Financial Planning

NIRA Instant Personal Loans: Are They Really Instant?

Debamalya Mukherjee

Financial Planning May 06, 2023

Do you have debts to pay off? Do you wish to buy a new smartphone, but the price tag makes you think otherwise? If you have such thoughts on your mind, and are looking for ways to get a loan as quickly as possible, then NIRA is the one you should be looking for.

This new quick loan establishment can provide you with various kinds of loans. But why be interested in them? Because they can provide these loans quicker than most banks and do not have a lengthy application period either!

To learn more about this company, read this post till the end.

NIRA Company Overview

NIRA was founded by entrepreneurs Rohit Sen and Nupur Gupta. They aim to provide people with instant cash loans as quickly as possible.

These two came up with this idea when they learned that banks take a long time to approve loans and credit the money to your account. Since they often find themselves in dire situations where they need cash within 48 hours, banks would often fail to do so.

This is where NIRA comes in to provide you with instant loans. They are instant because you can apply for them using their NIRA smartphone app or website. The amount will be credited to your account in under 48 hours.

So far, NIRA has good reviews on various online publications s a trustable money-lending agency. However, their aggressive behavior towards clients when requesting their money back has been criticized a lot.

NIRA Instant Cash Loans

Instant Cash Loans by NIRA is the perfect financial solution if you need more money while planning your next vacation. Or you want to buy a new smartphone or laptop that you have wanted for a long time. Getting instant cash in such dire situations can be a pain, and NIRA understands that.

Getting instant cash loans from banks can be time-consuming since they have a lot of procedures and paperwork to follow. With NIRA, things are different. This company provides cash loans instantly after approval, which will reflect in your account within 48 hours. Plus, it’s less heavy on your pocket since you only have to pay a monthly interest rate of only 4%!

This Instant cash Loan can provide you anywhere between Rs. 5,000 to Rs. 1,00,000 in a matter of hours!

NIRA Instant Cash Loan Eligibility

To become eligible for NIRA Instant Cash Loans, you:

Must be a graduate
Should have a monthly income of Rs. 20,000
Must be employed

Why Apply For NIRA Cash Loans?

There are various reasons why NIRA Instant Cash Loans will benefit you a lot.

1. Customizable Loans

Unlike pre-set loan amounts and fixed payment terms, NIRA allows you to customize it to your liking. You can get the amount you want and choose the period to pay it off. Pay off in 6 months? Yes, you can! Pay off in 12 months? Sure, why not!

2. Reasonable Interest Rates

The interest you pay depends on your credit score. Therefore, you will pay less interest if you have a high enough credit score! The interest rates will vary from 1.5% to a maximum of 4%.

3. Flexible Withdrawals

There are no withdrawal limits to your loan. You can pocket it all in one go or keep it in your account for the right time!

4. Credit History Not Required

While it’s beneficial to have a credit history and score, it’s not required here. The company understands that this might be your first loan. Therefore, CIBIL scores are unnecessary for newcomers. However, if you have a CIBIL score, you must ensure it’s above 681.

5. Quick Application

If you want a cash loan instantly, complete the online form and get it approved in under 3 minutes! NIRA values your request and your time as well!

6. Get Credited Within 24 Hours

Once your loan request gets approved, you will get the money sent directly to your bank account in 48 hours!

NIRA Personal Loans

Whenever people request loans, banks believe it’s to pay off large amounts of debt. Or maybe start a new business, who knows? However, NIRA has your back if you don’t wish to disclose your reasons for taking a loan. I mean, personal loans should remain personal, right?

NIRA Personal Loan Eligibility

You can become eligible for NIRA Personal Loans as long as you:

Must be a graduate
Should have a monthly income of Rs. 12,000
Must be employed
Should have a linked Aadhar card

Why Apply For NIRA Personal Loans?

You should apply for such personal loans because of various benefits like:

1. The Approval Process Is 100% Paperless

When you apply for a NIRA Personal Loan, you can do it online, anytime, anywhere. You don’t need to visit their headquarters and sign on piles of documents. Simply go to their official website, and fill out the loan application form in minutes!

2. Super Quick Credits

If you want a cash loan instantly, complete the online form and get it approved in under 3 minutes! NIRA values your request and your time as well. Once your loan request gets approved, you will get the money sent directly to your bank account in 48 hours!

3. Lower Interest Rates

The interest you pay depends on your credit score. Therefore, you will pay less interest if you have a high enough credit score! The interest rates will vary from 1.5% to a maximum of 4%.

4. Highly Flexible Payment Scheme

NIRA Mobile EMI Loans

Having a good smartphone has become a necessity in 2023. A high-end smartphone is a significant investment for work, photography, or gaming.

However, most good smartphones that you want cost above Rs. 40,000. Higher-end models by brands like Samsung, OnePlus, iPhone, and Motorola cost a lot. Paying the entire amount upfront in cash can take time and effort. However, paying it in EMI is an option everyone will agree with.

Therefore, why not apply for a NIRA Mobile EMI Loan and get the latest smartphones of your dreams?

NIRA EMI Loan Eligibility

To be eligible for Mobile EMI loans, you:

Must be a graduate
Should have a monthly income of Rs. 20,000
Must be employed
Should have a linked Aadhar card

Why Apply For NIRA Mobile EMI Loans?

The various benefits of applying for NIRA Mobile EMI Loans are:

1. Easily Liquefiable

Paying for a mobile phone way out of your budget can take time and effort. Therefore, save your liquid money for emergencies. Pay for the phone little by little over time!

2. Spend Less, Get More

Since you spend only a small amount of money every month, you can save a lot, which is only possible if you pay the entire amount in one go.

3. Zero Stress

I know how stressful situations can be when you have a broken phone and no money to buy a new one. However, if you can pay the price in installments, that will take the stress out of you!

NIRA Small Loans

If you are short of cash to pay for something you need, you should apply for a NIRA Small Loan. These are bite-sized loans that you will get instantly. Since these are small amounts, you can pay them in a few months’ time without any high-interest rates!

NIRA Small Loans Eligibility

To be eligible for NIRA Small Loans, you:

Must be a graduate
Should have a monthly income of Rs. 20,000
Must be employed
You should have a linked Aadhar Card

Why Apply For NIRA Small Loans?

The benefits of applying for NIRA Small Loans are:

1. The Entire Process Is 100% Paperless

When you apply for a NIRA Small Loan, you can do it online, anytime, anywhere. You don’t need to visit their headquarters and sign on piles of documents. Simply go to their official website, and fill out the loan application form in minutes!

2. Super Quick Credits, Directly To Your Bank Account

If you want a small loan instantly, complete the online form and get it approved in under 3 minutes! NIRA values your request and your time as well. Once your loan request gets approved, you will get the money sent directly to your bank account in 48 hours!

3. Lower Interest Rates

The interest you pay depends on your credit score. Therefore, you will pay less interest if you have a high enough credit score! The interest rates will vary from 1.5% to a maximum of 4%.

4. Flexible Payment Schemes

5. Want Multiple Loans? No Problem!

Since these loans are typically in small amounts, you can apply for multiple small loans at once. You will get what you want if you have a good credit score!

Conclusion

NIRA loan services have ventured into a section of the Indian money market that hasn’t been explored before. Providing loans in under 2 days just after filling up an application using a mobile phone is something other Indian banks have failed to do. So what are you waiting for?

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Debamalya Mukherjee

Debamalya is a professional content writer. Constantly improving himself in this industry (tech) for more than 7 years, he has amassed immense knowledge regarding his niches of writing technology and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

The Amazon Store Card All You Need To Know About

Many people shop a lot on Amazon. For them, the amazon store card will be the best choice. Synchrony bank is providing this card to the purchasers who shop a lot. In this facility, you will be able to 5% back on every purchase. Whenever you will but a thing, you will get a percentage back on your account. Found this interesting, right? It is an exciting thing that you can get right now. To activate the amazon store card, firstly, you have to become a prime member of Amazon, then they will allow you to shop on amazon with great offers. So, start shopping onwards on amazon and get the best products in less amount of money. Also Read: 5 Differences Between Mass-Market Paperback Vs. Paperback How Does Store Card Works? As we have said earlier, the amazon store card is available only for amazon prime members. So, you want to get this offer, register yourself in exchange for money. If you are already a premium member, getting these fantastic deals will be easier for you. When you buy something, Amazon gives some points that generally get credited to your account. So, the next time you buy from Amazon, you have to pay less for the products. This feature is beneficial for regular buyers. The company also gets profits because their product selling increases. Grab this free financing facility and get products by paying less. Then, when you become a regular buyer, you will get more exciting offers. In this way, the amazon store card works for the users. Read More: How To Build An Ecommerce Website To Boost Your Business Features Of Using Amazon Store Card If you do not have any prime membership, let us tell you that it will hugely affect your purchasing on Amazon. If you take the premium membership and an Amazon store card, you will also get permission to watch films absolutely for free. However, what amount will you pay? You will get all right back through the features. Today, you subscribe as a prime member and also pay for recharge, bills, and other things. So, don’t wait and get the features of prime membership and an Amazon store card. 1. Financing On Purchases After purchasing the amazon store card, you will be able to do financing for six months up to $149. It is a fascinating thing because here, you will get an option for funding for six months. If you don’t have the Amazon store card, then you must apply for the card. Get the best benefits onwards. 2. Purchase Products On Amazon In amazon, the product price is affordable. And when you have an Amazon store card, the cost of the products will be decreased. For example, suppose a regular product price is 30$. Then, when you have an Amazon store card, the price of the product will be reduced. In addition, you will get 5%back on every purchase. However, there are no other sites that provide their customer this type of feature. Buy the necessary items from Amazon. You don’t have to visit the store, just order, and pay. The product will come to your door. 3. No Interest Facility When you get the financing option, you don’t have to pay any kind of interest. So, for twelve months, you will get a no-interest facility. After that, however, get the financing up-gradation and get the benefits soon. 4. Amazon Gift Card When the gift card application is approved by the amazon authority, you can gift someone using this card. Up to 60$ is free for months. 60$ is a considerable amount. So today, make an application for the amazon store card and get the best benefits after the approval. How To Create Amazon Store Card You have already learned that the amazon store card is popular and also effective for users. Now you need to know how you will apply for the amazon credit card directly. Stay with us for some more time and see the steps. So, let’s start it now. 1. Amazon Prime Membership When you want to get the amazon store card, you have to get the amazon prime membership at the beginning. So, open your Amazon account and then go for the premium membership. Here you have to pay a bit for taking the prime membership. Pay the amount and instantly become a member of the amazon store card. It is high time to get the card. And getting a prime membership is its first stage. So, buy the package and enjoy other activities as well. 2. Apply For The Amazon Store Card The approval from amazon premium generally takes few times. After getting the membership, there will be a software option to click to get the amazon card. Then, press the button and apply for the amazon store card. You will get it quickly. 3. Give The Necessary Details When you press the apply button, you will see some details they want from you. Of course, you have to fill up the details soon, like your name, age, subscription type, package details, etc. After completing the whole work, you will be able to sen request the amazon store card. First, however, fulfilling the requirements. 4. Request For The Store Card If you have done with the details, you have to send a request for getting the approval from Amazon. After successful submission, you don’t have to do anything. Now you wait for amazon approval. When the approval message comes, you will get the facilities. The Last Lines However, these are all about the Amazon store card, and if you have more questions regarding this card, you can watch a video to get more information. So, apply for the card and wait for its approval. Then when amazon accepts your request, you will be able to get the features onwards. However, it is the best time to start taking amazon prime membership if you are still not a member. So, start shopping using the card. You May Like : Is Dropshipping Legal? Things You Have To Considered When Doing Dropshipping How To Open A Small Restaurant With Less Budget? What Is Network Marketing And How To Do It In 2021

10 Best Investment Apps For 2021 – Globalbusinessdiary

When I was undergoing a significant financial crisis a few years back, I looked for the best investment apps to get my economic life back on track. But, as there were no good articles on this topic, I faced a lot of trouble figuring out the best investment app. That’s why we decided to shed a bit of light on this topic. Now, the best investment apps can handle your daily financial tasks without much drama. They can also help you trade stocks quickly, keep track of your spending habit, and can help you learn about the market. So, if you are looking for these apps, you are already one step ahead in the game. What Are The Best Investment Apps For 2021? The best investment apps that we will recommend on this list are the best for beginners and professionals alike. So, let’s have a look. 1: Invstr From real-life investing to help beginners make their way in the stock, market-you can get everything on this app. It is best investment apps on this list. In addition, it has a fantasy stock game where you can guide people in managing a $200 billion portfolio. You can also get up to $1 million of virtual cash, and thus you will know to control your spending habits. But, if you manage to perform well in the fantasy game, you can also win some real cash. You can even buy fraction shares without any commission in this app. 2: Wealthbase Wealthbase best investment apps as a new entrant in the world of stock market games. There are several unique features in this app. You can even play fun games of picking stocks with friends. In addition, it has excellent incorporation with social media profiles, so you can get daily updates of stocks that your friends are picking. The best thing about this app is that it runs very smoothly without any hassle. Even if you are not interested in picking stocks, you can simply use this app for fun. The best way to learn about stock picking with friends and social colleagues is through this app. 3: Wealthfront One of the largest and best investment apps currently on the market today is Wealthfront. It uses a low-cost ETF to construct your portfolio and evaluates how much risk you will have in a single investment. When you deposit money here for the first time, it will start monitoring your account. But, you simply need to add money to your account, and the rest of the pressure, the app will handle itself. The cash management account here is also quite good. You can also manage your account for up to $5000 for free. You May Also Like: Top 7 Best Types Of Marketing On Which You Should Focus 4: Acorns It is the most popular investment app on this list and is undoubtedly one of the best investment apps. It will construct your portfolio for all your cash dealings up to your retirement. So, if you use this app, it will be for your lifetime. Of course, if you link your debit or credit card to this account, Acorns will help you manage that too. You will get some automatic investment options here without worrying about cash management. For example, you can get an FDIC-protected checking account without any extra fees. You can also get access to thousands of ATMs to withdraw your cash. 5: Betterment If you want to learn socially responsible investing, Betterment is best investment apps. It will make your portfolio and help you invest in socially responsible initiatives such as climate change or global warming. It is a good option for many people because it costs way less than other investment apps. If you want a professional financial portfolio without any effort and at a low cost, the Betterment app is your option. It will set goals for you, plan your retirement budget, and there’s even no restriction to minimum money disposal here. 6: Robinhood If you want an app with a smooth interface and without trading commission, RFobinhood is your best option. Best investment apps on our list, Robinhood lets you navigate the stock market easily. You can access the stock page from the search bar. As you navigate the market, you’ll be moving from screen to screen. The first time you deposit this account, you will get instant delivery of $1000. So, this app helps you to learn to trade almost instantly. It will show you the simplest way to navigate the market, and that’s why beginners seem to prefer it a lot. 7: Webull Commission-free trading options and allowing investors to trade stock for free are the best features of this app. But, this app won’t offer you any free trading option when it comes to cryptocurrencies. Unlike the other apps on this list, Webull lets you set up an IRA account and likea taxable account. Multiple asset classes are available on this app so that you can take them anytime you want. In addition, you only need to deposit a minimum of $50 to get started on the fantastic financial management journey. 8: Stockpile We call it best investment apps because of its neat presentation and organized outlook. You can purchase a fraction of the shares of other companies. You can also get some gift cards here that you can redeem for stocks. You can track your investment anytime and anywhere in the world with this app. If you like investing but don’t have enough budget, Stockpile should be your go-to option. You can also gift stocks to young relatives and help them learn the tricks of stock picking. 9: TD Ameritrade This electronic platform is the best when dealing with preferred stocks, common stocks, and futures contracts. Even it is one of the best investment apps for long-term investment planning and retirement planning. But, a minimum of $2000 deposit is required to open an account in this app and start operating. But, the option of commission-free trading services on ETF is also available on this app. It means you can hold on to an account and also get your broker for free if you have already made the $2000deposit. 10: SoFi If you are a SoFi member, you know why it is one of the best investment apps in the market today. There is a wide array of financial services, and most of those are exclusive to students. You can learn to manage loan refinance, mortgage, credit card management through this app. It is a user-friendly app that is optimized for both PCs and smartphones. So, even if you are outside, you can look at your cash management details from your phone. Its customer support is indeed praiseworthy. Conclusion If you are still reading, that means we have given you some good suggestions here for the best investment apps. So, if you are struggling to manage your personal finance, make sure you use one of these apps. You’ll never look back in life anymore and regret careless spending if you use these. Read More: The Amazon Store Card All You Need To Know About 5 Differences Between Mass-Market Paperback Vs. Paperback How To Build An Ecommerce Website To Boost Your Business

Dhani Loans & Services Limited – Background And Services

When it comes to providing the best loans and other financial services to people, Dhani is one of the leading financial companies in India. They give people some of the best in class loans and financial assistance, along with having its own e-commerce shopping center rivaling the likes of Amazon for the Indian public. But how big is this company in 2023, and how many services do they provide? If you wish to learn more about this company, read this post until the end. Dhani - Overview Dhani was initially known as Indiabulls Ventures Limited since its inception in 1995 by Sameer Gehlaut. Soon, it established itself as a significant FinTech (Financial Technology) player in the Indian market as a financial software developer for various clients. Over time, it broadened its product and service portfolio when it launched a subsidiary named Indiabulls Consumer Finance Limited in 2017. This app-based India Bull personal loan money lending service targets the personal loans market in India. At the same time, it also launched another subsidiary named Indiabulls Securities Limited to become a major player in the Indian Stock Market. This subsidiary targeted India's stock trading consultation market, which was slowly rising. In 2020, Indiabnulls rebranded itself to Dhani. This changed the names of its subsidiaries as well. Indiabulls Consumer Finance Limited became Dhani Loans & Services Limited. In addition, Indiabulls Securities Limited became Dhani Stocks Limited. After this rebranding, the company dabbled into providing healthcare e-commerce services in the form of Dhani Healthcare Limited. This health tech (healthcare technology) subsidiary started selling medicines and healthcare consultancy online amidst the rise of the pandemic. This subsidiary soon extended its services to provide a full-fledged e-commerce platform where you can buy various products online, including food products, electronics, clothing, jewelry, and more. Benefits Of Dhani Loans And Services There are several types of Dhani Loans and services that you must know at your end. You must be well aware of the reality that can make things easier for you to reach your goals with ease. Some of the key factors that you must know at your end are as follows:- 1. Instant Personal Loans Dhani provides instant personal loans online, allowing quick access to funds for various purposes, such as medical emergencies, travel, or debt consolidation. It will help you to meet your goals with complete ease. Some of the crucial facts that you must know at your end to get the loans on time. 2. Digital Process The loan application and approval process is entirely digital, making it convenient for users to apply for loans from anywhere using their mobile devices. You need to get through the complete process that can make things perfect for you in reaching your goals with complete ease. Some of the core that can affect you are mentioned here. 3. Quick Disbursement Once approved, Dhani disburses the loan amount swiftly, often within minutes, directly into the borrower's bank account. You need to get through the complete process that can make things easier for you to attain your goals with ease. 4. Competitive Interest Rates Dhani offers competitive interest rates on its personal loans, making them more affordable for borrowers. Once you follow the correct solution, it can make things easier for you to reach your goals with complete ease. 5. Flexible Loan Amount Borrowers can typically access a range of loan amounts based on their eligibility and requirements. Once you follow the correct choices, things can become easier for you to attain your requirements with complete ease. 6. No Hidden Charges Dhani aims for transparency in its services, ensuring borrowers are aware of all associated fees and charges upfront. Dhani also provides a line of credit facility where borrowers can use funds as per their needs and pay interest only on the amount utilized. It's crucial to note that while these benefits make Dhani loans and services attractive, borrowers should review the terms and conditions, interest rates, fees, and repayment options before availing of any financial product or service to ensure it aligns with their financial goals and capabilities. Dhani Loans & Services Dhani Loans and Services has been popularized using Dhani OneFreedom. When you register for this service, you will receive a Dhani Freedom Card. With this card, you can avail various benefits like: Instant Money: With this application, you can apply for personal loans up to ₹5 lacs (around $6000) with no interest. All you need to do is be a verified user and connect your online banking account with Dhani OneFreedom Digital card. In addition, you also need to verify using your Aadhar Card. Three Interest-Free Payments: This app makes it very easy to pay back your loans. No matter how much money you take as a loan, you must pay it back in three installments without additional interest. Bank Mandate Not Required: Since a bank mandate is unnecessary for this service, Dhani will never directly debit the money from your bank account. Therefore, there is no need to fear your money being debited without your consent! Dhani Store Offers: Once you become a member of Dhani OneFreedom, you can get your Dhani Physical Card for ₹99. You can use this card to avail various special offers with many partnered stores. In addition, you can also get discounts of up to 20% on groceries and household items from the Dhani Online Store. You also become eligible to receive 2% cash back on all purchases made from the online store! Plus, no extra processing fees are added to your purchases as well! Online Healthcare: With the Dhani Card, you can get online consultations from doctors through various online portals 24x7. Dhani Online Shopping Store Dhani has its own shopping store from where you can buy various products. While they initially started out as a provider of pharmaceutical products, they soon expanded to provide products like: Groceries Pharmaceutical Products Electronics Home and kitchen equipment Household products Personal care and beauty care products Baby care products Books and stationery items Healthcare products Pet care products Clothes and fashion accessories Toys and games Sports and fitness products Jewelry and fashion accessories Footwear Dhani Stocks Limited With Dhani Stocks Limited, you get access to stock trading on the Indian Stock market in the easiest way possible! There are various benefits of joining and trading in stocks using this platform. The most significant benefits are: Real-Time Stock Quotations: If you wish to buy stocks of a specific firm, you will get real-time updates regarding their stock prices. In-Depth Stock Market Analysis: Members will get various reports that will show metrics regarding the condition of the market and get predictions about rises and falls in stock prices of multiple companies. Customizable Watchlists: If you are interested in buying stocks of specific companies, you can create a watchlist to receive real-time stock price updates and news about them, tailor-made specifically for you! Trading Consultancy: If you are new to stock trading and want to invest most profitably, you can get trading consultancy using this app. Mobile Trading Platform: With the Dhani app, you get a platform to trade stocks from various platforms, which you can access anywhere, anytime. You can trade stocks using the app, website, and direct calls. Dhani Services Share Prices If you wish to invest in this company by buying Dhani shares, the current share price as of April 2023 is ₹67.75. Here is a share chart showing its fluctuating share prices in the last few months: Image Dhani Controversies In 2023, every company is flawed, even if they look to be. Every company faces its own set of issues, affecting customers and creating controversies. In this regard, Dhani has faced several controversies in the last few years. Some of the most prominent controversies that Dhani loan has faced so far are: The former non-executive Director of the company came close to doing so in 2019. That year, she and her husband possessed unpublished business information, which they used as part of an “insider trading plan” to raise Dhani stock prices. After being caught in this act, they were impounded for ₹87,20,000 ($106,781) by the Securities and Exchange Board of India. The company expressed an “inability to make a formal statement” when several women doctors were sexually harassed on their online doctor consultation forums amidst the Covid lockdowns of December 2020. A detailed report of this incident was published by the Times of India newspaper. A glitch in the Dhani Loan app confused many users when they received a message to pay for loans they had never taken in April 2021. The company issued a formal apology for this inconvenience later on. Dhani was accused of several data breaches and misuse of personal financial information by many users in February 2022. Here, users claimed that their personal account numbers were used by unknown third parties to get loans in their names. This act was done without the consent and permission of the users. Moreover, this caused the people's credit scores to significantly drop, for loans they never took as a defaulter. Conclusion Dhani is a well-established fintech and health tech company previously known as Indiabulls. It has become a significant presence in the Indian stock market, providing various services like a personal loan service and an e-commerce store. Explore More: HYIP Projects: Features Becoming A Landlord – What Should You Include In Your Budget? IPOE Stock – Present Price, Forecast, Statistics – Should You Invest In It

Contribution Margin: What Is It, Overview, Examples, And More

Businesses use the contribution margin to measure how profitable it is to produce a product. Here, the business finds out how much revenue is left after the deduction of variable costs like transportation expenses and raw materials. A product is only profitable if the left-over revenue, after the deduction of variable costs, is higher than the fixed costs (insurance and salaries) of the business. In this article, you will learn about what contribution margin is and how it helps to measure the profit of a company. In addition to this, we will also share with you the formula for contribution margin and how to calculate using that formula. In the latter case, we will explain with the help of an example. You will also learn the uses of contribution margins in business. Finally, we will discuss some ways to improve this margin for businesses. What Is The Contribution Margin? According to Investopedia, “The contribution margin can be stated on a gross or per-unit basis. It represents the incremental money generated for each product/unit sold after deducting the variable portion of the firm's costs. The contribution margin is computed as the selling price per unit minus the variable cost per unit.” The term contribution margin is also known as dollar contribution per unit. The factor also helps the business to measure how much a particular product contributes to a company’s overall profit. The measure helps in getting an idea of the profit potential of a particular product that the company offers. Apart from that, it also helps in showing the portion of sales with the help of which the company is covering its fixed costs. After the company has covered all its fixed costs, the amount left is the profit that the company made in the given timeframe. Read More: Market Orientation – What Is It, And How Does It Work? How To Calculate The Contribution Margin? To calculate the contribution margin of a business, you will first need to calculate the sales revenue of the business. Then, you will need to subtract the variable costs of the business from the sales revenue. The amount that is left is used to cover the company’s fixed costs. Some of the major examples of fixed costs include rent, salaries, insurance, etc. This resultant amount that the company is using to fulfill the fixed costs is the contribution margin of the company. Here is the formula for the contribution margin of a company: Contribution Margin = Net Sales Revenue of the business - Variable Costs of the businessOr,Contribution Margin = Fixed Costs of the business + Net Income of the business Here is the formula for the contribution margin ratio: Contribution Margin Ratio = (Net Sales Revenue of the business - Variable Costs) / (Sales revenue of the business) A Simple Example Of The Contribution Margin You can understand the contribution margin here with the help of a simple example - A Machine for manufacturing pencils is priced at $10,000. (Fixed Cost) The cost of manufacturing one pencil requires $0.2 of wood, pigment, color, etc. The electricity charges that go for manufacturing one pencil is $0.1. The labor charge is $0.3 for manufacturing one pencil. Therefore, the variable cost for manufacturing one pencil = $ (0.2+0.1+0.3) = $0.6 per pencil. So, the cost of manufacturing 10,000 pencils = $0.6 x 10,000 = $6,000. Hence, the total manufacturing cost = the variable cost + fixed cost = $6,000 + $10,000 = $16,000. Therefore, the cost of one pencil = $16,000 / 10,000 = $1.6. Hence, if the selling price of one pencil is $2, then profit = $2 - $1.6 = $0.4 per pencil. However, to measure contribution costs, we will need to consider only variable costs. Therefore, the incremental profit = $2 - $0.6 = $1.4 per pencil. What Are The Uses And Applications Of Contribution Margin? According to the Corporate Finance Institute, “It is important to assess the contribution margin for break-even or target income analysis. [...] To resolve bottlenecks, contribution margin can be used to decide which products offered by the business are more profitable and, therefore, more advantageous to produce, given limited resources. Preference is given to products that provide a high contribution margin.” Hence, businesses can use this to find out those products that bring the highest profits despite consuming the same set of manufacturing resources. Let’s say a company manufactures two types of pencils. The one that brings the highest profit will be given the higher production preference. This also helps the management to allocate resources in the most efficient manner. How To Improve Contribution Margin? According to TheForage.com, “The more revenue available after variable costs are covered, the better, especially considering how expensive fixed expenses like rent and salaries can be. At the very least, a product must have a positive contribution margin to be worth producing. So, even if the product isn’t that profitable, the company can break even as long as the margin is high enough to cover fixed expenses.” In addition to this, a business can also improve its contribution margins if it adjusts its production costs and considers making its processes more efficient. The company can also reduce its variable costs, such as by lowering the expenses of factors like shipping and marketing. The company can reduce costs by choosing better and more affordable alternatives. Apart from that, the company can also find ways to improve its revenues. However, these need to be done with care, as improper implementation can backfire for the company. Read More: Market Cannibalization – Definition, How Does It Work, Example, And More Wrapping Up Hope this article was helpful for you to understand the concept of contribution margin. You can see from this article that the contribution margin is nothing but the portion of a product’s sales revenue, which is not taken up by variable costs. Hence, this left-over value contributes to the fixed costs of the company. Companies that are labor-intensive (the ones with small fixed expenses) have low contribution margins. On the other hand, the ones that are capital-intensive, such as industrial companies with higher fixed costs, have high contribution margins. Do you think that this margin is a very important indicator to understand a company’s profit? Share your answers with us in the comments section below. Read Also: Entrepreneur : Who Coined The Term ‘Entrepreneur’? Intrapreneurship – Definition, Importance, Duties, And Responsibilities What Is a Franchise, And How Does It Work? – Examples, Benefits & More

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