Pardot – Best Features, Pricing, Pros, And Cons: Let’s Discuss
With the change in the way of marketing processes and techniques, businesses are moving towards marketing automation. Within the CRM space, marketing automation is one of the fastest-growing aspects. This is because automation of marketing helps businesses realize better ROI and faster growth. One of the best marketing automation software is Pardot.
In this article, we will give you a general review of the Pardot software, which is a popular marketing automation software by Salesforce. We will also give you reasons why Pardot is great software for small businesses and startups. Finally, we will inform you about some of the major features of Pardot, as well as the major pros and cons of the software. Hence, to learn in detail about the software read on through to the end of the article.
Salesforce Pardot – A General Review Of The Platform
Pardot is currently known as Salesforce Marketing Cloud Account Engagement. For this, we will use the name Salesforce Marketing Automation software. The software is created to automate marketing processes and carry out lead management in a faster and better manner.
According to the official website of Salesforce.com,
“Marketing Cloud Account Engagement is a B2B marketing automation solution that aligns marketing activities with sales goals to sell more effectively and build long-term customer relationships. It gives marketers and salespeople all the information and tools needed to find and win more customers.”
With this Salesforce Marketing Automation software, you will come across rich customer insights within a split-second. Hence, you will be in a better position to make your B2B connections better and shall be able to maintain better relationships with them. Furthermore, you will also be able to find more leads whom you can be able to convert better.
Read More: Less Annoying CRM – Pricing, Features, Pros And Cons, And More
Salesforce Pardot Pricing – Different Levels Of Pricing
According to Salesforceben.com,
“Pardot (Account Engagement) follows a per org billing model, sometimes referred to as a ‘bucket’ license. This means that by purchasing one license of Pardot, you can give as many users access as your organization requires.”
However, the different editions saw an increase in price in 2018. The following are the four different price options for Salesforce Pardot:
| Edition | Price | Features |
|---|---|---|
| Growth (Standard) | $1250 | – Basic edition- Access to only core marketing processes like automation, email marketing, and engagement studio. |
| Plus (Pro) | $2500 | – Access to almost all the Salesforce Pardot features related to account engagement and marketing automation. – Also, the most popular option. |
| Advanced (Ultimate) | $4000 | – Business units and other increased services. |
| Premium | $15000 | – Meant for large organizations with large databases- Large marketing teams can work on it- Higher record limit than Advanced |
Salesforce Pardot – Why It Is A Great Option For Small Businesses?
According to PCMag.com
“While it’s not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.”
The following are the major reasons why you can implement Salesforce Pardot in your business organization:
- You will be able to generate better leads by using many useful features.
- You will have a better idea of the activities of the audience. This will help you to convert them into leads faster.
- With better personal outreach options, you will be able to make stronger connections.
- You can tailor email campaigns in the software by audience segmentation.
- You will have great data to monitor the performances. Hence, you will get a lot of options to improve.
- The AI will also help in dealing better with customers and also predict customer engagement.
The Major Features That Come With Salesforce Pardot
The following are the major features that Salesforce Pardot brings to your organization:
- The email marketing option in Salesforce Pardot comes with a lot of features and an intuitive interface.
- It integrates amazingly with other Salesforce platforms and software systems.
- The landing pages and Pardot forms are built aesthetically, and there are many customization options.
- There are many search tracking and optimization options which help marketers to get ROI on SEO efforts that are campaign specific.
- The Journey Builder tool helps a lot in managing leads. There are other lead management tools as well.
- You will get a lot of access to analytics and data.
There is also a Salesforce Pardot certification, which is given as a credential to those people with experience in working and implementing Pardot solutions. Basically, it is meant for people who use their knowledge in designing, building, and executing marketing processes in a Salesforce Pardot system.
Essential Pros And Cons Of Salesforce Pardot
No matter how good software is, it has its own sets of positives and negatives. The same is true for Salesforce Pardot. Although it has a very intuitive design and comprises a deep set of features, it still has some disadvantages with it as well. The following are the major pros and cons of Salesforce Pardot that you need to be aware of:
Pros Of Salesforce Pardot
Here are the major pros of the software:
- Comprises a many features dealing with marketing automation and email marketing.
- Comes with automation branching as well.
- Comprises a white glove onboarding service for the new user.
- Easy integration with other software programs and applications from Salesforce after Pardot login.
- There are specialized sub-products for some industries.
- Behavioral scoring of all inbound leads is carried out with the help of AI.
Cons Of Salesforce Pardot
Here are the cons of Salesforce Pardot:
- A bit pricey, and small and medium-sized businesses will not be comfortable with the price.
- There are no standalone mobile apps.
- Customer services are limited.
Read More: What Is LeadSquared? Features, Pricing, Pros, And Cons
Summing Up
Although the Salesforce Pardot is not cheap, it definitely sets its standard as one of the best marketing technology automation software, lead management, and email marketing. The software combines great design with a many features, which include a variety of options for integration with other apps. Furthermore, the analytics are driven by artificial intelligence. Do you think Pardot can be a great addition to your business? Share your thoughts about it in the comments section below.
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The processes connected to sales orders may start with these. Additionally, payment functions work with POS systems and cargo transaction management. 9. Competitor Management A tool to help you manage and keep up with all your rivals sets Apptivo apart from other CRMs. Maintain track of lost sales, which competitors won, and why. You may create extensive lists with unique data. 10. Products, Goods & Services There are approval processes for talking about fresh concepts for new items. You may monitor the progress of ideas as they materialize. Users may utilize Apptivo to pawn new patents for innovative ideas. Even the geographical range for patents is provided. 11. Knowledge Databases Users may create knowledge, how-to, and other FAQ-related databases with the Apptivo Answers app. Natural language may be used to enter queries and answers; tags and categories can be used to keep things organized; and SEO phrases can be incorporated into the database of knowledge. 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Apptivo CRM Pricing Regarding Apptivo pricing plans, this CRM currently has three different subscription plans to choose from. They are as follows: 1. Apptivo Free This is the free, basic plan of Apptivo. The only use this plan will provide you with is its access to lead and contact management features. 2. Apptivo Lite Price: $10 (per month) / $96 (annual) Along with the Apptivo basic plan, this plan provides you with two other features: Opportunity Management Custom Dashboards 3. Apptivo Premium Price: $15 (per month) / $144 (annual) Along with all the features of Apptivo Lite, this plan gives you access to the Mass emailing feature. Apptivo CRM Customer Service Apptivo provides live chat, email, and 24/7 customer service on all paid plans in addition to a comprehensive knowledge library. On weekdays, it furthermore provides live phone help. I used the live chat feature of Apptivo and posed a few straightforward inquiries on the user interface to gauge the customer service team's responsiveness. I received prompt responses from a helpful and competent support representative, who provided clear responses and pointed us toward additional assets on the information hub. Apptivo CRM Alternatives Value-wise, Apptivo's premium plans are difficult to match. Insightly, a rival has excellent project management capabilities and a wide variety of third-party connectors, but it is expensive and has fewer CRM functions on the base subscription. Having said that, Apptivo is renowned for its great reporting and offers better opportunity and pipeline management. This makes it ideal for bigger pipelines, where insights from sophisticated analytics might be useful. Zoho CRM is another strong rival that may compete with Apptivo in terms of customization. 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