Enterprise

Freshworks – Best Features, Pricing, Pros, And Cons: Let’s Discuss

Soumava Goswami

Enterprise Jul 04, 2023

Freshworks offers you a CRM that helps to streamline your sales and customer service management. The best part is that you will not need to break the bank to do so. The CRM system comes with a variety of useful features as well as other software systems from the brand, which can be integrated easily with the system. Furthermore, it is one of the such CRM options that come with a variety of customization options as well.

In this article, you will learn about the major products of Freshworks, along with a brief overview of Freshworks’ services. Then we will provide you with the pricing of the Freshworks CRM. Next, we will discuss the major features of the CRM system from which you can benefit.

Finally, you will learn why the Freshworks CRM is a great option for your business, followed by some pros and cons of the software system. Hence, to learn more about this software system, read on through to the end of the article.

Freshworks Products – A Brief Overview

Freshworks is a brand that comes with three different categories of products – Customer Service Products, IT Service Products, and CRM Products. The major CRM software from Freshworks is Freshsales.

According to Forbes.com,

“Freshsales is an all-in-one solution providing unified sales, marketing, chat and telephone capabilities. The Freshsales CRM works on a browser or mobile app, making it easy to reference or add to your contacts wherever you are. It’s also a fully customizable app, so you can change your dashboards to suit how you view your contacts or data.”

Customer Service Products include Freshchat, Freshdesk Support Desk, Freshdesk Omnichannel, Freshdesk Contact Center, and Freshdesk Customer Success.

IT Services Products include Freshservice for IT and service management, and Freshservice for Business Teams, for better-streamlining business processes.

CRM Services include Freshsales and Freshsales Suite for the management of sales services and Freshmarketer for marketing and lead management. All the customer services products and the IT services products are included with the CRM services.

Freshworks – What Is The Pricing?

One of the best things about the Freshworks CRM (Freshsales) is that there are three different plans based on the type of user that needs to work on the CRM. Here are the plans and their respective pricing:

Plans	Pricing
Free Plan	No payment (for up to three users only)
Growth	$15 per user per month (annual billing)
Pro	$39 per user per month (annual billing)

Furthermore, there is an ‘Enterprise’ plan that is designed for larger businesses, having complex sales processes and lead management needs. This plan is for businesses that deal with higher volumes of sales. The features, customization options, control, and governance are many. There are other controls as well, which are extremely helpful for businesses. Moreover, you can also include many add-ons with Enterprise as well.

Freshworks CRM – What Are The Major Features Of Freshsales?

According to the official website,

“Freshsales leverages customer data in ways that help you personalize engagement, shorten the sales cycle, and focus on the leads most likely to sign on the dotted line. All automated, and powered by brilliant AI-driven insights.”

Once you do Freshworks login into Freshsales, you will be greeted with an extremely useful and customizable dashboard. However, one of the best features about it is the fact that it is easy to use and simple at the same time. Here are the major features of Freshsales that you need to know about:

There are an ample number of customization features that helps the Freshsales CRM fit your business in the right manner.
The automation system can help in enhancing the productivity of the organization.
With its multichannel communication systems, Freshsales can help better manage your customer relationships.
With various sections that give you the view of customers, you can bring all the internal teams of your business along a single and shared view of the data associated with customers.
With automated workflows, end-to-end personalization, behavioral segmentation, and more, you will be able to automate your marketing processes.
The introduction of AI also makes things easier for you by providing you with helpful reports and insights.

Why Can Freshworks Be A Great Addition To Your Business?

Being one of the best lead management software options, Freshsales is a great option for growing your business.

Forbes.com, in its review of Freshsales, rightly puts it,

“Freshsales is an easy-to-use CRM tool that’s priced low enough for small startups that need to budget wisely. The free plan is a great entry-level tool and as your business grows, you can upgrade to one of the paid plans for more usability.”

Apart from that, if you want to do more collaboration, you can also integrate Freshsales with all the other software systems present in Freshworks.

What Are The Pros And Cons Of Freshworks CRM Freshsales?

The following are some of the most essential pros and cons about Freshsales that you need to know before you make a purchase:

Pros Of Freshsales

Here are the major pros of Freshsales:

There is a free plan which you can use perpetually.
The paid plans of Freshsales are affordable as well.
You will get to use the chat, email, and phone features on all the plans.
All the paid plans contain an AI-powered lead-scoring feature.
There are many automation options available with Freshsales as well.
There are customization options in the dashboards and reports as well.

Cons Of Freshsales

The following are the Freshsales cons that you must consider before you make a purchase:

Customer support is lacking and needs to be upgraded.
In some cases, Freshsales customer support only works on weekdays.
The free plan does not contain any reports.

Final Thoughts

Hope this article was helpful for you in getting a better idea of Freshsales CRM, which is one of the major software systems produced by Freshworks. The best thing about this software system is the fact that many features are available for free. However, if you are looking for advanced features, you must consider subscribing to the paid plans. What do you think about Freshsales? Share your reviews about the software in the comments section below.

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Soumava Goswami

Inspired by The Social Network, Soumava loves to find ways to make small businesses successful – he spends most of his time analyzing case studies of successful small businesses. With 5+ years of experience in flourishing with a small MarTech company, he knows countless tricks that work in favor of small businesses. His keen interest in finance is what fuels his passion for giving the best advice for small business operations. He loves to invest his time familiarizing himself with the latest business trends and brainstorming ways to apply them. From handling customer feedback to making the right business decisions, you’ll find all the answers with him!

Zoho CRM – Best Features, Pricing, Pros, Cons, And Alternatives

Zoho CRM is a customer relationship management and lead management software that is popular among small businesses that are in their phase of growth. As clients and customer starts growing for a company, the Zoho CRM provides the extra features and quantity that the company needs. The free plan of Zoho also comes with numerous useful features. In this article, you will mainly learn about one of the popular CRM software systems, the Zoho CRM. Furthermore, we will discuss the plans available if you want to purchase the software. Furthermore, you will learn what are the major features that Zoho CRM has that your business can benefit from. Finally, we will discuss why this software system is a great option for your business, along with a few pros and cons regarding the same. Hence, to learn more about Zoho CRM, read on through to the end of the article. Zoho CRM – A General Overview Of The Platform A review article on Forbes.com puts it rightly – “Zoho CRM makes it easy for newcomers to get started with a CRM, especially if they’re not familiar with the software. The free plan includes just enough of the basic features to be helpful for an individual or an ultrasmall company. And the interface is intuitive and clean, which makes it even easier to learn to use.” This is one of the major factors that the Zoho CRM API is very popular among small businesses. Furthermore, the software system comes with a lot of features that are not only helpful for small businesses only, but for growing businesses as well. Zoho CRM Pricing In the following table, you will get the entire pricing and plans of the Zoho CRM: PlansMonthly PricingAnnual PricingZoho CRM FreeFreeFreeZoho CRM Standard$20 per user per month (annual billing)$14 per user per month (annual billing)Zoho CRM Professional$35 per user per month (annual billing)$23 per user per month (annual billing)Zoho CRM Enterprise$50 per user per month (annual billing)$40 per user per month (annual billing)Zoho CRM Ultimate$65 per user per month (annual billing)$52 per user per month (annual billing)Zoho CRM Plus$65 per user per month (annual billing)$52 per user per month (annual billing)Zoho One$105 per user per month (annual billing)$90 per user per month (annual billing) What Are The Major Zoho CRM Features? Once you do a Zoho CRM login, you will find the Zoho interface being very user-friendly. Once in the software, you will also come across a variety of customization features. You can also create personalized layouts, which you can save, clone, and share. With a many automation features, you can simplify your complicated tasks. Furthermore, Zoho also comes with an AI assistant. According to the official website of Zoho CRM Plus, “Zoho's AI assistant, Zia, guides your teams by predicting business trends, suggesting the best times to contact customers, identifying sentiments in emails and tickets, and providing intelligent business dashboards.” Another great feature of Zoho is that it can be integrated with all the different Zoho software systems. Furthermore, the Zoho CRM supports other systems too. Why Is Zoho CRM A Great Option For Your Business? Being one of the best software options for lead management, Zoho CRM helps in unifying your business and marketing processes. According to the official website of Zoho CRM, “Zoho CRM Plus unifies your sales, marketing, customer service, and every other customer-facing team on one platform so you can deliver exceptional customer experiences to every customer. Unify business data, customer engagements, ROI, and more—all while keeping your customer at the center of everything you do.” With this CRM, you will be able to provide your customers with the needed convenience of omnichannel engagement. With Zoho, you can engage with your customers at every level of the customer lifecycle. You can always have full access and full information about your customers through different channels, as you will get real-time notifications on the software system. Zoho CRM – The Major Pros And Cons The following are some of the essential pros and cons that you must be aware of before you make a purchase of Zoho CRM: Pros Of Zoho CRM Here are the major pros of Zoho CRM: Zoho CRM comes with a free plan but with limited features. The pricing plans are affordable and friendly for small businesses. All the pricing plans contain the automation feature. You can integrate the CRM with various other Zoho software systems as well as other software systems. The CRM is simple and easy to customize. There is a mobile app as well, which allows remote access. If you do not like the software, you will get the money back in 30 to 45 days. Cons Of Zoho CRM Here are the cons of Zoho CRM that will allow you to make a decision while purchasing: The AI features come only the top-tier plans. There are only a limited number of custom fields. There are no integrations available for free plans. Zoho CRM Alternatives We think that Zoho CRM can be an excellent choice for a small business. However, it is not the best option for large businesses. According to Forbes.com, “While Zoho CRM is an excellent entry-level CRM, it may not be the best choice for every business. You can find plenty of Zoho CRM alternatives that could fit your CRM strategy better.” The following are the six top alternatives of Zoho CRM that you will find easily: 1. ActiveCampaign 2. Monday.com 3. Less Annoying CRM 4. Salesforce Pardot 5. LeadSquared 6. Hatchbuck Summing Up If you are running a startup, then there cannot be any better CRM solutions available than Zoho CRM. Furthermore, you can surely choose the alternatives, as per your needs and likings. However, when it comes to a combination of features and pricing, Zoho CRM is the best option of all. What is your review of this software system? Share your reviews regarding Zoho CRM in the comments section below. Read Also: Is Startup Business Insurance Necessary For New Businesses? 5 Most Powerful Marketing Strategy That Will Change Your Business What Is Commercial Insurance? And Its Different Types – Let’s Discuss

Pardot – Best Features, Pricing, Pros, And Cons: Let’s Discuss

With the change in the way of marketing processes and techniques, businesses are moving towards marketing automation. Within the CRM space, marketing automation is one of the fastest-growing aspects. This is because automation of marketing helps businesses realize better ROI and faster growth. One of the best marketing automation software is Pardot. In this article, we will give you a general review of the Pardot software, which is a popular marketing automation software by Salesforce. We will also give you reasons why Pardot is great software for small businesses and startups. Finally, we will inform you about some of the major features of Pardot, as well as the major pros and cons of the software. Hence, to learn in detail about the software read on through to the end of the article. Salesforce Pardot – A General Review Of The Platform Pardot is currently known as Salesforce Marketing Cloud Account Engagement. For this, we will use the name Salesforce Marketing Automation software. The software is created to automate marketing processes and carry out lead management in a faster and better manner. According to the official website of Salesforce.com, “Marketing Cloud Account Engagement is a B2B marketing automation solution that aligns marketing activities with sales goals to sell more effectively and build long-term customer relationships. It gives marketers and salespeople all the information and tools needed to find and win more customers.” With this Salesforce Marketing Automation software, you will come across rich customer insights within a split-second. Hence, you will be in a better position to make your B2B connections better and shall be able to maintain better relationships with them. Furthermore, you will also be able to find more leads whom you can be able to convert better. Read More: Less Annoying CRM – Pricing, Features, Pros And Cons, And More Salesforce Pardot Pricing – Different Levels Of Pricing According to Salesforceben.com, “Pardot (Account Engagement) follows a per org billing model, sometimes referred to as a ‘bucket’ license. This means that by purchasing one license of Pardot, you can give as many users access as your organization requires.” However, the different editions saw an increase in price in 2018. The following are the four different price options for Salesforce Pardot: EditionPriceFeaturesGrowth (Standard)$1250- Basic edition- Access to only core marketing processes like automation, email marketing, and engagement studio.Plus (Pro)$2500- Access to almost all the Salesforce Pardot features related to account engagement and marketing automation. - Also, the most popular option.Advanced (Ultimate)$4000- Business units and other increased services.Premium$15000- Meant for large organizations with large databases- Large marketing teams can work on it- Higher record limit than Advanced Salesforce Pardot – Why It Is A Great Option For Small Businesses? According to PCMag.com “While it's not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.” The following are the major reasons why you can implement Salesforce Pardot in your business organization: You will be able to generate better leads by using many useful features. You will have a better idea of the activities of the audience. This will help you to convert them into leads faster. With better personal outreach options, you will be able to make stronger connections. You can tailor email campaigns in the software by audience segmentation. You will have great data to monitor the performances. Hence, you will get a lot of options to improve. The AI will also help in dealing better with customers and also predict customer engagement. The Major Features That Come With Salesforce Pardot The following are the major features that Salesforce Pardot brings to your organization: The email marketing option in Salesforce Pardot comes with a lot of features and an intuitive interface. It integrates amazingly with other Salesforce platforms and software systems. The landing pages and Pardot forms are built aesthetically, and there are many customization options. There are many search tracking and optimization options which help marketers to get ROI on SEO efforts that are campaign specific. The Journey Builder tool helps a lot in managing leads. There are other lead management tools as well. You will get a lot of access to analytics and data. There is also a Salesforce Pardot certification, which is given as a credential to those people with experience in working and implementing Pardot solutions. Basically, it is meant for people who use their knowledge in designing, building, and executing marketing processes in a Salesforce Pardot system. Essential Pros And Cons Of Salesforce Pardot No matter how good software is, it has its own sets of positives and negatives. The same is true for Salesforce Pardot. Although it has a very intuitive design and comprises a deep set of features, it still has some disadvantages with it as well. The following are the major pros and cons of Salesforce Pardot that you need to be aware of: Pros Of Salesforce Pardot Here are the major pros of the software: Comprises a many features dealing with marketing automation and email marketing. Comes with automation branching as well. Comprises a white glove onboarding service for the new user. Easy integration with other software programs and applications from Salesforce after Pardot login. There are specialized sub-products for some industries. Behavioral scoring of all inbound leads is carried out with the help of AI. Cons Of Salesforce Pardot Here are the cons of Salesforce Pardot: A bit pricey, and small and medium-sized businesses will not be comfortable with the price. There are no standalone mobile apps. Customer services are limited. Read More: What Is LeadSquared? Features, Pricing, Pros, And Cons Summing Up Although the Salesforce Pardot is not cheap, it definitely sets its standard as one of the best marketing technology automation software, lead management, and email marketing. The software combines great design with a many features, which include a variety of options for integration with other apps. Furthermore, the analytics are driven by artificial intelligence. Do you think Pardot can be a great addition to your business? Share your thoughts about it in the comments section below. Read Also: Upwards Review: Is This India’s Best Instant Loan App? Fullerton India Review: Things To Know Before Taking A Loan! LoanTap: Information, Eligibility Criteria, Interest Rates, Review & More

Closing the Gaps: How B2B Enterprises Can Stop Revenue Leakage

Large organizations like fintech, SaaS, communications, and high tech are always chasing scale. Yet there is this quiet bleed. Revenue leakage. Although it does not meet the eye, it is just steady erosion. These include complex billing systems, shifting pricing models, and endless transactions. It is also about small cracks that compound over months and years. As a result, profits slip, innovation slows, and growth feels heavier, which is harder to sustain. Where Does Revenue Leakage Start? When it comes to contracts, thousands of them are stacked and scattered. Each with terms, renewals, and add-ons. Hence, they are easy to miss. A renewal date slips through, an add-on was never billed, or billing cycles are misaligned. These lead to quiet losses that are invisible at first. Then the numbers don’t match projections. Pricing mismanagement is another trap. Markets move fast with software updates, new features, and shifting models. Teams are scrambling to keep up. Also, without automation, mistakes creep in, old rates are applied, discounts are handed out without approval, and fees are misquoted. Each slip cuts into margins, sometimes unnoticed until quarter-end reviews. Apart from that, billing errors pile on top. Invoices are missing services. Wrong schedules. Manual delays. Payments postponed. Cash flow disrupted. Customers lose confidence. Internal teams are stretched thin. Hence, it is not just numbers but the drainage of trust, reputation, and energy. Tech as the Fix CFOs and Finance leaders know the pain. They are leaning on automation and platforms that stitch the cycle together. In fact, visibility, precision, and automated contract management keep terms tight, renewals tracked, and errors reduced. Dynamic pricing tools adjust in real time. These include market shifts, contract tweaks, rates updated instantly, etc. Hence, there is no lag or guesswork. Meanwhile, advanced billing software ties it all together as invoices are generated correctly on time. Other benefits include the following: Services reflected. Terms honored. Faster billing. Fewer disputes. Less risk of missed income. Then, IT teams step in. That is why infrastructure matters, as real-time analytics surface discrepancies early. Also, leakage points are flagged before they balloon. Product and ops teams keep databases clean. This way, configurations are aligned with pricing accuracy and the syncing of departments. Sustaining Growth Leakage prevention isn’t a one-off fix. It is ongoing and a discipline. In this case, finance, tech, and operations are working together. This leads to automation plus accountability and reviews that catch gaps before they widen. For industries where the stakes are high, it is more than dollars. It is resilience. Also, intelligent systems mean smoother scaling. Moreover, it ensures faster adaptation to market shifts and profitability that lasts. Companies that nail this don’t just retain revenue. Rather, they build trust and innovate without the drag of hidden losses. This way, they lead. Closing Thought Revenue leakage is sneaky, but not unstoppable. With connected systems, disciplined processes, and collaboration across teams, organizations can plug the gaps. The payoff isn’t just financial but cultural. Hence, confidence is restored and growth unlocked. However, preventing leakage isn’t just about saving money. It is also about freeing up energy. Teams spend less time fixing errors, more time building. Moreover, customers see reliability, not excuses. Also, markets reward agility. In the end, it is not just about plugging holes. Rather, it is about building a foundation strong enough to carry the weight of future growth. Read Also: Breaking Barriers: How to Eliminate Bottlenecks in B2B Sales Top 7 Best Startups Revenue Model That Will Grow Your Business

Intrapreneurship – Definition, Importance, Duties, And Responsibilities

The word Intrapreneur consists of two words - Intra (within) and Entrepreneur. Intrapreneurship refers to a situation where employees within a company use their entrepreneurial skills to complete projects and tasks. These employees use their creativity, leadership, intuition and also take risks in their job roles to complete projects. The concept is relatively recent and is changing the way organizations manage business and innovation. In this article, you will learn in general what Intrapreneurship means and what its importance is in businesses of now. We will discuss here some of the major impacts of intrapreneurship on business. Next up, we will provide you with the major characteristics, as well as the duties and responsibilities of an intrapreneur. Hence, to learn more about intrapreneurship read on through to the end of the article. What Is Intrapreneurship? According to Investopedia, “The term intrapreneurship refers to a system that allows an employee to act like an entrepreneur within a company or other organization. Intrapreneurs are self-motivated, proactive, and action-oriented people who take the initiative to pursue an innovative product or service.” Although a new concept in the world of business, intrapreneurship is on the verge of changing the ways in which companies manage business and innovation. With time, intrapreneurs are becoming the top innovators within organizations. Hence, companies are tasking their intrapreneurs to develop new ideas, products, systems, and services within the existing organization framework. The good thing about intrapreneurship is that intrapreneurs know that they do not need to bear personal costs when they fail. In most cases, the organization absorbs the losses (if any) that come from failure. On the contrary, if there is a success, the company is the one that gets the most gains in the end. Read More: Importance Of Entrepreneurship: Types, Features & Benefits What Is The Importance Of Intrapreneurship? An intrapreneurship is a situation when a business allows its employees to own up and become entrepreneurs within the organization. This, in turn, benefits the company as well as the employee. Furthermore, the employee also gets the chance and the freedom to experiment with their work. 1. Employees Get The Autonomy According to Indeed.com, “Intrapreneurship is usually an unofficial title. Though intrapreneurs have autonomy over the projects for which they're responsible, they typically have other duties they need to perform under their official role in the company.” Furthermore, there are many other companies that encourage their employees to engage in some form of intrapreneurship in any way. Companies allow their employees to devote a part of their time to work on projects in an entrepreneurial way which can benefit the organization. Apart from that, once there is a culture of intrapreneurship in an organization, it can help to foster autonomy and independence. In most cases, the best resolution can be achieved easily. For example, in an intrapreneurship, the company might require an employee to perform research and recommend a better solution to workflow to the brand of the company. 2. More Innovation And Growth For The Company With intrapreneurship, the company has more entrepreneurs within the organization. However, employers can recognize their employees that are capable of becoming intrapreneurs for the company. They can also find those employees that show their intrapreneurial spirit, which can be detrimental to the company. Employers can benefit from intrapreneurship since a win can lead to the success of the department and the company as a whole. If employers encourage these employees to work more on innovation, growth, and research, they can benefit a lot. If employers do not promote their employees, they might lose these potential intrapreneurs to other companies. A Few Characteristics Of An Intrapreneur It is important to learn some of the major characteristics of an intrapreneur. According to Investopedia, “Identifying intrapreneurs can sometimes be difficult. These employees are generally self-starters who are both ambitious and goal-oriented. They are often able to solve problems on their own and come up with ideas that lead to process improvements.” The following are some of the major characteristics of intrapreneurs that you need to learn: They are not afraid of risks and are ready to risk time or finances themselves. They love to share the reward of successful intrapreneurial projects with the corporation and other intrapreneurs equitably and in a defined manner. They are innovative and always have the capability and drive to build new akin to capital. With their work and efforts, they earn independence and autonomy from their company/ employers. Within the corporation they work for, intrapreneurs become their own “venture capitalist.” One of the major things about intrapreneurs is that they are not afraid of taking risks, as they can take responsibility for multiple tasks. To look for new challenges, some intrapreneurs can even take on some projects that they are not comfortable with in general. What Are The Major Duties And Responsibilities Of The Intrapreneur? The role, duties, and responsibilities of intrapreneurs can vary a lot based on the company they are working for and the industry they are in. However, there are a few things that are found common among intrapreneurs. The following are some of the common duties and responsibilities of an intrapreneur: Intrapreneurs know how to bring new ideas and generate new ones based on the situation of the company. They also have a good knowledge of the services, products, and services of the company. They innovate and manage innovation by overseeing its lifecycle, from its conception to implementation. Intrapreneurs with management capability often lead cross-functional teams and manage projects by ensuring their successful completion. They are problem solvers and identify and bring varied solutions to the complex problems of the business. They are risk-friendly and are not afraid to take calculated risks with proper assessment of the situation. Read More: Risk In Entrepreneurship : What Risks Do An Entrepreneur Face? Wrapping Up Hence, you can see from this article that intrapreneurship is nothing but a way in which a business allows its employees to act like entrepreneurs within the organization. Hence, just like entrepreneurs, intrapreneurs need to be action-oriented, proactive, self-motivated, risk-friendly, innovative, and more. Many experts consider intrapreneurship as a step towards entrepreneurship. Intrapreneurs can develop their own business by using what they have learned within the organization. How do you think employees benefit from intrapreneurship? Share your thoughts about it in the comments section below. Read Also: What Is a Franchise, And How Does It Work? – Examples, Benefits & More What Is A Venture Capitalist, And What Are Their Functions? Private Equity Vs. Venture Capital: Key Differences

Freshworks – Best Features, Pricing, Pros, And Cons: Let’s Discuss