The Best Practices For Sustainable Stakeholder Management
Are you looking for ways to improve your stakeholder management? If so, you’re in the right place. In this blog post, we’ll share some best practices for sustainable stakeholder management. By following these tips, you’ll be able to better engage with your stakeholders and create a more sustainable relationship. So let’s get started!
Define Purpose And Objectives
When working on a project, it is important to ensure that all stakeholders are well-informed of the project’s purpose and objectives. This can be done through various means such as defining goals, making sure everyone is on the same page, and setting up periodic check-ins. Doing so helps to get everyone involved and committed to working together towards a common goal.
Defining the purpose and objectives upfront, allows stakeholders to understand what they are accountable for, as well as what their roles will be in helping the project succeed. It also sets expectations for how each stakeholder can contribute towards creating success—which strengthens team morale and camaraderie.
Keep Stakeholders Informed
Keeping communication channels open with stakeholders is a critical factor in the successful completion of any project. Without consistent dialog, particularly as scope creep and other changes take place, completing the project on time can be difficult. Stakeholders should have access to progress reports that update them on deadlines, objectives met, and changes to processes or timelines.
Keeping stakeholders informed will help ensure they are more invested in the success of the project, and they will be helpful in solving any unexpected problems that arise throughout its completion. Ultimately, maintaining efficient communication channels between stakeholders and the project team throughout the duration of the project is crucial for success.
Encourage Stakeholder Feedback
Creating products and services that meet customer needs is critical for business success. To make sure that those products and services match their expectations, it’s important to get feedback from stakeholders throughout the design process. Not only does this provide invaluable insights into what customers think of your product, but it also demonstrates a commitment to creating value-adding solutions. Also, try to work on issues and complaint management that can be done with the help of feedback.
Furthermore, if requested changes are reasonable and feasible, actively incorporating stakeholders’ feedback into your designs can help build trust in your brand and make them more successful. In summary, encouraging stakeholder feedback and being open to making changes based on their input is critical for creating high-value products or services that generate long-term customer loyalty.
Document Decisions And Update Stakeholders
Documentation of decisions and regular project updates are essential for keeping all members of a project on the same page. Not only does this ensure everyone is aware of the project’s progress and developments, but it also serves as a written record of any changes or tweaks made along the way.
When stakeholders are adequately informed and in the know with regard to decisions being made, the chances of friction arising later down the line will be greatly reduced. Make sure to keep all participants up to date with what’s happening by forming good documentation practices – you’ll thank yourself in the future!
Celebrate Successes Together And Learn
Celebrating successes with stakeholders is a great way to show appreciation for their hard work and commitment, as well as recognize any areas within the team that have achieved success. It can also help build morale amongst employees and create a sense of unity within the organization. Additionally, it’s important to learn from any setbacks encountered along the way in order to grow and prepare for future challenges.
Evaluating what went wrong and how it could be done differently, or improved upon in the future, can create an environment where teams can gain insights into better ways of working or understanding potential challenges before they even occur. Celebrating success and learning from setbacks will ensure your organization is able to maximize potential benefits when striving towards its goals.
Conclusion
In conclusion, embarking on a project is no small feat and requires planning and cooperation between all stakeholders. To create a successful outcome and make the project go smoothly, it’s important to define the purpose of the project upfront and be transparent with communication. Encouraging feedback is also indispensable to ensure everyone is on the same page and that any changes or updates necessary are made promptly.
The road to success may not always be smooth sailing but taking these steps will ensure that you have an interdisciplinary team with shared knowledge that can work together toward achieving your objective. So take charge of your next project with confidence, strive for excellence, and celebrate every victory along the way!
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Top 12 Employee Retention Strategies You Need To Learn In 2024
Having a stable business is one of the major factors that leads a business toward success. One of the major aspects that ensure the stability of an organization is the rate of employee retention. Basically, an organization can hold onto its workforce so that it does not result in employee turnover. Learning employee retention strategies is important for businesses to limit employee turnover. In this article, you will learn about some of the best employee retention strategies that you can use to limit employee turnover. However, before that, this article will also show you the importance of having employee retention strategies in place. Furthermore, you will also get a full explanation of each of the strategies. Hence, to learn more, read on through to the end of the article. Importance Of Having Employee Retention Strategies In the last two years, millions of employees from across the world have left the workplace. There have been different explanations for this workplace exodus, not only in the US but also across the world. However, multiple reports indicate that this happened due to a lack of career advancement options, inadequate salaries, poor management, limited work-life balance, and other reasons. This happened especially after the COVID-19 pandemic, and the phenomenon is known as the Great Resignation. According to the Forbes Advisor, “As employees decide what’s right for them, employers are having to reconsider what actually makes their company worth working for. If you feel like your business may be at risk of losing top talent, or you have already begun losing your best workers to the Great Resignation, it is probably time to consider some employee retention strategies.” Hence, it is important for business organizations to work on increasing employee retention. To retain more employees, you will need to learn a few strategies. Once you properly implement those strategies, you will be able to stop employee turnover by a lot. If you can retain your employees, you will have a low employee attrition rate. On the other hand, a high employee attrition rate will create major strains in the organization's business operations. Hence, it is essential for businesses to have a strong employee retention program. To work on employee retention, you will need to have a good understanding of the diverse needs and demands of your employees. Some of the major things that employees care about in a job are growth opportunities, good pay, and better management. 12 Useful Employee Retention Strategies You Can Implement According to Upwork, “Workers are the heart of any company, and employee turnover can be costly, disrupt day-to-day business operations, and negatively impact worker morale and an organization’s employer brand. Key benefits of employee retention include reduced hiring and training costs, increased productivity, stronger company culture and morale, better customer service, and improved business outcomes.” If you minimize employee turnover in your organization, you will not only be able to save time and money but also have a better work environment and productivity. Although it is natural for companies to face turnover at some times, ensuring a high rate of employee retention can have a variety of benefits. One of the major benefits is the improvement of employee morale, which helps in creating a better work culture. The following are some of the major employee retention strategies that you need to implement in your organization to prevent employee turnover: 1. Planning For Employee Growth And Improvement All employees look for clear and structured career pathways when they apply for jobs. This is because having a structured career will ensure better growth opportunities for employees. Hence, you will need to provide your employees with systematic and structured growth trajectories. This will also enable your employees to engage more with the company. Thereby, you can also ensure the employee’s loyalty. Having a structured career opportunity will provide clarity in the mind of an employee and provide the employee with direction and a sense of purpose. This will further ensure job satisfaction and higher commitment in the employee. If employees get more clarity on the path of advancement, it gives them the motivation to contribute to the organization and excel in the workplace. 2. Do Not Overmanage Overmanagement is one of the major reasons behind the Great Resignation phenomenon. Hence, companies should try to move away from overmanagement. If you have too much oversight on your employees, it will decrease the creativity and morale of the workplace. This also affects the decision-making capabilities of the employees. Hence, it will result in lower job satisfaction and higher employee turnover. However, you must also not grant too much freedom to employees. Nevertheless, you must trust the employees and allow them to take ownership and work innovatively. Once you do so, you will be able to engage your employees better. This will result in higher productivity and will also make the employees take responsibility. Thereby, it further ensures higher loyalty from employees towards the organization. 3. Maintain A Positive Work Culture The Forbes Advisor explains - “Developing a great company culture may involve implementing many of the retention strategies detailed in this list. These efforts might include rewarding your employees not just for success but for effort, creating a meaningful mission for your company and involving your employees in creative decision making about the present and future of your organization’s mission.” Maintaining a positive work culture is one of the major aspects of employee retention. You will also need to ensure that your organization provides employees with a healthy and supportive workplace. This will result in better commitment from employees and ensure employee loyalty. Hence, you must always strive to create an inclusive and engaging workplace culture that goes well with the values and aspirations of the workplace. Some of the places you can work on include: Diversity in the workplace Fair treatment of all Maintaining a collaborative atmosphere Attracting and retaining top talents in the organization 4. Ensuring Organizational Fit Just because someone possesses the skills and expertise that you are looking for does not mean that person can become a part of your company culture. You cannot just fit anyone into your existing team who does not share the cultural values of the organization. Here, you will need to focus on hiring people that are culturally fit for your organization. This will ensure long-term employee retention. Furthermore, ensuring cultural fit into your organization can also help employees mix well with the team. It will also help make others comfortable and help get your productivity on track. Hiring is one of the major aspects that ensure employee retention. 5. Offer AI Training To Employees The use of artificial intelligence has already started in different industries. Hence, the faster you integrate AI with your business operations, the better it is for the future of your business. Therefore, you must ensure the integration of AI in the training and development programs of employees. Thus, your employees will also gain from advanced and personalized training programs. You will need to make sure that the programs are tailored for your employees accordingly. Here, you must utilize AI's ability to analyze and provide solutions faster. This will further enable your employees to improve with time and stay updated with the usage of AI. 6. Skill And Career Development For Employees Most employees believe that professional development at work is one of the key things for career growth. Hence, you will need to make sure that your employees get the opportunity to learn, develop, and advance with the rising needs of the organization and the market. This will ensure upskilling in your employees and also enable your organization to stay in the game for the long run. You will need to encourage and facilitate continuous development in employees and aid them in their personal growth. This will not only boost the collective efficiency of the employees but will also ensure their versatility. 7. Maintaining Employee Trust If you do not trust your employees, and your employees do not trust you, it will create an unstable atmosphere in the organization. Maintaining trust is the bedrock of any organization and helps in ensuring a positive atmosphere in the workplace. Furthermore, you can also ensure transparency, mutual respect, and communication at the workplace. You will also need to value your employees by listening to them. Here, an article on Coursera adds - “Employees feel more valued and tend to stay at companies that provide regular feedback on their work performance. On the other hand, employees also tend to stay at companies that allow them to give feedback to leadership.” 8. Offering Recognition To Employees Recognizing the performances of employees and rewarding them accordingly will ensure better employee retention. Furthermore, if your employees feel valued, they will also try to work harder and be more productive. However, the sad part is that most employees feel that they did not receive enough recognition and rewards. Offer both social and financial recognition to employees and provide them with perks and paid time off. Also, make sure that you reward your employees not only for results but also for their efforts. This way, you can ensure that although a project might not be fully successful, the effort is what is worth noticing. 9. Taking Care Of Work-Life Balance One of the major ways you can reduce work-life balance for employees is to create a flexible work environment and reduce their hours. Here, you will need to maintain the working hours in such a way that employees are able to manage their work and personal commitments effectively. This will also help demonstrate that you understand the diverse needs and demands of the workforce and commit to the well-being of employees. Such approaches should be a major part of your employee retention strategies. A great way to ensure work-life balance in employees is to allow remote work. This will allow employees to spend more time at home. 10. Offering A Competitive Salary Remuneration is one of the major aspects that help an organization in attracting top talents. Furthermore, it also influences an employee’s stay or departure from the company. Also, it will help you convey that the company recognizes and values the contribution of employees. Here, you will need to enhance overall compensation packages. If you take such financial initiatives, you can thus demonstrate that the company invests in the success and well-being of employees. Here, it is not just about numbers. It shows that the company respects and appreciates its workforce. Financial stability and growth are major aspects of an employee’s career. 11. Offering Employee Benefits Upwork.com also adds - “Pay is only one piece of a comprehensive benefits package. Benefits may also include paid time off (vacation, sick, public holidays, and family leave), opportunities for remote work and flexible hours, health insurance, life insurance, retirement plans, performance bonuses, profit sharing, wellness stipends, and mental health resources.” Such additional benefits are extremely important and also add to the key aspects of employee retention strategies. You will need to show that the company benefits extend beyond the immediate monetary gain. Furthermore, it also reflects the company’s commitment to the long-term security and well-being of employees. 12. Allowing Remote/ Hybrid Work Environment Although many companies are calling back employees to offices, remote work still plays a major role in employee retention. This is because remote work offers employees the flexibility of work and, thereby, higher job satisfaction. Furthermore, it also shows that the company trusts its employees and grants them autonomy. Apart from that, such steps also help the company to focus on the diverse needs of employees. As a result, it also helps businesses keep content and efficient employees that work for the betterment of the organization. Summing Up Hope this article was helpful for you in learning about some helpful employee retention strategies. If you want to prevent employee turnover and retain employees, you must use these strategies for growth. Furthermore, this will also ensure that your company respects the needs and demands of employees. Do you have further inputs to add to employee retention strategies? Consider sharing them with us in the comments section below. For More Business Related Articles Click Below!! FOB vs CIF: What Are The Differences? 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How To Create A Powerful Business Continuity Plan?
p Are you planning to do your business more effectively than ever? If yes, then you must consider several important aspects in the light of this matter. You can continue your business with a super flow if you have the right plan in place. Disruptions in the business policy can lead to disaster in your marketing policy. In the Forbes study, the importance of the business continuity plan is highlighted several times. Your business continuity plan can help your business to grow in the right direction. If you want to continue your business in the best way, you need to plan three things with the best possible efforts, like your marketing, finance, and supply chain system. Apart from these, other ways are also there that you can employ from your end. Tips To Create Powerful Business Continuity Plan There are several factors that you must consider while you frame your business continuity plans from your end. Therefore, let’s explore the facts one after the other to get a better insight into it. 1. You Must Identify The Objectives And Goals Of The Plan You must identify the objectives and the goals of your business plans in the best possible manner. It can help your business to grow in the right direction. Setting the long term objectives plays a crucial role in developing your business. If you want to achieve success in your business, your plan must be accurate enough to accomplish that goal in the best possible manner. You must not consider things for granted. You must change your working process as per the needs of the situation. The more effectively you can frame your policy, the better you can earn from your business. The only thing that you must consider here is to make the right plan to achieve your business objectives in the best possible manner. 2. Establish An Emergency Preparedness Team You must create an emergency preparedness team that can help you combat your company’s challenging situation. Select some cross-sectional managers and leaders who can bring valuable ideas to the table at the crisis time. You must follow some of the essential factors in the light of this matter. Different ways to select an emergency team Select your high performing team members. Select the best members of your team who can handle the contingencies in the best possible manner. Boost up the skills of your team members in the best possible manner. You must consider a business continuity plan sample to develop your business. Identify the team’s leaders who can guide you to take the right decision at the right point in time. These are some of the factors that you must consider while creating an emergency preparedness team from your end. Proper development of the strategy here is very crucial in developing your brand image. 3. You Must Perform Risk Assessment & Business Impact Analysis You must perform the risk assessment plan in the best possible manner. Develo the right business impact analysis plan to develop the right strategy for your business. You must not consider things for granted here. Discuss the major issues with your teams and prepare a plan to overcome these crucial circumstances in the best possible manner. Make proper research and analysis in this regard. You must develop your risk assessment plan to reduce, modify, and eliminate essential services and functions. If you want to develop your business continuity plan, you must have the right policies to help you achieve your business goals in the best possible manner. A good business continuity plan sample can help your business to grow in the right direction. Your business continuity plan can help your business to grow in the right direction. You must have the right strategy that can help your business to grow in the right direction. 4. Identify Your Essential Business Services You must divide your business services into two categories. First is the performing services, and the second is the non-performing services. You must develop your business services in the best possible manner to get the required services at the right point in time. Your business services will determine the fortune of your business. So if you want to continue your business, you must stop your nonperforming assets and services that increase your business wastage. Here, inventory management, social media branding services, and customer care services of your brand play a vital role from where you can decide which services you must invest and on which services you will not invest your money. Essential Benefits Of Business Continuity Planning Several benefits of business continuity planning can help your business to grow in the right direction. The main factor here is that many of us do not have the right idea of where you must invest and how you can invest your money to get the maximum returns. Therefore, let’s explore the essential benefits of the continuity plan one after the other to understand it better. It will help you to maintain proper business operations. It can help you to build proper customer confidence in the best possible manner. It can help you to preserve the reputation of your brand in the best possible manner. It will help you create your business USP, and you can gain a better competitive edge for your business. It will help you to meet the financial contingencies of your business in the best way. The importance of the supply chain system is discussed clearly in the Economic Times Report. Hence, without business continuity planning, you cannot develop your business in the best possible manner. You must have plan B ready to combat the business’s critical situations in the best possible way. Conclusion Hence, if you want to continue your business smoothly, you must have the backup plan ready. It will help you to develop your business in the right direction. It can help you to achieve your business goals in the right way. If you want to develop your business plan, you must seek the best person to help you achieve your business goals in the best possible manner. Your business policies must be correct enough to help you develop your business plan in the best possible manner. The only thing you must consider here is making the right business plan to help your business grow in the best possible way. Proper planning for your business is very crucial. It can help your business to grow in the right direction. Read Also: How to Start a Business in 2021 – Best Business Strategies How To Make Money Fast – 5 Strategy To Follow In 2021
Feb 11, 2021
Celebrate Mother’s Day with a Special Brunch at HMD Bar & Grill, Chicago
Mother's Day is the perfect occasion to show appreciation for the incredible women in our lives. Therefore, what better way to celebrate Mother’s Day than with a special brunch at HMD Bar & Grill in Chicago? Renowned for its exceptional dining experience and warm, inviting atmosphere, HMD Bar & Grill is the ideal destination for a memorable Mother's Day celebration. When looking for the best places to go for Mothers Day in Chicago, HMD Bar & Grill should be at the top of your list. And when you visit the place for the first time, you will know what we are going on about. A perfectly quaint spot where you could go and have a meal in peace and quiet. Let us dive right in and see what the HMD Bar & Grill, Chicago, offers. A Warm and Inviting Atmosphere One of the best features of the bar is the atmosphere. Regulars define this place as having a sense of quietness and serenity. The warm and inviting space brings together people of all kinds. Therefore making it the perfect place to celebrate Mother’s Day. The chic yet comfortable decor, combined with soft lighting and elegant furnishings, sets the tone for a special celebration. Whether you are planning a small family gathering or a larger event, the versatile seating arrangements can accommodate your needs, ensuring that everyone feels at home. The attentive and friendly staff add to the welcoming ambiance, making sure that every guest has a wonderful experience. Delectable Brunch Menu HMD Bar & Grill offers a delectable brunch menu that is sure to impress even the most discerning palates. The culinary team takes pride in using fresh, high-quality ingredients to create dishes that are both delicious and beautifully presented. Guests can enjoy a variety of brunch classics, such as fluffy pancakes, eggs Benedict, and avocado toast, as well as unique creations that add a special touch to the menu. For those with a sweet tooth, the dessert selection includes mouthwatering options like crème brûlée, chocolate mousse, and seasonal fruit tarts. The extensive menu ensures that there is something for everyone to enjoy. Specialty Cocktails and Refreshing Beverages A Mother's Day brunch at HMD Bar & Grill would not be complete without a selection of specialty cocktails and refreshing beverages. The bar offers a whole corpus of fun drinks that are just perfect for the occasion. It is famous for its mimosas, bellinis, and other signature drinks crafted from exotic fruits and herbs. If your mum hates drinking, she can have the non-alcoholic versions as well. Therefore, they have something for everyone. The expertly mixed drinks and thoughtfully curated beverage menu add an extra layer of enjoyment to the brunch, allowing guests to relax and celebrate in style. Personalized Touches and Customization What sets HMD Bar & Grill apart as a top Mother's Day brunch destination is the ability to personalize and customize your dining experience. The staff is amazingly dedicated to their job and will try their best to make the celebration as joyful as possible. The staff is open to specialized requests and decoration preferences. Therefore, the HMD Bar & Grill will help you to create a curated experience. An experience riddled with a sense of personalization. Something that your mother needs. This commitment to customization ensures that your Mother's Day brunch is truly unique and memorable. Convenient Location and Accessibility HMD Bar & Grill is located in the Heart Of Chicago and can be easily accessed from anywhere in the city. Therefore, you do not have to worry about the best way to reach the Bar & Grill. The central location means that you can easily combine your brunch with other activities, such as a leisurely stroll through a nearby park or a visit to local attractions. Ample parking and public transportation options make it easy for everyone to join the celebration without any hassle. This convenience, coupled with the exceptional dining experience, makes HMD Bar & Grill the perfect choice for a Mother's Day brunch. Bonus: Some More Places To Celebrate Mother’s Day In Chicago HMD Bar and Grill is simply amazing, to say the least. It has some of the best atmospheres for a gastronomic experience out there. The warm and inviting ambiance, delectable brunch menu, specialty cocktails, and convenient location add to the overall appeal of the place. However, HMD Bar & Grill is not the only place in town. Chicago is riddled with phenomenal eateries that quill boggle your mind and leave you craving for more. Here are some of those ‘other’ eateries that you could consider for having a Mother’s Day Celebration. Rose Mary The very name Rose Mary has a sense of motherly warmth to it. Thankfully, the place also exudes this charm. This humble eatery is run by a sweet man named Joe Flamm, who is known for his ethnic Croatian and Italian dishes. Take your mother to have dishes like burek, Benedict Pampanella, and other such dishes. Cherry Circle Room Cherry Circle Room has a sense of regality that most other restaurants on this list lack. The restaurant is known for its high standards and excellent dishes by executive chef Mari Katsumura. The best part of the whole deal is the bottomless mimosas for just $35. Therefore, you and your mum can have a good time. Miru Get to St. Regis Chicago for an opulent and satiating gastronomic experience. The Miru is located on the 11th floor of this building and is known for its amazing Japanese food. The restaurant is known for its luxurious touch and authentic culinary delights. However, this is one of the most expensive restaurants on the list. Therefore, you might want to keep an eye on the bill. Then again, your mother is priceless, so you should not be worrying about the bill. Conclusion Celebrate Mother's Day in style with a special brunch at HMD Bar & Grill in Chicago. The combination of a warm and inviting atmosphere, a delectable brunch menu, specialty cocktails, personalized touches, and a convenient location makes it an ideal venue for this special occasion. Inviting people to host their events at HMD Bar & Grill ensures a memorable and enjoyable experience for all. If you are looking for the best places to go for Mother's Day in Chicago, HMD Bar & Grill should be your top choice for creating lasting memories and celebrating the amazing mothers in your life. Finally, If HMD Bar & Grill is too restrictive, then we have some new restaurants that you can check out in order to celebrate Mother’s Day. Take care, and have a great Mother’s Day Brunch. Read More: What Is Stockinvest? Is It Legit And Working In 2024? Top 9 Successful Serial Entrepreneur Of All Time – 2022 Updates Major 5 Differences Between Mass-Market Paperback Vs. Trade Paperback
Jul 22, 2024
Needle In A Haystack: Unlock The Secrets Of Top-Notch Local SEO In The Big City
As a new or small business, competing with other larger, more established businesses can feel like a towering impossibility, however, with the right approach to your local SEO, you can carve out a slice of the proverbial pie. In this article, we’re going to show you how to unlock the secrets of top-notch local SEO in the big city. Read on if you want to take things to the next level! 1. Create & Optimise your Google My Business profile First things first you need a GMB profile. This is the key to growing your online awareness in your local area. Provide detailed descriptions using the appropriate localised keywords (e.g., best New York City deli). Choose the appropriate category / sub-category for your business. Verify your profile by providing the relevant contact details (i.e., Name, Address, Phone Number, Email, etc.). Upload quality photos of your establishment, products and/or services (street-view shots help tremendously). Add extra details including parking, accessibility, and other useful information. 2. Go all out on your keyword research Don’t underestimate the value of proper keyword research. It’s not enough to simply write some generic info about your business, you need to flesh your GMB page and website out with various keyword search phrases that people in your local area are actively searching. If you’re up against some stiff competition, look for ‘long-tail keywords’ with less competition and lower search volumes (don’t worry, when done right these can have impressive conversion rates). Then, start leveraging content marketing and build your authority. 3. Engage in local link-building and community outreach There are many ‘white hat’ methods for link building and partnering with local businesses in your area is one of them. For example: If you are a local gym, you could write a blog post about the best gym attire and link to a local sports clothing store. They could then return the favour by creating a blog post about the best local gyms to train in, linking back to you. 4. Submit your business to local directories Having a website and a well-optimised GMB page is great, but why stop there? Get your information up on as many local directory websites as possible. Every little helps with expanding your online awareness. 5. Get active on social media and engage with your local audience Social media is an immensely powerful tool that you can utilise to grow your online awareness and engage with your target audience in your local area. Set a regular content posting schedule Gather feedback on various topics Respond to all engagement on your posts (and all reviews – positive and negative) Leverage trending topics to your advantage Create funny and relevant memes. There’s so much you can do to build an audience and convert those clicks into customers. If you are feeling overwhelmed by the work involved, you can hire a New York City SEO company to help strategize and manage your campaigns to lighten the load. Final thoughts The above five tips are essential for establishing a solid local SEO presence. If you can commit to all of the above and continue creating content on a weekly basis, before long you’ll surely see your online presence rise higher than you thought possible! Remember, SEO is a marathon. So, lace up those running shoes and hit the road! Additional: Digital PR: The Gamechanger Of The Marketing Landscape Trollishly: How To Establish Your E-Commerce Brand On Tiktok? 6 Tips For Growing Your Small Business And Boosting Your Bottom Line
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