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What Is LeadSquared? Features, Pricing, Pros, And Cons

LeadSquared

LeadSquared is a popular customer acquisition platform that encompasses both the features that are available in CRMs and Marketing Automation software. Once you implement it, with the help of this platform, you will be able to integrate the sales and marketing teams in the same place.

With the help of this software, your business can be able to capture leads, nurture them, and perform processes related to lead management, sales management, marketing analytics, etc.

In this article, you will come across a general review of the platform named LeadSquared. Apart from that, you will also learn why this software platform can be a great addition to your business. In addition to that, we will also include what are the major features that this software platform brings to the table and how it can benefit your business. Finally, we will discuss the major pros and cons of the software. Hence, to learn comprehensively about the software read on through to the end of the article.

LeadSquared – A General Review Of The Software

LeadSquared – A General Review Of The Software

LeadSquared is a platform that brings you a variety of software services that include Sales CRM, Marketing Automation, Mobile CRM, Customer Portal, Performance Management, API, and more. However, for this article, the focus will be only on Sales CRM and Marketing Automa

According to LeadSquared,

There are multiple sales journeys, involving different channels, processes, teams, and touchpoints. LeadSquared connects them all – processes, distributed teams, and touchpoints – to give you one complete end-to-end sales execution platform – for your digital teams, call center agents, feet-on-street teams (sales, partner onboarding, service), and operations.”

LeadSquared Unicorn claims to simplify the processes so that the team focuses on the next task and thinks of enhancing their efficiency to make more sales. The same is true for the marketing automation software services that LeadSquared offers. Here, you will be able to track all the actions of your prospects and all the conversation they delve into with your team.

One of the best things about LeadSquared is that it offers a useful and simple CRM that is quickly becoming one of the favorite marketing and sales tools for businesses throughout the world. The CRM also includes many features and is built in such a way as to handle a lot of users, activities, and leads at the same time. It is one of the best choices for startups and small businesses which are on the verge of growth.

Read More: CRM software Monday: Features, Price, Pros & Cons of Monday Sales CRM

LeadSquared – Pricing

LeadSquared - Pricing

The pricing of LeadSquared makes it one of the best choices for small and medium-sized businesses as well as startups.

Sales CRM + Mobile CRM Plans:

PlansPricing
LITE$25 per user/month (annual billing)
PRO$50 per user/month (annual billing)
SUPER$100 per user/month (annual billing)

Marketing Automation Plans:

PlansPricing
ESSENTIAL$150 per month (annual billing)
BASIC$400 per month (annual billing)
STANDARD$1200 per month (annual billing)
ENTERPRISE$2500 per month (annual billing)

Why LeadSquared Is A Great Software For Your Business?

LeadSquared Is A Great Software For Your Business

One of the best things about LeadSquared is that it offers businesses a simple CRM and software service for a better experience and fast work processes. According to a review by GetApp.com,

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.”

LeadSquared is a cloud-based platform and can run with the most common operating systems, no matter which device you are using at the moment. Whether you are looking for lead management, marketing automation, and sales acceleration, LeadSquared can help you in all these regards.

The software lets you capture leads from most of the sources that help in lead generation. Furthermore, with the landing page builder of the software, one can create and customize landing pages. You can also choose from a wide variety of templates.

Some Of The Major Features Of LeadSquared That Can Help Your Business

The following are some of the most important features that the LeadSquared software platform offers you once you do a LeadSquared login:

1. Automation Of Lead Capture And Management Processes

Automation Of Lead Capture And Management Processes

The software offers mobile responsive landing pages that help the organization increase traffic. Apart from that, you can use various website widgets that can help you to generate more leads. With a variety of inbuilt features, capturing leads will become seamless for you.

2. Marketing Automation Of Marketing Processes

Marketing Automation Of Marketing Processes

With the help of drip marketing, you will be able to engage and sell more. Furthermore, there are also options for you to segment your lists of contacts based on lead scores, lead nurturing, location, behavior, and more. The software also lets you share personalized content with your leads and customers through the use of messaging and email.

3. Accelerating And Boosting Sales

Accelerating And Boosting Sales

According to the official website of LeadSquared, you can

Capture leads from all your channels automatically, manage them intelligently, transfer them to the right teams (and people). Ensure zero lead leakage and zero missed opportunities.

The lead scoring feature also lets you identify your prospects faster. Furthermore, there are behavioral insights related to each prospect as well.

Essential Pros And Cons Of LeadSquared

Pros And Cons

The following are the major pros and cons of the LeadSquared software platform:

Pros

Here are the pros of LeadSquared:

  • Protection of sensitive data
  • No lead leakage
  • Better engagement of leads
  • Clear views and record of the activity history
  • Full record and performance of sales and marketing

Cons

Here are the cons of LeadSquared:

  • Lack of stability in the portal
  • Unnecessary delays sometimes
  • Slow response from the customer service

Read More: Less Annoying CRM – Pricing, Features, Pros And Cons, And More

Summing Up

Hope this article was helpful for you in getting a better idea of the LeadSquared Sales CRM and Marketing Automation software. If you think the features that this software offers are exactly what you need, then you must consider purchasing the software. Apart from that, you must also check the pricing and find out which one suits the best for you and your organization. Do you think that LeadSquared can make a difference in your business with its features? Share your reviews with us in the comments section below.

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Soumava Goswami

Inspired by The Social Network, Soumava loves to find ways to make small businesses successful – he spends most of his time analyzing case studies of successful small businesses. With 5+ years of experience in flourishing with a small MarTech company, he knows countless tricks that work in favor of small businesses. His keen interest in finance is what fuels his passion for giving the best advice for small business operations. He loves to invest his time familiarizing himself with the latest business trends and brainstorming ways to apply them. From handling customer feedback to making the right business decisions, you’ll find all the answers with him!

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How To Navigate To Work?

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Unlocking Affordable SEO: Boosting Your Online Presence On A Budget

The digital landscape is ever-evolving. It has been developing a staunch digital presence, which is significant for brands of all sizes. SEO or search engine optimization has an important role to play in this endeavor, but the cost can be a deterrent for those on a tight budget.  However, there's good news: affordable SEO options exist that can help boost your online presence without breaking the bank. 1. Know Your Goals and Budget The first step in unlocking affordable SEO, with an emphasis on cheap SEO packages, is to have a clear understanding of your goals and budget. What do you aim to achieve with your online presence, and how much can you allocate to SEO efforts? Knowing this will help you tailor your approach and identify the most cost-effective strategies. Each SEO agency comes with its own set of services and prices offered. Hence, it is significant for you to look for a company that meets your SEO needs. Just because you need top-notch services, you don’t have to hire an expensive firm. There are plenty of affordable options available in the market as well.  2. Conduct Keyword Research Keyword research is the foundation of any successful SEO strategy. Fortunately, it doesn't have to be an expensive endeavor. There are free and affordable keyword research tools available that can help you identify relevant keywords for your business. Targeting the right keywords can significantly impact your online visibility. When you hire a company that has a dedicated in-house team, you do not have to worry about trivial issues. From researching the right set of keywords to making efforts and ranking your blog, they literally do everything to make ends meet. 3. Optimize On-Page SEO Optimizing website elements that can boost its ranking on search engines refers to on-page SEO practices. Further, it involves optimizing meta titles and descriptions, using header tags, and ensuring your content is high-quality and relevant. These optimizations can often be done in-house without significant expenses. A professional firm takes the help of search engines and finds relevant keywords. Then, they seek other on-page SEO elements and verify whether or not a page matches the search intent of the user.  4. Create High-Quality Content Content is king in the world of SEO. Creating valuable, informative, and engaging content can help you rank higher in search engine results pages (SERPs). If you have a limited budget, focus on creating a content calendar and producing regular blog posts or articles that provide value to your audience. While producing content for the website, make sure to focus on quality, not quantity. Be regular with the article publishing but also ensure to enrich them with quality. The key to winning the hearts of readers is to provide them with quality content.  5. Leverage Free SEO Tools The internet is teeming with free SEO tools that can aid your optimization efforts. From SEO audit tools to backlink checkers, these resources can help you identify areas for improvement and track your progress. Tools like Ahref and Answer the Public offer you great keyword research facilities, whereas SEM Rush and Yoast are more like SEO-writing assistants. While hiring an SEO agency, ask them about the type of tools they will be using to take your website to another level.  6. Opt for Local SEO If you're a local business, prioritize local SEO efforts. Claim and optimize your Google My Business listing, encourage customer reviews, and ensure your business information is consistent across online directories. Local SEO can significantly impact your visibility in local search results. When it comes to bringing in qualified traffic and boosting your reputation, nothing matches the competency of local SEO. It is a staunch marketing technique that reduces dependency on a high spend on advertisements.   7. Monitor and Adjust Affordable SEO is not a one-time effort but an ongoing process. Monitor your website's performance using free analytics tools like Google Analytics. Track your keyword rankings and traffic, and adjust your strategy based on the data you collect. You might be wrong if you think that your job is done right after hiring an SEO agency. There is a constant need to track the search engine optimization practices they take into account. Further, adjust and tailor them as per your requirements.  8. Consider DIY or Freelancers If your budget is extremely tight, you might explore the do-it-yourself (DIY) route for SEO or consider hiring freelancers. There are numerous online resources and courses that can help you learn the basics of SEO. Freelancers can provide specialized expertise at a fraction of the cost of hiring an agency. Sometimes, freelancers are better than agencies because they work single–handedly. You might try hiring them and assigning them just a few projects initially. If they excel in these projects, assign them the real task.  9. Prioritize Mobile Optimization The process of mobile optimization refers to adjusting the content on your site and ensuring that readers can access it even from mobile devices. At present, the world has already shifted to cell phones, which is why mobile optimization is necessary.  Mobile optimization is crucial in today's mobile-first world. Ensure your website is mobile-friendly to provide a seamless experience for users on smartphones and tablets. Mobile responsiveness is also a factor in search engine rankings. 10. Build Quality Backlinks While backlink building can be a complex and costly endeavor, there are affordable ways to acquire quality backlinks. Focus on guest posting on reputable websites in your niche, participating in industry forums, and utilizing your existing network for link-building opportunities. Last but not least, developing quality backlinks can elevate the standard and quality of your content. Ask the agency to paste the link organically within the page context and ask them to insert a reputable referring domain.  In conclusion Unlocking affordable SEO is not only possible but also a practical approach for businesses looking to boost their online presence on a budget. By setting clear goals, leveraging free and cost-effective tools, and prioritizing strategies that provide the most value, you can achieve significant improvements in your search engine rankings and overall online visibility without straining your finances. Remember, consistency and adaptability are key to success in the ever-changing world of SEO. 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