opportunity to manage the effects of professional burnout. A sabbatical can help you rest, de-stress, and return to work rejuvenated.” Furthermore, many employers that allow their employees to take sabbatical leaves make their employees a stipulation. The job function of the employee can also change by the end of the leave if the employee wants a guaranteed job. Basically, the employee’s situation in the organization is a big deciding factor of what shall be the conditions for the sabbatical leave. What Are The Benefits Of Sabbatical Leave? The following are some of the benefits of sabbatical leave: You can take a break from work to feel better You will have the chance to look for new career opportunities You can work on your educational advancement You can return to work with more energy You will have better relationships with your employer However, you might need to comply with some rules of the company if you are applying for a sabbatical leave. According to Indeed.com, “A company’s sabbatical policy will determine employee rights and responsibilities during their sabbatical. Some organizations forbid employees from taking a second job during their sabbatical, especially if they’re being paid during their career break. Others may permit the employee to take a second job as long as it’s not in the same industry.” How To Plan For A Sabbatical? - Steps To Take As already discussed, a sabbatical leave is a paid leave where the employee receives a full salary or a percentage of the salary. However, some companies do not offer any payment for a sabbatical. Furthermore, whether an employee will get a salary, a part of the salary, or not depends on the time period that the employee stays with the company. On the other hand, whether an employee will get a sabbatical or not depends on the employee’s position, as well as the nature of the employee’s leave. The following are the steps you will need to take if you want to plan for a sabbatical: Step 1: Be Financially Ready If your company agrees to give you a full salary during your sabbatical, then finances will not be an issue. However, if your company offers only a part of your salary or no salary at all, then you will need to plan your finances during that period. In the latter case, you can add money to your savings account well in advance of your leave. Step 2: Check Your Health Benefits Being on a sabbatical leave might reduce your health benefits. Check with your company’s HR department to find out their policy regarding medical, dental, and other care during the sabbatical. If the company does not agree to cover during that time, you will need to plan for your health care expenses during that time with your own funds. Step 3: Consider Your Retirement Savings If you receive a full salary, then your sabbatical is counted as in your retirement savings. However, if you receive only a portion of your salary, your retirement savings will be proportionate. If you have no salary during the sabbatical, then your retirement savings will be affected and will affect the amount in your retirement plan. Step 4: Get Insurance Coverage Your company might offer you insurance coverage, like life insurance or disability insurance. Having the latter is important, especially if you are the only earning member of your family. In such cases of sabbatical leave, you will need to find out whether the coverage still applies for sabbaticals or not. You will have to consider alternative arrangements as well. Check out this YouTube video: Letter Requesting Sabbatical Leave – Sabbatical Leave Letter to Employer https://www.youtube.com/watch?v=Ehbwsz64Ntc Wrapping Up Hope this article was helpful for you in getting a better idea of what a sabbatical leave is. Taking a sabbatical will allow you to focus better on your career as well as your personal goals. If you need a leave for an academic reason, then planning for your sabbatical will be pretty straightforward. In other cases, you will need to plan accordingly. Make sure that your finances and benefits are in proper order if you want to go on a sabbatical leave. You can also receive your salary, or a part of your salary, based on your experience with the organization or your post. Do you have anything to add regarding how to plan a sabbatical leave? Share your ideas with us in the comments section below. For More Related Articles, Explore Below: 10 Signs Your Boss Wants You To Leave- How To Find Out? What Is Monopolistic Competition? – Examples Of Monopolistic Competition Pre-employment Screening: Your Comprehensive Guide

What Are Deliverables In Project Management? – Let’s Find Out

What are deliverables in project management? - Project deliverables are available at the end of the project. Simply put, they are the results of a project. Deliverables can be of any size - big or small. The number of deliverables at the end of the project varies based on the type of project at hand. The project management team and other stakeholders decide what the deliverables of the project will be at the end of the project. In this article, you will learn some of the essential details of deliverables in project management. Then, you will understand project deliverables better by learning their importance in project management. Furthermore, we will also discuss the major types of project deliverables required in project management. Finally, you will learn the major requirements for project deliverables. What Are Deliverables In Project Management? According to Indeed.com, “Project deliverables are specific measurable end results that you’re aiming to produce at specific points during your project. Your biggest project deliverable is typically the final product, service or report you’re trying to create, but large projects often include smaller project deliverables throughout the process.” While milestones and goals are general in nature, deliverables are specific, well-defined, and quantifiable. Deliverables are essential since they help to determine how to balance the project’s bigger picture with the small things of the project. For example, let the project be the creation of software. Then the deliverable is the implementation of the computer program. The job of the program is to improve the computational efficiency of the company’s work processes. Deliverables can also be a training program, both in-person and online. It can also be the design samples for the products in the development process. In various other cases, there are instruction manuals available with deliverables as well. Project Deliverables - Why Are They Important? According to Upwork.com, “It’s vital to have clear, agreed-on deliverables before beginning a project. Otherwise, a project might not meet all the client’s or stakeholder' needs, and your team could end up wasting a lot of time and money. It’s up to you as the project manager to document—in detail—each deliverable required in the project scope and the processes that your project team will follow.” It is really important for the project manager to clearly define the project deliverables. With the help of these deliverables, the project manager can help segregate the stages of the project. The project manager helps to keep the project on track with time and budget. To do this, the manager develops the right types and amount of deliverables so as to complete the process. When it comes to tracking the deliverables of the project, you can do that with the help of a variety of tools. There is much software available online. You will need to ensure that the software you are using is industry-specific. With the help of these software systems, you can have a record of the various project milestones, costs, delivery dates, and approvals of the project. What Are The Major Types Of Project Deliverables? The following are the major types of project deliverables that you must be aware of: 1. Tangible And Intangible Deliverables The first types include tangible and intangible deliverables. A Tangible deliverable example can be a situation where your company builds a new office to create space for more workers. This is because not all the workers fit into the old office. An example of an intangible deliverable can be a situation where the company is creating a training program for employees to learn the workings of a new software. 2. Internal And External Deliverables Internal deliverables are the ones that the company requires to complete a project or provide the result of the project. These deliverables are internal to the company and are not exposed to the customers. An example is when a company creates a new factory to produce more goods to meet the needs and demands of the market. On the other hand, external deliverables are made for customers. An example of these kinds of deliverables includes the products that are coming out of the new factory to meet new demands in the market. What Are The Project Requirements For Deliverables? According to Investopedia.com, “When a project is initiated, there will be a contract drafted that will list expectations, timelines, and the types of deliverables to be provided. These contracts can be drafted internally with different departments within an organization for project deliverables and with external clients for product deliverables.” When you start a project, you must ensure that the project has a clearly defined goal, mainly about the end result of the project that the team needs to achieve. Furthermore, you, as a manager, must lay out the project timeline and milestones with various project deliverables that the project needs to meet. While creating project deliverables, you will realize that every project has its own different set of requirements, which the team must complete in the given timeline. The type of project also determines the type of deliverables to plan. Project types can be based on process, phase, product, or critical change in the product and services. Furthermore, there is also a need for a statement of work. This is basically a document that the project manager must create at the start of the project. This document helps outline all the factors of the project, which multiple parties must agree upon to set the expectations. Check out this YouTube video: What are Project Deliverables - Project Management https://www.youtube.com/watch?v=YRiS5moPBTw Final Thoughts What are deliverables in project management? - You can understand from this article that the deliverables of a project are basically the result of the project that is quantifiable. The project team is supposed to provide deliverables at various steps of the project. It is the final deadline or the milestone of the project that the team offers as a result. Having deliverables for your project will help your project stay on course, and as a project manager, you will be able to allocate time and resources better. Do you have anything to add regarding project deliverables? Share your thoughts and views on deliverables with us in the comments section below. Read More: What Is Risk Management? – Find Out How To Manage Risks in Business The Best Risk Mitigation Techniques For Your Business Entrepreneur: Who Coined The Term ‘Entrepreneur’? Intrapreneurship – Definition, Importance, Duties, And Responsibilities

Lead Management 101: A Comprehensive Guide to Success

Do you ever wonder how big businesses manage to earn so much revenue by making so many sales? This is because they smartly apply a process called lead management. This helps them to better convert leads into sales by nurturing them at every step of the marketing and sales funnel. If you wish to understand this concept better, then read this post till the end. What Is Lead Management? If you wish to know the lead management meaning, then you are on the right webpage. Lead management is the process of generating leads in order to interact with them and convert them into buyers. Here, businesses spend a considerable amount of time and money on lead management since this allows them to get more customers and make more sales, resulting in more revenues and profits. This is an essential process for a firm since it helps them understand their customers better. With this, they can understand the needs of the customers, allowing them to present their products as the best solution - a convincing selling process. The Lead Management Process The lead management system is typically carried out in a series of steps for retraining leads and converting them into sales. You can learn all the steps of this process as explained below: 1. Lead Generation The first step of lead management is lead generation, also known as lead acquisition. This is done with the help of various marketing efforts. If you don't have potential customers, nothing can be done. 2. Customer Inquiry When potential customers see your advertisements and decide to inquire about your products and services, the lead management team gets into action. This is where the lead management process truly kicks off for an instant loan app. 3. Identity Capture Now that you have gotten a lead (or many), the next step that you must carry out is lead identification. Using available tools like Google Analytics, you can figure out who the lead is and what their preferences are. 4. Inquiry Filtering Now that you know that a lead has been generated and identified, it's time to verify it for accuracy. This step is necessary to weed out bots clicking on online ads. 5. Lead Grading Once the lead has been fully identified and explored, it’s time to grade the lead. This grading is done by understanding the value of the lead - the likelihood of the lead becoming a customer. The more likely a lead will make a purchase, the better grade the lead will get. 6. Lead Distribution Now that leads have been graded, it’s time to distribute the list to members of the marketing and sales team. Here, the highest-graded leads are distributed first so that the teams can start converting them into customers. 7. Sales Contact Now that you know who the priority leads are, it's time to get the sales team working. Here, the sales team needs to brainstorm ideas to communicate with the lead in the best way possible so that they can convert them into customers and make sales. 8. Lead Nurturing In this step, the sales team needs to kickoff their sales contact process and communicate with the lead. Here, businesses use automated responses and personal responses to convince the lead into making a purchase. 9. Sales Result Once the sales team has convinced the lead to buy a product or order a service, it leads to a sale - the result of the lead management process. Lead Management Best Practices To ensure that your lead management practices are optimized in the best way possible, here’s what you can do: 1. Lead Metric Tracking Tracking your leads is one of the best lead management practices since it allows you to understand what customers want. Here, tracking refers to not only their background but also tracking their actions in the marketing and sales funnel. Some of the most important metrics regarding your leads that you should track are: Email Metrics: This metric refers to the number of emails sent per lead and their open and click-through rates. You should also track the email subscriber and unsubscribe rates as well. Pipeline Report: This report lets you track how many leads there are in each stage of the pipeline handled by your lead management team. Calling Report: This is an important report since it lets you track the various metrics like call volume, successful connect rate, and successful call conversations. Sales Closure: This metric calculates the number of deals your lead management team is committing to the organizational pipeline. Activity vs Revenue Report: This report measures the performance of team members. It shows how many leads each team member is nurturing vs the generated revenue by them through sales and conversations. Lead Source Metrics: This metric tracks the sources of all leads. Therefore, this metric will allow you to understand which marketing efforts are generating the most leads. 2. Going Omni-Channel It’s best to spread out your lead generation and lead management means over various processes. While most startups rely on cold calling as the only process, you should incorporate various other processes like: Email Marketing Pay-Per-Click (PPC) Advertising Content Marketing Blogging Social Media Marketing Webinars Offline Events Best Lead Management Tools Two of the best lead management software that businesses all over the world use are: 1. LeadSquared LeadSquared is an amazing lead management solution that many businesses use. This app integrates lead management with CRM software in one package. Some of the best features of this CRM lead management tool are: Automated Sales: This tool automatically records all data regarding lead identification, lead distribution, and movement through the sales funnel. Built-In Dialer: This app has a built-in dialer that allows you to contact leads with the click of a button. Real-Time Reports: This tool can present you with 130+ lead reports so that you can measure the effectiveness of your lead management strategies. API Integration: You can integrate this app with other apps like WhatsApp, Marketplaces, etc. 2. Freshworks FreshWorks is a CRM tool that integrates various lead management processes. Every step in your process will get recorded here, serving as your lead database. Some of its best features are: AI-Powered Lead Grading: This tool uses AI software to automatically grade leads based on Google Analytics data. Automatic Profile Enrichment: Businesses have been using this tool to automatically get all data regarding leads so that they can be understood and graded better. Conclusion: Better Lead Management = Better Conversions! Lead management is essential for businesses of all sizes. This is because acquiring and managing your leads and successfully turning them into customers is one of the most basic steps to gaining new customers. If you master this management technique, then you will soon see your business earning new customers and earning more revenue! If you have any doubts, reach out to me in the comment section below! Read Also: Develop An Employer Brand Strategy With These Tips Malpractice Vs Negligence – Let’s Find Out The Difference What Are The Benefits Of Hiring A Software Consultant For Your Business?

Project Management: What Is It? – Major Types, Examples, And More

What Is Project Management?