Zoho CRM – Best Features, Pricing, Pros, Cons, And Alternatives
Zoho CRM is a customer relationship management and lead management software that is popular among small businesses that are in their phase of growth. As clients and customer starts growing for a company, the Zoho CRM provides the extra features and quantity that the company needs. The free plan of Zoho also comes with numerous useful features.
In this article, you will mainly learn about one of the popular CRM software systems, the Zoho CRM. Furthermore, we will discuss the plans available if you want to purchase the software. Furthermore, you will learn what are the major features that Zoho CRM has that your business can benefit from.
Finally, we will discuss why this software system is a great option for your business, along with a few pros and cons regarding the same. Hence, to learn more about Zoho CRM, read on through to the end of the article.
Zoho CRM – A General Overview Of The Platform
A review article on Forbes.com puts it rightly –
“Zoho CRM makes it easy for newcomers to get started with a CRM, especially if they’re not familiar with the software. The free plan includes just enough of the basic features to be helpful for an individual or an ultrasmall company. And the interface is intuitive and clean, which makes it even easier to learn to use.”
This is one of the major factors that the Zoho CRM API is very popular among small businesses. Furthermore, the software system comes with a lot of features that are not only helpful for small businesses only, but for growing businesses as well.
Zoho CRM Pricing
In the following table, you will get the entire pricing and plans of the Zoho CRM:
| Plans | Monthly Pricing | Annual Pricing |
|---|---|---|
| Zoho CRM Free | Free | Free |
| Zoho CRM Standard | $20 per user per month (annual billing) | $14 per user per month (annual billing) |
| Zoho CRM Professional | $35 per user per month (annual billing) | $23 per user per month (annual billing) |
| Zoho CRM Enterprise | $50 per user per month (annual billing) | $40 per user per month (annual billing) |
| Zoho CRM Ultimate | $65 per user per month (annual billing) | $52 per user per month (annual billing) |
| Zoho CRM Plus | $65 per user per month (annual billing) | $52 per user per month (annual billing) |
| Zoho One | $105 per user per month (annual billing) | $90 per user per month (annual billing) |
What Are The Major Zoho CRM Features?
Once you do a Zoho CRM login, you will find the Zoho interface being very user-friendly. Once in the software, you will also come across a variety of customization features. You can also create personalized layouts, which you can save, clone, and share. With a many automation features, you can simplify your complicated tasks.
Furthermore, Zoho also comes with an AI assistant. According to the official website of Zoho CRM Plus,
“Zoho’s AI assistant, Zia, guides your teams by predicting business trends, suggesting the best times to contact customers, identifying sentiments in emails and tickets, and providing intelligent business dashboards.”
Another great feature of Zoho is that it can be integrated with all the different Zoho software systems. Furthermore, the Zoho CRM supports other systems too.
Why Is Zoho CRM A Great Option For Your Business?
Being one of the best software options for lead management, Zoho CRM helps in unifying your business and marketing processes.
According to the official website of Zoho CRM,
“Zoho CRM Plus unifies your sales, marketing, customer service, and every other customer-facing team on one platform so you can deliver exceptional customer experiences to every customer. Unify business data, customer engagements, ROI, and more—all while keeping your customer at the center of everything you do.”
With this CRM, you will be able to provide your customers with the needed convenience of omnichannel engagement. With Zoho, you can engage with your customers at every level of the customer lifecycle. You can always have full access and full information about your customers through different channels, as you will get real-time notifications on the software system.
Zoho CRM – The Major Pros And Cons
The following are some of the essential pros and cons that you must be aware of before you make a purchase of Zoho CRM:
Pros Of Zoho CRM
Here are the major pros of Zoho CRM:
- Zoho CRM comes with a free plan but with limited features.
- The pricing plans are affordable and friendly for small businesses.
- All the pricing plans contain the automation feature.
- You can integrate the CRM with various other Zoho software systems as well as other software systems.
- The CRM is simple and easy to customize.
- There is a mobile app as well, which allows remote access.
- If you do not like the software, you will get the money back in 30 to 45 days.
Cons Of Zoho CRM
Here are the cons of Zoho CRM that will allow you to make a decision while purchasing:
- The AI features come only the top-tier plans.
- There are only a limited number of custom fields.
- There are no integrations available for free plans.
Zoho CRM Alternatives
We think that Zoho CRM can be an excellent choice for a small business. However, it is not the best option for large businesses. According to Forbes.com,
“While Zoho CRM is an excellent entry-level CRM, it may not be the best choice for every business. You can find plenty of Zoho CRM alternatives that could fit your CRM strategy better.”
The following are the six top alternatives of Zoho CRM that you will find easily:
1. ActiveCampaign
2. Monday.com
4. Salesforce Pardot
5. LeadSquared
6. Hatchbuck
Summing Up
If you are running a startup, then there cannot be any better CRM solutions available than Zoho CRM. Furthermore, you can surely choose the alternatives, as per your needs and likings. However, when it comes to a combination of features and pricing, Zoho CRM is the best option of all. What is your review of this software system? Share your reviews regarding Zoho CRM in the comments section below.
Read Also:
Recent
Preserve More, Waste Less: How Thoughtful Packaging Helps Protect Your Food, Your Health, and the Environment
Nov 22, 2025
Strengthening Corporate Sustainability Through Smarter ESG Reporting
Nov 21, 2025
The AI Revolution: How Industries Are Driving Innovation
Nov 20, 2025
The Overlooked Bottleneck: Why the First 100 Feet Deserve More Attention
Nov 19, 2025
Related Articles
Pipeliner CRM Costs, Features, Applicability, And More 2023 – Let’s Discuss
In the current business environment, your business needs a CRM, which can help you accomplish a lot of jobs like lead management, contact management, email, marketing, pipeline management, and providing reports and analytics on various aspects of your marketing processes. If you are hoping to work with a CRM and implement it in your business, then Pipeliner CRM can be a good option for you. In this article, we will provide you with a brief overview of Pipeliner CRM. We will also show you why it is a great addition to your business and marketing processes. Apart from that, you will come across the major features of this software system. Finally, we will share the essential pros and cons of Pipeliner CRM. Hence, to learn more about the software, read on through to the end of the article. Pipeliner CRM – A Brief Overview Of The Software Platform According to the official website of Pipeliner CRM, “Pipeliner allows salespeople to take control of their opportunities, remain consistent through every stage of the sales process, and always stay focused on important priorities. It's the CRM that salespeople actually enjoy using.” However, we feel that as compared to popular CRMs like Less Annoying CRM, and others, Pipeliner CRM seems more visual and appealing at first look. You will also get a graphical overview of the various pipelines of your business organization. This will, in turn, help to provide your marketing and sales teams with an updated and detailed view of current activities, and that too, in a visual manner. With the Pipeliner CRM revenue option, you can check the graphical representation of your revenue numbers as well. If you are better with graphs, charts, and visuals, as compared to data on tables, then Pipeliner CRM is probably the one you must go for. Apart from that, the pricing plans associated with Pipeliner CRM are also great and are not complicated at all. As you pay more, the features and the tools that you get grow in number. Read More: Hatchbuck – Pricing, Features, Pros And Cons, And More Pipeliner CRM Pricing The following table shows the plans and pricing of the Pipeliner CRM software platform: PlansPricingStarter$65 per user per month (yearly billing)Business$85 per user per month (yearly billing)Enterprise$115 per user per month (yearly billing)Unlimited$150 per user per month (yearly billing) On all these plans, there is a 30-day free trial available, which you can use, to find out whether you want to implement the app in your business processes or not. Why Can Pipeliner CRM Be A Great Option For Your Small Business? According to PCMag.com, “Pipeliner CRM is designed for businesses of up to 200 users, so it plays in a different market than our Editors' Choice for CRM Salesforce.com, which is best suited for larger organizations. It has a lot in common with our other CRM Editors' Choice, Zoho CRM, as it offers some customizations and integration with third-party tools.” Once you do a Pipeliner CRM login, you will be able to download a website application on your computer. The software platform is based on the cloud, where all the data is stored. However, you will have to access all the data using a local client. This helps you to have offline access, even when you do not have an internet connection with you. Hence, if you are looking for a low-priced option with the capability to visually represent data to you and your team, then Pipeliner CRM is the one you must choose. However, there are some security issues, which you must check by yourself while you are in the trial period. The Essential Pipeliner CRM Features You Need To Know The official website of Pipeliner claims - “Pipeliner was well aware that CRM was not assisting salespeople. As a result, they decided to approach CRM from the bottom up rather than the top down. To put it another way, Pipeliner designed an app that would empower salespeople while also making CRM completely worthwhile for them.” The following are the major features of Pipeliner CRM: Contact management and lead management. Visual reporting of data and essential information. Integration to third-party apps and software platforms. Ability to connect multiple payment systems. Top-grade sales forecasting. Ability to track commissions with the help of an automation feature. Unlimited storage space for files due to connection with the cloud. Pipeliner CRM – Major Pros And Cons Of The Software The following are the major pros and cons of Pipeliner CRM that might help you to decide whether you will implement the software in your business processes or not: Pros Of Pipeliner CRM Here are the major pros of Pipeliner CRM: The platform lets you work offline. Apart from letting you save your data, this software also allows you to work in emergency situations. You will be able to integrate social media platforms with this software system too. The visuals and graphics of this software system are really appealing. The pricing is low and quite simple. There are not many complicacies with the pricing system. You get a thirty-day trial before you decide whether to make a purchase or not. Cons Of Pipeliner CRM Here are the major cons of Pipeliner CRM: There are issues and lags related to security. The custom reports available through the software are limited, and hence the software is not a great option for growing businesses. The Android app seems outdated and needs to be updated regularly. Lack of advanced features on the applications. Read More: What Is LeadSquared? Features, Pricing, Pros, And Cons Summing Up One of the best things about Pipeliner CRM is that it has an attractive interface, which makes your customer relationship management processes more visual and appealing. Apart from that, the app is also priced quite reasonably, which can be helpful for small businesses or solopreneurs. However, there are some issues related to security, which can create problems for growing businesses. Hope this article was helpful for you in getting a better idea of whether the Pipeliner CRM software system is applicable to your business processes or not. What do you think of this software system? Share your reviews with us in the comments section below. Read Also: Pardot – Best Features, Pricing, Pros, And Cons: Let’s Discuss Fullerton India Review: Things To Know Before Taking A Loan! LoanTap: Information, Eligibility Criteria, Interest Rates, Review & More
Jun 15, 2023
Maximizing Lead Conversion: Best Lead Management Software To Generate More Sales
Lead management comprises a variety of methods, processes, and practices, with the help of which businesses acquire new clients. This process is also called Customer Acquisition Management. There are many lead management software which are popular among both small and large businesses. These software systems come with tools that are created to fulfill the needs related to lead management processes. In this article, you will get a lead management software list, along with a description of the lead management software features. Furthermore, you will get some general details about each of these software systems. Hence, to learn more, read on through to the end of the article. What Is A Lead Management Software? Lead management is one of the most important processes of a business in today's day and age, especially if your business is based on the Internet. To manage leads, you will also need to get access to simple software-based tools that help you to maintain the client database and sales lead. According to an article on ActiveCampaign.com, “At its core, lead management software is a digital hub that consolidates and organizes all lead-related information. The software collects and stores valuable data about leads, including contact details, demographics, and interaction history.” Lead management software allows your business to find and get leads from different sources, including landing pages, website forms, social media platforms, and other platforms where marketing is possible. With such software, you will also be able to score leads and increase your prospects. Lead Management Software Vs CRM: What Is The Difference? While lead management software allows you to collect data, identify prospects, and close deals on sales, CRM software is helpful when you already have an existing customer base. In the latter system, you can consider the sales approach only if you have a database of customers. However, there are many new Lead management CRM software options available that allow you to do both jobs, including lead management and customer relationship management. According to SoftwareTestingHelp.com, “Certain software tools combine the services of lead management and CRM as the former leads to later, but CRM can never be a part of lead management. Lead Management vs. CRM is similar to Prospective Customers vs. Existing Customers.” Lead management software, as well as CRM software, provides you with a lot of benefits. It empowers you to find, capture, convert, and track leads in the best way possible. You can make your lead management processes much more effective with the help of such software systems and hence increase the chances of converting your leads into purchasing customers. The Best Free Lead Management Software In 2023 If you are looking for the best lead management software systems, you must consider a variety of factors before you make the purchase. These will help you to ensure that the software you are choosing is catering to the needs of your business. The first thing you must try to find in lead management software is flexibility and scalability. The software must be able to handle higher volumes of data. Furthermore, the software must be easy to use as well. Additionally, the software must come with all the latest features that are required from top lead management software and enable faster work processes. The following are the top lead management software options that you must look for in 2023: 1. Monday.com Whether you have a small business or a large business, this platform is a great option for you. One of the best features of this platform is pipeline management. Furthermore, it comes with great flexibility and security. Apart from that, the software supports integration, and you can customize it as per your needs. 2. ActiveCampaign This software comes with numerous exceptional features and top-grade capabilities. One of the major aspects of this software is its ability to automate. As per the claims of its official website, “With its intuitive interface and powerful automation tools, ActiveCampaign enables businesses to nurture and convert leads into paying customers.” 3. Salesforce Pardot Although a great option for medium-sized businesses, large businesses can use the software too. Pardot is a standalone application and comes with a variety of branching software systems. If you need a lot of email campaigns as well as a large database, you must choose Salesforce Pardot over anything. 4. Zoho CRM One of the most popular CRM systems also offers beneficial lead management options. Furthermore, this platform has a lot of other apps with other individual features, and all of them are already integrated with one another. Furthermore, SoftwareTestingHelp.com reviews – “The Company provides great customer support. The product is value for money and includes good features that suit various businesses.” 5. Less Annoying CRM If you want a simple and all-encompassing lead management and CRM software, then you must go for Less Annoying CRM. One of the best things about the software is that the pricing is straightforward, and the usage does not need a learning curve. Furthermore, setting up the software is also really easy. 6. LeadSquared Although a useful lead management and CRM software, LeadSquared is a platform that comes with different software services as well. This is a great option for startups and small businesses. The pricing is also not very high, which can be a relief for small businesses looking for growth. 7. Hatchbuck Hatchbuck is a CRM software that also offers you lead management options. The great thing about this software is that it is easy to use and does not require any learning curve. According to MotleyFool.com, “The solution offers an abundance of marketing and sales automation at a relatively low price, which makes Hatchbuck a great first system for small business marketing professionals and more novice marketing technology users.” Final Thoughts If you are looking for useful and long-term lead management software, you must choose from the options above. Hope this article was helpful to you in giving you a better idea of which software systems to purchase. Do you know of other great software for lead management? Share your views with us in the comments section below.
Jun 21, 2023
Closing the Gaps: How B2B Enterprises Can Stop Revenue Leakage
Large organizations like fintech, SaaS, communications, and high tech are always chasing scale. Yet there is this quiet bleed. Revenue leakage. Although it does not meet the eye, it is just steady erosion. These include complex billing systems, shifting pricing models, and endless transactions. It is also about small cracks that compound over months and years. As a result, profits slip, innovation slows, and growth feels heavier, which is harder to sustain. Where Does Revenue Leakage Start? When it comes to contracts, thousands of them are stacked and scattered. Each with terms, renewals, and add-ons. Hence, they are easy to miss. A renewal date slips through, an add-on was never billed, or billing cycles are misaligned. These lead to quiet losses that are invisible at first. Then the numbers don’t match projections. Pricing mismanagement is another trap. Markets move fast with software updates, new features, and shifting models. Teams are scrambling to keep up. Also, without automation, mistakes creep in, old rates are applied, discounts are handed out without approval, and fees are misquoted. Each slip cuts into margins, sometimes unnoticed until quarter-end reviews. Apart from that, billing errors pile on top. Invoices are missing services. Wrong schedules. Manual delays. Payments postponed. Cash flow disrupted. Customers lose confidence. Internal teams are stretched thin. Hence, it is not just numbers but the drainage of trust, reputation, and energy. Tech as the Fix CFOs and Finance leaders know the pain. They are leaning on automation and platforms that stitch the cycle together. In fact, visibility, precision, and automated contract management keep terms tight, renewals tracked, and errors reduced. Dynamic pricing tools adjust in real time. These include market shifts, contract tweaks, rates updated instantly, etc. Hence, there is no lag or guesswork. Meanwhile, advanced billing software ties it all together as invoices are generated correctly on time. Other benefits include the following: Services reflected. Terms honored. Faster billing. Fewer disputes. Less risk of missed income. Then, IT teams step in. That is why infrastructure matters, as real-time analytics surface discrepancies early. Also, leakage points are flagged before they balloon. Product and ops teams keep databases clean. This way, configurations are aligned with pricing accuracy and the syncing of departments. Sustaining Growth Leakage prevention isn’t a one-off fix. It is ongoing and a discipline. In this case, finance, tech, and operations are working together. This leads to automation plus accountability and reviews that catch gaps before they widen. For industries where the stakes are high, it is more than dollars. It is resilience. Also, intelligent systems mean smoother scaling. Moreover, it ensures faster adaptation to market shifts and profitability that lasts. Companies that nail this don’t just retain revenue. Rather, they build trust and innovate without the drag of hidden losses. This way, they lead. Closing Thought Revenue leakage is sneaky, but not unstoppable. With connected systems, disciplined processes, and collaboration across teams, organizations can plug the gaps. The payoff isn’t just financial but cultural. Hence, confidence is restored and growth unlocked. However, preventing leakage isn’t just about saving money. It is also about freeing up energy. Teams spend less time fixing errors, more time building. Moreover, customers see reliability, not excuses. Also, markets reward agility. In the end, it is not just about plugging holes. Rather, it is about building a foundation strong enough to carry the weight of future growth. Read Also: Breaking Barriers: How to Eliminate Bottlenecks in B2B Sales Top 7 Best Startups Revenue Model That Will Grow Your Business
Oct 23, 2025
Apptivo CRM Review: The Most Versatile All-In-One CRM Tool
Apptivo is cloud-based software consisting of a series of apps designed to help businesses thrive, including a customer relationship management (CRM) platform. This is a solid choice for small- to medium-sized organizations wanting to expand because to its user-friendly design and scalable capabilities. It also has enough complex features to entice bigger corporations. In this Apptivo review, I will assess how this CRM stacks up against some of the top CRM solutions available. Apptivo CRM Key Features Some of the main Apptivo features are: 1. Contact Management CRM is also known by the name "contact management." With the help of Apptivo, you can maintain your contacts and add new ones by capturing leads from emails or website forms. A customer-facing app may be customized in a number of ways to arrange your contact list based on your chosen information. Additionally, you receive contact conversion when they are prepared to become leads or customers who pay and redundancy rules to clean up your data. 2. Campaign Management Apptivo is fantastic for advertising efforts and makes it simple for you to quickly generate stunning advertisements. Campaigns may be built using templates and themes that provide great visuals. Additionally, target lists assist you in determining the ideal demographic for marketing. 3. Email Marketing Campaign management includes email marketing. Once your campaigns have been created using Apptivo email templates. You may set up the auto-scheduling feature to send them out at the appropriate time. Campaign trackers are also available to view statistics on click-through rates, email open rates, bounces, along with various other metrics. This is a fantastic tool to utilize in conjunction with the bulk emailing capability to ensure that you don't go over your allotted limitations is the email quota tracker. 4. Project Management Individual task management kicks off a project, which may then be aggregated and categorized by the project or task assignee. You receive task-specific timesheet tracking, which also helps with invoice conversions. While most projects are shown as Gantt charts, certain project templates additionally include rapid automation actions that may be customized. The tools for project billing and reporting are the last two. 5. Lead management Before they are opportunities, leads are contacts. This indicates that these leads have not yet fully started the sales process. A smart workflow planner will ensure that you communicate with leads at the appropriate times. Lead scoring by Apptivo provides information on the likelihood that a lead will become a transaction and enter the sales funnel. You may even create as many personalized fields as you like to keep organized. 6. Opportunities & Deals To effectively remain on top of every single deal in the process, Apptivo enables you to integrate deal management with opportunity management. Directly from emails, you may gather information and develop new prospects. Sales force automation that follows leads along the sales funnel and automatically initiates actions like follow-ups helps simplify opportunities. Opportunities are frequently displayed in Kanban dashboard views, and along with that, pipeline reports are provided. 7. Invoicing Several applications on Apptivo are classified as invoicing apps. These comprise ledgers, credit notes, estimation calculators, expenditure reports, tools for managing licenses and insurance, sales receipts, property management, and more. One of Apptivo's key selling factors is this feature set. 8. Supply Chains & Shipment Management Apptivo's distribution management offers reliable supply chain solutions. Direct customer-distributor connections are possible. The processes connected to sales orders may start with these. Additionally, payment functions work with POS systems and cargo transaction management. 9. Competitor Management A tool to help you manage and keep up with all your rivals sets Apptivo apart from other CRMs. Maintain track of lost sales, which competitors won, and why. You may create extensive lists with unique data. 10. Products, Goods & Services There are approval processes for talking about fresh concepts for new items. You may monitor the progress of ideas as they materialize. Users may utilize Apptivo to pawn new patents for innovative ideas. Even the geographical range for patents is provided. 11. Knowledge Databases Users may create knowledge, how-to, and other FAQ-related databases with the Apptivo Answers app. Natural language may be used to enter queries and answers; tags and categories can be used to keep things organized; and SEO phrases can be incorporated into the database of knowledge. Every time a new question is submitted, immediate alerts may be set up. 12. API Integrations A vast collection of Apptivo login integrations is available for browsing. These may be broken into subcategories and sorted for API/Webhook usage, or they can stay in broad categories such as billing or productivity. According to investigated sources, the most well-known and significant connections are G Suite and Office 365, which both include Outlook. 13. Mobile apps The Google Play and Apple App Store provide specialized mobile Apptivo applications for iPhones and iPads. You may manage contacts, financial matters, assignments, initiatives, and even customer service via mobile applications, all from a straightforward yet intuitive user interface. Work orders, projections, timesheets, and expenditure reports are all included. The mobile applications sync data automatically and in real-time. Apptivo CRM Pricing Regarding Apptivo pricing plans, this CRM currently has three different subscription plans to choose from. They are as follows: 1. Apptivo Free This is the free, basic plan of Apptivo. The only use this plan will provide you with is its access to lead and contact management features. 2. Apptivo Lite Price: $10 (per month) / $96 (annual) Along with the Apptivo basic plan, this plan provides you with two other features: Opportunity Management Custom Dashboards 3. Apptivo Premium Price: $15 (per month) / $144 (annual) Along with all the features of Apptivo Lite, this plan gives you access to the Mass emailing feature. Apptivo CRM Customer Service Apptivo provides live chat, email, and 24/7 customer service on all paid plans in addition to a comprehensive knowledge library. On weekdays, it furthermore provides live phone help. I used the live chat feature of Apptivo and posed a few straightforward inquiries on the user interface to gauge the customer service team's responsiveness. I received prompt responses from a helpful and competent support representative, who provided clear responses and pointed us toward additional assets on the information hub. Apptivo CRM Alternatives Value-wise, Apptivo's premium plans are difficult to match. Insightly, a rival has excellent project management capabilities and a wide variety of third-party connectors, but it is expensive and has fewer CRM functions on the base subscription. Having said that, Apptivo is renowned for its great reporting and offers better opportunity and pipeline management. This makes it ideal for bigger pipelines, where insights from sophisticated analytics might be useful. Zoho CRM is another strong rival that may compete with Apptivo in terms of customization. However, it costs more than Apptivo and has fewer project management options than both Insightly and Apptivo. The beginning plan of Zoho distinguishes it from Apptivo. While Zoho includes deal management, reporting, workflow management, and more, Apptivo's free solution is restricted to lead and contact management. Final Verdict: Should Your Business Use Apptivo CRM? Ultimately, Apptivo is a formidable competitor in the SMB and enterprise CRM markets. Bulk emailing, workflow automation, numerous sales funnels, and customized dashboards are just a few of the powerful features it offers for a wide range of affordable prices when compared to its rivals. While starting out may be difficult owing to the variety of customization choices, it also delivers an excellent user experience through an easy and flexible interface. The platform is scalable and configurable for larger enterprises thanks to Apptivo's distinctive app structure, which lets you create a CRM that precisely meets your company's requirements. An Apptivo app may be used to provide project management tools, billing facilities, and marketing capabilities. Despite the fact that it would be wonderful to see Apptivo provide additional third-party connectors, it appears that the firm is quite proactive about upgrades, so they are probably in the works. Finally, when contrasted with many of its rivals, Apptivo provides some of the greatest customer care we've come across, including a live chat feature that lets you communicate with a support agent around the clock. For each of these factors, I suggest Apptivo as a flexible all-in-one CRM system that will expand your company and encourage teamwork to close transactions more successfully. Read Also: 7 Business Opportunities That Can Change Your Life Is Startup Business Insurance Necessary For New Businesses? What Is Commercial Insurance? And Its Different Types – Let’s Discuss
Jul 03, 2023