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Creatio CRM – Review, Major Features, Pros & Cons, And More

Creatio

Creatio CRM comes with advanced lead management tools for streamlining the sales and communication processes of your organization. Despite being a bit highly-priced, the software comes with a variety of automation features required for smooth processing. If you are looking to automate the workflows of your organization, then Creatio is a great option for you.

In this article, you will first get a general overview of Creatio CRM. Then, we will also discuss the pricing plans that Creatio offers. Then, you will learn the major features that Creatio offers for your business, from which you can benefit. And you shall learn whether Creatio is a good software for your business or not. Finally, we shall discuss the pros and cons of the software. Hence, to learn more about this CRM, read on through to the end of the article.

Creatio – A General Overview Of The Software

Creatio - A General Overview Of The Software

Once you do a Creatio Login, you will find the interface quite appealing. However, it is simple and does not contain a host of unnecessary features. However, you will find those automation features which can be beneficial to you for your marketing and sales processes.

According to TechRadar.com,

Creatio CRM is a comprehensive sales and marketing software with plenty of tools to create campaigns and keep deals moving. The platform does a good job of categorizing leads to help streamline the sales process. However, Creatio CRM is somewhat complicated to use and getting access to all of the features can be very expensive.”

Creatio comes with three platforms – one for marketing, one for sales, and another for services. For processes relating to lead management and marketing campaigns, Creatio offers Marketing Creatio. On the other hand, Sales Creatio is for all the processes relating to sales, while Service Creatio is for streamlining customer service workflows of different levels of complexity.

Creatio Pricing And Plans

Creatio Pricing And Plans

The following are the pricing and plans of the various Creatio platforms:

Sales Creatio

It is the primary CRM platform, where you will get a variety of tools related to deal management and follow-up. For every user, Sales Creatio costs $300 per year.

Marketing Creatio

This platform comes with tools for marketing that include email campaigns, lead generation, and event forums. The plans for marketing Creatio start at $875 per year (for one user). Here, you can deal with up to 1000 contacts and can make five emails to every contact per month. You will also get access to Creatio Marketplace.

Services Creatio

This one acts as your primary help desk software, where you can solve all the issues that your customers, leads, and inquirers are facing. For every user, Services Creatio costs $420 per year.

What Are The Major Features That Creatio Offers?

What Are The Major Features That Creatio Offers

According to TechRadar.com,

Creatio CRM has a very robust set of features, particularly if you have access to all three component software systems. Note that managers can get access to a special version of Creatio CRM that allows you to switch between Sales, Marketing, and Service from the platform dashboard.”

Since there are three different platforms of Creatio, hence it is better to look at them individually. Here are the features of all the Creatio platforms:

Sales Creatio

It offers easy categorization of leads. Furthermore, you will get workflow automation, plus notification. You can view and track your sales easily.

Marketing Creatio

The email marketing features are many, and you can set up online forms. However, there is no integration available with social media, which is a limitation.

Services Creatio

You can integrate with Sales Creatio and Marketing Creatio and use the essential tools to offer helpdesk services to your customers.

Can Creatio CRM Be A Good Option For Your Business?

Can Creatio CRM Be A Good Option For Your Business

According to SoftwareAdvice.com,

With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users – whether business users without coding skills or professional developers – to create powerful business apps and easily automate various aspects of the company’s operations with no code.”

If you want to use Creatio for your business, you will get the following:

  • A full view of your customers’ leads and opportunities.
  • You can automate all the internal business processes of your organization.
  • You can easily capture and track leads with the help of professional lead management tools.

The Essential Pros And Cons Of Creatio

The Essential Pros And Cons Of Creatio

Every lead management software comes with its own pros and cons. As a business administrator, you must have a good idea of whether the software you are using for your business is helpful for you and the organization. Here are the major pros and cons of Creatio:

Pros Of Creatio

As already discussed, Creatio comes with many features for lead management and client communication. Here are the major pros from which you will benefit:

  1. You will get automated reminders from the software as you try to follow up with new leads.
  2. You will get advanced email marketing tools to enhance your marketing processes.
  3. The dashboard is customizable and will allow you to design it as per the needs of your business.
  4. All the tools of marketing, sales, and services come in one platform.
  5. There are many different features and capabilities for quick implementation of processes.
  6. Easy collaboration with leads and customers.

Cons Of Creatio 

Here are the few cons that we have found with Creatio CRM:

  1. If you want to get access to all the modules, it can get expensive.
  2. A limited number of integration options. No integration feature is available for social media.
  3. To create online forms, you will need to code in HTML.

Summing Up 

Creatio CRM is a great option for you if you want individual software systems for your sales, marketing, and lead management processes. You can also offer help desk services to your customers with the help of Services Creatio. However, due to the lofty price, and lack of integration options with third-party software systems, we cannot recommend it fully for small businesses that need a lot of features in one place.

But if you need good automation features, you can certainly go for Creatio. What are your own reviews regarding Creatio? Share your views with us in the comments section below.

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Soumava Goswami

Inspired by The Social Network, Soumava loves to find ways to make small businesses successful – he spends most of his time analyzing case studies of successful small businesses. With 5+ years of experience in flourishing with a small MarTech company, he knows countless tricks that work in favor of small businesses. His keen interest in finance is what fuels his passion for giving the best advice for small business operations. He loves to invest his time familiarizing himself with the latest business trends and brainstorming ways to apply them. From handling customer feedback to making the right business decisions, you’ll find all the answers with him!

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Use targeted and personalized email nurtures with automated triggers for more effective results.” The following are some of the major features of Keap: Infusionsoft Email Marketing Easy automation of repetitive tasks Scoring leads to the prioritization of opportunities Built-in invoicing and payment processes Easy integration with many popular software applications Really efficient and featured contact management Automated marketing campaigns Why Keap Is A Good Solution For Your Business? As per the reviews on DreamGrow.com, “Keaps’s sales and marketing automations make it so you don’t have to manually follow up with every lead, keep track of everything in docs, copy paste emails, or play the guessing game. It’s all done for you and grows your business 24/7 while you focus on other things.” This software can be a great option for you if you are looking for marketing automation. Furthermore, Keap also offers you a lot of integration options that can help you enhance your productivity better. The all-in-one software can help you a lot if you deal with a variety of stuff, as happens in eCommerce businesses. Keap (Infusionsoft) Pros And Cons The following are the major pros and cons of Keap that you need to go through so that you get a better idea of what to expect when you make a purchase: Pros Of Keap (Infusionsoft): Here are major pros of Keap that are sure to benefit your business: It comes with both sales and marketing automation features. You will get access to the customer success manager on every pricing level. Furthermore, with the help of the Keap app, you can chat 24x7. There is phone support available as well. The collection and scoring of leads are automatic, which, in turn, helps in ensuring an efficient sales process. Easy segmentation of customers. It lets you combine CRM with email marketing processes. You will get to customize your dashboards as per your needs. There are autoresponders present in the software as well. Cons Of Keap (Infusionsoft): Here are a few cons of Keap that you need to be aware of so that you know what to expect out of the software platform: Often, integration with another software will require a monthly fee. The data migration process, which is available for free, is limited to your contacts, ten items, and one landing page. The pricing is based on the contacts. This means that the base pricing that you pay monthly grows with your contact. Some of the reporting features need updates A limited number of templates Limited search options for the user. Major Alternatives Of Keap (Infusionsoft) The following are the top alternatives of Keap that you can find easily: 1. Salesforce Sales Cloud 2. Constant CRM 3. HubSpot Sales Hub 4. Active Campaign 5. Zoho CRM Wrapping Up Hope this article was helpful for you in getting a better idea of Infusionsoft by Keap. You can see that this software is quite useful for startups and small businesses. If your business is eCommerce, and you are searching for an all-in-one solution, then Keap is a great option for you to choose for your daily business processes. Although there are some good alternatives for Keap, when it comes to integration with other software systems, it is really good. What are your own reviews regarding this software platform? Share your thoughts with us in the comments section below. Read More: What Is QuickBase? A Low-Code Database Platform For Citizen Developers Pipedrive Review 2023: Features, Pros & Cons, And Alternatives Creatio CRM – Review, Major Features, Pros & Cons, And More